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“逛展+干饭”成新风尚 四川博物院食堂圈粉游客
Sou Hu Cai Jing· 2025-11-22 15:00
(央视财经《经济信息联播》)近期,各地博物院凭借"文化+餐饮"的独特模式引发关注,"逛展后在博物院干饭"受到不少游客青睐。 据院方介绍,该生活体验中心是在原有建筑基础上升级改造而成,目前,已经形成"小碗菜+文创茶饮+阅读空间"的复合业态,日均接待市民游客600到800 人次,寒暑假及周末单日客流量超800人次,成为博物院内最热闹的"打卡点"之一。从"高冷"到"温暖",从"参观"到"体验","逛展—就餐—休闲—社交"的完 整链条,推动公共文化服务从"单向输出"转向"多元互动"。 成都台记者 余洋:对于游览博物院的游客来说,这里是品味四川风情的一个非常好的地方。对于当地居民来说,这里也有了社区食堂的功能。 博物院里开食堂,解决了游客长时间参观后的用餐刚需。除了这些实打实的便利,"文化+美食"的创新融合更是精准戳中了消费者的情绪价值。 四川博物院公众服务部主任 王瑞昌:四川博物院有非常多东汉的文物,这里有很多文物元素,比如说水杯上的说唱俑、献食俑,都是东汉时期的文物元 素。我们很多糕点设计也融入了四川博物院的元素。 成都台记者 余洋:11月的成都阳光正好,银杏正黄,四川博物院这个季节总是有非常多游客。逛完了一圈之后 ...
文化观察丨年轻人抢着去博物馆“干饭”
Xin Hua Wang· 2025-11-21 23:09
Core Insights - The trend of young people dining in museums has gained popularity, with many museums across the country opening cafeterias that offer affordable meals, blending cultural experiences with casual dining [3][4][7] Group 1: Museum Cafeteria Appeal - Museums are increasingly seen as cultural spaces where visitors can enjoy meals, addressing the need for convenient dining options during long visits [4][7] - Affordable pricing and diverse menu options are key factors attracting young visitors to museum cafeterias, with meals ranging from 3 to 30 yuan [5][6] - Cafeterias are not just for sustenance; they incorporate cultural elements, enhancing the overall visitor experience and catering to social media sharing [5][6] Group 2: Visitor Engagement and Cultural Integration - The presence of cafeterias has led to longer average visit durations, allowing guests to engage more deeply with exhibitions and cultural activities [7] - Cafeterias serve as a bridge to attract local residents who may not initially visit for exhibitions, thus expanding the museum's audience [9] - The integration of local cultural elements into the dining experience enhances the connection between food and heritage, making visits more memorable [6][9] Group 3: Operational Challenges and Solutions - The influx of visitors due to cafeteria popularity poses management challenges, including potential congestion and increased pressure on artifact preservation [10][12] - Museums are implementing measures such as online ordering and timed reservations to streamline operations and reduce crowding [12] - Experts emphasize the importance of maintaining a balance between dining experiences and the cultural integrity of the museum, ensuring that food services complement rather than overshadow the primary mission of cultural education [15]
让博物馆“热”得更持久
Jing Ji Ri Bao· 2025-11-21 22:38
Core Insights - The rise of the "museum fever" reflects a resonance between cultural value and market demand, driven by the dual empowerment of the experience economy and the creative economy [1][2] - Museums are transitioning from traditional static displays to immersive, interactive, and high-quality cultural experiences, utilizing technologies like digital twins, virtual reality, and augmented reality to enhance visitor engagement [1] - The development of cultural and creative products has evolved from simple souvenirs to aesthetically designed items that integrate cultural elements with practical functions, creating new consumer growth points [2] Group 1: Museum Experience Transformation - Museums are increasingly focusing on providing immersive and interactive experiences to meet modern audience demands, exemplified by initiatives like the immersive ancient tomb experience at the Luoyang Ancient Tomb Museum [1] - The application of advanced technologies is breaking temporal and spatial boundaries, allowing visitors to engage with cultural artifacts in innovative ways, thus fostering a strong consumer desire for cultural experiences [1] Group 2: Cultural and Creative Product Development - The transformation of cultural products includes the creation of items like "archaeological blind boxes" and collaborative cosmetics, which cleverly convert historical culture into desirable consumer goods [2] - The Gansu Provincial Museum has successfully developed cultural IPs based on its collection, generating significant public interest and discussions, thereby enhancing its cultural tourism brand [2] Group 3: Future Directions for Museums - Continuous innovation in content and exhibition planning is essential for museums to enhance the quality and differentiation of cultural products and services [3] - Government support in policy, infrastructure, and cross-industry collaboration is crucial for museums to integrate deeper with tourism, education, and creative design sectors, thereby extending the cultural consumption chain [3]
大兴区拟新增两家“类博物馆”
Xin Jing Bao· 2025-11-19 01:56
北京中元汉字文化博物馆位于大兴区天宫院魏永路9-1号中国书画院内,是一家聚焦汉字文化与书法艺 术的专题博物馆。馆藏展品百余件,以汉字七体演变为核心主线,按时间轴直观呈现甲骨文、金文、篆 书、隶书、楷书、行书、草书的演变历程,以文字遗存为载体,传承弘扬中华民族博大精深的汉字文 化。 新京报讯 据"文旅大兴"微信公众号消息,日前,北京市文物局"类博物馆"挂牌开放专家委员会对各区 申报单位开展集中验收工作,大兴区文化和旅游局推荐的北京泓文博雅唐卡博物馆、北京中元汉字文化 博物馆经专家组现场指导、申报单位提升整改后,均已达到"类博物馆"相关建设要求和验收标准。截至 目前,全区已有7家"类博物馆",成为大兴区文化传播的重要载体。 北京泓文博雅唐卡博物馆位于大兴区魏善庄镇,展览以非遗唐卡艺术为主要内容,通过系统呈现唐卡的 创作工艺、题材演变与文化交融历程,彰显其作为高原视觉艺术典范的独特价值。馆内唐卡藏品数量居 北京地区前列,艺术价值极高,是研究藏族文化、藏族民间技艺及汉藏文化交流的重要实物载体。馆方 通过推出配套文创产品、开展丰富体验活动,进一步增强中华民族大家庭认同感。 ...
11项举措让博物馆更好看更耐看
Liao Ning Ri Bao· 2025-11-19 00:49
Core Viewpoint - The province has introduced policies to enhance the quality of museum services, focusing on improving operational efficiency, incentive mechanisms, and support measures to address existing challenges in the museum sector [1][2] Group 1: Policy Measures - The new policy includes 11 specific measures aimed at resolving issues such as mismatched opening hours, homogenized cultural products, and inadequate incentive mechanisms [1] - Key requirements for improving service efficiency include planning high-quality exhibitions, extending and increasing opening hours, promoting cultural product development, optimizing service supply, and creating new cultural formats [1] Group 2: Opening Hours and Accessibility - The policy sets clear targets for extending opening hours, mandating a minimum of 60 additional open days and 90 extra hours of operation annually, with specific provisions for holidays and potential Monday openings [1] - The majority of special exhibitions, lectures, and experiential activities will remain free, ensuring public access to cultural resources [2] Group 3: Cultural Innovation and Revenue Allocation - The province encourages the development of "digital museums" and immersive experiences to enhance visitor engagement and adapt to the digital age [2] - At least 70% of net revenue from cultural product development must be reinvested into museum operations, with a maximum of 30% allocated for staff incentives [2] - Museums demonstrating effective results in extending opening hours and developing cultural products may receive increased performance-based salary allocations [2]
加强协作,共塑博物馆未来
Ren Min Ri Bao· 2025-11-17 22:40
"中国技术为全球博物馆行业发展提供了重要助力。"国际古迹遗址理事会下属的国际文化旅游委员会秘 书长索菲亚·丰塞卡对记者表示,当前博物馆领域的创新技术持续迭代升级,中国文博企业研发的3D扫 描、增强现实、智慧库房等技术,不仅有利于全方位保护文化遗产,也将支持博物馆更好服务于公众。 其间举行的国际博协第四十届全体大会上,产生了新一届国际博协执行委员会,前国际博协咨询委员会 主席安东尼奥·罗德里格斯当选新任国际博协主席,中国代表连任执委会委员,荷兰鹿特丹获选成为 2028年国际博协大会主办城市。 (本报迪拜11月17日电) 国际博物馆协会(以下简称"国际博协")第二十七届大会日前在阿联酋迪拜举行。这是该组织1946年成 立以来首次在中东地区举办大会。本届大会以"快速变化社会中的博物馆未来"为主题,吸引了来自100 多个国家和地区的4500多名专业人士与会,围绕变革时代博物馆的引领作用、非物质文化遗产保护、青 年力量赋能、新技术兴起等议题展开研讨,呼吁加强协作,强化博物馆社会功能,共塑博物馆未来。 刚刚卸任的国际博协主席埃玛·纳尔迪在大会开幕式上倡议各方以大会为契机,秉持开放包容态度,深 化多领域合作,推动文化传承与 ...
珍贵文物集中亮相 展现沈阳故宫四百年历程
Xin Hua Wang· 2025-11-17 02:19
由沈阳故宫博物院主办的"风华共筑——沈阳故宫四百年"专题展览于11月15日在沈阳故宫文化博物馆正式开幕。展览通过百余件文物及相关珍贵 史料展现沈阳故宫四百年历程,"努尔哈赤御用剑""皇太极御用腰刀""乾隆款黄玉浮雕兽面纹撇口杯"等诸多珍贵文物集中亮相。 此次展出的武英殿刻本《皇朝礼器图式》、"乾隆款粉彩九桃天球瓶""乾隆款粉彩双凤耳百鹿尊"等诸多文物展现了沈阳故宫作为皇家档案与珍宝 贮藏中心的重要文化功能。 1625年,清太祖努尔哈赤将后金政权迁至沈阳,兴建沈阳故宫。"自1625年始建大政殿,到1783年增建文溯阁等建筑,沈阳故宫的营建跨越一百五 十余年。"沈阳故宫博物院展示交流部工作人员林城澔说。 林城澔说,1914年,沈阳故宫所藏11万余件文物,运至北京故宫"内务部古物陈列所",这批文物都加有"奉"字标识,以表明其来源。其后这批文 物部分随故宫文物南迁,辗转各地,现存故宫博物院、南京博物院、台北故宫以及承德避暑山庄博物院等多地。此次展览,现收藏于承德避暑山 庄博物院的"雍正款青花折枝花铙形碗""雍正款祭蓝釉玉壶春瓶"等6件"奉"字款文物也回到沈阳故宫进行展出。(记者赵洪南) 展出的"皇太极御用腰刀"。(沈 ...
“不止于运动”!十五运会释放多元消费热潮 “体育+”燃动港澳“赛事经济”热力
Yang Shi Wang· 2025-11-16 08:36
Group 1 - The 15th National Games is currently being held in the Guangdong-Hong Kong-Macao Greater Bay Area, with expectations of attracting over 100,000 visitors to Hong Kong, boosting consumption in dining, accommodation, and retail sectors [1] - Hotels in Hong Kong have seen a significant increase in occupancy rates since early October, indicating a strong demand during the National Games period, even in a typically off-peak month like November [3] - The general manager of a hotel in Hong Kong noted that the demand during the National Games is at a very considerable level, signaling a positive performance for the tourism industry and strong signals for economic recovery and growth in Hong Kong [5] Group 2 - The National Games is viewed as an opportunity to upgrade and develop the tourism industry, showcasing a new "Sports + Tourism" model that demonstrates vibrant potential [7] - Local travel agencies in Hong Kong have launched various packages combining event tickets with local attractions, offering customized services to enhance visitor experiences and drive industry upgrades [9] - National Committee member Cai Rongxing highlighted the increased foot traffic benefiting the tourism, hotel, and dining sectors, emphasizing the synergistic effect of "Sports + Tourism" and creating more collaboration opportunities for the Greater Bay Area [11] Group 3 - In Macao, the "event economy" has similarly boosted cultural and tourism consumption, creating new integrated experiences for spectators and tourists [11] - The Macao competition area has developed new integrated experience scenarios, aligning with the goal of "event-driven tourism transformation" [13] - The director of the Macao Museum introduced cultural exhibits during the National Games, promoting Macao's intangible cultural heritage and offering city cultural tours to participants [17] Group 4 - The Macao competition area promotes a model where "the venue is a tourist attraction, and watching the event is tourism," providing a comfortable and professional experience for all participants [19] - The Macao government has organized large-scale events like the Macao Grand Prix and food festivals to create a diverse "cultural, sports, and tourism" experience for citizens and visitors [20] - The atmosphere during the National Games has been lively, attracting significant crowds to Macao, including sports enthusiasts and participating delegations, contributing to a positive sentiment among the public [20]
走进藏在高校里的博物馆
Ren Min Ri Bao Hai Wai Ban· 2025-11-12 23:10
Core Insights - The documentary "Museums Hidden in Universities" focuses on the treasures of university museums and their role in academic and cultural transmission, showcasing the unique encounters between valuable collections and young students [2] - The number of registered museums in China has reached 7,046, with university museums being fewer but many achieving national first-class status [2][3] - University museums are integral to modern education and museum development, emphasizing their professional, distinctive, and academic characteristics [3] University Museums' Development - University museums are seen as essential components of top-tier universities, with examples like the University of Oxford's museum being a significant tourist attraction [3] - In Beijing, 27 out of 92 higher education institutions have established 48 museums, indicating a growing recognition of their importance [3] - The Shandong University Museum, a national first-class museum, has a collection primarily sourced from archaeological excavations by students and faculty, highlighting its educational role [4][5] Collection and Academic Value - The Sichuan University Museum, established in 1914, boasts over 80,000 historical artifacts, with a strong reputation for its collections in calligraphy, ceramics, and ethnic artifacts [5] - The Shandong University Museum's unique collection, closely tied to archaeological research, allows for detailed storytelling of artifacts' historical and artistic significance [5][6] - The Beijing Forestry University Museum focuses on rare and endangered plant species, with a collection of 200,000 plant specimens and 130,000 animal specimens, showcasing its academic strengths [6][7] Educational Role - University museums serve as classrooms, providing hands-on learning experiences for students across various disciplines [11][12] - The integration of museum resources into academic curricula enhances the educational experience, allowing students to engage with real artifacts [11][13] - Volunteer programs at university museums enable students to gain practical experience, fostering a deeper connection to their studies and future careers [11][12] Innovation and Community Engagement - University museums are increasingly utilizing technology and innovative methods to engage younger audiences, such as interactive exhibits and digital storytelling [10][13] - Collaborative projects between museums and various academic departments, including computer science, are exploring the application of artificial intelligence in museum settings [13][14] - The documentary highlights the unique themes of different university museums, reflecting their academic strengths and community engagement [9][10]
多国博物馆馆长探讨人工智能应用
Ren Min Ri Bao· 2025-11-11 23:20
Group 1 - The 43rd UNESCO conference held in Samarkand, Uzbekistan, focused on the role of artificial intelligence in museums, with over 80 museum directors and AI representatives in attendance [1] - Yannick Lintz, director of the Guimet Museum, emphasized that AI technology will be a powerful driver for museum development and highlighted the importance of technology in cultural heritage protection [1] - The Qatar Museum's director shared experiences of using AI for services like guided tours and high-resolution artifact imaging, while the Singapore Museum's director discussed AI's role in preserving and promoting local culture [1] Group 2 - The Nanjing Deji Art Museum showcased its "Jinling Map Digital Art Exhibition," which utilizes cutting-edge technology, including AI, to enhance visitor experience [2] - The exhibition features a 110-meter-long, 3.6-meter-high ultra-HD LED screen, allowing visitors to interact with historical characters from the painting "Jinling Map" [2] - The innovative format of the exhibition attracted attention from international museum leaders, with praise for its creativity and ability to engage younger audiences [3]