Core Viewpoint - The province has introduced policies to enhance the quality of museum services, focusing on improving operational efficiency, incentive mechanisms, and support measures to address existing challenges in the museum sector [1][2] Group 1: Policy Measures - The new policy includes 11 specific measures aimed at resolving issues such as mismatched opening hours, homogenized cultural products, and inadequate incentive mechanisms [1] - Key requirements for improving service efficiency include planning high-quality exhibitions, extending and increasing opening hours, promoting cultural product development, optimizing service supply, and creating new cultural formats [1] Group 2: Opening Hours and Accessibility - The policy sets clear targets for extending opening hours, mandating a minimum of 60 additional open days and 90 extra hours of operation annually, with specific provisions for holidays and potential Monday openings [1] - The majority of special exhibitions, lectures, and experiential activities will remain free, ensuring public access to cultural resources [2] Group 3: Cultural Innovation and Revenue Allocation - The province encourages the development of "digital museums" and immersive experiences to enhance visitor engagement and adapt to the digital age [2] - At least 70% of net revenue from cultural product development must be reinvested into museum operations, with a maximum of 30% allocated for staff incentives [2] - Museums demonstrating effective results in extending opening hours and developing cultural products may receive increased performance-based salary allocations [2]

"中国技术为全球博物馆行业发展提供了重要助力。"国际古迹遗址理事会下属的国际文化旅游委员会秘 书长索菲亚·丰塞卡对记者表示，当前博物馆领域的创新技术持续迭代升级，中国文博企业研发的3D扫 描、增强现实、智慧库房等技术，不仅有利于全方位保护文化遗产，也将支持博物馆更好服务于公众。 其间举行的国际博协第四十届全体大会上，产生了新一届国际博协执行委员会，前国际博协咨询委员会 主席安东尼奥·罗德里格斯当选新任国际博协主席，中国代表连任执委会委员，荷兰鹿特丹获选成为 2028年国际博协大会主办城市。 （本报迪拜11月17日电） 国际博物馆协会（以下简称"国际博协"）第二十七届大会日前在阿联酋迪拜举行。这是该组织1946年成 立以来首次在中东地区举办大会。本届大会以"快速变化社会中的博物馆未来"为主题，吸引了来自100 多个国家和地区的4500多名专业人士与会，围绕变革时代博物馆的引领作用、非物质文化遗产保护、青 年力量赋能、新技术兴起等议题展开研讨，呼吁加强协作，强化博物馆社会功能，共塑博物馆未来。 刚刚卸任的国际博协主席埃玛·纳尔迪在大会开幕式上倡议各方以大会为契机，秉持开放包容态度，深 化多领域合作，推动文化传承与 ...

由沈阳故宫博物院主办的"风华共筑——沈阳故宫四百年"专题展览于11月15日在沈阳故宫文化博物馆正式开幕。展览通过百余件文物及相关珍贵 史料展现沈阳故宫四百年历程，"努尔哈赤御用剑""皇太极御用腰刀""乾隆款黄玉浮雕兽面纹撇口杯"等诸多珍贵文物集中亮相。 此次展出的武英殿刻本《皇朝礼器图式》、"乾隆款粉彩九桃天球瓶""乾隆款粉彩双凤耳百鹿尊"等诸多文物展现了沈阳故宫作为皇家档案与珍宝 贮藏中心的重要文化功能。 1625年，清太祖努尔哈赤将后金政权迁至沈阳，兴建沈阳故宫。"自1625年始建大政殿，到1783年增建文溯阁等建筑，沈阳故宫的营建跨越一百五 十余年。"沈阳故宫博物院展示交流部工作人员林城澔说。 林城澔说，1914年，沈阳故宫所藏11万余件文物，运至北京故宫"内务部古物陈列所"，这批文物都加有"奉"字标识，以表明其来源。其后这批文 物部分随故宫文物南迁，辗转各地，现存故宫博物院、南京博物院、台北故宫以及承德避暑山庄博物院等多地。此次展览，现收藏于承德避暑山 庄博物院的"雍正款青花折枝花铙形碗""雍正款祭蓝釉玉壶春瓶"等6件"奉"字款文物也回到沈阳故宫进行展出。（记者赵洪南） 展出的"皇太极御用腰刀"。（沈 ...

Group 1 - The 15th National Games is currently being held in the Guangdong-Hong Kong-Macao Greater Bay Area, with expectations of attracting over 100,000 visitors to Hong Kong, boosting consumption in dining, accommodation, and retail sectors [1] - Hotels in Hong Kong have seen a significant increase in occupancy rates since early October, indicating a strong demand during the National Games period, even in a typically off-peak month like November [3] - The general manager of a hotel in Hong Kong noted that the demand during the National Games is at a very considerable level, signaling a positive performance for the tourism industry and strong signals for economic recovery and growth in Hong Kong [5] Group 2 - The National Games is viewed as an opportunity to upgrade and develop the tourism industry, showcasing a new "Sports + Tourism" model that demonstrates vibrant potential [7] - Local travel agencies in Hong Kong have launched various packages combining event tickets with local attractions, offering customized services to enhance visitor experiences and drive industry upgrades [9] - National Committee member Cai Rongxing highlighted the increased foot traffic benefiting the tourism, hotel, and dining sectors, emphasizing the synergistic effect of "Sports + Tourism" and creating more collaboration opportunities for the Greater Bay Area [11] Group 3 - In Macao, the "event economy" has similarly boosted cultural and tourism consumption, creating new integrated experiences for spectators and tourists [11] - The Macao competition area has developed new integrated experience scenarios, aligning with the goal of "event-driven tourism transformation" [13] - The director of the Macao Museum introduced cultural exhibits during the National Games, promoting Macao's intangible cultural heritage and offering city cultural tours to participants [17] Group 4 - The Macao competition area promotes a model where "the venue is a tourist attraction, and watching the event is tourism," providing a comfortable and professional experience for all participants [19] - The Macao government has organized large-scale events like the Macao Grand Prix and food festivals to create a diverse "cultural, sports, and tourism" experience for citizens and visitors [20] - The atmosphere during the National Games has been lively, attracting significant crowds to Macao, including sports enthusiasts and participating delegations, contributing to a positive sentiment among the public [20]

Core Insights - The documentary "Museums Hidden in Universities" focuses on the treasures of university museums and their role in academic and cultural transmission, showcasing the unique encounters between valuable collections and young students [2] - The number of registered museums in China has reached 7,046, with university museums being fewer but many achieving national first-class status [2][3] - University museums are integral to modern education and museum development, emphasizing their professional, distinctive, and academic characteristics [3] University Museums' Development - University museums are seen as essential components of top-tier universities, with examples like the University of Oxford's museum being a significant tourist attraction [3] - In Beijing, 27 out of 92 higher education institutions have established 48 museums, indicating a growing recognition of their importance [3] - The Shandong University Museum, a national first-class museum, has a collection primarily sourced from archaeological excavations by students and faculty, highlighting its educational role [4][5] Collection and Academic Value - The Sichuan University Museum, established in 1914, boasts over 80,000 historical artifacts, with a strong reputation for its collections in calligraphy, ceramics, and ethnic artifacts [5] - The Shandong University Museum's unique collection, closely tied to archaeological research, allows for detailed storytelling of artifacts' historical and artistic significance [5][6] - The Beijing Forestry University Museum focuses on rare and endangered plant species, with a collection of 200,000 plant specimens and 130,000 animal specimens, showcasing its academic strengths [6][7] Educational Role - University museums serve as classrooms, providing hands-on learning experiences for students across various disciplines [11][12] - The integration of museum resources into academic curricula enhances the educational experience, allowing students to engage with real artifacts [11][13] - Volunteer programs at university museums enable students to gain practical experience, fostering a deeper connection to their studies and future careers [11][12] Innovation and Community Engagement - University museums are increasingly utilizing technology and innovative methods to engage younger audiences, such as interactive exhibits and digital storytelling [10][13] - Collaborative projects between museums and various academic departments, including computer science, are exploring the application of artificial intelligence in museum settings [13][14] - The documentary highlights the unique themes of different university museums, reflecting their academic strengths and community engagement [9][10]

Group 1 - The 43rd UNESCO conference held in Samarkand, Uzbekistan, focused on the role of artificial intelligence in museums, with over 80 museum directors and AI representatives in attendance [1] - Yannick Lintz, director of the Guimet Museum, emphasized that AI technology will be a powerful driver for museum development and highlighted the importance of technology in cultural heritage protection [1] - The Qatar Museum's director shared experiences of using AI for services like guided tours and high-resolution artifact imaging, while the Singapore Museum's director discussed AI's role in preserving and promoting local culture [1] Group 2 - The Nanjing Deji Art Museum showcased its "Jinling Map Digital Art Exhibition," which utilizes cutting-edge technology, including AI, to enhance visitor experience [2] - The exhibition features a 110-meter-long, 3.6-meter-high ultra-HD LED screen, allowing visitors to interact with historical characters from the painting "Jinling Map" [2] - The innovative format of the exhibition attracted attention from international museum leaders, with praise for its creativity and ability to engage younger audiences [3]

Core Points - The Qin Shi Huang Emperor's Mausoleum Museum has welcomed over 10 million visitors this year, marking a significant milestone in attendance [1] - The museum has seen a notable increase in foreign visitors, with 577,000 international guests from January to October [2] - A new overseas integration service platform for the Terracotta Army has been launched, facilitating ticket bookings in 24 languages and 34 currencies, resulting in 45,220 related orders for flights and hotels [2] Group 1 - The museum implemented various service optimization measures during peak holiday periods to accommodate the growing visitor demand [4] - To address the uneven visitor distribution among local museums, the museum utilized big data analysis and ticket management to enhance visitor convenience, offering a one-stop reservation service through its official WeChat account [4] - The museum aims to improve management and service levels continuously, ensuring a safe, orderly, and high-quality experience for every visitor [4]

Core Insights - The 2025 "Super League" final in Nanjing not only showcased sports enthusiasm but also significantly boosted the city's cultural and tourism sectors, illustrating the integration of sports and cultural tourism [1][2][3] Economic Impact - The event attracted over 62329 spectators, breaking attendance records and contributing to a total of over 390,000 attendees across eight matches held in Nanjing from May to October [2] - Nanjing's cultural, sports, and entertainment industry revenue grew by 7.3% year-on-year in the first half of the year, with sports revenue increasing by 19.3% due to the "Super League" [2] - Approximately 40 sponsors were signed for the event, generating a total sponsorship amount of 15.41 million yuan, with plans for further sponsorship for the 2026 "Super League" [2] Consumer Engagement - The event created a vibrant atmosphere across the city, with around 80 secondary viewing locations set up, leading to a 20% increase in sales compared to the previous year and generating over 6 billion yuan in transactions for retail, dining, and accommodation sectors [3] - Special promotions were introduced for ticket holders, allowing them to enjoy discounts at various cultural sites, which encouraged longer stays and deeper engagement with the city [5][6] Cultural Integration - The "Super League" served as a catalyst for cultural engagement, with museums offering free or discounted entry to ticket holders, effectively turning match tickets into cultural access passes [6][7] - Innovative collaborations between sports and cultural institutions, such as themed merchandise and events, attracted younger audiences and enhanced the cultural experience [7][8] Future Prospects - The integration of sports and cultural tourism is expected to continue driving economic growth in Nanjing, positioning the sports industry as a key growth driver for high-quality urban development [3][8]

Core Viewpoint - The article highlights the public interest in ancient architecture as demonstrated by the attendance at the China Architecture Museum's exhibition on ancient buildings [2][4][6][7] Group 1 - The exhibition at the China Architecture Museum attracted a significant number of visitors on November 4 [2][4][6] - The event showcases various aspects of ancient architecture, reflecting cultural heritage [7]

Core Insights - The implementation of the "Several Policy Measures for Promoting High-Level Opening and High-Quality Development of Provincial Museums" by Jiangsu Province has led to significant growth in museum attendance and cultural product sales [1] Group 1: Museum Attendance and Revenue - Jiangsu Province's two provincial museums, Nanjing Museum and Yangzhou Grand Canal Museum, received a total of 11.219 million visitors over the past year, representing a year-on-year increase of 8.7% [1] - The introduction of over 1,700 new cultural and creative products resulted in total cultural revenue of 290 million yuan [1] Group 2: Policy Implementation and Impact - All 13 prefecture-level cities in Jiangsu Province have followed suit by implementing reform policies, contributing to a surge in the development of the museum sector [1]