体育赛事运营
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大师赛正激战 “秋老虎”来袭 清凉防护网应对同期最高温
Jie Fang Ri Bao· 2025-10-07 03:04
Group 1 - The article highlights the extreme heat conditions during the 2025 Shanghai Rolex Masters, with temperatures reaching 35°C, prompting the organizing committee to implement various cooling measures for players and spectators [1][2] - The organizing committee has deployed 1,500 kilograms of ice and set up nearly 60 cooling devices in high-traffic areas to combat the heat, ensuring a comfortable environment for both players and fans [1][2] - Medical teams are on high alert, with facilities prepared to handle heat-related incidents, demonstrating the importance of health and safety measures during the event [2] Group 2 - The event has introduced free cooling supplies such as cooling oil and ice packs at various locations, enhancing the overall spectator experience [2][3] - Indoor spaces have been transformed into "natural cooling ports," providing air-conditioned areas for fans to relax while enjoying the event [2] - The local star player, Shang Juncheng, successfully competed under these challenging conditions, emphasizing the effectiveness of the cooling measures in supporting athlete performance [2]
给球拍上“保险” WTT中国大满贯赛启用“球拍检测盒”
Xin Hua Wang· 2025-10-05 01:42
2025年世界乒乓球职业大联盟(WTT)中国大满贯赛临近尾声,本次比赛中有一处细微却颇具意义的变化:入场时,裁判手中原本装球拍的 纸袋,被一个透明且内带海绵的长方形盒子所取代。这是WTT在赛事保障方面的一次尝试,未来或将推广至更多国际大赛。 在以往的乒乓球赛事中,球拍在完成赛前检测后,通常会被装入纸袋并带入比赛现场。然而,这种方式存在一定风险,球拍在纸袋中缺乏固 定装置,若在运输过程中不慎受损,可能导致运动员临时更换球拍,从而影响比赛发挥。 "我们需要考虑很多因素,不断完善设计,始终把球员的需求放在首位。"克罗塔解释道,"这一次使用的材质是塑料,我们也在积极探索尽可 能使用可持续、可回收利用且耐用的材料。这需要继续进行探讨,开展更多测试,才能做出最终的决定。" 这是克罗塔在展示纸质"球拍检测盒"。新华社记者 胡佳丽 摄 "球拍检测盒"的使用流程非常简单,运动员将球拍交给裁判,完成检测后,球拍被装入盒中并扣紧卡扣,在比赛开始前由裁判取出球拍,交 还运动员。克罗塔说:"这个办法能够保障球拍在运输环节不会出现意外情况,最大程度保障球员装备的安全。" 据介绍,"球拍检测盒"的使用仍处于测试阶段,未来或将在世乒赛等更多 ...
首钢园迎来最火热“第二现场”
Bei Jing Wan Bao· 2025-10-04 06:09
昨天,位于首钢园滑雪大跳台南广场的WTT中国大满贯公园迎来了开园以来的"人气巅峰"。当天园区 全天处于限流状态,彻底点燃了"十一"假期的体育狂欢。截至当晚,公园累计入园人次达到7.5万,超 越去年5万的总人次。赛事文创产品销售成绩也十分亮眼:截至昨晚,所有官方特许文创门店线下销售 额已是去年全渠道销售总额的近两倍。从人气到氛围、从内容到创意,今年的大满贯公园无疑打出了一 套漂亮的"组合拳"。 大跳台建成以来 迎来最大人流量 在15分钟的采访时间内,大满贯公园运营负责人刘子伟的手机里已经有11个未接电话,"都是游客打来 的,因限流无法进入园区。" 每天早上8点,刘子伟和他的同事们就开始进入园区巡查、调试设备,晚上12点,他们还在园区进行收 尾工作,确保第二天园区恢复整洁、状态满分。刘子伟介绍:"我们要求安保人员不仅要确保安全,还 要能够解答游客问题、提供基础服务。"为了提升游客体验,除了志愿者外,大满贯公园今年的安保人 员也接受了专门培训,游客有问题几乎能在第一时间得到回应。 自9月28日公园正式运营以来,WTT中国大满贯公园的热度持续攀升。截至10月2日晚,累计入园人次 已达5.7万,10月3日当天顺利突破7 ...
从“双奥之城”奔向“国际赛事名城”
Bei Jing Wan Bao· 2025-10-04 06:09
Core Insights - The construction of "International Event City" in Beijing is a significant driver for national strategy, urban transformation, and enhancing people's lives through over a hundred high-quality events [1][2][7] - Beijing aims to leverage its "Double Olympic City" status to establish itself as a global hub for international sports events, with a strategic focus on year-round event scheduling [1][4][6] Group 1: Event Strategy and Development - A series of major events, including the China Open and the Beijing Marathon, are set to take place in Beijing, showcasing its world-class venues and operational expertise [1][4] - The Beijing Sports Bureau is implementing a "Double Olympic 100" strategy, introducing seasonal themes to ensure continuous event engagement throughout the year [1][6] - The city is balancing the introduction of international events with the cultivation of local brands, aiming to reduce reliance on high-cost imported events [2][5] Group 2: Economic Impact and Consumer Engagement - The integration of events into urban spaces, such as parks and commercial areas, is designed to stimulate consumer activity and enhance urban vitality [5][6] - The "event plus" model is being developed to maximize consumer potential and drive economic growth through diverse event-related activities [5][6] - Modern sports consumption is shifting towards experiential engagement, emphasizing the need for events to integrate social, leisure, and cultural elements [5][8] Group 3: Future Vision and Strategic Goals - Beijing's sports sector is focused on enhancing event quality and leveraging Olympic legacies to boost economic development [4][6][8] - The city aims to create a multi-layered event system that enhances public happiness and community cohesion [8] - The goal is to establish Beijing as a globally influential "International Event City," driving new consumer dynamics and urban vitality through innovative event strategies [6][8]
苏州市大众体育联赛10月赛历出炉,多品类点燃全民运动热
Su Zhou Ri Bao· 2025-10-04 00:45
Core Insights - The 2025 Suzhou Mass Sports League's October event schedule has been officially announced, featuring over 20 events across various categories including traditional sports, trendy activities, and outdoor leisure, aimed at engaging citizens of all ages and preferences [1][2] Traditional Sports - Traditional competitive sports remain a highlight, with events such as Taekwondo series on October 3, the 10th Wanren Sports Dance League on October 8, and the Golf Team Championship Finals on October 9, showcasing classic sports [1] - The "China Life Cup" Suzhou Tennis League will take place on October 18, providing a platform for tennis enthusiasts to connect [1] Trendy Sports - Youth-oriented trendy sports events include a youth street dance series on October 8 and an esports competition on October 12, catering to the interests of younger demographics [2] - The Long Triangle Region Roller Skating Ball Series Finals and Suzhou Roller Skating League Finals will also be held in mid to late October, emphasizing speed and excitement [2] Outdoor Leisure Events - Outdoor leisure events are highlighted as a "treasure segment" of the October schedule, featuring kayaking and paddleboard finals at Huanxiu Lake, and a sailing championship at Dongtai Lake [2] - The youth physical fitness competition at Wujiang Tongli Wetland Park and the "Horseback Jiangnan" equestrian series at Xipu Equestrian Base will showcase elegance and teamwork [2] Community Engagement - The October league will continue the philosophy of "full participation, city-wide joy," promoting health and happiness through sports, and integrating sports culture into urban development [3]
重庆赛事“燃”动 激活城市新动能
Xin Hua Wang· 2025-10-04 00:22
Core Insights - The article highlights how sports events in Chongqing are driving economic growth and enhancing community engagement through increased participation in physical activities and related consumption [1][5][8] Sports Events and Economic Impact - Chongqing is leveraging sports events as a key driver for economic growth, with over 789 major sports events held in the first half of 2025, attracting 1.76 million participants [5] - The WTT Championship in Chongqing saw significant economic benefits, with ticket sales exceeding 100,000 and daily foot traffic in related commercial areas surpassing 80,000 during the event [5] - Retail, dining, and entertainment revenues during the WTT Championship increased by 127%, 89%, and 156% respectively, indicating a strong multiplier effect from sports events [5] Community Engagement and Participation - The article notes a growing enthusiasm among residents for participating in sports, with the average sports facility area per person in Chongqing reaching 3.22 square meters, and nearly 50% of the population engaging in regular physical activities [4][5] - Events like the Chongqing Marathon have led to the organization of numerous consumer activities, with over 2,000 participating businesses and significant consumer spending during promotional months [5][6] Development of Sports Industry - The sports industry in Chongqing is evolving, with initiatives like "Yuti Loan" providing financial support to sports enterprises, and partnerships with local universities to cultivate talent [7] - The integration of sports with tourism and consumption is being emphasized, with companies developing comprehensive event management strategies that include cultural and consumer experiences [7][8] Future Prospects - Chongqing aims to deepen the "sports+" model, promoting the integration of sports with various industries to establish itself as a prominent sports event city, thereby enhancing the quality of economic development [8]
重庆赛事“燃”动激活城市新动能
Xin Hua Wang· 2025-10-02 07:47
Core Insights - The article highlights how sports events in Chongqing are driving economic growth and enhancing community engagement through increased sports participation and consumption [1][3][7] Sports Events and Economic Impact - Chongqing is leveraging sports events to stimulate local consumption, with over 2000 district-level events planned for 2024, contributing to a significant increase in sports-related retail sales [2][3] - The WTT Championship in Chongqing saw a remarkable increase in sports goods sales, with table tennis racket sales reaching 15 times the usual daily volume during the event [2][3] - The economic multiplier effect from sports events is evident, with the WTT Championship generating over 100,000 tickets sold and daily foot traffic in related commercial areas exceeding 80,000, leading to retail, dining, and entertainment revenue growth of 127%, 89%, and 156% respectively [3][4] Community Engagement and Participation - The article notes a cultural shift in Chongqing, where residents are increasingly participating in sports activities, with 49.57% of the population regularly engaging in physical exercise [3][6] - The rise in community sports events has fostered a new consumer trend, shifting from purchasing products to seeking services, as families engage in activities like cycling and hiking [3][6] Development of Sports Industry - The Chongqing government is actively supporting the sports industry through financial initiatives, including low-interest loans and asset management of sports venues, which has led to significant investment in the sector [6] - The integration of sports with tourism and consumption is being emphasized, with events like the Chongqing Marathon generating substantial economic activity and attracting partnerships with major brands [4][6] Future Prospects - Chongqing aims to deepen the "sports+" model, promoting the integration of sports with various industries to establish itself as a prominent sports event city, thereby enhancing high-quality economic development [7]
政企协同的破局之力:“永州模式” 如何激活四线城市的文旅新动能
Sou Hu Cai Jing· 2025-10-01 14:37
Core Insights - The article discusses the emergence of local sports events in China, particularly focusing on the "Xiangchao" league in Yongzhou, which has become a model for integrating sports, tourism, and local economy through community engagement and cultural branding [1][8]. Group 1: Sports IP Development - The "Yongzhou model" exemplifies how a four-tier city can leverage sports events to create a lasting economic impact by transforming fleeting attention into sustainable growth through cultural and emotional connections [3][8]. - Yongzhou's sports infrastructure, particularly the renovation of its aging sports stadium, has been pivotal in reviving local sports culture and enhancing community participation [4][6]. - The successful launch of the "Yongchongfeng" IP, which embodies local cultural elements, has resonated with the community, fostering a sense of pride and identity among residents [6][7]. Group 2: Government and Enterprise Collaboration - The collaboration between government and enterprises in Yongzhou has established a clear division of responsibilities and shared value, addressing the challenges of sustaining public interest and commercial viability in cultural tourism [10][12]. - The government has played a crucial role in upgrading infrastructure and providing public services, while enterprises have focused on market-driven strategies to monetize the IP [11][12]. - This partnership has led to innovative solutions, such as the introduction of "hanging tickets" for sold-out events and policies that encourage tourism linked to sports events [10][11]. Group 3: Social and Cultural Impact - The "Yongzhou model" has significantly reshaped the city's identity, creating a new urban recognition system that connects historical cultural resources with modern symbols appealing to younger demographics [13][14]. - The cultural activation of local heritage through the "Yongchongfeng" IP has made traditional elements more accessible and engaging for both residents and visitors [15][25]. - The integration of cultural experiences into everyday life has enhanced the community's connection to its heritage, transforming cultural tourism into a vital part of the local economy [25][26]. Group 4: Economic and Market Value - The economic impact of the "Xiangchao" league has been substantial, with ticket sales and related tourism activities generating significant revenue for local businesses [18][19]. - The model has demonstrated a multiplier effect, where sports events drive consumption across various sectors, including hospitality and retail, significantly boosting local economic activity [18][19]. - The strategic integration of sports, culture, and tourism has positioned Yongzhou as a case study for other small cities aiming to revitalize their economies through similar initiatives [17][26].
“亦竞派”赛事官网正式上线,GT赛专题页面同步启用
Bei Jing Shang Bao· 2025-10-01 04:31
Core Viewpoint - The launch of the "Yijingpai" event official website marks a significant step for Shangyicheng Group in integrating technology and sports, providing a comprehensive service platform for various sports events [1] Group 1: Company Developments - Shangyicheng Group has officially launched the "Yijingpai" event website, which serves as a unified official platform for technology sports events in Beijing Yizhuang [1] - The website includes a dedicated section for the 2025 GT World Challenge Beijing Yizhuang Station, showcasing the company's commitment to high-profile sports events [1] - The platform integrates various technology sports IP resources operated by Shangyicheng Group, enhancing its service offerings [1] Group 2: Industry Impact - The introduction of the GT World Challenge represents Beijing's first hosting of an international top-level GT street race, filling a gap in the city's high-end automotive event landscape [1] - Shangyicheng Group has previously operated several technology sports events, including the Beijing Yizhuang Half Marathon and the RoBoLeague robot football league, demonstrating its expertise in sports IP management [1]
2.5万人次“逛吃”大满贯公园
Bei Jing Ri Bao Ke Hu Duan· 2025-09-30 22:13
Group 1 - The WTT China Grand Slam 2025 opened on September 28 at Shougang Park, with over 25,000 visitors in the first three days [2] - The Grand Slam Park features four areas: outdoor viewing area, interactive games area, brand exhibition area, and dining area, enhancing the spectator experience [2] - The park's brand exhibition area includes various sponsors, with official merchandise like plush keychains and eco-friendly bags being popular among fans [2] Group 2 - The Grand Slam Park will remain open until October 5, coinciding with the first China International Candy Season, allowing ticket holders to access both events [3] - Ticket sales for the Grand Slam Park have exceeded 10,000, with expectations of increased attendance during the National Day holiday [3] - Local hotels and shopping centers have organized various cultural and tourism activities around the WTT event, including special drinks and entertainment events [3] Group 3 - The new commercial complex, R+ Life Center, has opened in Shougang Park, featuring over ten first-store launches, including a robot collection store [4] - The robot collection store showcases leading domestic robot products and innovative AI offerings from startup companies [4]