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地产及物管行业周报:8月投资销售继续走弱,上海房产税优化调整-20250921
Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [4][31]. Core Views - The report indicates that the broad housing demand in China has reached a bottom, but the volume and price have not yet entered a positive cycle. It predicts that the real estate market will continue to stabilize, with policies aimed at stopping the decline expected to be introduced [4][31]. - The report highlights that the real estate market in core cities is at a turning point and will lead the recovery. It emphasizes the potential of new policies to create new products, pricing, and models that will improve the real estate market in core cities [4][31]. Industry Data Summary New Housing Transaction Volume - For the week of September 13-19, 2025, new housing transactions in 34 key cities totaled 2.083 million square meters, a week-on-week increase of 5.4%. The transaction volume for first and second-tier cities increased by 5.2%, while third and fourth-tier cities saw an increase of 8.1% [5][6]. - In September 2025, the cumulative transaction volume for new housing in 34 cities was 5.605 million square meters, a year-on-year increase of 17.6% [6][8]. Second-Hand Housing Transaction Volume - For the week of September 13-19, 2025, second-hand housing transactions in 13 key cities totaled 1.096 million square meters, a week-on-week decrease of 6.1%. However, the cumulative transaction volume for September showed a year-on-year increase of 31.3% [12][31]. New Housing Inventory - In the week of September 13-19, 2025, 15 key cities had a total of 1.07 million square meters of new housing launched, with a total available residential area of 89.666 million square meters, reflecting a week-on-week increase of 0.3% [21][31]. Policy and News Tracking Real Estate Industry - The State Council has officially implemented the "Housing Rental Regulations," encouraging multiple channels to increase rental housing supply. The National Bureau of Statistics reported that from January to August 2025, real estate investment totaled 603.09 billion yuan, down 12.9% year-on-year [31][32]. - Shanghai has optimized its property tax pilot policy, temporarily exempting eligible residents from property tax for their first home and second homes under certain conditions [31][32]. Property Management Industry - The "Housing Rental Regulations" emphasize the role of property management in coordinating supervision and promoting the transition of the property industry from traditional management to "rental + service" [35][36].
掌楼热评 | 外资置业迎巨变!A股杠杆资金首破2.4万亿!
Sou Hu Cai Jing· 2025-09-21 04:57
Group 1: Real Estate Market Overview - The real estate market in China has shown signs of stabilization, with a narrowing decline in sales volume and value in the first eight months of the year. The sales area of new commercial housing decreased by 4.7% year-on-year, a reduction of 13.3 percentage points compared to the same period last year [1] - The sales value of commercial housing fell by 7.3%, which is a decrease of 16.3 percentage points compared to the same period last year. Some first- and second-tier cities have experienced growth in both sales area and value [1] - The price decline of newly built residential properties has also slowed down, with first, second, and third-tier cities showing a reduction in price decline by 0.2, 0.4, and 0.5 percentage points respectively compared to the previous month [2] Group 2: Financial Health of Real Estate Companies - The financial situation of real estate companies has improved, with a steady progress in destocking. The funds available to real estate developers decreased by 8% year-on-year, but this decline is 12.2 percentage points less than the same period last year [2] - The inventory of commercial housing has also decreased, with a reduction of 3.17 million square meters by the end of August compared to the end of July, marking six consecutive months of decline [2] Group 3: Government Initiatives and Future Outlook - The government emphasizes the need for continued efforts to stabilize the real estate market and implement high-quality urban renewal initiatives. There is a focus on constructing a new model for real estate development to better meet the housing needs of residents [1][2] - The State-owned Assets Supervision and Administration Commission (SASAC) encourages central enterprises to adapt to new urban development changes and actively participate in urban renewal actions [3] Group 4: Foreign Investment and Economic Indicators - The State Administration of Foreign Exchange has announced reforms to facilitate foreign investment, including allowing foreign profits to be reinvested domestically and simplifying registration processes [4] - The Federal Reserve's recent interest rate cut may attract more foreign investment into the Chinese real estate market, potentially boosting economic activity [5] - China's public budget revenue for the first eight months of the year has shown a slight increase, indicating a positive trend in economic recovery [6]
效果图公布!赣州这里突然冒出一个新楼盘
Sou Hu Cai Jing· 2025-09-21 04:46
赣县区又冒出一个新楼盘——翰林学府! 该项目将建设4栋住宅,其中1栋17层、1栋24层、2栋26层。 ... H HARRANG and summe RANEWAR ALUS BELLER entrol ma OBBORHOUSE 搜狐号@贵州晒房网 整体鸟瞰图 6 公众号; [ ] [ ] 公众号; [ ] [ ] ] [ ] [ ] ] [ ] [ ] [ ] [ ] ] [ ] [ ] ] [ ] [ ] ] [ ] [ ] [ ] ] [ ] [ ] ] [ ] [ ] ] [ ] [ ] [ ] [ ] [ ] 8 沿街透视图 LIET t An 搜狐号@赣州晒房网 北 中国稀金谷稀金产业学院 规划高等教育用地 | 机场在你生心 UME | INDESESS a】德德克斯 % F @ Am l mark 国举报 商度2.2米 技 8 指标统计表 斗家积惠建筑面积(m 地块位置 用地性质 其中,住宅3060 34 人才在 此次约1.31 并取着多年度假 图住用地 STERES BE S 这设用地面积(㎡) | 5918 庫用房 l 20. 258 得能量刺重19. 16 据换干均标准(4) 上容积丰建 ...
谁能想到,港务的房价赶上高新了!
Sou Hu Cai Jing· 2025-09-21 03:41
地产房剑粉丝群里有粉丝感叹:谁能想港务区现在和高新一个价格! 01 奥体核心新房绝版倒计时 文昌临江阅,是榆林文昌集团进驻西安后的首个项目,地处港务奥体核心板块。 由于项目地处西安楼市热度最高的奥体板块,因此从拿地的那一刻开始,这个项目就备受关注。 文昌集团,也没有辜负西安人民的期待。纯小高住区、陶板打造的主入口立面、超3000㎡的下沉式会所、3.15-3.3米的标准层高、悬浮玻璃栏板+铝板线条 +三玻两腔系统窗的立面……这些都可以看出文昌临江阅的品质标准。 这一周,西安新房市场价格战在继续的同时,也有纯新盘首次迎来价格公示。 有意思的是: 高新软件新城某盘,2023年下半年入市的时候卖2万2,去年卖过一阵1万7、8,这周直接扔出均价1.55万元/㎡,这可是软件新城啊。 港务奥体板块的文昌临江阅,首批次房源价格公示,首批次的4栋小高层,均价最低的一栋楼是21982.23元/㎡,最高的一栋楼是24415.5元/㎡。 这两个直接形成鲜明的对比。 02 港务房价追赶高新 再加上项目一路之隔就是铁一中陆港小学、铁一中陆港中学的优质教育配套,使得这个项目成为继招商西安玺之后,港务奥体板块又一个热门盘。 昨天,文昌临江阅 ...
从哈尔滨到南充,从九江到湛江,138座收缩型城市的房地产市场还有希望么?
Sou Hu Cai Jing· 2025-09-21 03:41
中国城市的现代化、集群化发展必然出现掉队者,收缩型城市正是暂时落后的代表。从网传的138个收 缩型城市名单来看,其分布范围持续扩大,城市层级也涵盖省会、首府城市至四、五线城市。 人口下降是判定城市是否收缩的最关键指标,一般来说,连续三年城区常住人口下降,就将被纳入收缩 城市行列。 这些城市,也成了收缩型城市? 提到收缩型城市,人们首先想到的多是鹤岗、七台河等经济告别辉煌、人口流失已久的东北地区城市, 然而,被判定为收缩型城市的,不乏一些赫赫有名的大城、名城。 从哈尔滨、乌鲁木齐到南充、九江、湛江……大小、层级不同的收缩型城市,在面临人口流失、经济放 缓等难题的同时,房地产市场是否还有希望?综合来看,收缩型城市的房产并未贬值,但大多已经透支 了未来的增值潜力。 ...
没有失联,只是个人原因!昔日“千亿房企”博士高管辞任,去年税前年薪约288万元
Mei Ri Jing Ji Xin Wen· 2025-09-21 03:01
又现重大人事变动! 9月19日晚间,绿地控股(600606.SH,股价1.95元,市值274.06亿元)发布公告称,执行总裁陈军因个人原因辞去职务,也不再担任公司其他职务。 陈军是绿地控股的"老臣"之一,主要负责大基建板块业务,其与耿靖、张蕴是董事长张玉良麾下的三位执行总裁。 去年5月,陈军辞去了绿地香港(00337.HK,股价0.25港元,市值6.98亿港元)执行董事及董事局主席职务,仅在绿地担任执行总裁、大基建集团总裁职 务,除了陪同张玉良拜访地方政府高层,鲜少露面。 今年7月,有市场传闻称陈军在公司内部"失联"。而后,绿地控股内部人士对此辟谣,网络自媒体有关绿地控股执行总裁陈军疑似"失联"的信息不实,陈 军仍在公司正常履职,因个人家庭原因申请事假。 8月5日,陈军出现在绿地大基建集团专题工作会议上,坐在张玉良右侧参加会议,以实际行动再次回击市场谣言。 据绿地集团官微,这次会议强调学习贯彻中央政治局会议及中央城市工作会议精神,加快开创大基建产业新的发展局面,为绿地集团整体稳中向好提供有 力支撑。 《每日经济新闻》记者查询年报了解到,2020~2024年,陈军在绿地控股的税前薪酬分别是672.8万元、741 ...
原拆原建,老房子“变身”好房子
Ren Min Wang· 2025-09-21 02:48
对于群众普遍关心的钱谁出、谁来建等问题,各地因地制宜,在实践中探索出了一些经验—— 围绕"谁能申请原拆原建"?厦门提出,房龄超40年且缺乏维修加固价值的,或者属于C级、D级危房的,业主 可申请自主原地翻建。 针对资金问题,浙江提出,支持通过设立城镇社区更新基金、发行地方政府专项债券等方式筹措资金。业 主也可提取住房公积金、专项维修资金用于更新改造。 家,是人们生活的基础支撑,也是幸福的重要依归。过去几十年,我国经历了世界上规模最大、速度最快的 城镇化进程。现如今,许多城区老房也步入了"高龄",结构老化、配套落后、安全隐患逐渐浮现。 近日,中共中央、国务院发布《关于推动城市高质量发展的意见》,提出"支持老旧住房自主更新、原拆原 建",为各地推进城市更新、更好满足人民群众美好生活需要提供新思路、新解法。 老房虽然"老",但地段好、配套足的核心优势并没有变。"原拆原建"被适时提出,旨在用更高标准的建筑 技术,对小区、住房进行改造提升,为"老街坊"体验"好房子"提供了新选择。同时,此举在一定程度上为政 府节省因搬迁安置带来的财政支出。 总的来说,各地在落地细则上虽稍有差异,但整体上都倾向采用"居民自主+市场参与+政策 ...
明天!9月22日,房贷利率将再调整!楼市,再传重磅利好!
Sou Hu Cai Jing· 2025-09-21 02:12
Core Viewpoint - The Federal Reserve has initiated a rate cut, marking a shift in focus from combating inflation to boosting employment, which is expected to have significant implications for the real estate market and broader economy [1][5]. Economic Context - The current economic downturn and declining real estate market are primarily driven by insufficient income, low income expectations, and weak consumer confidence [3]. - The anticipated rate cuts by the Federal Reserve are expected to create favorable conditions for a reduction in China's Loan Prime Rate (LPR), thereby easing the pressure on the Chinese yuan and providing more room for domestic monetary policy adjustments [3][5]. Impact on Mortgage Rates - A significant adjustment to mortgage rates is expected on September 22, which will likely lower both new and existing mortgage rates, as 99% of mortgage rates are linked to the 5-year LPR [6]. - A previous LPR cut in May reduced the total repayment amount for a typical mortgage, indicating that further reductions could similarly alleviate financial burdens for borrowers [6][7]. Effects on Homebuyers - Lower mortgage rates will directly reduce home buying costs, potentially reviving interest among first-time buyers and those with improvement needs [7]. - The psychological impact of lower rates may lead to increased expectations of rising home prices, prompting quicker purchasing decisions among consumers [7]. Developer Implications - The reduction in mortgage rates is expected to stimulate homebuyer demand, leading to increased sales and improved cash flow for developers, which is crucial for alleviating financial pressures [8]. - Developers may respond to increased market confidence by investing more in new projects and land acquisitions, positively impacting related industries [8]. Price Dynamics - The relationship between mortgage rates and home prices suggests that lower rates could exert upward pressure on prices, although high inventory levels may limit significant price increases [9]. - Developers may adopt pricing strategies to boost sales, particularly in lower-tier cities where inventory pressures are more pronounced [9]. Macroeconomic Impact - The real estate sector's recovery, driven by lower mortgage rates, is likely to stimulate growth in related industries, contributing to overall economic expansion [10]. - Increased disposable income from lower mortgage payments may enhance consumer spending, further driving economic growth [10]. Future Outlook - The upcoming mortgage rate adjustment is poised to create new opportunities and challenges for homebuyers, developers, and the overall real estate market [11]. - Stakeholders will need to adapt strategies in response to market changes, with ongoing monitoring of the situation being essential for ensuring a stable and healthy real estate environment [11].
专题 | 房企好房子体系和产品趋势研究
克而瑞地产研究· 2025-09-21 01:50
Core Viewpoint - The construction of "good houses" is a strategic development direction for residential products, transitioning from policy concepts to industry practices, and is expected to become a long-term trend in the real estate market [1][3]. Group 1: Development and Policy Background of "Good Houses" - The demand for "good houses" is driven by urbanization and a shift in consumer expectations from merely having a house to living in a quality home [3][5]. - The industry's transformation is influenced by policies such as "housing is for living, not for speculation," leading to price control measures that have impacted profit margins for real estate companies [4][5]. - As quality issues in housing become more prominent, the industry is shifting focus from scale to quality, making "good houses" a consensus and development direction [6][5]. Group 2: Real Estate Companies' "Good House" Strategies and Case Studies - Leading real estate companies like Poly, China Overseas, and China Resources are launching "good house" strategies focusing on safety, comfort, green living, and smart technology [7][8]. - Companies are establishing comprehensive technical standards that cover the entire lifecycle from design to service, reflecting a shift towards refined management [8][9]. - The strategies are transitioning from qualitative claims to quantifiable controls, with companies like China Overseas achieving measurable improvements in sound insulation and pollution reduction [8][9]. Group 3: Five Dimensions of "Good House" Product Practices - Safety performance is emphasized as the first guarantee of quality living [30]. - Comfort and livability have evolved from merely increasing physical space to optimizing space efficiency and human-centered design [31][32]. - Health environment assurance has shifted from basic physical indicators to a multi-dimensional approach that includes sound, light, air, and water quality [44][45]. - Green and low-carbon initiatives are integrated into daily life through innovative designs and technologies [52]. - Smart technology is advancing from passive control to proactive service, enhancing user experience through intelligent systems [53][59]. Group 4: Future Outlook for "Good Houses" - The construction of "good houses" will be a continuous process of deepening and refining, with policies expected to become more detailed and standardized [70]. - The industry will continue to transition from traditional scale expansion to quality enhancement, focusing on the four dimensions of safety, comfort, green living, and smart technology [70].
谁在掏空中国楼市?囤房1.3万亿!中国最大炒房团要清仓走人?
Sou Hu Cai Jing· 2025-09-21 01:38
ST凯文,一个做服装的,主业不怎么样,就靠手里的十四处房产,到二零二五年光租金每个月都上百 万,网友总结得也到位,上市公司赚钱就三招,炒房,拆迁,割韭菜。 企业为什么能这么干,回头看文件,二零一三年,国务院的文件里明明白白写着房产是支柱产业,市场 上一下子冒出十万家开发商,跟美国一比,多了九万家,各地限购政策都是限制个人,企业买房根本没 人管。 李嘉诚二零一八年就说过,最大的泡沫其实在企业这里,后来也应验了,当年就有三十三家上市公司卖 房保壳,到了二零二三年,这个数字翻了八倍,御银股份甩卖北京朝阳的豪宅,中通客车转手深圳湾一 号,连做电池的宁德时代也跟着抛售,二零二四年这股风更猛,赛隆药业一次性卖四十八套,四创电子 把上海陆家嘴的写字楼也卖了,连万科自己都开始清理库存,华南城欠了六百零九亿港元,最后只能清 盘收场。 谁在掏空中国楼市?囤房1.3万亿!中国最大炒房团要清仓走人? 一说谁在掏空楼市,大家第一反应是温州大妈,是那些职业炒房客,可真要盘一盘,这波抛售潮里头, 主力军反倒是那些白天开会,晚上看财报的上市公司,去年八月,广州产权交易所就冒出个国企,一个 月挂牌三百五十五套二手房,这数字有点猛,三个月前才三 ...