Core Viewpoint - Traditional retail enterprises are facing a profound transformation in consumer behavior, shifting from mere purchasing to seeking emotional value, cultural identity, and immersive experiences, prompting a redefinition of the marketplace's role [1]. Group 1: Consumer Behavior Changes - Consumers are no longer satisfied with just shopping; they seek social connections, emotional links, and cultural resonance in retail spaces [4]. - The real challenge for offline retail is not a decrease in foot traffic, but a fundamental change in consumer behavior, where consumers "vote with their feet" towards places that offer unique experiences and emotional value [4]. Group 2: Business Strategy and Transformation - 德百集团 is transforming its commercial spaces from "transaction venues" to "city living rooms" and "cultural experience sites," which is both a strategy to address challenges and a key to seizing new opportunities [4]. - The company has launched the "德州589街区," which leverages historical context to enhance commercial space, achieving significant results in foot traffic and consumption levels since its opening [4]. Group 3: Market Positioning and Future Directions - 德百集团 aims to serve a diverse customer base while maintaining a clear core positioning as a "quality consumption leader" and "provider of a better life" [5]. - The company is pursuing a diversified strategy guided by the principles of "development, consolidation, breakthrough, and combination," which includes upgrading traditional retail, enhancing online-offline integration, and expanding into health and cultural tourism sectors [5]. - These initiatives reflect the company's commitment to social responsibility, integrating local cultural heritage and regional economic development into its business model [5].

Group 1 - The rural revitalization strategy is fostering vibrant development in specialized industries [2] - The Grand Canal in Hebei Cangzhou has led to the creation of a beautiful rural road, enhancing cultural heritage and benefiting local communities [3] - The Cangzhou Grand Canal top road has generated over 100,000 entrepreneurial and employment opportunities for local villagers, with an expected 4 million tourists in 2024, resulting in an annual income growth of over 10% for nearby villages [5] Group 2 - In Wuzhishan, Hainan, the oil tea harvest season is in full swing, with villagers actively picking oil tea fruits, contributing to local economic stability [7] - The oil tea planting area in Nanding Village has exceeded 5,000 acres, becoming a crucial income source for local residents [9] - Newly harvested oil tea fruits will be processed efficiently into oil, transforming the ecological "green fruits" into profitable "golden fruits" for the community [10] Group 3 - In Yuncheng, Shandong, rose cultivation in heated greenhouses is thriving despite winter challenges, showcasing the economic potential of the rose industry [11] - Yuncheng has implemented policies, subsidies, and technical support to enhance the rose industry, turning previously idle land into profitable ventures for local farmers [13] Group 4 - Liaohu Village in Qujing, Yunnan, has a long history of ceramic production, with ancient techniques still in practice, creating a beautiful landscape of cultural heritage [15] - The local artisans have combined traditional pottery with modern production, resulting in an industrial cluster of 83 ceramic enterprises, with an expected output value of 480 million yuan in 2024 [17] Group 5 - In Yuanjiang, Yunnan, the unique climate has made it a prime area for growing custard apples, contributing to the local economy [19] - Yuanjiang custard apples received geographical indication status in 2021 and are included in the national list of quality agricultural products, showcasing the region's agricultural development [21] - The area has established a complete industrial chain from seed breeding to marketing, demonstrating a successful model for rural prosperity through specialized agriculture [21]

乡村振兴战略下，特色产业蓬勃生机。 ■千年大运河邂逅"最美农村路" 京杭大运河蜿蜒千里，在河北沧州境内绵延200余公里，造就了舟楫往来、商贾云集的繁荣盛景，积淀了深厚的历史文化底蕴。如今运河堤顶 上，一条协同水陆、造福群众的"最美乡村路"，与大运河蜿蜒相伴，书写着文化遗产"活起来"的生动实践。 据了解，目前南定村油茶种植面积已超过5000亩，成为当地村民稳定增收的重要支柱产业。 ■山东郓城：寒冬玫瑰香乡亲们有了"暖收入" 寒潮来袭，山东省郓城县侯咽集镇的玫瑰种植暖棚内暖意融融、花香四溢。农户们正忙着采摘、分拣、包装，一派忙碌的景象。 作为当地特色产业，侯咽集镇玫瑰种植基地通过设施升级、技术赋能、精细管理三重保障，破解冬季种植难题，实现产值逆势增长，让玫瑰经济 成为乡村振兴的亮眼名片。 据了解，新采收的油茶果将被及时送往加工厂进行压榨制油，实现从"枝头鲜果"到"成品油瓶"的高效产销衔接，让山间的生态"绿果果"真正成为 带动群众致富的"金果果"。 截至目前，沧州大运河堤顶路累计带动沿线村民创业、就业超10万人次，2024年沿线共接待游客400万人次，带动沿线村庄收入年均增长10%以 上，铺展开文旅产业"活起来"" ...

Core Viewpoint - Shandong province is implementing a series of practical measures to promote high-quality development in the cultural and tourism sectors during the "14th Five-Year Plan" period, focusing on integrating culture and tourism to enhance economic growth and community engagement [1][5]. Group 1: Cultural and Artistic Development - Over the past five years, Shandong has produced an average of over 40 large-scale and 100 small-scale artistic productions annually, enhancing the "Good Drama Shandong" brand [3][4]. - Notable works include the national award-winning ethnic opera "Yimeng Mountain," which has been performed over 300 times, showcasing the province's commitment to high-quality artistic creation [3][4]. - The province has established a systematic approach to enhance artistic creation through initiatives like the "Qilu Art Peak Plan" and the establishment of a provincial-level project library for artistic creation [3][4]. Group 2: Integration of Culture and Tourism - Shandong's cultural and tourism sectors have seen significant growth, with the added value of these industries expected to account for approximately 6.8% of GDP by the end of 2024 [5][6]. - The province has launched various tourism initiatives, including the "Good Guest Shandong · Qilu No. 1" tourist train and the "Half Island No. 1" maritime tourism product, which have contributed to a 10.5% year-on-year increase in domestic and international tourist arrivals, totaling 860 million visitors from January to October [5][6]. - New business models and consumption patterns in the cultural and tourism sectors have emerged, with over 10,000 promotional events held annually, significantly boosting local economies [6]. Group 3: Cultural Heritage and Education - Shandong has implemented the "Qilu Cultural Gene Decoding and Utilization Project," creating a cultural gene database and enhancing the utilization of cultural heritage through various initiatives [8][9]. - The province boasts 189 national-level museums, the highest in the country, and hosts an average of 5,000 exhibitions annually, promoting cultural education and engagement [8][9]. - Shandong has developed over 300 provincial-level research bases for students, enhancing educational tourism and cultural awareness among youth [8][9]. Group 4: International Promotion and Tourism Growth - The province has actively promoted its cultural heritage internationally through events like the International Confucius Culture Festival and various tourism promotion activities in Southeast Asia [9][10]. - From January to October, Shandong welcomed 1.387 million inbound tourists, marking a 47.3% increase, and generated $930 million in inbound tourism revenue, reflecting a 50.1% growth [10].

来自国新办新闻发布会的数据显示，今年1—11月份，中国服务零售额同比增长5.4%，居民文化休 闲等相关服务发展较好，其中文体休闲服务类零售额同比增速超过10%，旅游咨询租赁服务类等零售额 增长较快。 作为典型的服务消费，文旅消费的活力离不开高质量、多样化的供给。今年以来，中国文旅产业持 续向新而行，创造一系列新业态、新场景，更好满足不同群体的消费需求，加速释放消费潜力，促进市 场蓬勃发展。 从"到此一游"到"沉浸其中" 在陕西西安，走进秦始皇陵全真XR体验空间，游客可以借助XR头显设备，即刻"步入"秦陵地宫， 与兵马俑来一场跨越时空的对话；在湖北荆门，圣境山景区通过建设滑翔伞体验项目、高空观景台和主 题咖啡空间等，打造"低空滑翔+生态漫游"新模式，让游客"换种视角"感受自然之美；在福建泉州，西 街老菜场创新融合夜市、民宿等多种业态，引入非遗展演，让传统市场变成游客体验泉州文化的新空 间…… 数字化、沉浸式的业态创新，带来丰富的文旅场景，重塑游客出游体验，推动文旅消费提质升 级。"现在的旅游产品越来越时尚、越来越有科技范儿。"今年10月，游客李女士在安徽阜阳体验了"夜 游双清湾"行进式水上民谣夜游项目，被湖面巨 ...

Core Viewpoint - During the "14th Five-Year Plan" period, Shandong Province's cultural and tourism industry focuses on high-quality development, balancing scale expansion with structural optimization, significantly enhancing its industry capability and increasingly serving as a driver for domestic demand and consumption [1][3]. Group 1: Industry Growth and Scale - The cultural and tourism industry in Shandong has shown continuous growth, with the number of large-scale cultural enterprises reaching 3,896 by the end of 2024, an increase of 1,114 from 2021 [3]. - The industry achieved a revenue of 7,663 billion yuan, reflecting a growth of 24.5% compared to 2021, reinforcing its position as a strategic pillar industry [3]. Group 2: Financial Empowerment and Investment - Since the beginning of the "14th Five-Year Plan," Shandong has implemented over 1,000 key cultural and tourism projects, with a total investment of approximately 2,400 billion yuan [3]. - The province has established a "financial + cultural tourism" cooperative mechanism, with the loan balance for the cultural tourism industry exceeding 2,740 billion yuan by the end of 2024, benefiting 79,000 market entities, representing growth of about 61.2% and 111.2% respectively since 2021 [3]. Group 3: Consumer Innovation and New Business Models - Shandong has hosted over 10,000 consumption promotion activities annually in the past three years, distributing over 100 million yuan in discounts, directly driving consumption by over 600 billion yuan [5]. - New business formats such as night economy, digital cultural tourism, and health tourism are thriving, with innovative products like the "Good Guest Shandong. Qilu No. 1" tourist train gaining widespread market acceptance [5]. Group 4: Policy Support and Future Directions - The provincial government has introduced multiple important policy documents to create a comprehensive policy system that supports high-quality development in the cultural and tourism industry through planning guidance, financial support, and land guarantees [5]. - Future strategies include strengthening market entities, deepening large project-driven strategies, enhancing financial empowerment, and fostering new business formats, scenarios, models, and capabilities to ensure stable and sustainable development of the cultural and tourism industry [5].

徐曙海强调，要坚持依法依规，完善各项审批手续，做到规范有序推进，确保闲置项目早日建成达 效、持续平稳运营。要突出问题导向，全面梳理风险隐患，加强行业监管执法，完善项目退出机制，有 效解决一批历史遗留问题。要盘活资源资产，根据实际情况开展分类处置，吸引优质经营主体参与，导 入更多新业态、新产品，推动存量资源激活盘活、闲置资产保值增值。要强化政策支持，紧跟文旅消费 升级和产业融合新趋势，加强系统谋划、统筹项目推进，提供优质服务，努力打造更多符合消费者需求 的文旅产品新供给。 市领导周凯、黄春年、武鸣，市政府秘书长戴卫东参加会议。（记者 陈志奎） 12月17日，市长徐曙海主持召开专题会议，听取全市文旅产业项目建设工作情况汇报，研究部署下 一阶段重点工作。 徐曙海指出，项目建设是推动文旅产业高质量发展的硬支撑。各地区各相关部门要积极整合文旅资 源、加快盘活现有存量，大力推动文旅产业项目建设，为全市文旅产业高质量发展注入新动能、塑造新 优势。 ...

非遗的活化利用为文旅融合增添强大动能。"根与魂"非遗展演香江流芳；"非遗点亮生活展"获评全国创 新与影响力双案例。景德镇古窑、婺女洲度假区、上饶婺源篁岭成为非遗进景区"五好"典范，推动古老 技艺与旅游体验深度交融，让非遗可见、可感、可消费。 从滕王阁的璀璨夜景到武功山的金色草甸，从婺源篁岭的晒秋盛景到瓷都窑火的千年传承……江西省着 力推动文旅深度融合、做大做强文旅产业，让"诗和远方"成为更多人的生活日常。 今年以来，江西坚持以文塑旅、以旅彰文，力争把文旅产业真正打造成为支柱产业、民生产业、幸福产 业，不断推动文化和旅游更深层次融合、更高质量发展。如今，一幅流动的"如画江西风景独好"画卷正 在赣鄱大地上徐徐铺展。 文化为基：赓续文脉，焕发新生 赣鄱文脉好似赣江之水，汇聚千流；又如庐山云海，吞吐万象；更像瓷都窑火，熔铸古今。今日之江 西，守正创新，让深厚的文化底蕴与时代脉搏同频共振。 江西坚持"保护第一、传承为先"，筑牢文化遗产保护防线。第四次全国文物普查扎实推进，新公布第七 批省级文物保护单位，夯实资源家底；推进赣江流域先秦遗址考古调查，持续叩问区域文明之源；开展 廊桥保护三年行动、省级以上文保单位"两线"测绘 ...

Core Viewpoint - The article emphasizes the role of China Petroleum & Chemical Corporation (Sinopec) in supporting rural revitalization in Youyang, focusing on targeted assistance in various sectors such as industry, education, and cultural tourism to drive sustainable development [1][24]. Group 1: Empowering Local Industries - Sinopec has identified Youyang's 400,000 acres of oil tea cultivation as a key area for support, planning to invest in high-standard demonstration projects and brand development from 2024 to 2025 [2][4]. - The company has implemented smart irrigation systems and upgraded production lines to enhance oil tea yield and quality, addressing challenges like extreme weather and high labor costs [4][6]. - Sinopec is also developing a diverse product matrix under the "Youyang Tea Oil" brand, including cooking oils and personal care products, to improve market competitiveness [6][9]. Group 2: Building Sales Channels - Sinopec is establishing a comprehensive sales network for Youyang's specialty products, partnering with convenience stores and online platforms to enhance market reach [9][11]. - The company has organized various promotional events, resulting in significant orders and sales for Youyang products, demonstrating effective market integration [11][12]. Group 3: Education Support - Education is prioritized in Sinopec's assistance strategy, focusing on improving school facilities and educational quality in Youyang [13][17]. - Upgrades to schools, including sports facilities and dormitories, have been made, alongside the establishment of partnerships to enhance educational resources and management [15][17]. Group 4: Cultural and Tourism Integration - Sinopec is promoting the integration of culture and tourism in Youyang, investing in infrastructure that supports local tourism and enhances community engagement [18][21]. - The construction of a science museum and various tourism facilities aims to attract visitors and boost local economic growth, with significant visitor numbers reported [21][23]. Group 5: Comprehensive Support Model - Sinopec's approach combines immediate assistance with long-term development strategies, focusing on leveraging local resources and corporate strengths to foster sustainable growth [24]. - The company's model serves as a replicable example for rural revitalization efforts, aiming to empower local communities and enhance their economic resilience [24].

齐鲁晚报·齐鲁壹点记者 孙远明 文旅消费持续扩大，新业态新场景塑造新增长极。"十四五"期间，实施文旅消费全面提升工程，持续强 化节庆活动拉动效应和惠企利民措施，开展一系列文旅消费促进活动，充分挖掘消费潜力。近三年来， 全省每年举办各类文旅消费促进活动上万场，推出景区、酒店、餐饮、旅游商品等各类优惠红包累计达 上亿元，直接带动消费超600亿元。夜经济、旅游演艺、数字文旅、康养旅游等融合业态快速发展，涌 现出八大局文化旅游休闲街区、《国秀琅琊》精品演艺、济南宏济堂文旅康养共同体等一批新业态新场 景新供给代表性项目。特别是"好客山东·齐鲁1号""半岛1号"的推出，创新交旅融合新场景、新模式， 深受游客欢迎。 政策体系不断完善，发展环境持续优化。省委、省政府先后出台《关于促进文旅深度融合推动旅游业高 质量发展的意见》《关于进一步扩大文化和旅游消费的工作方案》等重要政策文件，从规划引导、财政 支持、土地保障、市场监管、工作措施等方面，构建起全链条、多维度的政策支撑体系，为文旅产业高 质量发展提供充分的政策供给。 刘少华表示，下一步，将持续培强市场主体，深化大项目带动战略，强化金融赋能，深化文旅融合，不 断培育新业态、新 ...