10月9日，根据国家电影局统计，2025年国庆档电影票房为18.35亿元，观影人次为5007万；场次为314.66万场，同比增长12.82%；平均票价为36.64元，比 去年同期降低3.75元，同比下降9.28%；国产影片票房占比为98.93%。档期内票房前五名影片分别为《志愿军：浴血和平》4.50亿元、《731》3.45亿元、 《刺杀小说家2》2.95亿元、《浪浪人生》2.19亿元、《震耳欲聋》1.75亿元。 值得注意的是，在票价方面，今年国庆档日均票房2.3亿元，平均票价为36.64元，是近五年首次下跌至40元以下。业内人士分析称，这主要得益于多部国 庆档新片官宣下调最低结算票价，让观众以更实惠的价格走进影院，进一步降低了观影门槛。 城市票房排名方面，据《报告》，今年国庆档期间上海、北京、深圳、广州、成都、重庆、苏州、武汉、杭州、西安暂列今年国庆档票房前十名，贵阳、 保定、东莞、惠州等城市票房排名较去年同期明显上升。 陈晋表示，在国庆档的有力助推下，2025年中国电影全年总票房已正式超越去年全年，这标志着电影市场的进一步复苏。今年四季度多部大片即将上映， 包括爆款经典IP续作《疯狂动物城2》以及《阿凡达： ...

Core Insights - The 2025 National Day film season saw a total box office of 1.835 billion with 50.07 million admissions, indicating a diverse supply of new films but lacking blockbuster hits to drive audience interest [3] - Two IP sequels dominated the box office, with "The Volunteer Army: Blood and Peace" leading at 450 million and "Assassination Novelist 2" following at 295 million, highlighting the importance of established franchises [3] - Audience behavior showed a decline in average number of films watched per person, with a notable increase in solo viewings, suggesting a shift in viewing preferences [4] Film Performance - "The Volunteer Army: Blood and Peace" performed steadily, while "Assassination Novelist 2" struggled due to a four-year gap since its predecessor, affecting audience engagement [3] - Older films like "731" maintained strong performance due to their themes and popularity, ranking second in overall box office [3] Audience Demographics - The proportion of new users increased slightly compared to last year, primarily driven by "731," while new films attracted a higher percentage of new and low-frequency viewers [4] - "Wind Forest Fire Mountain" had the highest share of first-tier city viewership, while "Pig Pig Hero: A Pig's Counterattack" appealed to lower-tier cities [4] Market Trends - The current film market emphasizes content quality and audience feedback over traditional IP and star power, reflecting changing consumer habits towards more refined and diverse viewing preferences [5] - The industry faces the challenge of understanding different audience segments and leveraging innovative marketing strategies to enhance viewer engagement [5]

Core Insights - The 2025 National Day film season saw a total box office of 1.835 billion yuan and 50.07 million viewers, reflecting a decline compared to the previous year [1][2] - The average ticket price during this period was the lowest in five years, with several new films reducing their release prices to attract audiences [1][2] - Despite a rich supply of new films, the lack of blockbuster hits led to a relatively lackluster market performance [1][3] Film Performance - No film surpassed 500 million yuan in box office during the holiday, with "The Volunteer Army: Blood and Peace" leading at 450 million yuan [2] - "Assassination of the Novelist 2" followed with a box office of 295 million yuan, indicating that long gaps between sequels can diminish audience interest [2] - Older films like "731" performed well due to their compelling themes and audience engagement [2] Audience Behavior - The average number of films watched per person decreased year-on-year, with a notable rise in solo viewings, reaching the highest level in five years [2] - Films like "Deafening" attracted a significant proportion of solo viewers, while others like "The Volunteer Army" had a stronger family viewing demographic [2] - The proportion of new users increased slightly compared to last year, primarily driven by the performance of "731" [2] Regional Insights - The share of box office revenue from first-tier cities was at its lowest in five years, with "The Wind Forest Fire Mountain" performing best in these areas [3] - Regional distribution of box office revenue remained stable, with "The Wind Forest Fire Mountain" performing particularly well in South China due to its Hong Kong film attributes [3] - "The Laughing Life" gained a higher box office share in Northeast China due to its comedic elements [3] Market Trends - The current film market is shifting towards a focus on content quality and audience reviews, moving away from reliance on IP effects or star power [3] - As consumer habits evolve, the market is becoming more refined, segmented, and rational, highlighting the need for targeted audience engagement strategies [3] - There is an expectation for the emergence of more high-quality, high-heat, and diverse films to drive the healthy development of the industry [3]

央广网北京10月9日消息（记者孙鲁晋）据中央广播电视总台中国之声报道，随着国庆假期结束，2025年国庆档电影市场正式收官。根据 国家电影局统计，2025年国庆档电影总票房18.35亿元，观影人次为5007万，国产影片票房占比为98.93%。 今年国庆档影片供给充足、题材多元，观众满意度创近三年新高，电影与文旅消费的深度融合更成为档期亮点。透过数据看趋势，中国电 影市场正进行着怎样的自我迭代与多元化探索？ 国产电影的类型化深耕与叙事创新：超越"唯IP论"与"唯明星论" 今年国庆档延续了主旋律战争历史题材影片的强势表现。《志愿军：浴血和平》以宏大叙事和家国情怀精准匹配观众需求，始终领跑档期 票房；而自9月18日就已经上映的《731》仍对拉动档期票房有所贡献。此外，奇幻、喜剧、动画、动作犯罪等多类型影片同台竞技，为观众提 供了丰富选择。猫眼娱乐市场分析师赖力介绍，国庆档影片分众化特征显著，主旋律影片吸引男性及多人观影群体，现实题材更受女性及年轻 观众青睐，地域偏好与影片类型高度关联，展现成熟市场的多元消费格局。 赖力说："档期内票房前五名的影片分别为《志愿军：浴血和平》《731》《刺杀小说家2》《浪浪人生》和《震耳 ...

国庆档以18.35亿票房、5007万观影人次的成绩结束了转瞬即逝的8天假期，和渐冷的天气一样，整个电影市场带着一丝寒意。 相比去年同期的21亿，今年国庆档缩水了接近3亿，而历数过去十年（2015年至2024年），最差的成绩也不过是2016年的15.9亿和2022年的14.99亿，虽然 电影市场已经习惯了始终处于波动中、未形成稳步增长的健康曲线，但今年的票房与观影人次再次回到低谷，还是给重建中的电影市场蒙上乌云。 | 整体趋势 | 多维分析 | | | --- | --- | --- | | 日期 | 票房 | 票房较 | | | (亿) | 去年 | | 2015 | 18.62 | +66.6% | | 2016 | 15.90 | -14.7% | | 2017 | 26.56 | +67.1% | | 2018 | 19.08 | -28.1% | | 2019 | 44.66 | +134% | | 2020 | 39.67 | -11.2% | | 2021 | 43.89 | +10.6% | | 7777 | A.S.A. | -05.8%0 | | --- | --- | --- | | 20 ...

Core Insights - The box office revenue for the 2025 National Day holiday period reached 1.835 billion yuan, with a total of 50.07 million admissions recorded [1][8]. Group 1: Box Office Performance - The total box office for the 2025 National Day holiday from October 1 to 8 was 1.835 billion yuan [8]. - The number of moviegoers during this period was 50.07 million [8]. Group 2: Top Films - The top five films by box office revenue included "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "Life of Langlang," and "Deafening" [8]. - The leading films were primarily patriotic in theme, reflecting a diverse range of genres to cater to various audience preferences [8].

Core Insights - The National Film Administration reported that from October 1 to 8, 2025, the box office for the National Day holiday reached 1.835 billion yuan, with 50.07 million admissions [1] Group 1: Box Office Performance - The total box office for the National Day holiday was 1.835 billion yuan [1] - The number of moviegoers during this period was 50.07 million [1] Group 2: Top Films - The top five films by box office during the holiday were "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "Life of the Waves," and "Deafening" [1] Group 3: Film Themes and Audience Engagement - This year's National Day holiday featured a strong performance from patriotic films, with diverse themes catering to various age groups and audience preferences [1] - The variety of film genres contributed to enriching the cultural experience during the holiday [1]

此外，犯罪剧情片《毕正明的证明》凭借上佳口碑，档期内率先实现单日票房逆跌，并连续5天保持这 一趋势；10月4日新上映的《震耳欲聋》进入档期票房前五名，豆瓣评分7.5分，两部影片被认为节后有 望持续发挥口碑优势进一步吸引观众。(完) 来源：中国新闻网 中国内地电影国庆档票房18.35亿元 中新社北京10月9日电 (记者 高凯)据中国国家电影局数据，2025年中国内地国庆档(10月1日至10月8日) 总票房18.35亿元(人民币，下同)，观影总人次5007万，国产影片票房占比为98.93%。 猫眼专业版数据显示，今年国庆档平均票价36.6元，为近五年最低。票房前五名的影片分别为《志愿 军：浴血和平》4.50亿元、《731》3.44亿元、《刺杀小说家2》2.95亿元、《浪浪人生》2.19亿元、《震 耳欲聋》1.75亿元。档期内共5部影片票房破亿元，数量与过去两年国庆档持平。 今年国庆档影片类型丰富多元，涵盖历史战争、奇幻动作、喜剧家庭、动画，以及犯罪剧情等多种题 材，被认为可满足成人、家庭及儿童等不同观众群体的观影需求。 两部IP续作成今年国庆档新片票房主力。《志愿军：浴血和平》档期总票房4.50亿元，连续多日获得 ...

国庆电影档成绩出炉！ 根据国家电影局统计，2025年国庆档电影总票房18.35亿元，观影人次为5007万，国产影片票房占比为98.93%，票房前5名影片分别为：《志愿军：浴血 和平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》。 根据第三方平台猫眼专业版的数据，与往年相比，今年国庆档的场次为364.7万场，为历年来最高，刷新中国影史国庆档场次纪录；平均票价为36.6元， 比去年同期降低3.7元，为2019年以来同档期新低。 （蔡淑敏/摄） 另一部豆瓣评分7.4的影片《毕正明的证明》在国庆假期也获得了颇多好评，不过多位观众向记者表示，这部影片的排片很少，大部分时间都在深夜。 由于排片不占优势，《毕正明的证明》在国庆档期前期缺乏一定关注度，缺乏话题性，因此票房表现不佳，档期内票房5178万，排名第八。 在今年国庆档期内，全年电影票房也实现了超越去年全年的突破。截至10月2日15时30分，全国年度票房已达425.2亿元，观影人次突破10亿大关，提前 两个月超越2024年全年总量。而截至目前，全国年度票房已经突破438亿元，在接下来的四季度将有《日掛中天》《狂野时代》《疯狂动物城2》《无名之 辈：意义非凡》等影 ...

记者：邢拓、白瀛 编导：沈倩 新华社音视频部制作 【纠错】 【责任编辑:王萌萌】 ...