导语：对于成熟的IP运营商而言，票房收入仅仅是整个商业版图的起点，真正的"吸金"密码在于IP的全产业链开发。 【环球网消费综合报道】2025年末，中国电影市场被一只兔子和一只狐狸点燃。电影《疯狂动物城2》上映以来持续引发观影热潮，截至目前，其累计票房 已强势突破29亿元，不仅创下中国影史进口动画片票房冠军等多项纪录，更在电影贺岁档的激烈竞争中脱颖而出。该片票房的辉煌仅仅是这场商业盛宴的开 端，由该电影IP驱动的周边产品消费狂潮正在席卷全国，其核心阵地，正是全球小商品集散地——浙江义乌。 在义乌全球数贸中心的毛绒玩具区，电影《疯狂动物城2》的周边产品已成为绝对的主角。不同造型和材质的兔子警官朱迪、狐狸尼克等角色公仔被摆放在 最醒目的位置，吸引着来自全国各地的采购商。据当地经营户介绍，不少产品一经上架便被抢购一空，一些热门的毛绒公仔出厂价在15元到40元区间，在下 游零售端往往能卖出数倍的价格，市场需求极为旺盛。"销量特别好，仓库里《疯狂动物城2》的周边产品都没存货了，基本一下线就全部要发给客户，订单 已经排到明年4月份。"义乌全球数贸中心经营户马冬梅的话语中难掩兴奋。这种"一货难求"的火爆景象，并非偶然，而是义 ...

Industrial Sector - Raw material production is recovering, with steel and building materials output rebounding this week[2] - The average daily pig iron production has decreased compared to the previous week[4] - The operating rate of asphalt and cement clinker has increased, while the float glass operating rate has declined[2][10] Real Estate - New home sales in 30 major cities decreased by 35.8% year-on-year as of December 5, with a 5.0 percentage point decline from the previous week[2] - The year-on-year decline in second-hand home listing prices narrowed to -0.66% as of November 24[22] Domestic Demand - Movie box office revenue increased significantly, with a year-on-year growth of 291.2% as of December 5[2] - National retail sales of passenger cars in November were 2.263 million units, down 7% year-on-year, contrasting with a 6% increase in October[28] - The volume of postal express deliveries increased by 6.4% year-on-year as of November 30[30] External Demand - Port cargo throughput increased by 3.2% year-on-year as of November 30, while container throughput rose by 9.6%[32] - South Korea's export value grew by 8.4% year-on-year in November, with a 4.8 percentage point increase from October[32] Price Trends - The Nanhua Industrial Index rose by 0.4%, with the non-ferrous metal index increasing by 2.4% this week[2] - The futures price of rebar increased by 1.5%, while the spot price rose by 0.9%[39]

截至12月4日晚，电影《疯狂动物城2》累计票房已突破22亿元人民币，刷新中国影史进口动画片票房冠 军等多项纪录。 今年也被称为"中国动画电影大年"，无论是国产片《哪吒之魔童闹海》领跑上半年，还是进口片《疯狂 动物城2》在年末稳稳接棒，动画电影接连成为爆款，正是中国经济长期向好、文化活力不断提升的最 好体现。 转自：央视网 自同步北美上映以来，这部电影的中国内地累计票房远超北美市场表现，成为该片全球最大的票房市 场。 ...

Core Viewpoint - The media sector is expected to experience an overall upward trend in 2025, driven by favorable policies, new product cycles, and the expansion of Chinese cultural content overseas, alongside the growing demand for IP economy and advancements in AI technology [2][3] Group 1: Policy and Content Cycle - The gaming industry is benefiting from the normalization of license issuance, leading to a significant recovery in supply, while the video series industry is entering a critical window for content innovation and mechanism optimization due to the gradual implementation of new broadcasting regulations [3][9] - The AI development is entering a new phase, with expectations that by 2026, AI-native applications will expand further, transitioning from auxiliary tools to creative subjects, enhancing the production capacity of web literature and IP adaptation into films [3][12] - The trend of cultural content going overseas is maturing, with a shift from broad output to a focus on high-quality cultural core and localized adaptation, particularly in gaming, web literature, and short dramas [3][20] Group 2: IP Economy and Industry Trends - The IP economy is expected to flourish in 2026, with multiple commercialization paths for domestic IP content, consumer products, and services, leading to scaled growth and systematic value reassessment as the industry matures [3][19] - Leading companies in the media sector are positioned to benefit first from industry trends due to their advantages in business scale, technological reserves, and capital operations, particularly in digital media and gaming [4][19] - The film industry is projected to see box office revenues of 520 billion yuan in 2026 under neutral conditions, with expectations of recovery driven by quality content [35] Group 3: Social Community and AI Integration - Social community platforms are increasingly integrating AI to enhance efficiency and reduce costs across content interaction processes, with a focus on user engagement and monetization [22][25] - The advertising sector is witnessing rapid AI penetration, optimizing content production processes and reducing costs, with a shift towards automated and personalized advertising strategies [30][31] Group 4: Music and Publishing Industry Insights - The music industry is expected to maintain a stable structure, with Tencent Music and NetEase Cloud Music continuing to dominate, while exploring deeper value extraction from the industry chain [17][19] - The publishing industry is adapting to regulatory changes while focusing on the resilience of educational materials and the potential for IP-driven sales growth, with leading companies maintaining strong dividend yields [39][41]

Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The report emphasizes the ongoing development and commercialization of AI applications, particularly in gaming and film sectors, as key areas for investment [3][4] - The upcoming release of major films like "Avatar 3" and new games is expected to drive market recovery and growth [4] Industry Overview - The media sector is experiencing a significant shift with AI applications becoming increasingly integrated into advertising, gaming, and film production [3] - The gaming industry is entering a peak season with new game launches expected to boost revenue significantly [3][4] Industry Data Summary - As of December 6, 2025, "Delta Force" ranks first in the iOS free game chart, while "Honor of Kings" leads the iOS revenue chart [10][14] - "Zootopia 2" has achieved a cumulative box office of over 3 billion yuan, ranking among the top 30 in domestic box office history [4][5] - The report highlights the stability of the top ranks in the WeChat mini-game market, with "Treasure Hunter" and "Endless Winter" leading the charts [30]

据网络平台数据 截至12月7日16时18分 2025年贺岁档档期 电影总票房破30亿元 《得闲谨制》首日上映 票房破亿 （11月28日—12月31日） 动画电影《疯狂动物城2》暂列贺岁档电影票房第一。自同步北美上映以来，这部电影的中国内地累计票房远超北美市场表现，成为该片全球最大的票房 市场。 50余部电影锁定贺岁档 你最期待哪一部？ 自今年11月28日电影贺岁档正式开启，已有超50部影片定档。影片包含悬疑、温情、动作、科幻等多个题材，可满足观众多元观影需求。 除了前面介绍的两部影片，这些作品也不要错过。 悬疑影片《内幕》《匿杀》和《用武之地》将带你揭开层层谜团。《无名之辈：意义非凡》聚焦小人物在荒诞境遇中发生的啼笑皆非的故事。《比如父 子》《岁岁平安》《我最特别的朋友》等影片也会给大家带来丰富的观影选择。 《得闲谨制》12月6日上映首日票房破亿，截至目前票房（含点映及预售）已超1.8亿元。这是一部聚焦百姓抗战题材的力作。影片中，机械厂钳工莫得闲 为避战乱携家人遁入深山，和防空炮长肖衍等人在"戈止镇"觅得一处安身之所。然而，日本侦察兵的突然闯入撕碎了小镇的宁静。绝境之下，全镇百姓并 肩作战，誓死守护家园。 《 ...

据猫眼专业版数据，截至12月7日17时41分，上映12天（从11月26日开始），《疯狂动物城2》中国内地 总票房（含预售）突破30亿元，达到30.20亿，超越北美票房成绩，成为本片全球第一大票仓。 自11月26日上映以来，《疯狂动物城2》票房就一路飙升。上映首日票房就突破2.13亿元，此前预售票 房突破3亿元。猫眼专业版票房预测，该影片中国内地总票房将达39亿元，有望拿下《复仇者联盟4》之 后好莱坞电影在华的久违佳绩。 据不完全统计，截至目前，《疯狂动物城2》已官宣的IP联名活动已超70余个，合作品牌覆盖到潮玩、 卡牌、服饰、零食、快餐、美妆护肤、家居日用、手机、汽车等多个品类，其中不乏竞品——泡泡玛 特、52TOYS都上线了联名盲盒；优衣库、李宁、森马从T恤、衬衫做到卫衣、裤子乃至运动鞋，打算 一起承包影迷的衣柜和鞋柜；星巴克和瑞幸咖啡发布联名饮品，还有保温杯、钥匙扣、杯托、徽章等周 边产品；周大福将朱迪胡萝卜项坠卖出了3280元，老凤祥的尼克足金吊坠售价为2530元。 这一成绩也让该片进入中国2025年度票房榜前三。离排名第二的《唐探1900》仅差不足6亿元。 另据灯塔专业版，截至12月7日16时18分， ...

人民财讯12月7日电，据猫眼专业版数据，截至12月7日19时44分，2025贺岁档(11月28日—12月31日)票 房突破30.51亿元，超2024年贺岁档票房成绩。《疯狂动物城2》持续领跑2025贺岁档票房榜。 ...

文/ 徐帅 章知方表示，2025年以来，以DeepSeek人工智能普及、LABUBU全球走红、《哪吒2》票房创纪 录、上证指数突破4000点为代表的现象，凸显出中国在科创与文化产业领域的旺盛活力。但宏观层 面仍面临发展不平衡不充分、新旧动能转换艰巨、就业与居民收入增长承压、重点领域风险隐患尚存 等多重挑战。 在他看来，中国式创新的典型场景背后，是众多创业公司的勃发生机，是无数工程师对财富创造的天 然渴望。在此之上，一些地方只是提供了相对宽松的土壤，便解放了生产力，长出了"六小龙"、"四 小强"。 章知方认为，破局之路，还在解放生产力。要打造技术创新驱动的新质生产力，更要充分调动民营企 业和地方政府的积极性。 民营企业是吸纳就业的主力军、经济发展的稳定器。如何提升5800万民营 企业的生产力和创造力，强化对民营企业的司法保护，让民营企业家敢闯敢干，仍是一个亟待破局的 重要课题。 同时，章知方指出，破局也有赖于解放观念。他以《哪吒2》团队为潜心创作缺席领奖为例，强调社 会应珍视并激发这种内在的创造热爱。 他认为，这种对实现自身价值的渴望，潜藏在无数年轻人身上。如何将他们从不是"躺"就是"卷"的 姿态中解放出来，如 ...

Core Insights - The total box office for the 2025 New Year film season has exceeded 3 billion yuan as of December 7, 2023 [1] - The film "De Xian Jin Zhi" premiered on December 6, 2023, and achieved over 180 million yuan in box office on its first day [3] - "Zootopia 2" has become the highest-grossing film in the New Year season in China, surpassing its performance in the North American market [6] Group 1 - The 2025 New Year film season runs from November 28 to December 31, with a total box office exceeding 3 billion yuan [1] - "De Xian Jin Zhi" focuses on the theme of ordinary people's resistance during wartime, with a storyline involving a family seeking refuge from conflict [3] - The film "Zootopia 2" has outperformed its North American counterpart, establishing itself as the largest box office market globally for this title [6] Group 2 - Over 50 films have been scheduled for the New Year season, covering various genres such as suspense, warmth, action, and science fiction [8] - Notable films to watch include suspense titles like "Inside," "Hidden Kill," and "Place of Arms," as well as comedies like "The Most Special Friend" [9] - "Wild Times" presents a poetic journey through six chapters spanning a century, while "Qing Ai" addresses the topic of AIDS in a groundbreaking manner [11]