Core Viewpoint - Hisense Group's home appliance subsidiaries, Hisense Home Appliances and Hisense Visual Technology, reported strong financial performance for 2024, driven by government subsidy policies and effective sports marketing strategies, particularly in overseas markets [1][2][5]. Financial Performance - Hisense Home Appliances achieved revenue of 92.746 billion yuan, a year-on-year increase of 8.35%, and a net profit of 3.348 billion yuan, up 17.99% [1]. - Hisense Visual Technology reported revenue of 58.530 billion yuan, a 9.17% increase, and a net profit of 2.246 billion yuan, up 7.17% [1]. - The fourth quarter of 2024 showed significant growth for both companies, with Hisense Home Appliances' revenue reaching 22.167 billion yuan, a 7.08% increase, and a net profit of 555 million yuan, up 34.91% [1]. Market Analysis - Domestic revenue for Hisense Home Appliances declined by 2.12%, while overseas revenue surged by 27.59%, accounting for nearly 40% of total revenue [1]. - The overall market for central air conditioning in China saw a 12.5% decline, indicating ongoing pressure in the domestic market despite some recovery in the fourth quarter [2][3]. Strategic Initiatives - The implementation of the "trade-in for new" policy has helped stabilize the domestic market, although challenges remain [2]. - Hisense's focus on sports marketing has enhanced brand recognition and sales in overseas markets, with a reported global TV market share of 13.95%, an increase of 0.99 percentage points [5][6]. Product Development - Hisense has made significant advancements in product categories, with a 72% year-on-year revenue growth in kitchen appliances and a 58% market share in large-screen TVs [3][5]. - The company is also investing in smart home technology, launching its self-developed AI solutions to enhance its product offerings [3]. Future Outlook - Continued government subsidies and the recovery of public construction orders are expected to support revenue stabilization in the domestic market [4]. - The transition of sports marketing from brand recognition to brand reinforcement will be crucial for improving overseas market margins and enhancing high-end product sales [7].

Group 1 - The core viewpoint is that the increase in risk appetite is a significant support for the market trend this year, with A50ETF Huabao (159596) seeing a notable rise in its major holding, Heng Rui Pharmaceutical, which increased by 3.7% [1] - The A-share market showed a collective rebound with the Shanghai Composite Index up by 0.18%, the Shenzhen Component Index up by 0.36%, and the ChiNext Index also up by 0.36% [1] - The trading volume in the market reached 746.3 billion yuan, a decrease of 55.3 billion yuan compared to the previous day, with over 4,000 stocks rising [1] Group 2 - Huatai Securities suggests that with the recent catalytic window for pan-technology assets closing, investors are looking for sectors with potential support, particularly in the pan-consumption industry [2] - The report highlights that consumption promotion is a key policy focus for 2025, with specific measures being rolled out, indicating a clearer approach [2] - The analysis indicates that the fundamentals of the pan-consumption sector are showing signs of improvement, supported by stable employment, expanded social security spending, and a bottoming out of housing prices [2] Group 3 - Ping An Securities emphasizes that the increase in risk appetite is crucial for the market this year, suggesting that besides the technology sector, investors should also consider structurally favorable opportunities in lower-valued consumption sectors [2] - Specific sectors recommended for attention include the home appliance industry, benefiting from substantial subsidies, and the consumer electronics industry, which is expected to gain from AI integration [2] - The report notes that while the liquor industry is facing downward revisions in profit expectations, its PE valuation is currently below the historical 20% percentile, presenting potential short-term trading opportunities [2] Group 4 - Investors can consider A50ETF Huabao (159596) and its associated off-market funds (Class A 021216/Class C 021217) for investment positioning [3]

Investment Rating - The industry rating is "Outperform the Market" [8][70]. Core Insights - The electric bicycle trade-in program has shown significant results, with 1.664 million units sold by March 11, 2025, surpassing the total for 2024 by 120.4% [3][11]. - The online sales of robotic vacuum cleaners in January-February 2025 reached 1.916 billion yuan, a year-on-year increase of 72%, with sales volume of 587,500 units, up 58% year-on-year [3][13]. Summary by Sections Electric Bicycle Trade-in Program - The trade-in program has resulted in 1.664 million electric bicycles being sold, with a total subsidy of 1 billion yuan, averaging 600 yuan per person, leading to new car sales of 4.51 billion yuan [3][11]. - The number of participating stores increased to 47,000, with an average sales boost of 96,000 yuan per store [11][12]. Robotic Vacuum Cleaner Sales - The online sales of robotic vacuum cleaners showed a strong performance, with a total sales amount of 1.916 billion yuan and an average price of 3,261 yuan, reflecting a 9% year-on-year increase [3][13]. - Leading brands like Ecovacs and Roborock saw significant increases in their market shares, with Ecovacs achieving a 27% market share and Roborock reaching 25% [13]. Investment Recommendations - The report suggests focusing on major home appliance companies benefiting from the trade-in program, including Midea Group, Haier Smart Home, Gree Electric, and TCL Electronics [5][17]. - The pet industry is highlighted as a resilient sector, with recommendations to consider companies like Guibao Pet and Zhongchong Co [5][17]. - The report anticipates a recovery in demand for small appliances and branded apparel in 2026, suggesting attention to leading brands in these categories [5][17]. Market Performance - The home appliance sector saw an overall increase of 1.7% this week, with specific segments like white goods and kitchen appliances performing particularly well [4][21]. - Raw material prices for copper and aluminum increased by 0.98% and 0.74% respectively compared to the previous week [4][21].