购车或费用我喜良商退货业务 顺丰回应: 合作会同自然到期终止 级览新闻实习 主演 EZX 顺丰退出抖音电商退货业务 组成分 顺丰退出抖音电商退货业务的消息一爆出来，全网都炸了。 一边是抖音日均数百万单的退货量，靠着低价退货吸引消费者疯狂下单。 另一边是顺丰每单只收4.5元，光给快递员的收派费就高达2.9元，再加上运输、打包、损耗等成本，纯属做一单亏一单。 所谓的合同到期终止，不过是体面退场的借口，明眼人都知道，这生意根本没法做！ 要知道抖音的退货率有多离谱，直播电商的退货率普遍在30%-60%，女装类目大促时甚至能突破80%，有些珠宝玉石类目更是高达90%。 退回来的货五花八门，有的沾着汗渍口红印，有的干脆是穿了几天再退，快递员不仅要上门取件，还得仔细检查包装，稍不注意就可能被商家 或平台罚款。 更坑的是，抖音对取件时效要求苛刻，5分钟响应、1小时核销取件码，这对本就忙着送货的快递员来说，简直是不可能完成的任务。 对比之下，菜鸟的取件价每单比抖音高1元左右，而且货量稳定，一天能取大几十一百件。 算笔明白账，快递员跑一天菜鸟能多挣几十上百元，换成抖音不仅赚得少，还得额外应付高退货带来的麻烦。 顺丰总不能让快递员 ...

Core Viewpoint - The "anchor evacuation" incident at the Lijing International Building in Hangzhou highlights the decline of the live-streaming e-commerce industry, reflecting broader changes in the market and the challenges faced by small to medium-sized anchors [1][5][34] Group 1: Current Situation of Lijing International - The Lijing International Building, completed in 2015, was once a symbol of Hangzhou's live-streaming e-commerce boom, housing around 20,000 live-streamers at its peak [2][10] - Recent reports indicate that the number of residents has dropped to approximately 8,000, with rental prices for single rooms plummeting from a peak of 4,500 yuan to as low as 1,200 yuan [4][7] - The decline in rental prices began in 2021, with an annual decrease of about 10% since then, indicating a long-term trend rather than a sudden collapse [6][7] Group 2: Changes in the Live-Streaming Industry - The live-streaming industry is experiencing a shift from a focus on quantity to a more structured, vertical approach, with a growing emphasis on specialized anchors [25][34] - The demand for entertainment anchors has decreased, leading to a higher survival rate for e-commerce anchors, who now face stricter entry requirements [13][14] - Platforms are increasingly prioritizing content quality and user engagement metrics over mere traffic, which disadvantages smaller anchors who relied on volume [20][21] Group 3: Future Opportunities and Challenges - The industry is moving towards a model where specialized anchors, or "main operators," who can articulate product value and brand stories will have a competitive edge [30][31] - The shift towards brand self-broadcasting is expected to continue, with brands seeking to establish long-term relationships with consumers rather than relying solely on influencer marketing [22][23] - The restructuring of roles within the live-streaming ecosystem suggests that while opportunities may diminish for generalist anchors, niches in specialized categories will likely see growth [28][32]

今年8月宣布退网，公司交由妻子初瑞雪（辛选集团董事长）接管后，辛巴（辛选创始人，本名辛 有志）昔日执掌的辛选集团屡次传出降薪、裁员的消息。近日，有消息称，月薪1万元以上员工降薪3% 至20%，不同意者可拿赔偿离职。 辛选官方虽然并未就此回复，但曾在辛选担任直播运营岗位的一位离职员工向《每日经济新闻》记 者确认了此消息。"工资低的降得少，但'月薪1万元以上'涉及的员工还是不少的。"这位离职员工告诉 记者。 天然自带的草根、娱乐属性，高话题度、高流量以及不俗的带货能力，让辛巴和小杨哥在直播电商 风起云涌的那几年脱颖而出，粉丝量接连破亿，成为各自所在直播平台的"带货一哥"。 其背后的直播机构——辛选和三只羊也带有"家族式""师徒制"基因，成为直播带货史上无法忽视的 一角。但在已经充分市场化且正逐步走向合规的行业，这样的组织或许很难跟上节奏，一个规则清晰、 更注重平衡的新模式可能取而代之。 "辛选杭州大楼只剩一层员工" 今年8月19日，辛选相关负责人向《每日经济新闻》记者确认，辛巴因个人健康与公司长期发展的 平衡选择，退出公司管理。1亿粉丝账号作为公司资产已移交，初瑞雪全面接管辛选。 事实上，辛巴退网前，辛选内部就已 ...

每经记者｜王郁彪 每经编辑｜陈柯名 余婷婷 今年8月宣布退网，公司交由妻子初瑞雪（辛选集团董事长）接管后，辛巴（辛选创始人，本名辛有志）昔日执掌的辛选集团屡次传出降薪、裁员的消 息。近日，有消息称，月薪1万元以上员工降薪3%至20%，不同意者可拿赔偿离职。 辛选官方虽然并未就此回复，但曾在辛选担任直播运营岗位的一位离职员工向《每日经济新闻》记者确认了此消息。"工资低的降得少，但'月薪1万元以 上'涉及的员工还是不少的。"这位离职员工告诉记者。 天然自带的草根、娱乐属性，高话题度、高流量以及不俗的带货能力，让辛巴和小杨哥在直播电商风起云涌的那几年脱颖而出，粉丝量接连破亿，成为各 自所在直播平台的"带货一哥"。 其背后的直播机构——辛选和三只羊也带有"家族式""师徒制"基因，成为直播带货史上无法忽视的一角。但在已经充分市场化且正逐步走向合规的行业， 这样的组织或许很难跟上节奏，一个规则清晰、更注重平衡的新模式可能取而代之。 "辛选杭州大楼只剩一层员工" 今年8月19日，辛选相关负责人向《每日经济新闻》记者确认，辛巴因个人健康与公司长期发展的平衡选择，退出公司管理。1亿粉丝账号作为公司资产已 移交，初瑞雪全面接管辛 ...

"未来，所有行业都将接入直播。直播不再是一种'渠道'，而是'产业生态'。"祈飞网络创始人兼首席执 行官萧飞近日在访谈时指出。 直播升级为"产业生态"，驱动行业数字化转型 萧飞认为，直播电商已从初期的销售形态，演进为促进各行业数字化转型的核心生态体系。不论餐饮或 文娱领域，直播正在跨越品类限制，构建"内容+场景+服务"融合的产业链接模式。这标志着直播电商 从电商平台向实体经济加速渗透，成为促进消费与产业联动的重要引擎。 在"2025抖音商城双11好物节"期间，祈飞网络与超40家品牌合作，实现业绩与营收同比翻倍，累计直播 时长近3万小时，体现出直播电商在提振消费、赋能实体方面的持续动力。 结构性增长显现：消费趋于理性，场景更加细分 据祈飞观察，今年双十一期间，女装品类成交额同比增长58%，竞争日益激烈；运动户外类消费则保持 稳健增长，运动服饰、户外装备等多品类流量与销量同步提升。 萧飞分析称，这一趋势反映了用户从"符号消费"向"体验消费"的转变："消费者不再单纯为品牌标签付 费，而更重视产品的舒适度与实用价值。"这种「悦己型消费」趋势，正推动品牌在产品设计与用户沟 通中更聚焦真实需求与场景匹配。 技术驱动服务升级 ...

Core Insights - The article highlights the rapid growth of live-streaming e-commerce in Lanling County, Shandong Province, where local farmers are successfully selling agricultural products online, significantly boosting their income [1] Group 1: Live-Streaming E-commerce Development - Wang Baolei, the chairman of a local farmers' cooperative, has transformed from a novice to a successful live-streaming seller, achieving monthly sales of 800 bottles of pickled wild vegetables [1] - The county has thousands of active streamers and over a hundred related enterprises, indicating a robust live-streaming e-commerce ecosystem [1] - The local government has facilitated this growth by organizing e-commerce training and creating a network of "internet celebrity farmers" [1] Group 2: Economic Impact - The live-streaming e-commerce initiative has led to an average monthly income increase of 700 to 800 yuan for several villagers [1] - In the "Hometown Streamer Hometown Goods" campaign, over 20 local specialty products were promoted, resulting in significant sales, with "Yigou vermicelli" achieving over 10,000 daily orders [1] - The total online sales in Lanling County exceeded 2.86 billion yuan in the first three quarters of the year, marking a year-on-year growth of 28.8% [1]

Group 1 - The Gansu Province Fourth Live E-commerce Competition's Wuwei selection event successfully held its award ceremony on December 18 [1] - Nearly 50 live-streaming influencers participated in the selection competition, achieving over 260,000 online sales with a total sales amount of 6.17 million yuan [3] - A total of 12 winners were awarded, including first, second, third prizes, and excellence awards [3] Group 2 - Award recipient Zhong Lin from Minqin County shared insights from the competition and expressed commitment to promoting local agricultural products [6] - Wuwei City has been leveraging opportunities in digital economy development, promoting deep integration of e-commerce with agricultural brands, and enhancing e-commerce service systems [8] - In the period from January to November 2025, the city's e-commerce transaction volume reached 5.068 billion yuan, a year-on-year increase of 8.41%, while agricultural product online sales reached 2.05 billion yuan, growing by 10.1% [8]

北京商报讯（记者 刘卓澜）12月18日，北京培育建设国际消费中心城市工作成效和亮点新闻发布会上，北京市商务局党组成员、副局长卢慧玲介绍，在北 京消费版图上，商品消费持续焕新升级。北京市持续释放首发经济潜能，2019年以来累计吸引超5000家首店落地，培育三里屯太古里等12个全球首发中心。 同时，北京市拥有境外旅客购物离境退税商店近1600家，即买即退商店24家，在全国首创"全城退税，多点通办"模式，在国贸商城等区域设立6个集中退付 点。 在数字消费方面，北京累计认定东方甄选、小米等35家市级特色直播电商基地；全国前100名MCN机构中北京占24家，数量居全国首位。数字融合场景加速 落地，三里屯商圈、太古里南区分别入选全国首批示范智慧商圈和商店，中关村大融城打造城市级商用人形机器人示范项目"银河太空舱"。 ...

Group 1 - The core focus of the article is on the three key areas that will drive China's economic development in the coming years: service consumption, quality improvement, and investment in people [1][4] - Service consumption is experiencing significant growth, with retail sales in the service sector increasing by 5.4% year-on-year from January to November, outpacing the growth of goods retail sales [1][2] - The central economic work conference emphasizes the importance of domestic demand and the development of a strong domestic market, with service consumption being a crucial factor in unlocking China's market potential [2][3] Group 2 - Quality improvement is highlighted as essential for economic growth, with digital technologies enhancing service delivery efficiency and promoting new business models like live e-commerce and instant retail [2][3] - Investment in people is identified as a foundational logic for the other two key areas, with a focus on enhancing education, healthcare, housing, and public services to meet the needs of the population [3][4] - The government is expected to continue increasing investments in social welfare sectors, which will support the development of new productive forces and ultimately drive economic growth [4]

Core Insights - The focus of the market has shifted from the superficial aspects of the internet celebrity economy represented by Lijing International to the underlying wealth flows and industrial logic [2][4][35] - The domestic live streaming market transaction scale has surged from 12.85 trillion yuan in 2020 to 35 trillion yuan in 2023, indicating significant growth beyond mere numbers and creating numerous wealth myths [4][35] - The transformation of Lijing International, once a symbol of the booming live streaming economy, reflects the profound changes in the live commerce industry, with many properties now vacant and repurposed for everyday use [2][35] Industry Trends - The live commerce sector has seen a rise in various players, from knowledge-based influencers to ordinary streamers, breaking class barriers and accelerating capital accumulation [7][40] - The industry has produced significant players like Yaowang Technology, which became the first live commerce stock, and niche brands that have rapidly ascended in their categories [7][40] - Despite the growth, the live commerce industry's growth rate is expected to decline to single digits (8.31%) in 2024, indicating a shift towards normalization and potential signs of a downturn [8][41] Market Dynamics - The e-commerce sector's incremental growth has peaked, with online retail sales of physical goods increasing from 97.59 trillion yuan in 2020 to 130 trillion yuan in 2024, but the year-on-year growth rate has plummeted from 14.8% to 0.49% [8][41] - The competition in the online market has intensified, leading to a resurgence of value in offline channels, as evidenced by strategic shifts among companies [12][45] - The average gross profit margin for e-commerce platforms has decreased by 8.3 percentage points over the past five years, with many merchants now operating at net profit margins below 5% [21][22] Challenges for Small Merchants - Many small merchants are facing severe challenges, including high return rates and declining revenues, leading some to abandon e-commerce for more stable income sources like food delivery [13][46] - The return rates for various categories have skyrocketed, with women's clothing seeing rates between 60%-75%, and some items even exceeding 90%, creating unsustainable business models [17][18] - The cost of high return rates is crippling for small businesses, with significant hidden costs associated with returns, leading to a cycle of financial strain [18][19] Strategic Shifts - Companies are increasingly shifting their strategies from high-cost influencer collaborations to more sustainable models involving smaller influencers and self-broadcasting [22][23] - The trend indicates a growing preference for long-term brand building over short-term sales spikes, as businesses recognize the limitations of relying solely on paid traffic for customer acquisition [22][23] - The industry is witnessing a transition towards valuing product quality, health-conscious business practices, and brand integrity as essential components for sustainable growth [32][33]