咱们中国更明显，12 月飞天茅台批价一度跌破 1499 元的指导价，虽然很快反弹到 1570 元，但全年一 路往下走的趋势摆得明明白白，经销商们都在忙着清库存，谁也不敢再囤货了。 全球酒市都在发生同一个变化：高端酒的面子消费彻底凉了。以前喝超高端威士忌、千元白酒是为了撑 场面，现在大家花钱都精打细算，没人愿意为虚高的价格买单了。 这背后其实是酒业 "三期叠加" 的大环境 —— 政策调整、消费转型、存量竞争凑一块儿，高端酒的泡沫 自然就撑不住了。 | | | | 2025前三季度烈酒进口数据 | | | | | --- | --- | --- | --- | --- | --- | --- | | 米别 | 讲口量 | 进口额 | 均价 | 量同比 | 额同比 | 均价 | | | (ケナ) | (ケア | (元/升) | | | 同比 | | 葡萄白兰地 | 1.373.96 | 284.975.95 | 207.41 | -44.45% -55.66% | | -20.18% | | 威士忌酒 | 2,662.64 | 235,007.27 | 88.26 | 33.34% | 3.19% | -22.61 ...

1919（四川壹玖壹玖酒类供应链管理股份有限公司）创始人杨陵江入资怡园酒业成为大股东。12月15日 晚，根据港交所披露易公开信息，杨陵江以个人身份正式入股怡园酒业（08146.HK），成为大股东， 持有股票589480000股，占比73.63%。据了解，怡园酒业在12月10日作出短暂停牌。 （文章来源：中国经营报） ...

Core Insights - The live broadcast by Wu Xiangdong, chairman of Zhenjiu Lidou Group, attracted significant attention with a total viewership of 9.78 million and a peak concurrent audience of 380,000, indicating a shift in influence comparable to major internet figures [2][8] - The event is seen as a pivotal moment for the liquor industry, showcasing innovative business models during a period of transformation [2][6] Sales Performance - Zhenjiu Lidou achieved a remarkable revenue of 580 million yuan within 200 days, making it the top-selling new product in the mid-to-high-end segment, a feat accomplished in less than six months [4][6] - The "Wanshang Alliance" model facilitated this success, with over 3,800 alliance merchants signed and 71 forums held, attracting more than 9,400 participants [6][10] Business Model and Strategy - The Wanshang Alliance's rapid growth is attributed to strict price control mechanisms and a five-tier supervision system, which has maintained stable pricing for Zhenjiu Lidou products [6][10] - Wu Xiangdong's personal communication with alliance merchants through 22 letters has fostered a strong community spirit, redefining traditional manufacturer-merchant relationships [7][11] Personal Branding - Wu Xiangdong's personal video account has become a phenomenon, ranking first in influence among entrepreneurs, surpassing notable figures like Yu Minhong and Zhou Hongyi [8][9] - His video content has garnered over 300 million views, with multiple videos exceeding 10 million views, showcasing his effective engagement with the audience [10][11] Future Plans - The company aims to optimize its alliance merchant network, targeting over 5,000 high-quality merchants, and to enhance organizational capabilities [14][15] - Zhenjiu Lidou plans to launch four major product lines, including a flagship liquor aiming for 30 billion yuan in sales, a premium beer, and health-focused beverages [15][17] - The establishment of Zhenjiu Winery is part of the long-term vision to become a leading global beverage company [17]

12月12日，以"创新力量与时代变革"为主题的第十七届内蒙古金融家与企业家大会隆重闭幕， 2025•蒙域U35-U45杰出青商榜单成功发 布，内蒙古金融行业协会理事年会同期举行，来自自治区经济领域官员、专家学者及金融机构高管、商界领袖、青商代表300余人共聚一 堂，盘点2025，把脉2026，研讨内蒙古最新一轮改革可能的方向和力度，激辩实现内蒙古经济高质量发展的突围之道。 活动由内蒙古金融网、蒙域经济30人专家组主办；平安人寿内蒙古分公司、宇航人集团、额尔敦集团联合主办；阴山优麦、神驼乳业、 老绥元餐饮协办；古井贡酒、钉钉•纵横云、汉森红酒、维信羊绒、龙驹奶酒、万盛昌水业、国瑞联康医院品牌支持；首席经济学家论 坛、洪略全球智库、精彩纷呈RBF商业联盟、世界青商俱乐部、环球影响力智库、北宸智库、内蒙古新金融研究院智库支持；美国凯泽 大学、比利时列日大学HEC列日高商、意大利马可尼大学、富有国际教育（AIEI）集团学术支持；内蒙古金融行业协会、内蒙古经济学 会、内蒙古品牌建设促进会、内蒙古农牧业产业化龙头企业协会、内蒙古餐饮与饭店行业协会、内蒙古主持礼仪协会、内蒙古自治区烧 麦行业协会、蒙域青商俱乐部、阿拉善盟骆 ...

本次活动主体部分以"读书、读人、读世界"为轴，以两种形式展开：一是"总裁读书会年终大课"，把书 页当作沙盘，在阅读中寻找商业的答案；二是"总裁读书会年终演讲"，让思想走上舞台，在更广阔的世 界里完成认知更新。 著名企业家、总裁读书会全国领读者联盟主席宁高宁表示，真正的"更新"，不是被动地接收信息，而是 主动地打破认知边界，重构思维模式。真正的"答案"，也从来不是一本现成的说明书，或者一个可以简 单套用的公式，而是一个动态的过程，是在"认知更新"的驱动下，我们不断逼近真相、优化决策、安顿 内心的实践轨迹。 双童吸管创始人、董事长楼仲平结合自身创业实践经历，分享了关于管理学、经济学、哲学、自然科学 等方面的阅读成长经历。他同时提出了几点阅读建议，一是看对书比多看书更重要，二是阅读要注意延 伸与融合，三是思考、总结、提炼、互动，形成自己的知识体系，并融入自己的血液当中。 本报讯 （记者梁傲男）12月13日至12月14日，由摘要酒独家总冠名的"更新与答案：我的2025书单"总 裁读书会年终演讲系列活动举办。 华润啤酒（控股）有限公司副总裁、金沙酒业董事长范世凯代表独家冠名方"摘要"品牌发表精彩致辞。 他说，今年摘要酒 ...

21世纪经济报道记者未能从经销商确认这一说法的准确性，但了解到前不久茅台向渠道增配了一批产 品，当中包括飞天茅台。 酒业评论人肖竹青对21世纪经济报道记者说，在年底经销商资金紧张时期，此举将直接为经销商减负， 避免经销商为还贷或支付新货款而出现"恐慌性抛售"。 据媒体报道，茅台本月将暂停发放茅台酒产品，暂不执行明年一季度的计划，适当时候再恢复发货。 受此影响，多家第三方酒价平台报价周末迅速上涨。 53度500ml飞天茅台的散瓶，12月14日易茅时价的批价回升至1526元，酒价动态是1540元，一天涨了41 元，今日酒价是1570元，一天内上涨了70元，不二酱给出的报价是1580元，一天涨了80元。 终端价格也出现回涨。21世纪经济报道记者12月13日、14日咨询了重庆多家终端，一家地方酒水连锁14 日给出的报价是1799元，另一家全国性酒水连锁给出的报价是1754元。另有本地烟酒店老板表示，这个 周末价格变化大，暂不出货，建议下周再询价。 ...

怡园酒业正处于短暂停牌中，公司的股份已于2025年12月10日上午九时正起短暂停牌，以待刊发有关公 司内幕消息及根据香港公司收购及合并守则而作出的公告。 智通财经APP获悉，香港联交所最新资料显示，12月12日，怡园酒业(08146)股东将股票由英皇证券香港 转入艾德证券期货，转仓市值1.56亿港元，占比73.63%。 ...

怡园酒业正处于短暂停牌中，公司的股份已于2025年12月10日上午九时正起短暂停牌，以待刊发有关公 司内幕消息及根据香港公司收购及合并守则而作出的公告。 香港联交所最新资料显示，12月12日，怡园酒业(08146)股东将股票由英皇证券香港转入艾德证券期 货，转仓市值1.56亿港元，占比73.63%。 ...

Group 1 - The Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Bureau have jointly issued a notice to enhance collaboration between commerce and finance to boost consumption [2] - The notice outlines 11 policy measures across three main areas: deepening collaboration between commerce and finance, increasing financial support for key consumption areas, and expanding cooperation among government, finance, and enterprises [3] - Key areas of focus include upgrading product consumption, expanding service consumption, fostering new consumption types, and supporting consumption assistance [3] Group 2 - The notice emphasizes the need for strong coordination among departments, effective implementation of policies, and sharing of progress to stimulate consumption potential [3] - The financial support measures aim to optimize financial products and services to better align with consumer needs and promote new consumption scenarios [3] - The government encourages multi-channel consumption promotion activities and information sharing to better meet the needs of businesses and consumers [3] Group 3 - The rapid development of the digital economy is leading to an increase in the frequency of electronic product updates, raising concerns about data security in the second-hand market [16] - A new national standard for data security in electronic products will be implemented starting January 1, 2027, to mitigate data leakage risks during second-hand transactions [16] - The standard aims to guide recycling operators in establishing effective information clearance management and technical measures [16] Group 4 - The artificial intelligence industry in China is experiencing accelerated growth, with the core industry scale expected to exceed 1 trillion yuan by 2025, driven by significant applications in manufacturing [19] - The application of large models in production has increased from 19.9% to 25.9% year-on-year, contributing to rapid growth in the AI sector [19] - The market for passenger vehicles is projected to grow by 11% in 2025, supported by policy factors and a recovery in consumer demand [19]

Core Insights - The traditional customer acquisition model in the liquor industry is becoming inadequate due to overcapacity and consumption upgrades, leading top companies like Kweichow Moutai and Wuliangye to achieve over 30% annual growth in B-end customers through digital transformation [1] Group 1: B-end Customer Segmentation - The construction of a three-dimensional demand model involves channel stratification and industry customer profiling [1] - Data collection and cleansing are facilitated by the DeYi Cloud system, which integrates over 2,000 data sources, achieving a 91% accuracy rate in identifying potential customers [1] - Customer profiling utilizes a multi-layer neural network algorithm to generate dynamic profiles based on 36 dimensions, leading to a 65% sales increase in a specific price segment after strategic adjustments [2] Group 2: Intelligent Customer Acquisition System - The system supports multi-channel outreach, optimizing combinations of 12 methods, resulting in a threefold increase in response rates for financial industry clients [5] - Real-time intent scoring assesses purchase intentions dynamically, enabling targeted sales efforts that resulted in 143 new clients within three months [5] Group 3: Risk Control and Cost Optimization - Customer quality assessment through the DeYi Cloud system has reduced bad debt rates from 3.2% to 0.8% by filtering for high credit ratings [7] - Dynamic pricing strategies adjusted based on market conditions led to a 40% sales increase with only a 3% profit decrease [8] - Supply chain collaboration with B2B platforms has reduced average delivery times from 72 hours to 24 hours, cutting logistics costs by 28% [9] Group 4: Marketing Strategies - E-commerce operations on platforms like Tmall and JD have seen a 240% increase in organic search traffic by optimizing product titles based on user search data [11] - Social media marketing campaigns have generated over 1.2 billion exposures through collaborations with influential KOLs [11] - Targeted advertising in social media has improved click-through rates from 1.2% to 3.8% through optimized creative strategies [11] Group 5: Competitive Barriers in the Intelligent Customer Acquisition Era - The ability to acquire customers precisely is now a core competitive advantage in the liquor industry, with the DeYi Cloud system enabling companies to achieve effective customer engagement and conversion [10]