Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to promote innovation and healthy development in the platform economy, effective from April 10, 2026, establishing clear pricing regulations for platform operators and their merchants [2][3]. Group 1: Regulatory Framework - The rules consist of 7 chapters and 29 articles, detailing the pricing behaviors that platform operators and merchants must adhere to [2]. - Existing laws such as the Price Law, Anti-Unfair Competition Law, E-commerce Law, and Consumer Rights Protection Law provide general guidelines, but the new rules aim to refine these for better implementation in the platform economy [2]. Group 2: Empowering Merchants - A key highlight of the rules is the protection of merchants' autonomy in pricing, addressing issues where dominant platforms previously forced merchants into "lowest price" agreements, which severely squeezed their profit margins [3]. - The rules explicitly prohibit platforms from coercing or indirectly forcing merchants to lower prices or restrict cross-platform pricing, thus granting merchants the legal right to set prices independently across different sales channels [3]. Group 3: Consumer Protection - The rules require platforms to clearly display prices and essential information such as product specifications and shipping costs, enhancing transparency in pricing [3]. - For promotional activities, the rules mandate accurate representation of discount baselines and publicize activity durations, preventing misleading advertising practices [3]. Group 4: Competition and Market Dynamics - The rules aim to guide the platform economy towards high-quality competition rather than suppressing it, addressing issues of low-cost dumping and unhealthy competition practices that harm market fairness [4]. - By distinguishing between legitimate promotions and malicious dumping, the rules encourage platforms to shift from aggressive price wars to value-based competition, focusing on logistics, after-sales service, and consumer experience [5]. Group 5: Long-term Implications - The implementation of these rules marks a transition towards a more standardized and regularized pricing governance in the platform economy, which may increase compliance costs for platforms but ultimately reduces operational risks [5]. - A fair competitive environment is expected to attract more quality operators, while a transparent pricing system enhances consumer trust and experience, stimulating domestic demand and benefiting livelihoods [5].

#主播说联播#【#这份新规剑指互联网平台价格猫腻#】《互联网平台价格行为规则》今天发布，主要规 范平台经营者收费行为、规范经营者补贴促销行为等。具体来说，平台不得强制商家降价促销；明 确"明码标价"要细化到促销规则、活动期限、适用范围；明确禁止"大数据杀熟"；明确自动续期、自动 扣款时应当以显著方式提醒并通知消费者。价格透明，消费安心；规则明确，市场有序。《行为规则》 不仅为行业发展设置"红绿灯"，更为平台经济铺设行稳致远的"快车道"。新规将于2026年4月10日起实 施，期待各方以此为契机，共同构建经营者更安心、消费者更放心、竞争更有序的市场生态，让平台经 济在规范轨道上稳健发展。 来源： 央视新闻 ...

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to establish a balanced ecosystem for platform economy by regulating pricing behaviors, protecting consumer rights, and allowing businesses to operate with more autonomy [1][4]. Group 1: Regulation of Pricing Behavior - The "Behavior Rules" consist of 7 chapters and 29 articles, focusing on standardizing pricing competition, protecting the pricing autonomy of operators, and safeguarding consumer rights [2][4]. - The rules specify that platform operators cannot impose unreasonable restrictions on the pricing behaviors of businesses on their platforms, ensuring a fair competitive environment [2][5]. - The implementation of the rules is set for April 10, 2026, allowing businesses time to adjust to the new regulations [3]. Group 2: Impact on Platform Economy - The introduction of the rules signifies a shift towards a more refined and regularized approach to pricing regulation in the platform economy, aiming to reshape the responsibilities and rights among platforms, businesses, and consumers [4][6]. - Platforms will face restrictions on using technical means to force businesses into price reductions or engage in practices like "choose one from two," which previously allowed them to gain competitive advantages at the expense of merchants [4][5]. - The rules will encourage platforms to adopt fairer and more transparent practices, enhancing their internal compliance and business model innovation [4][5]. Group 3: Benefits for Businesses and Consumers - The new regulations provide businesses with greater pricing autonomy and clearer operational boundaries, allowing them to develop pricing strategies based on their costs and brand positioning [5][6]. - The rules also impose detailed requirements for clear pricing and prohibit deceptive pricing practices, thereby protecting honest businesses and reducing consumer disputes [5][6]. - By addressing issues like price dumping and price discrimination, the rules aim to restore market pricing integrity and ensure that consumer benefits are prioritized [6].

《行为规则》将于2026年4月10日起实施，为经营者留出必要的规范调整时间。国家发展改革委、市场 监管总局、国家网信办将组织主要平台经营者对照《行为规则》各项监管要求开展自查，自觉规范价格 行为，切实抓好政策落实。 为深入贯彻落实党的二十大和二十届历次全会精神，推动平台经济创新和健康发展，近日，国家发展改 革委、市场监管总局、国家网信办联合发布《互联网平台价格行为规则》（以下简称《行为规则》）。 国家发展改革委、市场监管总局、国家网信办于2025年8月23日至9月22日就《行为规则》公开征求社会 意见。根据各方意见，进一步修改完善《行为规则》，着力规范价格行为、推动公开透明、增强各方协 同，构建良好平台生态。一是规范价格竞争秩序。根据现行法律法规规定，细化实化监管要求，为平台 经营者、平台内经营者提供明确的价格行为指引，推动形成优质优价、良性竞争的市场秩序。二是保护 经营者自主定价权。完善对平台内经营者自主定价权的保护规定，明确平台经营者不得对平台内经营者 的价格行为进行不合理限制或者附加不合理条件。三是保护消费者合法权益。落实明码标价制度，推动 动态定价、差别定价等规则公开，规范免密支付、自动续期、自动扣款 ...

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to regulate pricing behaviors of platform operators and protect consumer rights, set to take effect on April 10, 2026 [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the pricing behaviors that platform operators must adhere to, including price setting, fee collection, and subsidies [1]. - The rules are designed to address unfair pricing practices that have emerged due to the use of algorithms for dynamic pricing, ensuring transparency and fairness in the platform economy [2][3]. Group 2: Stakeholder Rights - The rules protect the rights of various stakeholders, including platform operators, internal operators, and consumers, emphasizing the importance of fair competition and consumer protection [3][4]. - The rules affirm the autonomy of platform operators in pricing while ensuring that any pricing changes are communicated transparently through contracts and orders [4]. Group 3: Consumer Protection - The "Behavior Rules" mandate clear pricing displays, including the characteristics of products and services, to safeguard consumer rights and prevent misleading promotions [5]. - Specific provisions are included to address issues like automatic renewals and hidden fees, encouraging platforms to establish mechanisms for resolving pricing disputes and ensuring product quality [5].

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to establish a balanced ecosystem for platform economy by setting clear regulations for platforms, allowing flexibility for merchants, and protecting consumer rights [1][4]. Group 1: Regulation and Implementation - The "Behavior Rules" consist of 7 chapters and 29 articles, focusing on regulating pricing behavior, promoting transparency, and enhancing collaboration among stakeholders [2]. - The rules will take effect on April 10, 2026, providing operators with necessary time for compliance and adjustment [3]. Group 2: Impact on Platforms - The new regulations will impose reasonable constraints on platforms, prohibiting practices such as forced price reductions and "choose one from two" pricing strategies, which previously allowed platforms to gain advantages by squeezing merchant profits [4][5]. - Platforms are required to adopt a more transparent and fair rule system, enhancing service quality to attract merchants and consumers [4]. Group 3: Impact on Merchants - Merchants will gain more autonomy in pricing strategies, allowing them to set prices based on their costs and brand positioning, which can help them move away from price wars and build brand value [5]. - The rules also impose detailed requirements for clear pricing and prohibit deceptive pricing practices, thereby protecting honest merchants and reducing consumer disputes [5][6]. Group 4: Consumer Protection - The new rules provide specific guidelines for consumer protection, addressing issues such as price coercion and misleading pricing practices prevalent in e-commerce platforms [6]. - By prohibiting practices like price discrimination and collusion, the rules aim to restore market pricing dynamics and ensure that discounts benefit consumers [6].

Core Viewpoint - The "Internet Platform Pricing Behavior Rules" issued by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office aim to establish a regular pricing supervision mechanism for internet platforms, regulate pricing behaviors, protect the legal rights of consumers and operators, and promote the healthy development of the platform economy [1]. Group 1: Protection of Pricing Rights - Platform operators and internal operators are entitled to exercise their pricing rights and set reasonable prices, with agreements made through contracts or orders [2]. - Platform operators are prohibited from imposing unreasonable restrictions or conditions on the pricing behaviors of internal operators, such as forced price reductions or promotional tactics [2][4]. Group 2: Pricing Transparency - Platform operators must publicly disclose reasonable charging standards and cannot charge unreasonable fees to internal operators [4]. - Both platform operators and internal operators must implement clear pricing for goods and services, including additional service fees [5]. Group 3: Promotional Activities - Pricing promotions must be clearly marked, including rules, activity duration, and applicable scope, ensuring transparency in discount calculations [7]. - Platform operators must conduct promotions fairly and avoid misleading representations of subsidy amounts [7]. Group 4: Price Competition Order - Operators are prohibited from selling below cost to eliminate competition or disrupt market order [10]. - Price discrimination based on consumer data without their knowledge is not allowed [10]. Group 5: Consumer Rights Protection - Operators must adhere to legal and contractual obligations when charging consumers and provide clear options for additional services [13]. - Automatic payment methods must be clearly communicated to consumers, allowing them to cancel at any time [13]. Group 6: Implementation and Supervision - The rules will be effective for five years, starting from April 10, 2026, allowing operators time to adjust [13]. - Regulatory bodies will enhance collaboration and market supervision to ensure compliance with the pricing behavior rules [13].

Core Viewpoint - The "Internet Platform Pricing Behavior Rules" were jointly released by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office to regulate pricing competition, protect the pricing rights of operators, and safeguard consumer rights. The rules will take effect on April 10, 2026 [1]. Group 1: Regulations for Platform Operators - The rules require platform operators to standardize their charging behaviors and protect their pricing rights. They must disclose rules regarding differential pricing, dynamic pricing, and bidding rankings, and specify regulations for clear pricing by platform operators and those within the platform [3]. - Operators are prohibited from engaging in unfair pricing practices such as predatory pricing, price discrimination, price collusion, price gouging, and price fraud [3]. Group 2: Consumer Protection - The rules focus on protecting consumers' right to know and their right to choose. Operators must prominently display options related to services like password-free payments, automatic renewals, and automatic deductions, and provide easy cancellation methods [5]. Group 3: Regulatory Oversight - The rules clarify the regulatory responsibilities and measures for the development reform, market regulation, and internet information departments. Platform operators are required to establish compliance management systems for pricing behavior, and industry associations are encouraged to enhance self-regulation [7]. - Prior to the formal implementation of the rules, the relevant authorities will organize self-inspections for major platform operators to ensure compliance with the regulatory requirements [9].

Core Viewpoint - The article discusses the implementation of the "Internet Platform Pricing Behavior Rules" by China's National Development and Reform Commission, Market Supervision Administration, and National Internet Information Office, effective from April 10, 2026, aimed at regulating pricing behavior and enhancing transparency in the platform ecosystem [1]. Group 1: Regulation of Pricing Behavior - The rules aim to standardize pricing competition order by detailing regulatory requirements based on existing laws, providing clear pricing behavior guidelines for platform operators and internal operators, and promoting a market order characterized by quality and fair competition [1]. - The regulations will protect the autonomous pricing rights of operators within platforms, ensuring that platform operators cannot impose unreasonable restrictions or conditions on the pricing behavior of internal operators [1]. Group 2: Consumer Protection - The rules will enforce a clear pricing system, promoting the public disclosure of dynamic pricing and differential pricing rules, and standardizing services such as password-free payments, automatic renewals, and automatic deductions to better protect consumers' rights to information and choice [1].

Group 1 - The article emphasizes the need to standardize price competition order by refining regulatory requirements to provide clear pricing behavior guidelines for platform operators and internal operators, promoting a market order characterized by quality and healthy competition [1] - It highlights the importance of protecting the pricing autonomy of operators within platforms by improving regulations that prevent platform operators from imposing unreasonable restrictions or conditions on the pricing behavior of internal operators [1] - The article discusses the protection of consumer rights by implementing a clear pricing system, promoting transparency in dynamic pricing and differential pricing rules, and regulating services such as password-free payments and automatic renewals to better safeguard consumers' rights to information and choice [1] Group 2 - The behavioral rules outlined in the article will come into effect on April 10, 2026, allowing operators sufficient time to adjust to the new regulations [1]