Group 1 - The State Administration for Market Regulation has announced an investigation into Chengdu Kuaigou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China [2] - The live e-commerce sector plays a significant role in innovation, consumer promotion, and job creation, but faces issues such as false marketing and counterfeit goods due to complex legal relationships [5] - The investigation aims to enforce platform responsibilities and protect consumer rights, with the results to be made public [5] Group 2 - Chengdu Kuaigou was established on October 31, 2019, with a registered capital of 50 million yuan, and is a wholly-owned subsidiary of Beijing Kuaishou Technology Co., Ltd. [7] - The company primarily operates the e-commerce platform "Kuaishou Xiaodian," providing services for supplier and service provider onboarding, as well as live broadcast base entry [7]

9月19日晚，一则颇具冲击力的消息传来，据市场监管总局官网发布公告，根据前期核查，依法对成都快购科技有限公司涉嫌违反《中华人民共和国电子 商务法》等法律法规的行为立案调查。 天眼查信息显示，成都快购科技有限公司是快手旗下的全资子公司，更是快手电商业务的核心载体，快手电商交易平台"快手小店"便由其运营，负责供货 商入驻、服务商入驻、直播基地入驻等业务。 其法定代表人、总经理杨远熙，监事银鑫，两人均为快手集团的核心高管。 在官方通报中，监管部门对当前直播电商领域的问题提出了严厉批评，点出行业内虚假营销、假冒伪劣等违法违规行为，句句直指快手平台运营的核心问 题。 一直以来，这样的行业顽疾，在快手身上似乎体现得更为突出。作为以下沉市场为核心用户基本盘的平台，快手的用户群体对商品信息的辨别能力相对有 限，信息差的存在，在某种程度上为虚假营销提供了滋生的土壤；而头部主播的"退网"风波以及此前多次违规带货被处罚，也让平台失去了关键的流量锚 点。 据《奇点湃》观察，另一个不容忽视的现象是，在快手的销售排行榜上，缺乏品牌背书、品控标准模糊的白牌商品长期占据C位，成为消费者投诉的重灾 区，让快手电商业务的口碑持续承压。 再向前回 ...

来源 | 《财经》杂志 作者 | 《财经》记者 刘以秦 编辑 | 谢丽容 成都快购是短视频平台快手的全资子公司。据市场监管总局的通知，此次立案调查的核心是"虚假营销、假冒伪劣" 9月19日晚，国家市场监管总局发布通知称，市场监管总局依法决定对成都快购科技有限公司立案调查。 市场监管总局相关负责人称，直播电商作为平台经济的重要组成部分，在推动创新、促进消费、扩大就业等方面发挥了重要作用。但由 于参与交易主体类型多元，法律关系复杂，责任落实不到位，直播电商行业乱象多发，虚假营销、假冒伪劣等违法违规行为屡禁不止， 社会各界对此反映强烈。市场监管总局坚持问题导向，健全直播电商监管制度，依法严厉打击直播电商领域违法违规行为，组织查办了 一批重大违法案件，曝光了一批典型案例，充分发挥以案促改作用。 根据前期核查情况，市场监管总局依法对成都快购科技有限公司作出立案决定，是为了进一步压实电商平台主体责任，更好地保护广大 消费者和中小微商家合法权益，推动直播电商行业提升合规水平。下一步，市场监管总局将严格依照《电子商务法》等法律规定公平公 正推进案件调查，调查结果将及时向社会公布。 9月19日，成都快购发布回应称，公司将积极配 ...

Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into Chengdu Kuai Gou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China, emphasizing the importance of regulatory compliance in the platform economy [1][2]. Group 1: Regulatory Actions - The investigation aims to strengthen the responsibilities of e-commerce platforms and protect the rights of consumers and small businesses [1]. - The regulatory body has highlighted the need for a robust governance system for the platform economy, focusing on both regulation and development [1]. - Chengdu Kuai Gou Technology has stated it will cooperate with the investigation and use this opportunity to enhance compliance and fulfill its social responsibilities [2]. Group 2: Industry Context - Live e-commerce is recognized as a significant part of the platform economy, contributing to innovation, consumption, and employment [1]. - The industry faces challenges such as false marketing and counterfeit products, prompting strong public concern and the need for improved regulatory measures [1]. - Chengdu Kuai Gou Technology, established in October 2019 with a registered capital of 50 million yuan, operates "Kuaishou Xiaodian," facilitating merchant onboarding and product management [4].

Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into Chengdu KuaiGou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China and other regulations [4][6]. Group 1: Investigation Details - The investigation is based on prior checks and aims to enforce platform responsibilities, protect consumer rights, and enhance compliance in the live e-commerce sector [6][11]. - The decision reflects the government's commitment to improving the governance of platform economies and addressing issues such as false marketing and counterfeit products prevalent in the live e-commerce industry [5][10]. Group 2: Company Background - Chengdu KuaiGou Technology Co., Ltd. is a wholly-owned subsidiary of Kuaishou, established on October 31, 2019, with a registered capital of 50 million yuan [8]. - The company operates the e-commerce platform "Kuaishou Xiaodian," facilitating supplier and service provider onboarding, and is involved in various business expansions, including financial services [9].

成都快购回应表示：今日，成都快购接到国家市场监督管理总局通知，依法对我司涉嫌违反《中华人民 共和国电子商务法》等法律法规的行为立案调查。公司将积极配合监管部门调查，并以此为契机，提高 合规水平，切实落实好主体责任，履行好社会责任，更好保护消费者和各类经营主体的合法权益。目前 公司各项业务运行正常。 成都快购成立于2019年10月，是北京快手科技有限公司的全资子公司，主要运营电商交易平台"快手小 店"，为商家提供商品上架、交易管理、流量转化等服务，帮助商家将流量转化为收益。其业务覆盖供 货商入驻、服务商入驻、直播基地入驻等，是快手电商生态的核心运营方。 天眼查显示，2024年成都快购的参保人数为773人。公司经营范围涵盖技术服务、广告发布、计算机系 统服务等领域，并持有广播电视节目制作经营等许可项目。 成都快购同时也是快手进行金融业务拓展的重要载体。2024年7月，成都快购从海南众合云睿科技有限 公司手中购得海南众合云联科技有限公司100%股权，众合云联为上海盛大保险经纪有限责任公司的唯 一股东。 出品｜达摩财经 9月19日晚，市场监管总局公布：近日，市场监管总局根据前期核查，依法对成都快购科技有限公司涉 嫌违 ...

Group 1 - The State Administration for Market Regulation (SAMR) has decided to investigate Chengdu Kuaigou Technology Co., Ltd. to enforce e-commerce platform responsibilities and protect consumer rights [3][4] - The live-streaming e-commerce sector, as a significant part of the platform economy, has faced issues such as false marketing and counterfeit products, prompting strong public concern [3] - SAMR aims to enhance compliance in the live-streaming e-commerce industry by establishing a regulatory framework and cracking down on illegal activities [3][4] Group 2 - Chengdu Kuaigou Technology Co., Ltd. is a wholly-owned subsidiary of Kuaishou Technology, primarily operating the e-commerce platform "Kuaishou Xiaodian" [7] - The platform offers services for supplier onboarding, service provider onboarding, and live-streaming base onboarding [7]

Core Viewpoint - The State Administration for Market Regulation has decided to investigate Chengdu Kuaigou Technology Co., Ltd. for suspected violations of the Electronic Commerce Law of the People's Republic of China [1][3]. Group 1: Company Overview - Chengdu Kuaigou Technology Co., Ltd. was established on October 31, 2019, with a registered capital of 50 million yuan. It is a wholly-owned subsidiary of Beijing Kuaishou Technology Co., Ltd. and primarily operates the e-commerce platform "Kuaishou Xiaodian," providing services for supplier and service provider onboarding, as well as live broadcast base entry [1]. Group 2: Regulatory Context - The Central Committee of the Communist Party of China and the State Council emphasize the importance of a healthy development of the platform economy, advocating for a robust governance system and enhanced regulatory measures [3]. - The live e-commerce sector, as a significant part of the platform economy, plays a crucial role in innovation, consumption promotion, and job creation. However, it faces challenges such as complex legal relationships and frequent violations, including false marketing and counterfeit goods [3][4]. Group 3: Investigation Details - The decision to investigate Chengdu Kuaigou Technology Co., Ltd. aims to enforce the responsibilities of e-commerce platforms, protect the legitimate rights of consumers and small businesses, and enhance compliance within the live e-commerce industry [4]. - The investigation will be conducted fairly and impartially in accordance with the Electronic Commerce Law, with results to be disclosed to the public in a timely manner [4].

Core Insights - The rise of no-code SaaS development platforms has enabled even non-technical users to easily create their own mini-program malls, facilitating online business expansion for many merchants [1][3][4] - Different mini-program mall development tools cater to varying levels of technical expertise, from beginner-friendly options to more complex, customizable solutions for technically skilled teams [3][4] Group 1: Development Tools Overview - Vanke Mall stands out with its drag-and-drop page building and intuitive backend management, making it ideal for startups and small projects [1] - WeMall, built on the WeChat framework, offers modular design for merchants with existing technical support, though it may require a learning curve for new users [3] - Major e-commerce platforms like Douyin and Kuaishou provide mini-program generation tools, but these are limited by platform rules, potentially restricting customization [3] Group 2: Considerations for Tool Selection - Merchants should weigh their technical capabilities and development needs when choosing a mini-program mall development tool [4] - No-code or low-code tools are recommended for teams with limited technical skills, as they allow for quick setup of essential features like product display and order processing [4] - For technically proficient teams, self-development or using open-source frameworks can lead to more tailored and unique mall solutions, despite higher initial investments [4] - Stability and performance are critical factors in tool selection, as frequent crashes can lead to customer loss; merchants should review past stability records and seek performance data from providers [4]

Core Viewpoint - The rapid development of short videos and live e-commerce has made Douyin and Kuaishou essential platforms for brands and merchants to expand their market presence, but issues like price chaos and malicious low-price competition have emerged, necessitating effective product price control strategies for brands [1]. Douyin Platform Price Control Strategy - Brands need to establish detailed and clear pricing guidelines, including minimum selling prices and reasonable price fluctuation ranges [3]. - It is essential to sign binding cooperation agreements with distributors and live-streaming hosts, clearly defining rights and obligations regarding price execution [3]. - Brands should utilize Douyin's various tools, such as the price monitoring module of "Douyin Shop" and the price management system of "Douyin Window," to track price changes in real-time [3]. - The "minimum price protection" mechanism should be employed to set price floors and automatically block any pricing below the threshold [3]. - Strengthening communication with partners on the platform is crucial to understand their operational challenges and provide targeted support [3]. Kuaishou Platform Price Control Strategy - Brands should develop rigorous pricing standards tailored to Kuaishou's operational characteristics, specifying minimum selling prices and price ranges for different sales scenarios [4]. - Signing standardized cooperation contracts with distributors and live-streaming hosts, with a focus on price clauses, is necessary [4]. - A swift response mechanism should be in place for partners violating pricing regulations, including penalties such as suspending cooperation or fines [4]. - Utilizing Kuaishou's unique tools, like the price alert function of "Kuaishou Shop" and the price record system of "Kuaishou Window," is vital for real-time price monitoring [4]. - Regular communication with partners in the Kuaishou ecosystem is important to understand their inventory and sales needs, providing necessary support [4]. Summary - Effective product price control on Douyin and Kuaishou is crucial for brands to maintain brand value and stabilize market order [5]. - Implementing platform-specific pricing policies, utilizing platform tools for dynamic monitoring, and deepening collaboration with partners can effectively curb pricing chaos [5]. - Continuous product innovation and improvement in quality and service are essential for gaining consumer recognition and establishing a solid market foundation for price control efforts [5].