Investment Rating - The report initiates coverage with a "Buy" rating for the company [6][86]. Core Views - The company is a leading resin lens manufacturer with a strong focus on R&D and a robust supply chain, which enhances its competitive edge. The partnership with GoerTek in the XR field is expected to drive growth and open new market opportunities [5][15][75]. Summary by Sections Company Overview - The company specializes in the R&D, production, and sales of resin lenses, with plans to establish overseas production bases starting in 2024. It has a concentrated shareholding structure and announced an equity incentive plan in November 2024, with profit growth targets for 2025-2027 set at no less than 21%/17%/15% [3][20]. Financial Performance - In 2024, the company achieved revenue of 2.061 billion yuan, a year-on-year increase of 17.1%, and a net profit of 428 million yuan, up 31% year-on-year. The revenue growth from 2018 to 2024 has a CAGR of 15.8%, while net profit has a CAGR of 32.7% [3][24][25]. Business Structure and Supply Chain - The company has built a strong supply chain through high R&D investment and stable raw material sourcing, maintaining over 30% procurement from Mitsui Chemicals. The business structure has been optimized, with a growing proportion of customized lenses, which accounted for 19.2% of revenue in 2024, up 2.8 percentage points from 2018 [4][49][63]. XR Business Development - The establishment of an XR R&D center and collaboration with GoerTek are expected to enhance the company's capabilities in the XR market. The company has signed supply framework agreements with multinational consumer electronics firms, indicating a positive outlook for XR product growth [5][75][76]. Earnings Forecast and Investment Advice - The company is projected to achieve revenue growth rates of 15%/14%/12% and net profit growth rates of 23%/19%/15% from 2025 to 2027. The report suggests that the company's strong ODM operations and increasing share of customized and functional lenses will support a rise in profitability [6][78][86].

Summary of Mingyue Lens Conference Call Company Overview - **Company**: Mingyue Lens - **Industry**: Optical Lens Manufacturing Key Financial Performance - **2024 Revenue**: Increased by 1% YoY to 5.86 billion RMB, with net profit rising by 12% to 176 million RMB, and net profit margin improving by 1.9% to 23% [1][4] - **Q1 2025 Revenue**: Increased by 0.4% YoY to 584 million RMB, with net profit growing by 11.7% to 47.15 million RMB, and net profit margin at 23.9% [1][4] - **Sales Expenses**: Decreased by 4.4% YoY to 141 million RMB in 2024, with a sales expense ratio of 18.3% [1][5] - **R&D Expenses**: Increased by 25% YoY to 34.99 million RMB in 2024, with a R&D expense ratio of 4.5% [1][5] Product Performance - **PMC Series**: Revenue increased by 45.6% YoY, accounting for 54.6% of conventional lens revenue [1][7] - **Myopia Control Products**: Sales of the "Easy Control" series grew by 22.7% YoY, reaching 41.58 million RMB in Q4 2024 [1][7] Strategic Initiatives - **R&D Investment**: The company plans to increase R&D spending to drive product innovation and explore cutting-edge technologies [1][8] - **Strategic Partnerships**: Collaboration with Leica to expand high-end independent stores and explore markets in Hong Kong and Macau [1][8] Market Dynamics - **Industry Penetration**: The penetration rate of defocus lenses is below 10%, with challenges including price wars and high service costs [3][9][10] - **Competitive Landscape**: Price wars have been prevalent, but the situation is stabilizing as foreign brands adjust pricing strategies [11][12] Future Growth Expectations - **Defocus Lens Business**: Expected to maintain reasonable growth over the next three years, focusing on retail price control and marketing optimization [3][13] - **AI Smart Glasses**: Anticipated large-scale market promotion by 2025 or 2026, with a focus on providing comprehensive solutions [3][20] Challenges in Smart Glasses Market - **Key Challenges**: Include prescription needs, channel penetration, and providing comprehensive service solutions [17][18] Brand Strategy - **High-End Market Focus**: Mingyue Lens aims to position itself in the mid to high-end market, avoiding the low-end segment due to intense competition [26][27] - **Collaboration with Leica**: Aimed at enhancing brand image and market competitiveness while maintaining a broad consumer base [29] Product Innovations - **High Refractive Index Products**: Launching a range of high refractive index products targeting middle-aged consumers [25][32] - **1.74 Product Launch**: Sales increased by approximately 120% YoY in Q1 2025, with plans for further development [32][34] Conclusion Mingyue Lens is strategically positioned for growth through innovation, strategic partnerships, and a focus on high-end markets while navigating challenges in the optical lens industry and the emerging smart glasses segment.