每经AI快讯，荣耀今日官宣新款折叠屏旗舰手机荣耀Magic V Flip2将于8月21日发布，产品slogan为"小 高定，大自拍"，将在影像、外观、续航等方面迎来升级。 ...

Core Viewpoint - The Southeast Asian smartphone market is experiencing a slight decline in shipments due to ongoing tariff uncertainties, with a projected 1% decrease in Q2 2025, resulting in 25 million units shipped [1][3]. Market Performance - Xiaomi regained the top position in the Southeast Asian smartphone market for the first time in four years, with shipments of 4.7 million units and a market share of 19%, reflecting an 8% year-on-year growth [1][8]. - Transsion ranked second with 4.5 million units shipped and an 18% market share, showing a significant 17% increase year-on-year [1][8]. - Samsung followed closely in third place with 4.3 million units and a 17% market share, but experienced a 3% decline year-on-year [1][8]. - OPPO ranked fourth with 3.5 million units shipped and a 14% market share, facing a 19% year-on-year decline [1][8]. - Vivo, in fifth place, shipped 2.8 million units with an 11% market share, down 21% year-on-year [1][8]. Competitive Strategies - Xiaomi's success is attributed to its direct-to-consumer (DTC) and carrier channel expansion, which laid a solid foundation for scaling its sub-brands [3]. - Samsung has strengthened its channel diversification and high-end positioning through its enterprise market strategy, enhancing its average selling price (ASP) and creating new revenue streams beyond traditional retail [3]. - In the competitive landscape, differentiation beyond pricing remains a challenge for all manufacturers, with Xiaomi and Transsion leading in the low-price segment due to competitive pricing and active channel incentives [3]. Emerging Opportunities - TikTok's rapid expansion in the consumer electronics sector is opening new growth channels for smartphone manufacturers in Southeast Asia, with brands like Infinix and Xiaomi leveraging the platform for sales of low-cost models [6]. - The collaboration with local sellers and brands on TikTok, along with significant investments in partnerships and authorized brand stores, mirrors the early development stages of platforms like Shopee and Lazada [6].

Group 1 - The core news revolves around the speculation of Zhao Ming, former CEO of Honor, potentially joining Zhijie Auto, which was denied by both Zhao and Huawei insiders [2][3] - The background of the rumors is linked to Zhijie's recent announcement of entering its "2.0 phase" and the strategic partnership between Chery and Huawei, which involves an investment of over 10 billion yuan to establish an independent Zhijie New Energy Company [2] - The independent operation aims to address previous challenges related to sales and delivery due to collaboration and supply chain issues, with Huawei taking a leading role in management and strategy while Chery focuses on manufacturing [2] Group 2 - Zhao Ming's previous experience includes leading Honor from Huawei's internal structure to independence, achieving a significant market share rebound, which has led to speculation that his marketing and product definition skills could benefit Zhijie [2] - Zhao Ming resigned from his position as Honor CEO in January 2025 due to health reasons, indicating a need for recovery and family time, which suggests a low likelihood of returning to high-intensity work in the short term [3] - Following Zhao's departure, Honor is currently progressing towards an IPO under the leadership of Li Jian, another veteran from Huawei [3]

赵明 视觉中国 此前于8月7日，华为与奇瑞在深圳签署智界品牌战略2.0合作协议，并举行智界汽车上海-深圳双设计中 心开业仪式。智界品牌将投资超过100亿元，研发团队规模将增至5000人。双方还将成立智界新能源公 司，推动研发、生产、销售、服务一体化独立运作。 华为常务董事、终端BG董事长余承东表示，智界会让大家"眼前一亮又一亮"，未来智界品牌计划发布 多款新品，进一步拓展新能源汽车市场。 【文/观察者网 潘昱辰 编辑/高莘】日前，网传荣耀前首席执行官（CEO）赵明将加入智界汽车。对此 消息，赵明本人向网易科技回应称"不会的"，奇瑞内部人士也对此进行了否认。 作为华为鸿蒙智行的第二"界"，智界品牌于2023年9月正式发布，先后上市轿车S7和SUV R7两款车型， 涵盖纯电动和增程式两种动力，但先前市场表现未能达到预期。 今年7月，智界品牌正式发布新LOGO。接着便是华为与奇瑞签署2.0合作协议，标志着智界的发展步入 新阶段。而智界新款车型也已开启预售。 而被传加入智界的赵明早在1998年便加入华为，曾任华为CDMA/WiMAX/TD产品线总裁、全球无线解 决方案销售部部长、意大利代表处代表、西欧地区部副总裁等职 ...

Core Viewpoint - The global smartphone shipment volume slightly decreased to 288.9 million units in Q2 2025, primarily due to moderate consumer demand, leading to restrained market growth [1] Global Smartphone Vendors Overview - Samsung maintained its position as the largest vendor with a shipment of 57.5 million units, a year-on-year increase of 7%, driven by the Galaxy A series targeting the mass market [1][3] - Apple ranked second with iPhone shipments of 44.8 million units, experiencing a 2% decline year-on-year, facing challenges from intense competition in China and inventory adjustments in the U.S. market [1][3] - Xiaomi held the third position with 42.4 million units shipped, showing strong performance in Latin America and Africa [1][3] - Vivo ranked fourth with a shipment of 26.4 million units, reflecting a 2% year-on-year growth, particularly strong in the Indian market [1][3] - Transsion ranked fifth with 24.6 million units shipped, marking a 3% decline year-on-year [1][3] Regional Market Insights Middle East & Africa - Transsion led with a 35% market share, growing by 6% year-on-year, followed by Samsung at 25% with a 19% increase [4] Latin America - Samsung captured 32% of the market with an 8% growth, while Xiaomi held 20% with the same growth rate [5] Europe - Samsung led with a 31% market share but saw a 10% decline, while Xiaomi grew by 11% to capture 23% [5] Mainland China - Huawei led with an 18% market share, growing by 15%, followed closely by Vivo at 17% with a 10% decline [8] India - Vivo dominated with a 21% market share, experiencing a significant 31% growth, while Xiaomi faced a 25% decline [8] United States - Apple led with a 49% market share but saw a 10% decline, while Samsung grew by 38% to capture 31% [9] Brazil - Samsung held 40% of the market, experiencing a 3% decline, while Lenovo captured 24% with an 8% decline [9] Mexico - Samsung led with a 23% market share, facing a 2% decline, while Xiaomi held 18% with a 13% decline [11] Canalys Smartphone Horizon Service - Canalys, now part of Omdia, offers a comprehensive view of global smartphone shipment estimates, including quarterly market share data and in-depth analysis of specifications such as storage, processors, and cameras [12]

Investment Rating - The report reiterates a BUY rating for Xiaomi Corporation with a price objective of HKD 69.00, while the current price is HKD 54.00 [4][5]. Core Insights - Xiaomi's 2Q operating profit is expected to reach CNY 9.6 billion, reflecting a 3% decrease quarter-over-quarter but a 66% increase year-over-year. Revenue is projected at CNY 114 billion, a 3% decrease quarter-over-quarter but a 29% increase year-over-year, primarily due to slower smartphone shipments. However, gross margin is anticipated to grow by 0.3 percentage points to 23.1% due to a higher sales mix of IoT products [1][15]. - The report highlights a robust growth in IoT revenue, expected to increase by 38% year-over-year, driven by subsidies, mid-year promotions, and the peak season for air conditioners. This growth is seen as a counterbalance to the weakness in smartphone sales [2][12]. - Demand for electric vehicles (EVs) remains strong, with Xiaomi shipping 81,000 units in 2Q. The gross margin for EVs is expected to expand to 25% due to higher average selling prices. Despite supply bottlenecks, demand is stable, indicating a strong brand image and sustainability [3][13]. Summary by Sections 2Q Earnings Preview - Expected real operating profit: CNY 9.6 billion (-3% QoQ, +66% YoY) - Revenue forecast: CNY 114 billion (+3% QoQ, +29% YoY) - Anticipated gross margin: 23.1% (+0.3 ppt QoQ) [1][15]. Smartphone and IoT Performance - Global smartphone shipments: 42.4 million units (+1% QoQ, flat YoY) - China shipments: 10.4 million units (-22% QoQ, +4% YoY) - IoT revenue growth forecast: 38% YoY [2][12]. Electric Vehicle Outlook - EV shipments in 2Q: 81,000 units - Expected gross margin for EVs: 25% - July shipments: over 30,000 units, indicating strong demand despite supply issues [3][13]. Adjusted Earnings Estimates - 2025E adjusted earnings raised by 4% - Fine-tuning of 2026-27E estimates to reflect current business outlook [4][16].

Investment Rating - The report maintains a Buy rating for Xiaomi shares, with a target price of HK$69, down from HK$73, reflecting a long-term growth thesis intact [5][11][28]. Core Insights - Xiaomi is expected to report strong 2Q25 results, with adjusted net profit projected at RMB 10.4 billion, representing a 68% year-over-year increase, despite a slight decline from the previous quarter [2][3]. - The company anticipates total revenue of RMB 114 billion for 2Q25, a 47% year-over-year increase, driven by robust IoT and EV sales [3][9]. - The smartphone segment is expected to remain flat year-over-year, with revenue of RMB 46.3 billion, while IoT revenue is projected to grow by 35% year-over-year to RMB 36 billion [3][8]. - The report highlights upcoming catalysts, including 3Q25 guidance, Phase 2 EV capacity ramp, and new product launches, which could positively impact the stock [11][28]. Revenue and Profitability - Total revenue for 2025 is estimated at RMB 483.5 billion, with adjusted net income expected to reach RMB 44.5 billion, reflecting a 63.3% growth [4][11]. - The gross margin for the overall business is projected to be 22.6% in 2025, with smartphone gross margin narrowing to 11.9% due to competitive pressures [4][8]. - EV sales are expected to contribute approximately RMB 20.7 billion in revenue for 2Q25, with gross margin improving to 24% [9][11]. Market Position and Strategy - Xiaomi's market share in the global smartphone market is reported at 14.5%, with a slight increase in the Chinese market share to 15.1% [8]. - The company is focusing on expanding its IoT and EV segments, with a strong emphasis on product mix and pricing strategies to maintain competitiveness [2][9][28]. - The report indicates a positive outlook for Xiaomi's smartphone business, driven by subsidy-driven demand in China and normalized component costs [28][29].

Core Points - iQOO has launched the iQOO Z10 Turbo+, featuring the Dimensity 9400+ flagship chip and an 8000mAh ultra-thin battery, marking it as the industry leader in battery capacity for flagship performance devices [1] - The new device incorporates a 3nm full-core architecture and boasts the strongest mobile gaming graphics rendering performance in the industry [1] - The iQOO Z10 Turbo+ is equipped with a self-developed esports chip Q2, enabling 2K+144FPS ultra-resolution and frame rates, providing high-quality visuals while maintaining low power consumption [1] - The smartphone supports 90W ultra-fast charging, allowing it to charge from 1% to 70% in just 25 minutes [1] - It features a 50MP main camera with comprehensive dynamic photo capabilities [1] - The device was launched on August 7 and is priced starting at 2199 yuan, with a national subsidy bringing the price down to as low as 1869.15 yuan, lowering the entry barrier for high-performance flagship devices [1] - Industry analysts suggest that the launch of the iQOO Z10 Turbo+ not only sets a new standard for mid-range performance devices but also revitalizes the mid-range smartphone market for the second half of the year through its "performance and endurance" combination [1]

Core Viewpoint - Xiaomi is expected to report strong 2Q25 results with revenue and adjusted net profit growth of 32% and 66% YoY, respectively, driven by solid smartphone performance, strong EV demand, robust IoT growth, and stable gross profit margins across all segments [1] Group 1: Smartphone Performance - Xiaomi's global smartphone shipment for 2Q25 is reported at 42.4 million units, remaining flat YoY, while its market share stands at 15%, ranking No.3 globally [2] - In China, Xiaomi's smartphone shipment grew by 3% YoY, outperforming the overall market which declined by 4% YoY [2] - The average selling price (ASP) is expected to increase by 6% YoY in 2Q25 due to a higher mix of mid-to-low-end smartphone shipments [2] - Gross profit margin (GPM) for smartphones is estimated at 11.5%, impacted by BOM cost pressures and competition from Apple and Samsung [2] - Forecasted shipments for FY25-27E are 178 million, 190 million, and 200 million units, reflecting growth rates of 5%, 7%, and 5% YoY, respectively [2] Group 2: Smart EV Segment - The EV segment is expected to see strong demand with a backlog of orders and capacity ramp-up, estimating 81,000 shipments in 2Q25 with an ASP of RMB250,000, reflecting a 9% YoY increase [3] - For FY25E, the forecast for EV shipments is 396,000 units, exceeding the guidance of 350,000 units, supported by strong YU7 orders and rapid capacity growth [3] Group 3: IoT and Internet Services - IoT and Internet revenue is projected to grow by 36% and 10% YoY, reaching RMB36.4 billion and RMB9.1 billion in 2Q25E, driven by favorable China subsidies and seasonal demand [3] - The GPM for IoT and Internet is expected to slightly decline QoQ to 23% and 75% in 2Q25E, respectively, due to seasonality and product mix shifts [3]

Core Viewpoint - Honor has become the first terminal manufacturer to support HarmonyOS NEXT data migration, breaking down barriers between HarmonyOS NEXT, Android, and iOS devices, allowing users to easily transfer data across different ecosystems [1][3]. Group 1: Technological Breakthrough - The "Switch Clone" app developed by Honor enables one-click data migration from old devices to Honor devices, utilizing Honor's Nearby device connection capabilities and DFTP high-speed transmission technology [1][3]. - This advancement addresses common user pain points such as incomplete data transfer, complicated procedures, and slow transfer speeds when switching devices across different brands and operating systems [3][4]. Group 2: User Experience Enhancement - The introduction of this feature significantly improves the user experience during device transitions, allowing for seamless data transfer and setting a new standard for cross-ecosystem connectivity in the smartphone industry [3][5]. - Honor's Magic V5 is the first model to incorporate this functionality, with plans to extend it to more Honor models in the future, benefiting a wider user base [3][4]. Group 3: Brand Philosophy and Future Outlook - Honor's CEO has emphasized the company's commitment to achieving "full brand terminal interconnectivity," reflecting the brand's vision of "everything interconnected" [4]. - The support for HarmonyOS NEXT data migration is seen as a manifestation of Honor's long-term investment in technology research and ecosystem development, aiming to create a more intelligent and convenient user experience [4][5]. - Industry experts believe that as Honor continues to deepen its efforts in the "Internet of Everything" domain, more industry partners may join to collaboratively build a more efficient and user-friendly smart terminal ecosystem [5].