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MCN产业联盟发展会议举行
Su Zhou Ri Bao· 2025-11-26 00:38
下一步,苏州市将持续加强党建引领,强化政策引导与资源对接,推动苏州MCN产业在服务"苏州 制造"、传播江南文化、集聚高端人才方面发挥更大作用。 活动中,"苏播计划"苏州主播人才孵化工程正式启动,飞靴MCN、苏州江南文化传播者联盟、苏 州大禹集团现场签约,将精准孵化电商、文旅等领域专业主播人才,助力苏州市MCN产业高质量发 展。国家税务总局苏州市税务局相关负责同志就互联网平台涉税政策进行解读,苏州良品甄选网络科技 有限公司就深度参与的"CQS315商品质量审核存证服务平台"进行了讲解,为行业合规发展提供指引。 会议期间,"E心向党 E企双选"选品汇活动在南岸新地阳澄数谷跨境选品中心开展,现场气氛热 烈,多家品牌方与MCN机构、主播达人进行了高效对接,部分企业同步开设直播间,将线下选品与线 上推广无缝衔接。"现场直接开播的形式非常新颖。"现场参与直播演示的主播丁黎圆分享道,"南岸新 地直播选品中心资源很全,我们一边介绍产品,一边就能和品牌方沟通细节,实时调整话术,这种'即 选即播'的体验大大提升了直播的真实感和转化效率。" 昨天(11月25日),"网聚向上新力量 赋能经济新活力"2025苏州市MCN产业联盟发展会 ...
我们搬了个新家,2026年,需要招募更多的伙伴。
数字生命卡兹克· 2025-11-12 01:20
Core Viewpoint - The article discusses the company's recent move to a new office in Beijing's Wangjing area, highlighting the creation of a comfortable working environment and the ongoing recruitment of various positions to support its growth in the AI and content creation sectors [3][9][11]. Group 1: Company Overview - The company has relocated to a new office space designed to foster creativity and comfort for its employees [3][9]. - There is a focus on collaboration with partners, such as WaytoAGl, to explore innovative projects in the future [11]. Group 2: Recruitment and Job Opportunities - The company is actively hiring for multiple roles, including content creation, operations, advertising execution, and legal positions, with salaries ranging from 15 to 50 million per year depending on the role [12][24][33]. - Specific roles include AI technology editors, content creators for various platforms, and MCN management positions, all requiring a strong interest in AI and digital content [16][21][25]. Group 3: Job Responsibilities and Requirements - Content creators are expected to independently evaluate AI tools and produce engaging video content, while also keeping up with industry trends [15][18]. - The MCN management roles involve strategic oversight of talent and collaboration with brands to enhance visibility and commercial opportunities [25][29]. - Legal positions require expertise in contract management and compliance within the new media industry [37][39].
无忧之夜2025圆满举行 周大生无忧传媒创新跨界营销模式
Core Viewpoint - The collaboration between Zhou Dasheng and Wuyou Media represents a strategic move to enhance brand value and redefine the modern value of gold jewelry through innovative marketing and cross-industry integration [1][2][3] Group 1: Event Overview - The "Tian Sheng Gan Yao" Wuyou Night 2025, sponsored exclusively by Zhou Dasheng, took place in Sanya, Hainan, featuring a blend of jewelry aesthetics, fashion art, and entertainment [1] - The event included a grand gala, red carpet show, and fan carnival, showcasing over 200 representative jewelry pieces from Zhou Dasheng's diverse brand matrix [2] - The event was broadcasted across multiple platforms, including Mango TV, Douyin, WeChat Video, and Kuaishou, maximizing its reach and impact [1] Group 2: Strategic Collaboration - Zhou Dasheng has established a strategic partnership with Wuyou Media, focusing on content creation and the interpretation of traditional Chinese culture, which significantly enhances the brand's value [2] - The collaboration aims to create a new paradigm for brand live streaming and incubate jewelry influencers, effectively expanding the reach to younger consumer demographics [2] - The partnership has led to the establishment of a joint venture named "Dasheng Wuyou," marking the first tangible outcome of their collaboration [1][2] Group 3: Market Impact - Zhou Dasheng's collaboration with Wuyou Media is expected to drive the integration of online and offline business models in the gold jewelry industry, enhancing brand visibility and market influence [3] - The performance of the Zhou Dasheng x National Treasure stores has reportedly exceeded that of the main brand, with some pilot stores experiencing rapid sales growth, projecting monthly sales to surpass 10 million [2]
兴业银行成都分行与小微企业的“双向奔赴”
Si Chuan Ri Bao· 2025-10-29 20:59
Core Insights - The government work report for 2025 emphasizes increased support for technological innovation, green development, consumption stimulation, and private and small enterprises [1] - Sichuan's Development and Reform Commission has issued measures to enhance credit systems for small and micro enterprises, encouraging financial institutions to provide more support [1] - Industrial Bank's Chengdu branch is actively implementing inclusive finance practices through innovative credit solutions and services [1] Group 1: Financial Support for SMEs - Industrial Bank's Chengdu branch has developed a "government-bank-enterprise" service system to support technology-driven companies, exemplified by a tailored "Zhuangda Loan" for a precision machinery manufacturer [2] - The "Zhuangda Loan" incorporates a "technology flow" credit evaluation system, assessing the company's 37 patents and collaborative research outcomes, resulting in a loan disbursement of 10 million yuan within three working days [2] Group 2: Innovative Financing Solutions - The Chengdu branch has implemented a "no principal renewal loan" scheme to support a gas company facing funding needs due to urban pipeline upgrades, providing 10 million yuan in just five working days [3] - This financing model has been replicated across nearly 200 enterprises, with a total of over 260 million yuan disbursed, ensuring continuous funding for urban infrastructure projects [3] Group 3: Digital Economy and New Financial Models - In response to the digital economy, the Chengdu branch has created a "traffic value assessment model" for a cultural media company, enabling the evaluation of intangible assets based on social media metrics [4] - This innovative approach allowed for a loan of 2 million yuan to be processed in just two working days, marking the first loan for an MCN institution based on "traffic assets" in Sichuan [4] Group 4: Future Directions - The Chengdu branch plans to deepen its "financing coordination+" service model, leveraging technological capabilities to create a comprehensive service cycle for small and micro enterprises [5][6] - The focus will be on precise financial support to stimulate growth in the local economy, ensuring that financial resources are effectively allocated to meet the needs of businesses [6]
国泰海通:游戏业务稳守根基 广泛投资多元赋能 首予网龙(00777)“增持”评级 目标价16.7港元
智通财经网· 2025-10-20 03:59
Group 1 - The core viewpoint of the report highlights the robust growth of NetDragon's gaming business, particularly the strong long-term operational capabilities of the "Magic Domain" IP series, supported by AI production centers that enhance cost efficiency and gaming experience [1] - The company is expected to achieve revenue of 4.86 billion, 5.31 billion, and 5.84 billion CNY, and net profits of 450 million, 650 million, and 830 million CNY for the years 2025 to 2027 [1] - The report assigns a target price of 16.7 HKD for 2025, based on a valuation of 18x PE, and initiates coverage with a "Buy" rating [1] Group 2 - The company is strategically investing in multiple lines within AI technology and the broader entertainment sector, including a partnership with Zhongke Wenge to develop AI models and applications outside mainland China [2] - In 2023, NetDragon invested 20 million USD in Rokid and signed a five-year strategic cooperation agreement to enhance the interaction between high-quality education and gaming with Rokid's hardware ecosystem [2] - The company is positioning itself in the group broadcasting sector by holding a 46% stake in Hangzhou ShuaiKu Network Technology, which is a leading international MCN agency with over 700 million fans and significant monthly engagement [2]
千万粉丝网红蓝战非,多个账号被禁止关注
券商中国· 2025-09-25 11:13
桂林山水甲天下,广西处处 有人出生在罗马,有人出生 是"桂林" 在罗定! ♡ 1223 蓝战非 ♡ 8506 · 蓝战非 葡萄酒店 2025年8月精选作者 > 0 游戏主播 AILETTI 1.5亿 获赞 593关注 2494.3万 粉丝 我可以死在远方,但不能没去过远方! "免费授权或加入团队 @白昼互娱官方账号 合作 lanzhanfei789 (不是本人, 注明来意) 电商售后客服:@白昼互娱(售后号) 国 已实名 MCN: 白昼互娱 IP: 浙江 湖南·长沙 男·33岁 直播动态 商品橱窗 专属会 1 该用户被禁止关注 十 关注 作品 300 ▼ 9月25日,记者搜索发现千万粉丝网红蓝战非抖音和小红书账号被禁止关注。 目前,蓝战非抖音粉丝有2494万,认证是"游戏主播",最后一条视频更新于9月13日,内容是其在意大利旅游的过程,配文"有人出生在罗马,有人出生在罗定"。其 小红书粉丝有13万,最后一条作品更新于9月18日,内容是关于其在广西旅游的。在上述两个平台,蓝战非账号均被禁止关注。 12件好物 而在微博平台,至9月25日下午4时,蓝战非的账号仍可正常关注,认证是"微博旅行家",最后一条作品更新于9 ...
涉白兔集团旗下博主,泡泡玛特盲盒中拆出名创优品?企业回应
Nan Fang Du Shi Bao· 2025-08-07 10:37
近段时间,白兔集团(MCN机构)旗下一名拥有近350万粉丝的网红博主发布多条视频投诉称,她花费 近千元在泡泡玛特官网购买一整套盲盒,竟抽出哆啦A梦、名创优品等产品,此事引发热议。 8月6日,该博主发布最新视频称,北京市消费者协会回复她称其提供的证据不足;同时,泡泡玛特称需 寄回商品才能溯源核实,但当博主寄回产品,却被告知已进行补发,调查结果不能告知。 针对此事,泡泡玛特及名创优品的相关负责人均告诉南都湾财社记者,需了解核实此事。8月6-7日,南 都湾财社记者通过多种渠道联系采访该博主及白兔集团,截至发稿前,未得到回应。泡泡玛特客服则回 复南都湾财社记者称,暂未收到类似投诉,并称目前未接到与名创优品联名的消息。 投诉: 泡泡玛特盲盒中 拆出哆啦A梦和名创优品? 该博主称从泡泡玛特SP系列盲盒中抽出的产品 该博主称里面还有名创优品的盲盒 7月15日,该博主发布第二条视频,她表示,泡泡玛特方面对此回复称,由于没有从拆快递那一刻到拆 完整个快递的完整视频,所以按退货退款来处理,并称这已经是特殊申请,并强调工厂和仓库是没有任 何问题。该博主质疑,泡泡玛特应给她一个正面的回复,同时其他消费者遇到这样的问题,也应有更合 理 ...
谁能与辉同行
3 6 Ke· 2025-07-08 09:31
Group 1 - The core point of the article is the transformation of the company "与辉同行" under the leadership of Dong Yuhui, emphasizing a shift from reliance on a single individual to a broader distribution of responsibilities and ownership among employees [1][2][4] - The company has seen significant growth in GMV, with figures ranging from 50 to 70 million yuan on June 14, compared to 25 to 50 million yuan the previous day, indicating a strong performance even in Dong Yuhui's absence [1] - The ownership structure of the company has changed, with Dong Yuhui transitioning from direct to indirect ownership through a new entity, 子三省, which holds 100% of 与辉同行 [1][2][7] Group 2 - 子三省, established in 2024, has three shareholders, with Dong Yuhui holding 10%, indicating a strategy for employee equity participation and potential profit-sharing [2][7] - Dong Yuhui's management style diverges from traditional MCN practices, opting for a hands-on approach without professional managers, which has led to rapid team growth from 50-60 to over 300 employees [4][5] - The average age of employees at 与辉同行 is around 23-24 years, and Dong Yuhui believes in empowering young managers, despite facing skepticism from the industry regarding this approach [4][5] Group 3 - The article highlights the risks associated with a lack of professional management, suggesting that while Dong Yuhui's passion drives the company, it may limit long-term growth and operational efficiency [6][12] - Comparisons are made with other MCN companies that have successfully integrated professional managers, showcasing the potential benefits of a more structured management approach [5][8] - The article concludes with a reflection on the challenges of balancing employee motivations and company goals, emphasizing the inherent conflicts in management dynamics [12][13]
报告:预计2025年MCN行业市场规模突破700亿元
news flash· 2025-06-28 11:00
Group 1 - The core viewpoint of the article highlights the rapid growth of China's online performance (live streaming and short video) industry, particularly focusing on the number of MCN (Multi-Channel Network) agencies and market size [1] - As of May 2025, the number of MCN agencies in China has reached 29,000 [1] - The market size of the MCN industry is currently valued at 63.6 billion yuan, with expectations to exceed 70 billion yuan by 2025 [1]
中国演出协会报告:MCN数量10年增180倍
Bei Ke Cai Jing· 2025-06-27 14:12
Group 1 - The number of MCN (Multi-Channel Network) agencies in China reached 29,000 by May 2025, with the industry market size reaching 63.6 billion yuan, expected to exceed 70 billion yuan by 2025 [1][3] - The MCN industry has experienced rapid growth over the past decade, increasing from 160 agencies in 2015 to 29,000 in 2024, representing a growth of over 180 times [1][3] - Regulatory measures have been implemented to ensure the industry progresses in a structured manner, including the introduction of the "Network Performance Agency Management Measures" by the Ministry of Culture and Tourism in August 2021 [3] Group 2 - The MCN industry faces challenges such as intensified competition, shrinking profit margins, and difficulties in talent management, but there is a consensus among stakeholders to build a "win-win ecosystem" [4] - The industry is transitioning from a "traffic-first" approach to a focus on "content improvement," contributing new momentum to the construction of a digital China [5] - High-quality development of the industry relies on collaboration among platforms, agencies, and creators, emphasizing the need for long-term communication and standardized operations [6]