新浪科技讯 1月30日晚间消息，市场监管总局通报第五批直播电商领域典型案例。据市场监管总局官方 发文，2025年9月，市场监管总局依法对成都快购科技有限公司涉嫌违反《中华人民共和国电子商务 法》等法律规定的行为立案调查。 经查，成都快购科技有限公司存在下述违法行为：一是未依法履行信息公示义务；二是向平台内经营者 收取不合理费；三是对消费者未尽到安全保障义务；四是对实施侵犯知识产权行为未依法采取必要措 施；五是发布违法广告；六是帮助其他经营者实施虚假或者引人误解的商业宣传；七是为违法出售、购 买野生动物及其制品或者禁止使用的猎捕工具提供展示、交易服务。 2025年12月，市场监管总局综合考量违法事实、案件性质、违法情节以及社会危害程度，依法对成都快 购科技有限公司的违法行为作出行政处罚，责令当事人立即改正违法行为，并处罚没款26692904.62 元。 对此，成都快购科技有限公司回应称，公司收到了国家市场监督管理总局行政处罚决定书，对此处罚， 我们诚恳接受，坚决服从。我们将强化依法经营，进一步提升合规水平，积极履行社会责任，努力营造 平台良好生态，携手平台上的经营者为广大消费者提供更优质的服务。 对此，成都快购 ...

2025年9月，市场监管总局依法对成都快购科技有限公司(以下简称当事人)涉嫌违反《中华人民共和国 电子商务法》等法律规定的行为立案调查。经查，当事人存在下述违法行为： 一是未依法履行信息公示义务。当事人未在首页显著位置持续公示证照信息，且未及时更新发生变更的 行政许可公示信息，违反《中华人民共和国电子商务法》第十五条的规定。当事人未在首页显著位置持 续公示平台服务协议以及未公示交易规则信息，违反《中华人民共和国电子商务法》第三十三条的规 定。 二是向平台内经营者收取不合理费用。当事人利用服务协议和交易规则，对平台内经营者违反法律法规 或平台协议规则的部分行为收取惩罚性非定额违约金，部分违约金超出合理范围，存在向平台内经营者 收取不合理费用的问题，违反《中华人民共和国电子商务法》第三十五条的规定。 市场监管总局集中发布第五批直播电商领域典型案例 中新网1月30日电 据"市说新语"微信公众号消息，市场监管总局30日集中发布第五批直播电商领域典型 案例。 一、市场监管总局查处成都快购科技有限公司违法案 2025年9月，四会市市场监管局依据《网络反不正当竞争暂行规定》第八条第一款、第九条第一款和第 三十四条，《中华人 ...

Core Viewpoint - The Market Regulation Administration has announced the administrative penalties against Chengdu KuaiGou Technology Co., Ltd. for multiple violations in the live e-commerce sector, emphasizing a zero-tolerance approach to false marketing and counterfeit products [1][4]. Summary by Categories Company Overview - Chengdu KuaiGou, established in 2019, is a wholly-owned subsidiary of the short video platform Kuaishou, primarily responsible for Kuaishou's e-commerce business "Kuaishou Xiaodian" [1][6]. Violations Identified - Chengdu KuaiGou failed to fulfill information disclosure obligations, including not prominently displaying license information and not updating administrative license information in a timely manner, violating Article 15 and Article 33 of the E-commerce Law [1][2]. - The company charged unreasonable fees to platform operators, imposing punitive non-fixed penalties that exceeded reasonable limits, violating Article 35 of the E-commerce Law [1][2]. - There were failures in ensuring consumer safety, with various products on the platform not meeting safety requirements, violating Article 38 of the E-commerce Law [2][7]. - Chengdu KuaiGou did not take necessary actions against intellectual property infringement after receiving notifications from trademark holders, violating Articles 42 and 45 of the E-commerce Law [2][7]. - The company published illegal advertisements, with discrepancies between actual ad content and approved samples, violating Articles 9, 16, and 46 of the Advertising Law [2][7]. - Chengdu KuaiGou assisted other operators in misleading commercial promotions by displaying fictitious sales data, violating Article 8 of the Anti-Unfair Competition Law [3][8]. - The company provided services for the illegal sale of wildlife and prohibited hunting tools without verifying necessary permits, violating Article 33 of the Wildlife Protection Law [3][8]. Penalties Imposed - In December 2025, the Market Regulation Administration ordered Chengdu KuaiGou to rectify its illegal activities and imposed a fine of 26,692,904.62 yuan [3][8]. Regulatory Approach - The Market Regulation Administration emphasizes a strong regulatory stance, focusing on verifying merchant qualifications and protecting the rights of small and medium-sized businesses [4][9]. - The administration utilized extensive data analysis to strengthen evidence collection and ensure comprehensive regulatory oversight [5][9]. - Ongoing compliance guidance for platform enterprises is being enhanced alongside the development of the "Live E-commerce Supervision Management Measures" to clarify legal responsibilities [10].

Core Viewpoint - The company, Guangdong Yaowang Technology Group Co., Ltd., expects a narrowed net profit loss for 2025, projecting a loss between 550 million to 680 million yuan, compared to a loss of 1 billion yuan in the previous year, indicating a reduction of approximately 33%-45% [1]. Group 1: Business Performance - The core live e-commerce business remains stable during the reporting period [1]. - The company is actively taking reform measures to accelerate the turnaround of its loss-making segments, particularly in the footwear and digital marketing sectors [1]. - The divestiture of the footwear business is in a substantial phase, which significantly alleviates the loss burden [1]. Group 2: Strategic Initiatives - The company plans to focus on its core digital marketing business, enhancing the quality of development and improving monetization capabilities to increase gross profit margins [1]. - The company is leveraging AI technology to optimize management and improve overall efficiency [1]. - The company is exploring new growth points by creating co-branded products, exemplified by the "Duo Wei" brand, aiming to upgrade from Chinese manufacturing to Chinese branding [2]. Group 3: Future Outlook - Industry experts believe that the company's performance forecast indicates it has entered a critical phase of "stopping the bleeding" and seeking "blood production" after previous strategic adjustments [2]. - The focus on core digital marketing and the divestiture of the footwear business are important steps in optimizing the asset-liability structure [2]. - The success of the "Duo Wei" brand is expected to open new business boundaries and leverage the company's full-link advantages in marketing and sales [2].

Core Viewpoint - Guangdong Yaowang Technology Group Co., Ltd. expects a net profit loss of between 550 million to 680 million yuan for the year 2025, a reduction of approximately 33%-45% compared to the previous year's loss of 1 billion yuan [1] Group 1: Business Performance - The core live e-commerce business remains stable during the reporting period [1] - The company is actively taking reform measures to accelerate the turnaround from losses, particularly in the footwear and innovative digital marketing sectors [1] Group 2: Strategic Initiatives - The divestiture of the footwear business has entered a substantial phase, significantly reducing the loss burden [1] - The company plans to focus on enhancing the quality of its core businesses, including live e-commerce and short videos, to improve profitability [1] - AI technology will be deeply integrated into organizational management to enhance overall efficiency [1] Group 3: Growth Opportunities - The company is exploring new growth points by collaborating with quality supply chains to create co-branded products, exemplified by the "Duo Wei" brand [2] - The successful experience of the "Duo Wei" brand will be replicated across more categories to assist in upgrading Chinese manufacturing to Chinese branding [2] - Industry experts believe that the company is entering a critical phase of "stopping the bleeding" and seeking "blood production" after previous strategic adjustments [2]

《直播电商监督管理办法》2月1日起施行。针对直播电商行业特点，办法将数字人主播等人工智能 生成内容纳入监管，避免新技术成为生成或传播虚假信息的"挡箭牌"，促进人工智能技术在直播电商领 域的规范应用。办法规定，使用人工智能生成的人物图像、视频从事直播电商活动的，应当进行标识， 并持续向消费者提示。 防范整治拒收人民币现金行为 《人民币现金收付及服务规定》2月1日起施行。规定指出，除因履行法律、法规、规章规定的义务 或法定职责而应使用非现金支付工具情形外，不得拒收现金，不得要求或诱导他人拒收现金，不得对现 金支付采取歧视性措施，损害现金支付便利。支持现金支付的收费单位、经营主体，应保持合理的零钱 备付，具备必要的收现条件，保证现金支付顺畅。 对蔬果等农产品施行"承诺达标合格证"管理；将"AI主播"纳入直播电商监管范围；防范整治拒收人 民币现金行为……2月新规一起来看！ 蔬果禽蛋等须持"放心证"上市 《农产品质量安全承诺达标合格证管理办法》2月1日起施行。"承诺达标合格证"证明该农产品未使 用禁用农药、兽药及其他化合物且使用的常规农药、兽药残留不超标等。办法提出，蔬菜（含人工种植 的食用菌）、水果、茶鲜叶、畜禽、禽 ...

Core Viewpoint - Dongfang Zhenxuan has returned to profitability, with a significant stock price increase and a rebound in its main account followers, but questions remain about whether Yu Minhong has truly moved beyond the shadow of Dong Yuhui [2][3][4] Group 1: Financial Performance - On January 29, Dongfang Zhenxuan's stock price rose by 14.21%, reaching a market capitalization of HKD 26.6 billion, followed by a further increase of 5.71% the next day [2][11] - The company reported a total revenue of CNY 2.312 billion for the first half of the 2026 fiscal year, a year-on-year increase of 5.7%, and a net profit of CNY 239 million, up 347.7% year-on-year [6][20] - Administrative expenses decreased by 78.6% to CNY 83.9 million, while R&D expenses fell by 21% to CNY 53.7 million, contributing to the profit recovery [9][35] - The company optimized its workforce by reducing 360 employees, which contributed nearly CNY 200 million to profit growth [10][36] Group 2: Market Position and Competition - Dong Yuhui's new venture, "Yuhui Tongxing," reportedly achieved a GMV exceeding CNY 20 billion in 2025, surpassing Dongfang Zhenxuan [3][39] - "Yuhui Tongxing" ranked fourth in the 2025 Hurun China Flow New Forces Top 100 list, while Dongfang Zhenxuan ranked 91st [39][40] - The total GMV for Dongfang Zhenxuan was CNY 4.1 billion for the 2026 fiscal year, but this figure has been declining compared to previous years [47] Group 3: Strategic Adjustments - Yu Minhong announced plans to establish over 20 new accounts on Douyin, expanding the team from 27 to 60 members [22][49] - The company aims to enhance its self-operated product line, which generated CNY 2 billion in revenue, accounting for 86.5% of total revenue [20][47] - Despite these efforts, the app's GMV contribution remains low at 18.5%, and the number of paid members has decreased from 264,300 to 240,100 [21][48]

新京报贝壳财经讯抖音方面1月30日披露，在"抖音电商年货节"，即2026年1月16日-24日期间，抖音电 商品牌礼盒销量较日常提升3倍，成交额同比增长22%，累计卖出超1200万单。数据显示，超70%的品 牌礼盒通过直播间售出，品牌店播总时长同比增长24%，由此带来的店播成交额同比增长20%。直播电 商正作为年货消费的核心渠道，推动传统年货销售获得新增量。 消费选择上，100元-200元价格带的品牌礼盒最受消费者欢迎，销量占比达25%，成为品牌年货礼盒的 主流价格带。坚果、乳制品、肉干肉脯、糕点和饮料等传统年货品类，稳居热销品牌礼盒前五名，显示 出满足家庭团聚"吃好""喝好"需求依然是年货消费的基本盘。 ...

Core Viewpoint - Dongfang Zhenxuan is accelerating its "de-Donghua" process, showing a significant recovery in its financial performance after the departure of key personnel, with a notable increase in revenue and profit [1][2]. Financial Performance - For the fiscal year 2026, Dongfang Zhenxuan reported total revenue of 2.3 billion yuan, a year-on-year increase of 5.7%, and a 17% increase when excluding revenue from the Huixing Tong live streaming room [1][2]. - The company achieved a net profit of 239 million yuan, compared to a net loss of 96.79 million yuan in the same period of 2024, with gross profit rising by 14.5% to 842 million yuan [1][2]. Cost Management - A significant reduction in non-recurring costs was a key factor in the company's turnaround, with administrative expenses dropping by 78.6% to 83.9 million yuan due to the absence of previous distributions to Huixing Tong [2]. - Salary expenses decreased by 34.9% to 347 million yuan, attributed to workforce optimization, reducing full-time employees from 1,264 to 1,054 [2]. Product Development - Dongfang Zhenxuan has launched 801 self-operated products, a 33% increase from 600 in the previous year, with self-operated products accounting for approximately 52.8% of total GMV [3]. - The company plans to continue expanding its self-operated product line, aiming to exceed 1,000 SKUs and develop individual products with significant sales potential [3]. Challenges and Competition - The company faces challenges in filling the traffic gap and team disruptions caused by the "de-Donghua" process, with notable departures of key personnel [5][6]. - Dongfang Zhenxuan's main account has seen a decline in followers, with competitors like Huixing Tong rapidly gaining traction, surpassing Dongfang Zhenxuan's follower count [6][7]. Strategic Initiatives - The company is diversifying its live streaming strategy by establishing multiple matrix accounts to attract more targeted audiences [6][7]. - Dongfang Zhenxuan is also expanding its offline presence by placing vending machines in educational institutions and planning to open its first offline experience store in Beijing [8].

2025财年前6个月，东方甄选营收增加5.7%至23亿元。若剔除与辉同行直播间产生的总营收金额，东方 甄选营收由截至2024财年前6个月的20亿元增加17.0%。同时，东方甄选由亏转盈，从2024财年前6个月 的净亏损9650万元转为2025年同期的净利润为2.39亿元。 东方甄选在财报中强调，其自营产品营收从2024财年前六个月的17亿元增加18.1%至2025财年前六个月 的20亿元。东方甄选解释，公司持续加强供应链管理体系，扩大产品类别，增加产品供应数量和SPU。 东方甄选自营产品及直播电商业务总GMV为41亿元。截至2025年11月30日，东方甄选已累计推出801款 自营产品，自营产品GMV在报告期内占总GMV约52.8%，有效带动了整体销售与利润的长期增长。 本报（chinatimes.net.cn）记者于玉金 北京报道 通过对品类扩充，东方甄选自营产品GMV有效带动整体销售与利润的长期增长，2025财年前6个月，东 方甄选恢复了总营收与净利润的同比双增长。1月28日，东方甄选（1797.HK）公布了2026财年中期业 绩，2025年6月1日至11月30日，其总营收23亿元，同比增长5.7%，净利润 ...