Core Insights - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education [1] - Baiguoyuan's financial performance has deteriorated significantly, with revenue and net profit both experiencing negative growth in 2024 [2] - The company has seen a substantial reduction in its retail store count, with a net decrease of 966 stores, indicating challenges in its expansion plans [5] Financial Performance - In 2023, Baiguoyuan's revenue growth slowed to 0.69%, and net profit growth dropped to 11.88% [2] - For the first half of 2024, Baiguoyuan reported a revenue decline of 11% and a staggering net profit decline of 66.06% [2] - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking its first net loss in five years [2] Market Presence - Baiguoyuan's initial growth strategy aimed for over 100 billion yuan in revenue and more than 10,000 offline stores within ten years, but it has faced setbacks [5] - As of 2024, the number of retail stores has decreased to 5,127, with a significant drop in franchise stores from 6,081 to 5,116 [5] - Despite a temporary surge in stock price due to a popular drama, Baiguoyuan's stock has since declined, currently trading at 1.75 HKD per share, with a market capitalization of 2.694 billion HKD [5]

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education regarding fruit value [1][3]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a reported revenue increase of only 0.69% and a net profit growth of 11.88% in 2023 [3]. - In the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [3]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [3][5]. Group 2: Market Presence - Baiguoyuan's retail store count decreased by 966 year-on-year, leaving a total of 5,127 stores by the end of 2024, with franchise stores also declining from 6,081 to 5,116 [5]. - The company had previously aimed for revenue to exceed 100 billion yuan and to have over 10,000 offline stores within ten years, highlighting a significant shift in growth expectations [5]. Group 3: Consumer Perception - There has been considerable public criticism regarding Baiguoyuan's pricing, with consumers expressing that the prices are too high and questioning the quality of the products [3]. - A notable sales spike occurred during the airing of the popular drama "The Lychee of Chang'an," where sales of lychee exceeded 77 million yuan, indicating potential for seasonal product promotions [5]. Group 4: Stock Performance - Following the initial public offering, Baiguoyuan's stock price experienced volatility, currently trading at 1.75 HKD per share, with a total market capitalization of 2.694 billion HKD [6].

据东方财经报道，8月8日，百果园董事长余惠勇发视频回应水果贵，相关话题登上热搜。 视频中，余惠勇表示："水果这个产品非常普通，但是真正了解水果的呢，非常少，我们仍然会坚守做高 品质的。我要想给顾客留下一个便宜的印象是很容易的，因为它不同的品质差别太大了，哪怕外观同样的 水果，有的时候差到四五倍。而且便宜的水果呢供大于求，但真正的好水果是供不应求的，也是它贵的一 个原因。我们一方面呢，可以听到百果园太贵了的声音，但另外一方面呢，我们百果园有几千万的会员， 如果没有一批真正认识到百果园价值的顾客，那百果园也就不复存在。" 此外，余惠勇还提到："我认为商业就两种，第一个利用消费者的无知，第二个教育消费者成熟，像百果 园这么多年来都走在一个教育消费者成熟的路上。我们不会去迎合消费者，他并不清楚的所谓的便宜之类 的，我们想告知消费者，最后是消费者自己的选择。但是如果消费者不知情的时候，实际上他是无从选择 的，他只能选择便宜，只能看价格。一方面我们认为还有空间在成本上继续去优化，能否再低一点的价格 供应给我们顾客，但是我绝不在品质上做让步，除非我直接换品相，把品质做差一点、价格便宜点，但这 不是我们要走的路。" 根据报道 ...

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education [1][4]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a reported revenue increase of only 0.69% and a net profit growth of 11.88% in early 2023 [4]. - For the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [4]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [4][6]. Group 2: Market Presence - Baiguoyuan's retail store count has decreased by 966 stores year-on-year, leaving a total of 5,127 stores, with franchise stores dropping from 6,081 to 5,116 [6]. - The company had previously aimed for revenue to exceed 100 billion yuan and to have over 10,000 physical stores within ten years, but these goals appear increasingly unattainable [6]. Group 3: Consumer Perception - There has been significant consumer backlash on social media regarding Baiguoyuan's pricing, with comments highlighting affordability issues and perceived declining quality [4]. - Despite the negative feedback, Baiguoyuan has a substantial membership base of several million customers who recognize the company's value [1]. Group 4: Stock Performance - Following a surge in stock price by over 20% during a promotional period for lychees, Baiguoyuan's stock has since fluctuated, currently trading at 1.75 HKD per share, with a total market capitalization of 2.694 billion HKD [6].

据东方财经报道，8月8日，百果园董事长余惠勇发视频回应水果贵。 视频中，余惠勇表示："水果这个产品非常普通，但是真正了解水果的呢，非常少，我们仍然会坚守做 高品质的。我要想给顾客留下一个便宜的印象是很容易的，因为它不同的品质差别太大了，哪怕外观同 样的水果，有的时候差到四五倍。而且便宜的水果呢供大于求，但真正的好水果是供不应求的，也是它 贵的一个原因。我们一方面呢，可以听到百果园太贵了的声音，但另外一方面呢，我们百果园有几千万 的会员，如果没有一批真正认识到百果园价值的顾客，那百果园也就不复存在。" 此外，余惠勇还提到："我认为商业就两种，第一个利用消费者的无知，第二个教育消费者成熟，像百 果园这么多年来都走在一个教育消费者成熟的路上。我们不会去迎合消费者，他并不清楚的所谓的便宜 之类的，我们想告知消费者，最后是消费者自己的选择。但是如果消费者不知情的时候，实际上他是无 从选择的，他只能选择便宜，只能看价格。一方面我们认为还有空间在成本上继续去优化，能否再低一 点的价格供应给我们顾客，但是我绝不在品质上做让步，除非我直接换品相，把品质做差一点、价格便 宜点，但这不是我们要走的路。" 来源：每日经济新闻、东方财 ...

每日经济新闻消息，据东方财经报道，8月8日，百果园董事长余惠勇发视频回应水果贵。 去年年初，百果园还计划未来十年内营收突破千亿元、线下门店超过万家。然而截至2024年底，百果园的 零售门店数量同比净减少966家，仅剩下5127家。期内加盟店数量从6081家减至5116家，平均每天关店近5 家。 视频中，余惠勇表示："水果这个产品非常普通，但是真正了解水果的呢，非常少，我们仍然会坚守做高 品质的。我要想给顾客留下一个便宜的印象是很容易的，因为它不同的品质差别太大了，哪怕外观同样的 水果，有的时候差到四五倍。而且便宜的水果呢供大于求，但真正的好水果是供不应求的，也是它贵的一 个原因。我们一方面呢，可以听到百果园太贵了的声音，但另外一方面呢，我们百果园有几千万的会员， 如果没有一批真正认识到百果园价值的顾客，那百果园也就不复存在。" 此外，余惠勇还提到："我认为商业就两种，第一个利用消费者的无知，第二个教育消费者成熟，像百果 园这么多年来都走在一个教育消费者成熟的路上。我们不会去迎合消费者，他并不清楚的所谓的便宜之类 的，我们想告知消费者，最后是消费者自己的选择。但是如果消费者不知情的时候，实际上他是无从选择 的， ...

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low prices and the need for consumer education regarding fruit value [1][4]. Group 1: Company Performance - Baiguoyuan's revenue growth has significantly declined, with a growth rate of only 0.69% in 2023 and a net profit growth rate of 11.88% [4]. - In the first half of 2024, Baiguoyuan experienced negative growth in both revenue and net profit, with revenue down by 11% and net profit down by 66.06% [4]. - The company's 2024 financial report indicated a revenue of 10.273 billion yuan, a year-on-year decrease of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [4]. Group 2: Market Presence - Baiguoyuan's retail store count has decreased by 966 stores year-on-year, leaving a total of 5,127 stores by the end of 2024 [6]. - The number of franchise stores dropped from 6,081 to 5,116, averaging nearly five store closures per day [6]. - The company had previously aimed for revenue to exceed 100 billion yuan and to have over 10,000 physical stores within ten years, but these goals appear increasingly unattainable [6]. Group 3: Consumer Perception - There has been significant consumer backlash on social media regarding high prices, with comments such as "too expensive" and "monthly salary of 20,000 yuan can't afford it" [4]. - Some consumers have expressed dissatisfaction with the perceived decline in quality despite rising prices [4].

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 近日，百果园董事长余惠勇发视频回应水果贵。 据东方财经报道，视频中，余惠勇表示："水果这个产品非常普通，但是真正了解水果的呢，非常少， 我们仍然会坚守做高品质的。我要想给顾客留下一个便宜的印象是很容易的，因为它不同的品质差别太 大了，哪怕外观同样的水果，有的时候差到四五倍。而且便宜的水果呢供大于求，但真正的好水果是供 不应求的，也是它贵的一个原因。我们一方面，可以听到百果园太贵了的声音，但另一方面，我们百果 园有几千万的会员，如果没有一批真正认识到百果园价值的顾客，那百果园也就不复存在。" 余惠勇还提到："我认为商业就两种，第一个利用消费者的无知，第二个教育消费者成熟，像百果园这 么多年来都走在一个教育消费者成熟的路上。我们不会去迎合消费者，他并不清楚的所谓的便宜之类 的，我们想告知消费者，最后是消费者自己的选择。但是如果消费者不知情的时候，实际上他是无从选 择的，他只能选择便宜，只能看价格。一方面我们认为还有空间在成本上继续去优化，能否再低一点的 价格供应给我们顾客，但是我绝不在品质上做让步，除非我直接换品相，把品质做差一点、价格便宜 ...

Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, emphasizing the importance of quality over low cost and the need to educate consumers about the value of high-quality fruits [1][3]. Financial Performance - In 2024, Baiguoyuan reported a revenue of 10.273 billion RMB, a decrease of 9.8% year-on-year, and a gross profit of 764 million RMB, down 41.9% from the previous year [3][4]. - The company faced a pre-tax loss of 391 million RMB in 2024, compared to a profit of 381 million RMB in the previous year [4][5]. - The number of retail stores decreased to 5,127 by the end of 2024, a net reduction of 966 stores compared to the previous year [4][5]. Market Position and Strategy - Baiguoyuan operates as a large-scale chain enterprise involved in various aspects of the fruit supply chain, including procurement, logistics, and retail [3]. - The company aims to maintain high quality and will not compromise on product standards, despite exploring cost optimization [1][3]. Consumer Engagement - Baiguoyuan has millions of members who recognize the value of the brand, indicating a loyal customer base despite criticisms regarding pricing [1]. - The company is focused on educating consumers rather than catering to the demand for cheaper options, which they believe can lead to uninformed choices [1][3]. Recent Developments - The popularity of the drama "The Lychee of Chang'an" coincided with the fresh lychee season, leading to significant sales, with lychee sales exceeding 77 million RMB [5]. - Following a brief surge in stock price, Baiguoyuan's shares experienced volatility, closing at 1.75 HKD per share as of August 8, with a total market capitalization of 2.694 billion HKD [7].

根据报道，社交媒体上，曾有不少网友吐槽，"太贵了""月薪2万吃不起""百果园随便买买，一百大洋就没 了""到底谁在吃百果园？"还有网友称，百果园越来越贵，质量却越来越差。 据东方财经报道，8月8日，百果园董事长余惠勇发视频回应水果贵。 视频中，余惠勇表示："水果这个产品非常普通，但是真正了解水果的呢，非常少，我们仍然会坚守做高 品质的。我要想给顾客留下一个便宜的印象是很容易的，因为它不同的品质差别太大了，哪怕外观同样的 水果，有的时候差到四五倍。而且便宜的水果呢供大于求，但真正的好水果是供不应求的，也是它贵的一 个原因。我们一方面呢，可以听到百果园太贵了的声音，但另外一方面呢，我们百果园有几千万的会员， 如果没有一批真正认识到百果园价值的顾客，那百果园也就不复存在。" 此外，余惠勇还提到："我认为商业就两种，第一个利用消费者的无知，第二个教育消费者成熟，像百果 园这么多年来都走在一个教育消费者成熟的路上。我们不会去迎合消费者，他并不清楚的所谓的便宜之类 的，我们想告知消费者，最后是消费者自己的选择。但是如果消费者不知情的时候，实际上他是无从选择 的，他只能选择便宜，只能看价格。一方面我们认为还有空间在成本上继 ...