每经记者｜刘颂辉 每经编辑｜廖丹 一线城市的住房"以旧换新"措施正在由郊区向市区探索。 近日，市场消息称，上海市静安区在推进住房"以旧换新"，区属国资企业收购二手老公房，促进市民的 新房置换流程。 1月26日，《每日经济新闻》记者以购房者身份咨询静安区住房保障和房屋管理局，该局建设市场科一 位工作人员证实，目前，已在收集房源过程中，（你）可以把旧房的信息填报给开发商，之后会集中一 批评估和收购。 据"今日房产"公众号消息，静安区将开展住房"以旧换新"试点，目前已在排摸客户。收购方为静安区公 租房企业，对持有70㎡以内、总价400万元以内老公房的业主，将直接收购旧房，帮助居民置换静安区 的新房。 具体步骤分为：第一步是购房者先选择静安区新房并完成认购，锁定优惠价格和房源；然后由购房者提 出申请，第三方评估机构将对旧房进行客观估值；最后，若评估价格合适，凭新房的网签合同，按回收 流程办理二手交易过户手续。 上海市内环内一处在售楼盘保利誉静安，由保利置业和上海苏河湾集团联合开发，日前推出了首批房 源。 该项目一位置业顾问通过电话告诉记者，先在楼盘看房，然后登记旧房信息，等上报评估通过后就可 以，"政府和开发商开过会 ...

2026开年，住房"以旧换新""收储二手房用作保障房"的政策，正在全国多地铺开。 过去，地方政府或国企下场"收储"的对象主要是存量新房项目，随着二手房市场的重要性被重新认识， 许多城市开始加入收储二手房的行列。 今年1月14日，济南起步区推出"全款收旧房""全城收旧房"的政策，计划分批次组织1000套住房的"以旧 换新"。根据方案，济南全市范围内拥有合法产权住房的家庭，只要其意向在起步区直管区域内购买新 建商品房，即可申请"以旧换新"。 1月26日，杭州市富阳区也启动了"以旧换新"，由区属国企乐居集团代表政府面向市场直接收购二手 房，并向换房人兑付抵价券和换购券，用于抵扣新房的购房款。富阳乐居集团计划收购200套二手房， 未来用于保障性租赁住房。2月11日，富阳乐居集团对外披露称，一共有206户符合条件的家庭成功报 名，将根据活动规则摇号产生200户家庭参与以旧换新。 2月9日，重庆市住房和城乡建设委员会、重庆市规划和自然资源局等部门联合发布了稳定房地产市场的 新政。该政策除了提到鼓励给予住房"卖旧买新"补贴、实施住房"卖旧买新"个人所得税优惠政策，还明 确鼓励将存量住房用作租赁住房，对托管二手住房用作租赁住 ...

住房，不仅承载着万家灯火，更牵动着民生冷暖、消费活力。2月11日，初春的泉城暖意萌动，"迎新 春、换新房"2026山东省暨济南市高品质住宅展示交易会在山东国际会展中心拉开帷幕。交易会创新设 置好房子、好建造、好生活等主题展区，集中展示从设计建造到居家服务的住宅全链条品质提升，更好 满足人们对高品质居住的新需求。 改善居住条件，许多家庭面临的第一个难题是"旧房怎么办"。 在绿地集团的展位前，市民陈先生正在详细咨询"以旧换新"服务。与市面上常见的"中介帮卖"模式不 同，该房企推出的直接回购服务，为解决这一难题提供了新思路。"我们引入合作第三方直接兜底收 购，并通过市场化价格评估为旧房主守住价格，同时旧房款可以直接冲抵新房首付。"绿地集团山东区 域管理总部总经理助理孟锐介绍，这种模式有效打消了购房者旧房卖不掉、资金周转期长的顾虑，让换 房过程更加顺畅、安心。自2023年推出以来，已累计成功置换住房约600套。 企业的创新探索，与政策的及时引导同频共振。去年12月，山东出台《关于住房"以旧换新"的指导意 见》，创新提出了"卖旧换新""收旧换新""拆旧换新"等多种模式，从省级层面为降低居民换房成本、畅 通置换链条构建了 ...

齐鲁晚报.齐鲁壹点杜晓丹 烟台市住房"以旧换新"政策旨在助力破解市民"卖旧买新"周转难题，释放住房改善需求。该政策于2026 年1月1日试行，试行期一年，提供"收旧换新""卖旧买新""拆旧换新"等模式，供市民选择。还设立了房 地产高质量发展专项支持资金，由市、区两级财政共同承担，专项用于"以旧换新"政府补贴(6000万元) 及定向购房优惠券(5500万元)等直接惠及广大消费者的政策。 其中，对参与"收旧换新"的居民按新旧房价差额给予1%补贴，参与"卖旧买新"的居民按新房价给予1% 补贴，单套最高补助3万元。发放"群团购"及多代多孩家庭定向购房优惠券，二孩家庭可申领1张，三孩 及以上家庭可申领2张，多代家庭可申领1张；优惠券可与补贴券叠加使用，单套补贴最高8万元。此 外，房地产开发企业、经纪机构等各类市场主体也推出了购房优惠等组合让利活动。 据了解，该市民原有一套位于黄渤海新区长江路富饶中心的住房，在挂网出售期间，通过海信君悦售楼 处项目营销负责人方真介绍，看中了一套新房。交易过程中，该市民成功申请了"卖旧买新"政策1%的 补贴，同时叠加了多代多孩的购房优惠券以及项目本身的配套政策，累计节省购房成本约8万元。 ...

Core Viewpoint - The "old for new" housing policy in Shanghai aligns with the core task of "de-stocking" in the real estate sector, providing support for old and dilapidated properties and establishing price anchors [1][8]. Group 1: Policy Implementation - Shanghai has initiated a program to acquire second-hand homes for use as rental properties, starting in key districts such as Pudong, Jing'an, and Xuhui [3]. - The program prioritizes the acquisition of properties that owners are eager to replace, with funds regulated in a "housing ticket" format to ensure proceeds from selling old homes are used to purchase new ones [4]. - The acquisition targets older, smaller properties, specifically those built before 2000, with a total price not exceeding 4 million yuan and a size under 70 square meters [5]. Group 2: Market Context - The urgency for "de-stocking" in China's real estate market is highlighted by a significant inventory of new homes, with a de-stocking cycle projected to reach 28.7 months by the end of 2025, far exceeding reasonable limits [7]. - The "old for new" policy is seen as a critical measure to address this pressing issue [8]. Group 3: Market Dynamics - The average total price of eligible properties in Shanghai is 255,000 yuan, with a market average of 367,000 yuan, indicating a significant price gap [11]. - The average negotiation space for eligible properties is 8.3%, compared to the overall market's 7.9%, suggesting a more favorable environment for buyers in the targeted segment [11]. Group 4: Regional Variations - Different cities have adopted the "old for new" policy with varying focuses, with first-tier cities emphasizing urban renewal and second- and third-tier cities concentrating on de-stocking goals and financial incentives [13]. - The operational models for the policy differ across regions, with some areas using a "help sell" model while others involve direct acquisition by state-owned enterprises [14]. Group 5: Challenges and Considerations - Experts have raised concerns about the challenges of acquiring second-hand homes compared to new inventory, noting the complexities of negotiations with individual homeowners [17]. - The sustainability of funding for these acquisitions is questioned, as the rental yield in Shanghai remains below 2%, raising concerns about the financial viability of the program [17]. - The policy's effectiveness relies on transparent processes and fair pricing mechanisms to ensure both buyer and seller interests are met [21].

孙文丽 德州报道 德州市自2024年5月开展住房"以旧换新"活动以来,受到居民和开发企业普遍欢迎,并收到良好效果。为进 一步畅通新房与二手房交易渠道,激活住房消费潜力,助推房地产市场平稳健康发展,1月27日,德州市房地 产业协会与德州市房地产中介行业协会联合印发通知,决定2026年继续深入开展住房"以旧换新"活动。 ...

Core Viewpoint - Recent initiatives in various regions to implement a "trade-in" model for housing, supported by state-owned enterprises, aim to stimulate demand for improved housing options through structured acquisition of second-hand homes [1][2][3] Group 1: Implementation of "Trade-in" Model - Multiple regions, including Zhejiang Fuyang, Shanghai Fengxian, and Ningbo, have launched or are in the process of implementing housing "trade-in" programs to facilitate the exchange of old homes for new ones [1] - Fuyang District has announced a program where a state-owned enterprise will acquire 200 second-hand homes, with specific criteria for eligibility, including location and construction date [1] - The acquisition method involves a combination of "trade-in vouchers" and "purchase vouchers," allowing homeowners to receive additional financial incentives when purchasing new homes [1] Group 2: Market Response and Performance - Ningbo's initial program has successfully acquired 500 old homes, contributing to a significant increase in new home sales, with a 67% month-over-month rise in December 2025 [2] - Shanghai Fengxian's initiative has also begun, with plans to acquire 50 old homes to support new housing projects [2] - Jiangsu Xuzhou has introduced a similar service through a state-owned platform, aiming to create a standardized and transparent process for property exchanges [2] Group 3: Challenges and Considerations - The involvement of state-owned enterprises in the "trade-in" model reduces transaction risks and enhances the likelihood of successful exchanges, addressing psychological barriers for homeowners [3] - However, challenges remain, including financial pressures on state-owned platforms and the complexity of managing dispersed second-hand properties [3] - The ability to replicate and promote this model will depend on the operational efficiency of state-owned enterprises in managing acquired assets [3]

一线城市的住房"以旧换新"措施正在由郊区向市区探索。 近日，市场消息称，上海市静安区在推进住房"以旧换新"，区属国资企业收购二手老公房，促进市民的 新房置换流程。 据"奉发集团"1月23日消息，自"以旧换新"创新服务模式启动以来，活动受到广大市民的高度关注与积 极响应，市场反响持续热烈，活动累计收到104组意向报名信息。经严格的初步筛选与沟通，完成首批 50组家庭的正式登记工作，并全面启动针对性的旧房评估与新房匹配工作，另有14组家庭进入轮候序 列。 上海易居房地产研究院副院长严跃进分析指出，上海静安区拟试点由区属公租公司直接收购居民存 量"老公房"，以帮助其置换区内新房，并将收购房源纳入保障性租赁体系，与2025年中央经济工作会议 明确的政策导向相契合。 他认为，若上海静安试点成功并推广，将对超大城市核心区和相关行业产生深远的结构性影响，地方政 府与城投平台的角色从"土地供应商"向"市场稳定器"和"住房资源运营商"转变。 1月26日，《每日经济新闻》记者以购房者身份咨询静安区住房保障和房屋管理局，该局建设市场科一 位工作人员证实，目前，已在收集房源过程中，（你）可以把旧房的信息填报给开发商，之后会集中一 批 ...

Group 1 - The housing "old-for-new" initiative in Shanghai is expanding from suburban areas to urban districts, with Jing'an District being a key focus for pilot implementation [1][2] - The program involves state-owned enterprises purchasing old residential properties to facilitate residents' transition to new homes, specifically targeting properties under 70 square meters and valued at 4 million yuan or less [1][2] - The process includes selecting a new home, applying for the program, and having a third-party evaluation of the old property, which, if deemed suitable, will allow for a streamlined transaction process [1][2] Group 2 - Prior to Jing'an's initiative, the Fengxian District had already implemented a similar "old-for-new" model, receiving significant public interest with 104 initial inquiries and 50 families officially registered for the program [2] - The initiative aligns with the central government's economic policies, aiming to stabilize the housing market and improve the efficiency of property transactions [2][3] - Successful implementation in Jing'an could lead to a structural shift in the role of local governments and urban investment platforms, transforming them from land suppliers to market stabilizers and housing resource operators [3] Group 3 - The "old-for-new" model is expected to alleviate the risks associated with property exchanges for families, thereby activating the "sell one, buy one" chain and addressing the recent surge in second-hand property listings [3] - This new approach allows for a more efficient property exchange process, reducing the time required for transactions and mitigating financial risks associated with selling a home before purchasing a new one [3]

Group 1 - The core viewpoint of the article emphasizes the need for stronger measures to stabilize the real estate market in 2026, with a focus on controlling supply, reducing inventory, and improving the quality of housing [2][3] - The 2025 Central Economic Work Conference highlighted the urgency of stabilizing the real estate market, indicating that the current situation is more pressing than in late 2024 and early 2025 [3] - The government aims to encourage the acquisition of existing residential properties for use as affordable housing, with a specific policy tool introduced in May 2024 allowing for a 300 billion yuan re-loan for this purpose [4][5] Group 2 - The direction for reducing real estate inventory has become clearer, with a focus on controlling new land supply and revitalizing existing properties [4] - Innovative practices in some cities have emerged, such as using "housing vouchers" in an "old for new" exchange model to facilitate the acquisition of older homes, thereby avoiding pricing issues associated with new properties [5] - The construction of "good houses" is a new initiative aimed at improving housing quality, which is expected to stabilize investment in the real estate sector while balancing the need to reduce existing inventory [6]