到底什么叫做卷？ 内容来源：刘润公众号（runliu-pub） 举几个例子， 中国好几个非常知名的风情街，看上去是不是长得几乎一模一样？ 我们去风情街，不就是为了尝一尝本地的特色美食，买一些本地的特色纪念品，体验下本地的 原生原味吗？ 但是， 今天的风情街都是一样的臭豆腐，一样的玻璃珠，一样的砖瓦墙。 我们再看 中国四个非常著名的购物中心，也非常雷同。 我们去购物中心，你会发现一楼几乎是同样的奢侈品，楼上几乎是同样的服装品牌，电影院放 着是同样的电影，地下的超市卖的是同样的日用品。 今天的逛购物中心，已经变成了一个换个地方去买同样的东西的无聊游戏，这就是内卷。 为什么会卷？是因为大家都做着同样的事情。 三浦展老师 是非常著名的日本社会心理学家， 他写过一些大家可能听说过的书，比如 《孤独 消费论》、 《第四消费时代》、《下流社会》 等。 老师跟我们分享了很多，但是只有当他聊起 "下北泽" 这个地方的时候，两个眼睛才开始放 光。 下北泽，是在东京的一个社区，这个社区有两条地铁线经过，很多集市都在这个地方。 这让下北泽一直都是一个非常热闹的集市，非常热闹的社区。 但是也因为这个原因，越来越多的加盟连锁店进入到了下 ...

Core Viewpoint - The article highlights the rapid growth and market dominance of the brand "可复美" (Kefumei) and its parent company, 巨子生物 (Juzi Bio), in the Chinese beauty industry, particularly focusing on their innovative use of recombinant collagen products and effective marketing strategies that have led to significant revenue increases and market share expansion [1][5]. Group 1: Company Performance - Juzi Bio's revenue increased from 9.57 billion yuan to 55.39 billion yuan over six years, representing a growth of more than five times [1][4]. - In 2024, Juzi Bio surpassed Proya to become the highest-valued domestic beauty company, with a net profit of 20.62 billion yuan, which is 12 times that of Huaxi Bio [5][12]. - The company's revenue growth rate in 2024 was 57.17%, maintaining double-digit growth for five consecutive years [5][12]. Group 2: Product Strategy - Juzi Bio employs a dual sales strategy targeting both medical institutions and general consumers, with products available in approximately 1,700 public hospitals and 3,000 private hospitals and clinics [3][4]. - The brand's focus on "recombinant collagen" has positioned it as a leader in the market, particularly for post-surgical recovery and skin barrier repair [4][10]. - The price point for products like the "recombinant collagen dressing" is significantly higher than competitors, with a single mask priced at around 40 yuan, reflecting the brand's premium positioning [6][9]. Group 3: Market Position and Competition - Juzi Bio has established a strong market presence by being the first to mass-produce recombinant collagen skincare products, holding 167 patents related to this technology [9][10]. - The company has maintained a gross margin above 80%, with a reported margin of 82.1% in 2024, significantly higher than competitors like Huaxi Bio [8][12]. - Despite its success, Juzi Bio faces challenges from increasing competition in the recombinant collagen market, as other brands begin to enter this space [17]. Group 4: Financial Management - Juzi Bio's sales and marketing expenses have surged, with expenditures rising from 1.58 billion yuan in 2019 to 20.08 billion yuan in 2024, outpacing revenue growth [13][14]. - The company's R&D spending remains low compared to competitors, with only 1.9% of total revenue allocated to R&D in 2024, raising concerns about its long-term competitive edge [16][17]. - Juzi Bio has recently announced plans to raise 2.33 billion HKD through stock issuance, adding to its cash reserves of 4.03 billion yuan as of the end of 2024 [17].

今天的逛购物中心，已经变成了一个换个地方去买同样的东西的无聊游戏，这就是内卷。 为什么会卷？是因为大家都做着同样的事情。 内容来源：刘润公众号（runliu-pub） 到底什么叫做卷？ 举几个例子， 中国好几个非常知名的风情街，看上去是不是长得几乎一模一样？ 我们去风情街，不就是为了尝一尝本地的特色美食，买一些本地的特色纪念品，体验下本地的 原生原味吗？ 但是， 今天的风情街都是一样的臭豆腐，一样的玻璃珠，一样的砖瓦墙。 我们再看 中国四个非常著名的购物中心，也非常雷同。 我们去购物中心，你会发现一楼几乎是同样的奢侈品，楼上几乎是同样的服装品牌，电影院放 着是同样的电影，地下的超市卖的是同样的日用品。 三浦展老师 是非常著名的日本社会心理学家， 他写过一些大家可能听说过的书，比如 《孤独 消费论》、《第四消费时代》、《下流社会》 等。 老师跟我们分享了很多，但是只有当他聊起 "下北泽" 这个地方的时候，两个眼睛才开始放 光。 下北泽，是在东京的一个社区，这个社区有两条地铁线经过，很多集市都在这个地方。 这让下北泽一直都是一个非常热闹的集市，非常热闹的社区。 但是也因为这个原因，越来越多的加盟连锁店进入到了下北 ...

Group 1 - L'Oréal China held a strategic communication meeting in Shanghai, highlighting its focus on long-term investment and local supply chain development [2] - In 2024, Shanghai is set to recognize 60 new multinational company regional headquarters and 30 foreign R&D centers, with nearly 6,000 new foreign enterprises established and actual foreign investment exceeding $17.6 billion [2] - The local government has introduced 14 measures to enhance the investment environment, focusing on improving foreign investment services and legal frameworks [2] Group 2 - BASF announced a 500 million RMB investment to expand its Cellasto factory in Shanghai, aimed at supporting the electric vehicle market, with a projected capacity increase of nearly 70% by 2027 [3] - Bayer's investment of $31.42 million in Nivea (Shanghai) is directed towards local formula development, smart production line upgrades, and precise marketing strategies [4] - Otis is expanding its global R&D center in Shanghai, focusing on elevator equipment and digital technology innovations, emphasizing a "for China, in China" strategy [4] Group 3 - Multinational companies are increasingly localizing their supply chains, with Mahle reporting a 90% localization rate in China and plans to increase it by an additional 5% [5] - L'Oréal plans to enhance investments in R&D, supply chain optimization, and talent development in China, with new operational centers being established [5] Group 4 - The Chinese market is viewed as a source of "certainty" amidst global uncertainties, with its position as the second-largest consumer goods market driving growth potential [6] - The elevator market in China is experiencing significant growth, with a current ownership of 10 million units, and a focus on modernization and digitalization to meet urban renewal needs [7] - Companies are leveraging Shanghai's favorable policies and services to launch innovative products, with several brands choosing Shanghai as their global launch site [8]

Core Insights - The report indicates that Douyin e-commerce experienced an 18% year-on-year growth in Q1 2025, driven by six key categories including food and beverages, and beauty and skincare, which outpaced the overall market growth [1][10][11] - The report identifies high-growth categories and "dark horse" brands, highlighting significant sales increases in specific products and brands, particularly in the food and beverage sector [1][2][11] Industry Overview - In Q1 2025, Douyin e-commerce's overall market growth was 18%, with food and beverages, beauty and skincare, and daily necessities being the primary growth drivers [10][11] - The apparel and underwear sector, while the top industry, did not match the overall market growth rate [10][11] - Seasonal demand and brand innovation in 3C digital products and outdoor sports contributed to the growth in related sectors [1][10] High-Growth Categories - High-growth categories are defined as those with a year-on-year growth rate exceeding the overall Douyin market growth [11] - Notable high-growth categories include: - Food and Beverages: +27.06% - Daily Necessities: +45.64% - Beauty and Skincare: +23.79% [12][13][17] Dark Horse Brands - The report lists the top 10 brands with the highest year-on-year sales growth in various sectors, showcasing brands like: - "Slow and Serious" in food and beverages, focusing on throat health with significant sales through self-broadcasting [21] - "Yestar" in beauty and skincare, utilizing a single product strategy to enhance brand visibility [23] - "RELAXURSELF" in footwear, leveraging celebrity endorsements to attract Gen Z consumers [30] Dark Horse Products - The report highlights emerging products that achieved rapid sales growth, such as: - "Yanghe" liquor, boosted by celebrity endorsements and seasonal demand [2] - "Kans" skincare products, capitalizing on holiday gifting trends [2] - "Xiaomi 15 Ultra" smartphone, achieving over 100 million in sales through strategic promotions [2] Marketing Strategies - The report emphasizes the importance of self-broadcasting and multi-scenario marketing in driving sales for high-growth brands [1][2] - Brands are increasingly utilizing influencer marketing and live streaming to enhance consumer engagement and sales performance [1][2][30] Conclusion - The Q1 2025 Douyin e-commerce growth report provides valuable insights into market dynamics, highlighting key growth categories, successful brands, and effective marketing strategies that can inform future investment and operational decisions in the e-commerce sector [1][2][10]

近期，美国在全世界挥舞着关税大棒成为全球资本市场的焦点话题。在这一背景下，华熙生物的2024年 财报不仅关乎企业自身的发展轨迹，更成为观察中国生物科技企业在全球产业链中地位与韧性的重要窗 口。尽管财报数据显示公司业绩短期承压，但深入剖析其战略布局与科技投入，我们不难发现，华熙生 物正以一种更具前瞻性和战略定力的姿态，稳步迈向从"玻尿酸龙头"到"生命科学解决方案商"的华丽转 身，其在糖生物学与再生医学领域的深耕，更是为全球生物科技产业贡献了"中国方案"的新思路。 短期波动： 行业转型期的"成长之痛" 在全球经济风云变幻、国内消费市场深度调整的大背景下，华熙生物2024年财报数据的波动引发广泛关 注。财报数据显示，2024年华熙生物实现营业收入53.71亿元，同比下降11.61%；归属于上市公司股东的 净利润为1.74 亿元，下降70.59%。但拨开数据表象，深入探寻公司战略布局、行业发展趋势以及跨行业 创新融合的脉络，就会发现，这一短期波动实则是行业发展周期与企业自身战略转型叠加的必然结果。 当下，生命科学关联产业，如美妆护肤、医美等细分赛道，正经历从增量扩张向存量博弈的关键转变。 以功能性护肤品市场为例，全球 ...

Group 1: 正力新能 (Zhengli New Energy) - Zhengli New Energy commenced its IPO process on April 3, 2025, with plans to list on the Hong Kong Stock Exchange under the stock code "3677" [3] - The company aims to issue 121,523,700 H-shares, with 12,152,400 shares available for public offering in Hong Kong and 109,371,300 shares for international placement [3] - The IPO has attracted three cornerstone investors, with a total subscription amount of $79.9 million (approximately HKD 621 million) [3] - The estimated market capitalization at an issue price of HKD 8.27 per share is HKD 20.745 billion [4] - Founded in 2019, Zhengli New Energy focuses on power battery and energy storage battery products, providing integrated solutions including cells, modules, battery packs, and management systems [4] - The company ranks ninth in China's power battery market and has a significant presence among major automotive clients, achieving over 50% penetration in key models [4][5] Group 2: 谷雨生物科技 (Guyu Biotechnology) - Guyu Biotechnology signed a counseling agreement with CITIC Securities on March 27, 2025, to initiate its A-share IPO process [6] - Established in 2010, Guyu specializes in scientific whitening products tailored for Chinese skin types, emphasizing the use of Eastern plant extracts [6] - The company has developed a full industry chain from raw materials to production, with a unique cultivation base for light licorice [6] - Sales figures for Guyu have shown significant growth, with revenues surpassing CNY 10 billion in 2021, CNY 22 billion in 2022, and CNY 35 billion in 2023, projecting over CNY 50 billion in GMV for 2024 [7] Group 3: 东鹏饮料 (Dongpeng Beverage) - Dongpeng Beverage submitted its IPO prospectus to the Hong Kong Stock Exchange on April 3, 2025, planning a dual listing [8] - The company is recognized as the leading functional beverage enterprise in China, with a market share increase from 15.0% in 2021 to 26.3% in 2024 [8] - Dongpeng's product range includes energy drinks, sports drinks, and tea beverages, with its flagship product "Dongpeng Special Drink" achieving over CNY 13.3 billion in revenue for 2024 [9] - Financial performance shows revenues of CNY 85 billion in 2022, CNY 112.57 billion in 2023, and CNY 158.3 billion in 2024, with a compound annual growth rate of 36.5% [10] Group 4: 云知声 (Yunzhisheng) - Yunzhisheng updated its IPO prospectus on March 30, 2025, continuing its listing process on the Hong Kong Stock Exchange [12] - Founded in 2012, the company is a pioneer in AGI technology and has developed a large language model, UniCore, as part of its AI solutions [12][13] - Yunzhisheng ranks as the fourth largest AI solution provider in China by revenue, with a projected revenue of CNY 9.39 billion for 2024 [14] - Financial data indicates revenues of CNY 6.01 billion in 2022, CNY 7.27 billion in 2023, and CNY 9.39 billion in 2024, with a compound annual growth rate of 25.0% [15] Group 5: 京东工业 (JD Industrial) - JD Industrial updated its IPO prospectus on March 30, 2025, as it progresses towards listing on the Hong Kong Stock Exchange [16] - The company is the largest participant in China's MRO procurement service market, with a transaction volume growth from approximately CNY 22.3 billion in 2022 to CNY 28.8 billion in 2024 [16][17] - Financial performance shows total revenue from continuing operations of CNY 141 billion in 2022, CNY 173 billion in 2023, and CNY 204 billion in 2024, with a compound annual growth rate of 20.1% [17][18] - JD Industrial achieved profitability in 2023 with a net profit of CNY 4.8 million, and projected net profit of CNY 760 million for 2024 [18][20]

来源 | 凯辉基金 2 0 25年3月31日，中国上海——凯辉基金携手欧莱雅集团（L'Or é a l）和上海静安区政府 共同宣布设立"凯辉创美未来基金"。 着眼于全球产业视角，该基金专注于投资本土市场与"美"相关的创新趋势与价值品类， 致力于寻求并支持新一代兼具功效、科学与拥有中国特色美学定义能力的领军企业，共 同推动中国美妆护肤产业迈入高质量发展新时代。 怀 抱 着 " 在 中 国 ， 为 中 国 " 的 相 同 初 心 ， 十 年 来 ， 凯 辉 与 欧 莱 雅 携 手 在 投 资 、 品 牌 孵 化、科技创新等多个维度不断深化协作。此次与静安区的携手，更是将产业、资本与区 域优势深度融合，依托静安在时尚消费、美妆产业集聚方面的独特优势，进一步助力中 国美妆行业的创新与全球化发展。 凯辉基金创始人及董事长蔡明泼 表示："我们与欧莱雅的合作已有多年信任积淀，携手 在多个项目取得成果，共同见证并推动了中国美妆行业的创新与升级。此次凯辉创美未 来基金的设立，不仅是我们与欧莱雅战略合作的进一步深化，也得到了静安区政府的大 力 支 持 ， 彰 显 了 我 们 对 中 国 市 场 长 期 发 展 的 坚 定 信 心 ...

Core Insights - The online beauty and skincare market in China is projected to reach a GMV of 420 billion yuan in 2024, showing a counter-trend growth despite the "consumption downgrade" narrative, indicating a complex consumer behavior where budget-consciousness coexists with a willingness to spend on high-value products [1][2][5] - The market is characterized by a dual focus on practicality and emotional value, leading to significant growth in mid-range products and innovative categories like "emotion skincare" and "tech skincare" [1][13] Group 1: Market Trends - The beauty and skincare market's online sales are expected to reach 420.15 billion yuan in 2024, reflecting a year-on-year increase of 8.4%, with a volume of 4.89 billion items sold, up 7.4% [2] - In the context of "consumption downgrade," consumers are increasingly price-sensitive, with mid-range products dominating the market due to their cost-effectiveness [5][7] - The market continues to concentrate around leading and mid-tier brands, with the top 10 brands experiencing a sales growth of 17.1% and an increase in market concentration [9] Group 2: Product Innovations - The integration of skincare and makeup is creating new opportunities, with the foundation category seeing a remarkable growth of 43.5% [10][15] - The demand for multifunctional products is rising, with emotional healing and whitening being key growth drivers in the powder market, which achieved a sales figure of 5.05 billion yuan in 2024 [15] - The "emotion skincare" segment has seen a staggering growth of 466.7%, driven by consumer demand for products that address psychological needs [13] Group 3: Sunscreen Market Dynamics - The sunscreen market is evolving, with sales expected to reach 12.7 billion yuan in 2024, marking a 3.1% increase, as consumers seek products that combine skincare and makeup [22][24] - The demand for diverse sunscreen products is growing, with innovative combinations like sunscreen foundation seeing a sales increase of 517.7% [24] - Brands like L'Oréal are successfully adapting to the trend of multifunctional products, achieving a 116% growth by offering a wide range of sunscreen solutions [27][32]

Group 1: Miniso's Global Expansion - Miniso has surpassed 3,000 overseas stores, marking a significant milestone in its global expansion strategy [2] - The company reported a total revenue of 17 billion RMB for 2024, a year-on-year increase of 23%, with a gross margin of 44.9% [2] - Overseas revenue grew by 42% to 6.7 billion RMB, contributing nearly 40% to the total revenue [2] Group 2: Anta's Financial Performance - Anta Sports achieved a record revenue of 70.8 billion RMB in 2024, a 13.6% increase year-on-year, with a net profit of 15.6 billion RMB, up 52% [4] - The company has over 10,000 stores operating under the Direct-to-Consumer (DTC) model, with DTC accounting for over 80% of its operations [5] - Anta's overseas expansion focuses on Southeast Asia, with partnerships in Singapore and Malaysia [5] Group 3: Nike's Declining Performance - Nike reported a revenue decline of 9% to 11.3 billion USD in Q3 of FY2025, with net profit down 32% to 800 million USD [6] - The Greater China market saw a significant revenue drop of 17% to 1.7 billion USD, indicating a slowdown compared to competitors like Adidas [7] - Nike's new CEO is implementing a revitalization strategy focused on sports rather than fashion, aiming to improve inventory management and customer engagement [6][7] Group 4: Pop Mart's Artist IP Revenue Growth - Pop Mart's artist IP revenue increased by 70.4% from 2.16 billion RMB in H1 2023 to 3.69 billion RMB in H1 2024, with artist IP accounting for 81% of total revenue [9] - The Labubu series, a popular IP, was featured in a pop-up store at Harrods, highlighting the brand's international marketing efforts [9] Group 5: Starbucks' Collaboration with Snoopy - Starbucks China launched its first collaboration with Snoopy, introducing limited edition drinks and merchandise [12] - The collaboration includes exclusive products like plush toys and themed merchandise, enhancing customer engagement [12] Group 6: Three Squirrels' Entry into Beverage Market - Three Squirrels announced its entry into the beverage sector, launching 60 products with a focus on low pricing to disrupt traditional pricing models [20] Group 7: Shanghai Jahwa's Financial Struggles - Shanghai Jahwa reported a net loss of 800 million RMB for 2024, with total revenue declining by 13.93% to 5.68 billion RMB [21] - The significant loss was attributed to goodwill impairment and increased competition in the baby and child care segment [21] Group 8: Xtep's Leadership Change - Xtep International appointed a new CFO, Ding Lizhi, who is the daughter of the company's founder, indicating a potential shift in leadership strategy [22]