文旅产业

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3个方面20条措施,山东省政府出台首个关于乡村富民产业发展方面的政策性文件
Qi Lu Wan Bao Wang· 2025-05-09 08:26
Core Viewpoint - The Shandong Provincial Government has introduced its first policy document focused on the development of rural wealth-generating industries, reflecting a commitment to integrated development of industry, county strength, and farmer prosperity, aiming to promote rural revitalization and build a modern agricultural province [3]. Summary by Relevant Sections Overall Requirements - The rural wealth-generating industries should be farmer-centered, suitable for local agricultural conditions, diverse in business types, closely linked to benefits, and active in innovation and entrepreneurship, providing stable income for farmers [3]. - The goal is to enhance farmers' operational and wage income significantly by 2027, reduce the income gap between urban and rural residents, and continuously improve the development level of village collective economies [3]. Key Tasks - Development of rural characteristic industries, transformation and upgrading of agricultural product processing, promotion of integration between agriculture, culture, and tourism, and active development of rural production and living service industries [4]. - For rural characteristic industries, the focus is on optimizing industrial layout, enhancing variety quality, improving cultivation and breeding levels, extending industrial chains, and increasing ecological value through sustainable practices [4]. - The agricultural product processing sector aims to promote value addition, support large agricultural enterprises in deep processing technology, and encourage the concentration of processing enterprises in designated areas [4]. - The integration of agriculture and tourism will involve enriching leisure agriculture, promoting rural tourism, and developing rural cultural industries [4]. - The rural service sector will enhance trade circulation, develop e-commerce, optimize agricultural production services, and expand rural life services to meet diverse consumer needs [4]. Policy Measures - The implementation of the policy will involve coordinated efforts across departments, strict protection of arable land and ecological environments, and respect for farmers' wishes and economic laws [5]. - Emphasis will be placed on area-based development, major industrial projects, and strengthening resource support in finance, talent, and technology [5]. - Targeted assistance will be provided to economically weaker counties through financial subsidies and industry funds to develop rural wealth-generating industries [5]. - The Shandong Provincial Agricultural and Rural Affairs Department will ensure the effective implementation of these tasks, focusing on increasing income for the populace and building a solid industrial foundation [5].
许昆林在常州调研时强调加力推动经济持续回升向好 为扛好挑大梁责任多作贡献
Xin Hua Ri Bao· 2025-05-08 23:34
Group 1 - The provincial government emphasizes the importance of high-quality development to address external uncertainties and stabilize employment, enterprises, and market expectations [1] - The Changtai Yangtze River Bridge construction is nearing completion, with a focus on quality, safety, and efficiency to create a long-lasting infrastructure that supports economic growth [1] - There is a call for increased project planning and implementation to support job creation and enhance development momentum [1] Group 2 - The Liyang High-tech Zone's Chuangzhi Park is the largest near-zero carbon park in the province, aiming to build a renewable energy ecosystem and improve green electricity consumption [2] - Companies are encouraged to invest in breakthrough technologies to enhance their market competitiveness and address operational concerns [2] - The government is implementing measures to boost consumer spending and optimize the consumption environment to strengthen domestic demand [2] Group 3 - The government stresses the need for high-quality housing development that meets market trends and public expectations, ensuring safety and environmental standards [3] - The tourism sector is encouraged to leverage local resources and innovate marketing strategies to enhance visitor experiences and support rural revitalization [3]
文旅场景上新,激活假日“大流量”
Zhong Guo Jing Ji Wang· 2025-05-08 06:06
Core Insights - The holiday economy is thriving, with significant consumer potential being unleashed, reflecting the robust vitality of the cultural and tourism market and people's confidence in a better future [1][3] Group 1: Holiday Consumption Performance - During the "May Day" holiday, 314 million domestic trips were made nationwide, representing a year-on-year increase of 6.4% [1] - Total domestic tourist spending reached 180.269 billion yuan, marking an 8.0% year-on-year growth [1] - Various regions launched diverse tourism products, cultural activities, and benefits to meet the diverse and personalized needs of the public [1] Group 2: Experience-Oriented Scene Innovation - Scene innovation driven by "experience" has become a new approach for the development of the cultural tourism industry, focusing on cultural gains, spiritual experiences, and emotional satisfaction [2] - The transformation of physical spaces, such as industrial sites into cultural creative parks, reflects a redefinition of spatial value and a shift from sightseeing to experiential tourism [2] Group 3: Digital Technology Empowerment - The integration of digital technology, including VR and AR, is reshaping the underlying logic of the cultural tourism industry, creating a "virtual and real coexistence" development pattern [3] - Digital technology enhances the immersive experience for tourists, breaking down the boundaries between physical and virtual spaces [3] - Future efforts should focus on continuous improvement in industry guidance and management standards to inject new vitality into the cultural tourism industry through innovative consumption scenes [3]
传承延续历史文脉充分激发消费活力 加快推动文旅产业转型升级提质增效
Xi An Ri Bao· 2025-05-08 02:34
5月7日,省委常委、市委书记方红卫到新城区、碑林区、莲湖区调研城墙文旅商圈建设运营情况。 他强调,要深入学习贯彻党的二十届三中全会精神和习近平文化思想,深入实施文化兴市战略,坚持文 物保护优先,传承延续历史文脉,以改革之力加快资源盘活整合,增加优质服务供给,促进文商旅深度 融合,充分激发消费活力,加快推动文旅产业转型升级提质增效。 原文链接:方红卫在调研城墙文旅商圈建设运营情况时强调 传承延续历史文脉充分激发消费活力 加快推动文旅产业转型升级提质增效 方红卫先后深入悦新居民宿、老菜场市井文化创意街区、永兴坊陕西非遗文化特色街区,察看街区 业态布局、日常运营、管理服务等情况,强调要提升服务、优化环境,持续丰富街区业态、提升街区品 质,坚持差异化展示、特色化发展,不断扩大品牌效应,打造更多契合市民游客需求的文旅产品,推动 西安文化旅游产业高质量发展。 市领导和文全、肖琦参加。 方红卫首先来到西安市护城河及环城公园综合改造工程(二期)火车站段项目,听取项目规划、建 设进度等情况汇报,要求统筹抓好水体监测、文物保护、环境提升等工作,完善配套设施,加快工程进 度,努力打造精品工程、示范工程。 在西北城角文博非遗体验街区 ...
2025 运河牡丹文化周——牡丹产业创新交流研讨会成功举办,共探牡丹产业发展新路径
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-08 00:16
Core Insights - The "2025 Canal Peony Cultural Week" event focused on innovation in the peony industry and the new paradigm of the national trend economy, highlighting the importance of technology in cultural dissemination and product development [1][8] Group 1: Industry Development and Innovation - Experts discussed the potential of peony development in Beijing, emphasizing the unique advantages of the Guo County area, which connects cultural narratives between Beijing, Luoyang, and Heze [2] - The application of technology in various fields such as cosmetics, health, and medicine was highlighted, with suggestions for cost reduction through deep processing of waste materials [2] - The hybridization of peonies and their close relatives was identified as a means to enhance product diversity and increase the value of the peony biotechnology industry [2] Group 2: Cultural and Tourism Integration - The integration of peony culture with canal culture was proposed to create a unique cultural IP, with suggestions for developing cultural products and enhancing industry growth [3] - Experts emphasized the need for a multi-dimensional approach to peony tourism, combining aesthetics, functionality, and communication to overcome seasonal limitations [4] - The creation of a cultural landmark that integrates peony culture, canal culture, and health culture was suggested to cater to diverse tourist needs [4] Group 3: Collaborative Efforts and Strategic Partnerships - A strategic cooperation framework was signed between the Guo County government and Huashunde International Cultural Tourism to promote the peony industry cluster [6] - The "Core Cultural Experience Zone Co-Creation Plan" was launched to integrate resources and promote the deep integration of canal culture and the peony industry [7] - The event served as a platform for collaboration, aiming to establish the peony as a distinctive cultural tourism brand and drive regional economic development [8]
旧瓷器厂“塑身”变作游客打卡地(在现场)
Ren Min Ri Bao· 2025-05-06 22:12
Core Insights - The article highlights the successful opening of the Hongqifang Cultural and Tourism Park in Dehua County, Fujian Province, which has undergone five years of renovation and occupies an area of 260 acres [2][4]. Group 1: Cultural and Historical Significance - Dehua County has a long history of porcelain making, with the Hongqi Porcelain Factory established in the 1950s, symbolizing the industrialization of Dehua ceramics [2]. - The restoration of the park has preserved the original layout of the old porcelain factory, maintaining its historical essence while integrating modern tourism elements [2][4]. Group 2: Visitor Experience and Engagement - The park features various attractions, including a viewing platform made from traditional kiln materials, which has become a popular photo spot for visitors [3]. - Daily visitor traffic exceeds 20,000, indicating strong interest and engagement in the cultural activities and exhibitions held at the park [4]. Group 3: Economic Impact and Business Opportunities - Local artisans and businesses are benefiting from the influx of tourists, with shops like "You Jian Nanshan" experiencing high demand and quickly selling out of inventory [2][4]. - The park serves as a platform for local artists and entrepreneurs to showcase and sell their ceramic creations, fostering economic growth in the region [2][4].
真诚是文旅推介永远的“必杀技”
Zheng Quan Shi Bao· 2025-05-06 18:01
Core Insights - The way cities become popular has changed, with events, games, and local delicacies driving tourism rather than just natural wonders [1] - The role of human creativity in enhancing tourist experiences has become increasingly important, especially for cities lacking natural attractions [1] Group 1: City Popularity and Tourism - The small city of Rongchang has gained significant attention during the recent holiday, becoming a phenomenon similar to other cities like Zibo and Harbin [1] - The success of a city in attracting tourists now relies on both natural resources and well-planned services to enhance visitor experiences [1] Group 2: Government Initiatives and Local Economy - Local government actions, such as opening public facilities and providing free parking, have significantly boosted tourism during the holiday [2] - The government has engaged with various stakeholders, including influencers and investment firms, to gather insights for improving tourism services [2] Group 3: Consumer Experience and Future Strategies - Enhancing consumer experience is crucial for expanding tourism and service consumption, focusing on understanding and addressing consumer needs [2] - Key strategies for cities to achieve popularity include thoughtful planning and genuine service, which are essential for future success [2]
广西象州以 “数智+文旅”构建全域消费新生态
Sou Hu Cai Jing· 2025-05-06 17:44
Group 1 - The core event of the "Five One" holiday in Xiangzhou County was the launch of the "Zhuang Huan Culture" series, which aimed to stimulate consumer spending through a blend of traditional and modern activities [1][3] - The Xiangzhou Digital Consumption Industry Development Conference announced the establishment of the "Xiangzhou Digital Nomad Community" and introduced a 2.0 version of its planning scheme, providing support such as entrepreneurial incubation funds and tax reductions for remote workers [1][3] - The "Dream City AIPLAY" project was launched as China's first urban digital economy practical operation project, featuring AI vending machines and immersive experiences like 3D holographic projections [1][3] Group 2 - The 2025 Guangxi Pickleball Open commenced with six categories, promoting participation from both professional athletes and international enthusiasts, including a pre-event workshop for students led by sports celebrities [3][5] - The "Wandering Stars Parade" was a highlight of the "Zhuang Huan Culture" series, featuring a grand display of fireworks and a creative procession that attracted thousands of spectators [3][5] - The "Star Dream Xiangzhou Music Show" showcased advanced 3D holographic projection technology, enhancing the event's appeal and engagement [5][7] Group 3 - The "Xiangzhou Dream Night" featured immersive experiences such as live-action role-playing and AR treasure hunts, emphasizing the integration of digital technology with cultural and tourism activities [7] - During the "Five One" holiday, Xiangzhou County welcomed 543,100 visitors, marking a 35.7% increase year-on-year, and achieved a tourism revenue of 353.59 million yuan, reflecting a 52.56% growth [7]
奥雅股份2025年第一季度归母净利润同比减亏
Zheng Quan Ri Bao Wang· 2025-05-06 10:45
奥雅股份2024年报显示,"儿童友好"为核心的文旅综合业务收入占比已上升至40.37%。由奥雅股份创立 的儿童及亲子空间领导品牌洛嘉儿童,其打造的儿童友好空间已覆盖全国50座城市,累计250多个项 目,服务超百万个家庭;城市更新项目保留历史建筑超300栋,国家级非遗活化十余项。 面对转型阵痛,奥雅股份总裁李方悦在股东信中坦陈,她正经历创业以来的"至暗时刻"。但她仍愿意直 面挑战,并向股东阐述了如何在逆境中完成自我革新。 目前,奥雅股份核心业务涵盖"创意设计+亲子文旅",并借助"AI+IP"双引擎的发展,聚焦和拓展产业方 向。2024年是"奥雅4.0-AIPO(AI、IP、产品、运营)时代"元年,尽管整体业绩尚处转型阵痛期,但公司 2024年经营性现金流获得改善,城市更新与亲子文旅"双主业"协同贡献超70%营收,叠加政策东风与 AI、IP战略加码,正以"双引擎"驱动穿越周期。 2024年,奥雅股份斥资逾亿元打造了电建.洛嘉重庆能量乐园、常州舜山猪猪乐园、苏州旺山洛嘉部 落、武汉洛嘉森乐园、成都北湖洛嘉森乐园、龙岗儿童公园自然探索中心、广州儿童公园洛嘉小镇、北 京檀谷洛嘉自然探索中心等一系列自主品牌项目。 本报讯 ...
祥源文旅:“五一”假期营业收入同比增长50.47%
news flash· 2025-05-06 07:43
祥源文旅(600576.SH)公告称,2025年"五一"假期(5月1日至5月5日)景区接待游客62.36万人次,同比 增长51.79%;实现 营业收入4040.41万元,同比增长50.47%。 ...