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艾多美中国的五年蝶变,书写跨国企业本土化样本
Sou Hu Cai Jing· 2025-07-29 03:36
Core Insights - At the five-year mark of its online mall operation in China, Atomy has demonstrated significant market influence and popularity, emerging as a benchmark enterprise in the competitive cross-border e-commerce sector [1][3]. Group 1: Strategic Breakthroughs - Atomy has successfully navigated the challenges posed by the COVID-19 pandemic, maintaining steady growth through a systematic development methodology [4]. - The company has benefited from favorable policies and a supportive business environment since its establishment in Yantai, Shandong Province, receiving tax incentives and streamlined approval processes [5]. - Atomy's "mass premium" strategy has allowed it to effectively position itself in the rational consumption market, offering high-quality products at competitive prices, leading to a high repurchase rate [6]. Group 2: Localization and Innovation - Atomy has implemented a deep localization strategy, transitioning production from South Korea to China and developing local products, which has enhanced its market presence [8]. - The company has integrated AI technology into its operations, improving customer experience through personalized recommendations and smart logistics, thus standing out in the e-commerce landscape [12]. - Atomy's commitment to social responsibility is evident through its various community initiatives, which have helped shape a positive corporate image and foster consumer trust [23]. Group 3: Industry Impact and Value Creation - Atomy has redefined traditional business logic by proving that high-quality products can be offered at lower prices, thus transforming consumer expectations and market dynamics [15]. - The establishment of Atomy's health industry park has allowed it to evolve from a mere seller to an integrator of the supply chain, enhancing its role in the local economy [16]. - By creating a comprehensive operational system that includes local production and global distribution, Atomy has revitalized the cross-border e-commerce model, contributing to industry growth [22]. Group 4: Long-term Strategies and Cultural Integration - Atomy's focus on long-term value through product quality over marketing has resulted in a high repurchase rate of 96% and a low return rate of 0.19%, showcasing the effectiveness of its strategy [26]. - The company's cultural principles, such as "principle-centered culture," have become a core driver of its business innovation and competitive advantage [27]. - Atomy's localization efforts have not only enhanced its market position but also provided a new pathway for multinational companies to compete globally [28]. Group 5: Digital Transformation and Future Directions - The integration of digital technology into Atomy's operations is not just an upgrade but a redefinition of its business logic, emphasizing the importance of combining digital and human elements [31]. - Atomy's success story serves as a reference for other enterprises, illustrating how to balance efficiency with social responsibility and contribute to societal progress [31].
涨知识!跨境电商出口海外仓热点政策问答看这里
蓝色柳林财税室· 2025-07-29 01:15
Core Viewpoint - The article discusses the new regulations regarding the export tax refund process for cross-border e-commerce businesses using overseas warehouses, emphasizing the "departure tax refund, sales accounting" approach for tax declaration and refund processing [4][22]. Group 1: Export Tax Refund Process - When goods have been sold, taxpayers should declare and process the export tax refund according to current regulations [6][8]. - For goods that have not yet been sold, taxpayers can declare the export tax refund in advance after customs clearance, and later adjust based on actual sales [6][8]. - Taxpayers must distinguish between sold and unsold portions of goods on the same customs declaration when applying for pre-refund tax [6][8]. Group 2: Handling Unsold Goods - If goods declared for pre-refund tax remain unsold by the end of the accounting period, taxpayers must adjust their declarations and return the pre-refund tax [8][9]. - After the goods are sold, taxpayers can reapply for the export tax refund according to existing regulations [8][9]. Group 3: Documentation Requirements - Taxpayers must retain documentation such as sales contracts, transportation documents, and other relevant materials for tax refund verification [19][20]. - If unable to obtain an export contract, alternative documents like warehouse agreements can be used for record-keeping [19][20]. Group 4: Tax Refund Adjustments - When actual sales differ from the declared export amount, taxpayers must confirm the need for adjustments and re-declare the tax refund based on actual sales [14][15]. - If the tax refund amount is negative, foreign trade enterprises must pay the tax owed [16][17]. Group 5: Sales Evidence and Verification - Taxpayers do not need to submit sales evidence when applying for the export tax refund but must retain it for verification within 15 days after the sale [22][29]. - Failure to retain sales evidence may result in the export business being subject to taxation instead of the tax refund policy [23][24]. Group 6: Cross-Border E-commerce Fees - Expenses related to commissions and advertising on platforms like Amazon can be deducted from corporate income tax within specified limits [30][31]. - If invoices cannot be provided for these expenses, order details or transaction records may serve as valid proof for tax deductions [33].
吉林跨境电商彰显上升期蓬勃活力
Core Insights - Jilin Province is leveraging cross-border e-commerce as a key engine for expanding foreign trade, with a significant increase in import and export volumes driven by digital economy opportunities [1][2] Group 1: Cross-Border E-Commerce Growth - In 2024, Jilin Province's cross-border e-commerce import and export volume reached 5.2 billion yuan, which is 5.4 times that of 2020 [1] - In the first half of this year, the import and export volume was 3.56 billion yuan, showing a year-on-year growth of 68.3% [1] Group 2: Comprehensive Pilot Zone Development - Jilin Province prioritizes the construction of cross-border e-commerce comprehensive pilot zones, implementing a series of measures to guide four pilot zones to develop collaboratively [2] - The province is actively promoting the use of retail import pilot policies and expanding new retail businesses through various online and offline platforms [2] Group 3: Industry Cultivation and Introduction - Jilin Province focuses on transforming industrial advantages into export strengths, particularly in traditional industries like biomedicine, and has initiated a cross-border e-commerce industry map [3] - The number of companies on platforms like Alibaba International and Amazon has grown from less than 100 in 2016 to over 800 today [3] Group 4: Infrastructure and Talent Development - Jilin Province is enhancing logistics channels, with cross-border e-commerce packages being transported directly to Moscow and stable operation of cross-border e-commerce trains [4] - The province has established a talent training system with seven universities offering cross-border e-commerce programs, fostering collaboration among government, industry, and academia [4] Group 5: Policy Support and Financial Services - Jilin Province has strengthened policy support to promote high-level openness, with specific measures to support cross-border e-commerce development across various sectors [5] - The province is implementing a comprehensive service model for cross-border e-commerce, including marketing, compliance consulting, and financial services tailored for enterprises [6]
保护跨境电商“知产” 护航企业“走出去” 三部门联手构筑知识产权风险“防火墙”
Zhen Jiang Ri Bao· 2025-07-29 00:08
Group 1 - The core issue of intellectual property infringement has become a significant obstacle for cross-border e-commerce companies in Zhenjiang as they expand internationally [1][2] - Zhenjiang's cross-border e-commerce industry has seen rapid growth, covering six key sectors, with a historical high in import and export scale and ranking third in the province for growth in 2024 [1] - Many local companies face severe consequences such as account suspensions, fines, and lawsuits due to intellectual property infringement, which undermines their confidence in international expansion [1][2] Group 2 - The local market regulatory authority has identified weak awareness of intellectual property protection, regional characteristics of intellectual property, and significant differences in legal systems across countries as primary reasons for frequent disputes [1][3] - Zhenjiang has taken proactive measures to support companies in overseas intellectual property rights protection, including establishing a national-level overseas intellectual property dispute response guidance center and providing legal assistance [1][2] - The market regulatory authority plans to enhance collaboration with the cross-border e-commerce association to establish two key mechanisms: an overseas risk warning mechanism and a rapid response mechanism for disputes [3]
珲春“火出圈”,不只“艾灸旅游”(边城见闻)
Ren Min Ri Bao· 2025-07-28 22:51
Core Viewpoint - Hunchun, a border city in Jilin, China, is experiencing a surge in cross-border tourism and trade, particularly with Russian visitors, driven by its unique cultural blend and strategic location as a Northeast Asia crossroads [10][20]. Group 1: Cross-Border Tourism - Hunchun has become a popular destination for Russian tourists, with over 30 million entries recorded in 2024, averaging nearly 1,000 visitors daily [17][18]. - The city offers a variety of experiences, including local markets, traditional cuisine, and cultural activities, appealing to Russian tourists seeking a unique travel experience [18][19]. - Local travel agencies have adapted to cater to Russian tourists, with services available in Russian and a focus on creating a welcoming environment [18][19]. Group 2: Traditional Medicine - The popularity of traditional Chinese medicine, particularly Mantu acupuncture, has grown among Russian patients, with thousands experiencing treatments in Hunchun [11][14]. - The establishment of an international business department in Hunchun's traditional medicine hospital aims to enhance the medical experience for Russian patients, providing comprehensive services including translation [14] [11]. - The success of traditional medicine in Hunchun reflects a broader trend of increasing global interest in Chinese cultural practices [11][14]. Group 3: Cross-Border E-commerce - Hunchun has emerged as a major hub for the import of live king crabs, with over 1.5 million crabs imported annually, accounting for approximately 80% of the national market share [15][16]. - The city's cross-border e-commerce trade has seen exponential growth, with trade volume increasing from 43 million RMB in 2018 to 6.65 billion RMB in 2024 [16]. - Hunchun is developing a comprehensive ecosystem for cross-border e-commerce, including logistics and regulatory support, to facilitate trade with neighboring countries [16]. Group 4: Cultural Exchange - Hunchun serves as a platform for cultural exchange, with various events and activities promoting interaction between Chinese and Russian communities [18][19]. - The city’s diverse cultural offerings, including ethnic minority traditions and culinary experiences, enhance its appeal to international visitors [18][19]. - Ongoing initiatives aim to strengthen ties between Hunchun and its neighboring countries, fostering a sense of community and shared cultural heritage [19][20].
广西打造面向东盟人工智能赋能跨境电商发展新高地
Zhong Guo Xin Wen Wang· 2025-07-28 16:13
中新网南宁7月28日电 (林浩)7月28日,广西壮族自治区商务厅介绍,2025年1月—6月,广西跨境电商进 出口额超250亿元人民币,同比增长超140%。其中,广西对东盟国家跨境电商进出口占跨境电商贸易额 近70%。 今年以来,中国国务院批复同意在梧州市、北海市、防城港市设立跨境电子商务综合试验区,广西获批 跨境电子商务综合试验区数量达7个。其中,南宁市跨境电子商务综合试验区推进监管中心扩容升级, 开展无感通关改革,创新人工智能应用,引进跨境电商新业态;梧州市跨境电子商务综合试验区完成清 关中心一期项目建设,搭建起"平台+供应链"跨境电商生态圈;防城港市跨境电子商务综合试验区完善 基础设施,建设中越跨境电商人工智能创新合作区。 下一步,广西将办好"AI+跨境电商"创新应用大赛,加大跨境电商清关中心,海外仓、边境仓、保税 仓"三仓"建设力度,打造面向东盟的人工智能赋能跨境电商发展新高地,通过"跨境电商+产业带"模 式,推动跨境电商成为外贸发展新动能。(完) (文章来源:中国新闻网) 同时,广西相继出台《广西推进跨境电商"三仓"建设行动方案》《广西推进跨境电商跃升计划(2024— 2026年)》《关于促进广西跨境 ...
Lazada店群怎么做?本土无货源店群模式全解析
Sou Hu Cai Jing· 2025-07-28 11:15
Core Insights - Lazada is a leading e-commerce platform in Southeast Asia, established in 2012 and backed by Alibaba Group, aiming to serve 300 million consumers by 2030 [3] - The platform operates in six countries: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, leveraging advanced technology and logistics systems [3] - The drop shipping model allows sellers to showcase products without holding inventory, reducing costs and risks associated with unsold stock [4] - The multi-store model under the drop shipping framework enables sellers to increase product exposure and sales by targeting diverse customer segments [5] Group 1: Business Model - Lazada's drop shipping model significantly lowers inventory costs and risks for sellers, allowing them to focus on store operations and product selection [4] - The multi-store model allows sellers to operate multiple shops, enhancing market reach and diversifying product offerings [5] Group 2: Compliance and Management - Compliance is crucial for operating drop shipping stores on Lazada, with strict regulations in place to prevent misleading information and ensure accurate product representation [6] - Sellers can utilize tools like Flycross Browser to maintain compliance by providing independent network environments for each store, reducing the risk of penalties [7] Group 3: Store Strategy - Sellers should conduct market research to define store positioning, targeting specific customer demographics and product categories to enhance competitiveness [9] - Unified management of multiple stores can improve operational efficiency, allowing for consistent branding and coordinated marketing strategies [10] Group 4: Resource Allocation - Effective resource allocation is essential for sellers managing multiple stores, adjusting investments based on sales performance and market potential [11] - Sellers should focus on optimizing operations and product quality for underperforming stores while increasing resources for high-potential ones [11] Group 5: Continuous Improvement - Continuous optimization of store operations is necessary, with sellers needing to adapt to market changes and consumer preferences [12] - Utilizing data analysis tools provided by Lazada can help identify areas for improvement and opportunities for growth [12]
氪星晚报|茅台旗下基金、中信证券投资等入股乐聚机器人公司;SHEIN:累计研发超170项精益工具;因信息系统故障,俄航取消42个航班
3 6 Ke· 2025-07-28 10:35
Group 1: Semiconductor Equipment Sector - ASML and other European semiconductor equipment stocks rose due to Samsung winning a contract to produce AI chips for Tesla, alongside a trade agreement between the US and Europe that alleviated trade war concerns [1] Group 2: AI and E-commerce - Alibaba International's AI solution Marco won the SAIL award, with external partners' AI usage increasing by 23 times [1] Group 3: Automotive Industry - South Korea's eco-friendly vehicle registrations surpassed 3 million for the first time, driven by demand for hybrid and electric vehicles, while internal combustion engine vehicle registrations decreased by 249,000 [3] - Lantu Automotive's registered capital increased from approximately 3.09 billion RMB to about 3.67 billion RMB, marking a 19% increase [6] Group 4: Investment and Financing - Moutai's fund and CITIC Securities invested in Leju Robotics, increasing its registered capital from about 1.9 million RMB to approximately 2.27 million RMB [4] - "Tangshangtang" completed a Pre-A round financing of several million RMB, with funds allocated for supply chain development and team building [5] Group 5: New Technologies and Products - A new wearable device developed by the Israel Institute of Technology can monitor blood sugar and drug concentration in real-time, applicable to various chronic diseases [7] - KUSAI Intelligent won the AI NAS frame project with Honor, expected to enter mass production in Q4 2025 [7] Group 6: Pharmaceutical Developments - Bristol-Myers Squibb's dual immunotherapy for non-small cell lung cancer received approval in China, providing a new treatment option without chemotherapy [8] Group 7: Economic Outlook - Bank Negara Malaysia revised its economic growth forecast for 2025 to 4% to 4.8%, down from 4.5% to 5.5%, citing trade and tariff uncertainties [10]
打造数字贸易新地标:武义“优品·甄选”选品中心暨武义国际数字贸易港跨境电商园区正式开园!
Sou Hu Cai Jing· 2025-07-28 03:38
Group 1 - The opening ceremony of the "Wuyi Quality Products Selection Center and Wuyi International Digital Trade Port Cross-Border E-Commerce Park" marks a significant milestone in the development of digital trade in Wuyi County, providing new opportunities for local enterprises with over 50 companies set to enter the park [1][8] - The Wuyi International Digital Trade Port aims to create a comprehensive digital trade ecosystem by integrating selection centers, live streaming bases, and service platforms, facilitating efficient access for local quality products to global markets [11][16] - The project is designed to enhance the competitiveness of local brands and support traditional industry transformation through cross-border e-commerce development [9][11] Group 2 - The event saw the signing of agreements with five e-commerce service institutions, including Alibaba International Station, marking the operational phase of the park [13] - The establishment of a digital trade economic research center at Zhejiang Guangsha Construction Vocational and Technical University will focus on research and consultation in the digital trade sector [13] - The integration of various resources, including product selection, live streaming, and educational partnerships, aims to provide a "lightweight" pathway for small and medium-sized manufacturing enterprises to expand internationally [16]
从60场景到10亿调用量:阿里国际AI商业化的技术破局之路
Sou Hu Cai Jing· 2025-07-28 02:39
Core Insights - Alibaba International's AI solution Marco has achieved an impressive daily usage of 1 billion calls, marking a significant milestone in the cross-border e-commerce sector and representing a 1000-fold increase compared to 2023 [1] - The SAIL Star Award was granted to Marco at the World Artificial Intelligence Conference, highlighting its status as a groundbreaking AI application [1] Technical Milestones Behind SAIL Star - The AIBusiness team, established in April 2023, has developed Marco over two years, transitioning from a single-function model to a comprehensive solution covering over 60 scenarios in e-commerce, with support for more than 30 languages [3] - Marco's core innovation lies in deeply integrating large model technology into specific business applications, creating a complete loop from technology development to commercial monetization [3] Evolution of Five-Layer Technical Architecture - Marco's success is attributed to its unique five-layer technical architecture, featuring a self-developed inference engine, MarsEngine, which has achieved a 116% throughput improvement in translation scenarios compared to industry-standard engines [4] - This foundational performance breakthrough ensures high-frequency calls are technically supported, with real-time latency reduced to one-eighth of competitors [4] AI Technology Industrialization - The daily 1 billion call volume exemplifies AI technology's transition from laboratory settings to industrial applications, contrasting with the common industry challenge of "impressive demonstrations but difficult implementations" [5] - Marco's standardized capability output and scenario-based solutions demonstrate sustainable operational capacity for AI in complex business environments [5] Aidge Open Platform and Ecological Revolution - Alibaba International's broader strategy includes the Aidge open platform, which has seen a 23-fold increase in external partner call volumes by open-sourcing core models like Marco and collaborating with leading service providers [7] - This "technology sharing-ecosystem co-construction-business win-win" model enables exponential growth in call volumes every two months [7] Significance of Cross-Border E-commerce in AI Application - Cross-border e-commerce is emerging as a leading field for large-scale AI applications, with implications that extend beyond the success of a single company [9] - The open development of tools like the AgenticADK framework is shifting the power of industry standard-setting, emphasizing the broader industrial value recognized by the SAIL Star judging panel [9] Insights on Large-Scale AI Application Era - Marco's implementation illustrates that the breakthrough in AI commercialization lies in the integration of deep technology, broad scenarios, and robust ecosystems [10] - This methodology is redefining the relationship between AI and industry, moving from isolated intelligence to comprehensive, end-to-end solutions [10]