主题乐园

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世界主题乐园,过了个闹心国庆
创业邦· 2025-10-04 10:08
以下文章来源于金错刀 ,作者江源 金错刀 . 科技商业观察家。爆品战略提出者。 邪修的风,如今又吹到了国庆旅游。 今年十一,不少年轻人搞出了新的"邪修大法"。住酒店怕被偷拍,那就自己放一个露营帐篷;一次性 手套直接当牙具盒;奶茶袋都能晚上用来泡脚。 来源丨金错刀 (ID: ijincuodao ) 作者丨 江源 编辑丨 张一弛 图源丨Midjourney 主打一个不花一分冤枉钱,干净便宜我都要。 跟年轻人的旅游热对比明显的是,曾经的国庆排队顶流 世界主题乐园, 却出乎意料过起了"紧日 子"。 从北京的环球影城每年巨亏15亿,到史努比乐园闭园发布结业公告,香港海洋公园最近公布了最新财 年业绩,表面上看尽管游客量和收入都创下最近五年新高,但公司却仍然亏损,今年还以23亿贱卖给 了祥源控股。 要知道,曾经这些世界公园还是旅游排队的鄙视链,也是当地的揽客地标,巅峰时期一天就是几万人 排队来玩,门票和周边越贵越被疯抢,可谓是相当的风光。 曾几何时,它们更是中国房产老板们的对标对象,每建一个乐园,目标都是"要成为中国的迪斯尼或 中国的环球影城"。 这些曾完全不愁游客的世界主题乐园,为何开始集体渡劫了? 昔日假期"金字招牌 ...
90家乐园激战,仅10%赚钱!上海成必争之地,靠啥戳中消费命门?
Sou Hu Cai Jing· 2025-10-03 08:36
2025年夏,上海乐高乐园交出了一份亮眼的开园成绩单:8月亲子客群占比高达85%,门票收入与二次消费(下称"二销")占比接近1:1。 这个总投资超100亿人民币的项目,不仅打破了外界对"高投入难盈利"的质疑,更撕开了中国主题乐园产业的深层矛盾——一面是市场需求的爆发,一面是 盈利模式的困局。 数据显示,截至2025年,国内大型及特大型主题乐园数量已达90家,较去年新增8家,行业规模持续扩张。 但与之相悖的是,"70%亏损、20%持平、仅10%盈利"的行业魔咒仍未打破。 从消费端看,一线城市家庭已有30%的支出流向休闲娱乐,乐园早已从"年度旅游目的地"转变为"周末日常消费场景",市场需求正以高频次、常态化的方式 增长;从供给端看,单座大型乐园投资门槛普遍在15亿以上,仅乐高乐园的核心区域投资就达5.5亿美元,高投入与低盈利的失衡,让多数项目陷入"旺丁不 旺财"的困境。 值得注意的是,主题乐园对城市经济的拉动效应早已被验证。 央视新闻曾测算,主题乐园每1元收入可带动18.8元的综合消费,涵盖交通、酒店、餐饮、零售等上下游产业。 上海乐高开园首月,便直接带动金山区周边酒店入住率提升40%,餐饮消费增长65%,清晰展 ...
干字当头 奋力一跳(前沿观察·挑大梁 看担当)
Ren Min Ri Bao· 2025-09-29 22:30
闵行区政务服务中心工作人员为群众办理业务。 闵行区政务服务中心供图 松江区市场监管局(知识产权局)工作人员走进企业开展 知识产权保护调研。 沈一帆摄 陆家嘴风光。 王 冈摄 上海市普陀区桃浦镇,绿树环绕间,两座大型仓储建筑分外醒目。出口处,冷链物流车来往不息;房顶 上,铺满光伏板,预计一年发电量可达427万千瓦时。这里是9月初刚刚投用的普洛斯上海新西北物流园 一期。 走在物流园,普洛斯资产中国区商务副总裁、战略营销负责人熊忻恺说,早在2004年,普洛斯集团就在 此投资开发其在上海的首个物流园。20多年过去,物流行业发生了翻天覆地的变化。"我们看好这个区 位,想就地改造、转型提升,但担心手续复杂、周期拉长。" 桃浦镇会同普陀区规资部门迅速对接企业,联合探索"零增地扩建"模式:园区在原有土地上净新增建筑 面积约9.8万平方米,显著提升土地利用效率,切中企业再投资的关切。该项目于2023年纳入普陀区重 大工程,并连续入选2024年、2025年上海市重大项目(现代服务业类)。 历时3年建设,普洛斯上海新西北物流园一经投用便受到客户欢迎,试运营期间出租率已超过90%。"这 进一步增强了我们深耕中国市场的信心。"熊忻恺说 ...
万雪汇背后的国企创新:珠海冰雪经济从零到一的破局者
Nan Fang Du Shi Bao· 2025-09-29 17:32
万雪汇冰雪乐园于9月29日盛大开业,标志着珠海首家大型室内冰雪主题乐园正式亮相。 这个总建筑面积达1.9万平方米的冰雪乐园,不仅打破了气候对冰雪运动的限制,更承载着珠海文旅产 业升级的雄心。这一创新项目的背后,是珠海国有资本盘活存量资产、服务城市战略的智慧与努力。 填补区域空白:打造大湾区"四季冰雪"体验新场景 万雪汇冰雪乐园作为珠海首个室内冰雪主题乐园,位于香洲区珠海大道1333号,交通便利,从市内核心 区域驾车前往均在30分钟车程内。 园区总建筑面积达1.9万余平方米,其中恒温冷区面积近万平方米,常年保持-5℃至-8℃的冰雪环境。 园区还配备了专业教练团队、大型停车场、主题餐饮、滑雪学校等配套设施,可满足游客多样化需求。 国企赋能,存量资产的新生机 在珠海主城区土地资源日益稀缺的背景下,万雪汇项目能够获得约3.07万平方米的用地,其背后是国企 盘活存量土地的创新实践。 该项目选址于香洲区珠海大道南侧、南屏水库北侧,由珠海水务环境控股集团有限公司通过精准定位和 市场化运作,将原有历史遗留地块转化为高品质文旅项目。 这一创新实践实现了国有资产保值增值与城市功能提升的双赢。万雪汇项目所在的土地资源由珠海水控 集 ...
“内娱梁宽植”“古偶梁宽植”频现 爱奇艺王晓晖:男性角色创作成为下一个风口
Mei Ri Jing Ji Xin Wen· 2025-09-29 07:46
Group 1 - The film and television industry is entering a phase of "reduced quantity and increased quality," with a decrease in the number of new series while a consensus on premium content emerges [1][5] - The chief content officer of iQIYI, Wang Xiaohui, emphasizes the need for diverse character portrayals, particularly focusing on youthfulness in characters across all age groups and redefining male roles [1][5][8] - The industry is shifting towards creating content that provides emotional comfort and meets spiritual needs, which Wang believes is crucial for the future of the film and television sector [1][5] Group 2 - Data from Yunhe shows that in the first half of this year, long video platforms released 271 new series, a decrease of 33 compared to the previous year, indicating a trend towards higher production quality and deeper character development [5][7] - The portrayal of female characters is expanding beyond traditional genres, with a variety of themes appealing to female audiences, challenging the misconception that women only enjoy historical dramas [7][8] - The industry is witnessing a resurgence in the portrayal of male characters, with a focus on emotional depth and respect, moving away from traditional stereotypes of masculinity [8] Group 3 - iQIYI is strategically positioning its offline business as a core part of its operations, focusing on IP derivatives and theme parks enhanced by AI technology [4][11] - The company is shifting from licensing to self-operating its card business, achieving over 100 million yuan in gross merchandise volume in the first half of the year [11] - iQIYI's theme parks will leverage technology for a more interactive and smaller-scale experience, differentiating from traditional large-scale theme parks [11][12]
这个“超长假期”,江苏假日市场有何“新”意
Xin Hua Ri Bao· 2025-09-28 23:51
编者按 国庆中秋八天假日即将开启,今年假日市场将有何新趋势?节前,《经济周刊》记者兵分五 路,从文体商旅农五个方面,探访新项目、前瞻新活动,看各地如何为假日消费市场预热,又将在长假 里端出哪些新意十足的"消费大餐"。 新展演:古韵交融新声,科技赋能国粹 □ 本报记者 杨民仆 这个假期,江苏各地文艺演出、展览展出精彩纷呈,为观众带来一场场跨越时空的文化盛宴。 "这将是苏州评弹首次走进南京的公园,让吴侬软语与自然风景融为一体,为秋日金陵添一笔江南水墨 韵致。"江苏省演艺集团曲艺团(评弹团)党支部副书记、副团长王斌介绍,国庆期间,评弹团老中青 携手,将在莫愁湖公园表演《赏中秋》《茉莉花》《枫桥夜泊》等经典曲目和创意节目,让观众沉浸在 琵琶三弦轻拨慢挑的婉转韵律中。 多个景区好戏扎堆,古韵与新景碰撞。在南京熙南里历史文化街区,廿一熙园·南京越剧团折子戏将隆 重登场,《貂蝉拜月》《唐伯虎点秋香》等选段轮番上演。瘦西湖熙春台前广场,青年演员们将古琴、 清曲、木偶、琵琶、舞蹈等形式与建筑场景有机融合,演绎《我爱你中国》《茉莉花》等经典节目。无 锡三国水浒城内,《三英战吕布》真人真马再现沙场对决,《斗杀西门庆》以特技表演还原 ...
江苏首个“熊出没”IP主题乐园亮相
Zhong Guo Xin Wen Wang· 2025-09-28 09:49
Core Insights - The first "Boonie Bears" IP-themed amusement park in Jiangsu, Huai'an Boonie Bears Park, officially opened on September 28, 2023, enhancing family tourism options in the Yangtze River Delta region [1][3]. Summary by Sections Project Overview - The park is a key cultural tourism project in Huai'an, featuring seven themed areas, eight indoor attractions, and 25 outdoor amusement projects [3]. - It leverages the popular national animation IP "Boonie Bears" to create an immersive experience that blends reality with fantasy [3]. Attractions and Experiences - The park includes immersive experience projects such as "Boonie Bears Theater," "Flying," and "Toy House Adventure," utilizing cutting-edge technologies like dome cinema and AR interaction [3]. - Outdoor attractions like "Tribe Racer" and "Riding the Wind and Waves" creatively combine the IP theme with amusement experiences [3]. - Interactive performances, including the "Boonie Bears Star Meet and Greet" and "Boonie Bears Forest Carnival Parade," provide frequent engagement opportunities for visitors with beloved characters [3]. Visitor Amenities - The park features three themed restaurants and multiple themed shops offering IP-themed dining and cultural products [3]. - Facilities such as park transport vehicles, nursing rooms, and police stations are available to ensure a safe and enjoyable experience for visitors [3]. Strategic Importance - Huai'an Boonie Bears Park, along with Huai'an Fantawild Oriental Desire Park, forms a dual-theme development model of "red culture experience + family entertainment and leisure," contributing to Huai'an's goal of becoming a cultural tourism destination in northern Yangtze River Delta [3].
国际主题乐园加码本地化合作,国庆后美团黑钻购票可得上海迪士尼乐园“尊享卡”
Huan Qiu Wang· 2025-09-28 05:32
来源:环球网 【环球网消费综合报道】据央视网9月25日报道,"十一"黄金周后,美团旅行将升级会员出游权益,其 中包括联合上海迪士尼度假区等头部热门主题乐园,推出黑钻会员快速通道等专享福利。 根据报道,美团黑钻会员下单"上海迪士尼乐园1日票"后,可领取1次上海迪士尼"尊享卡"权益,供会员 在乐园游玩部分指定项目时使用快速通道。 据悉,这一重磅会员权益将在10月13日上线,其中,"尊享卡"可快速游玩的项目包括"疯狂动物城:热 力追踪"和"胡迪牛仔嘉年华"。 根据公开资料,"疯狂动物城:热力追踪"所在的"疯狂动物城"主题园区,是迪士尼乐园全球首个且唯一 该主题的园区,自开园以来"热力"持续攀升。位于"迪士尼·皮克斯玩具总动员"主题园区的"胡迪牛仔嘉 年华"同样是专为上海迪士尼设计的游乐设施。在国内多个社交平台上,"甩驴魔性视频"和"选驴攻 略"已经是年轻人青睐的网络热梗,项目排队时间在线上热度带动下屡创新高。 本次上海迪士尼与美团会员的合作,将是对年轻消费群体的开拓,也是国际主题乐园"本地化"的必然趋 势。 一位接近美团的行业人士表示,热门主题乐园纷纷与美团旅行接洽会员权益,核心是看好美团高净值年 轻会员的高消费力 ...
爱奇艺:推动北京等三地乐园建设 年内扬州乐园有望开园
Xin Hua Cai Jing· 2025-09-26 13:29
Core Insights - iQIYI is expanding its business model from online audiovisual entertainment to offline experiential ventures, with plans for three "iQIYI Parks" in Yangzhou, Kaifeng, and Wangfujing in Beijing [2] Group 1: Business Expansion - iQIYI's CEO Gong Yu announced the company's focus on developing offline experience businesses, particularly in IP derivative products and the "iQIYI Park" initiative [2] - The Yangzhou park is expected to open by the end of 2025, while the Beijing Wangfujing park will be an indoor facility covering over 10,000 square meters [2] Group 2: Strategic Goals - By the end of 2024, iQIYI aims to make offline experiences a core part of its business strategy, alongside its existing online content development [2] - The company has launched creative spaces in various cultural landmarks in Shanghai, attracting attention from tourists and consumers [2]
百业融合丨2025年三季度文旅发展报告
Sou Hu Cai Jing· 2025-09-25 11:59
Group 1 - The core viewpoint emphasizes the integration of various industries to stimulate market vitality and lead to high-quality consumption upgrades, with significant policy support from the government [4][6][7] - In the first half of 2025, domestic tourist trips reached 3.285 billion, a year-on-year increase of 20.6%, and tourism consumption also saw steady growth [8][23] - The online travel service sector is experiencing strong growth, while traditional business models face significant pressure, leading to a divergence in performance among travel companies [23][24] Group 2 - The bond market remains active, with local state-owned enterprises raising over 12 billion yuan through private bonds to support project development, indicating a proactive financing strategy in the industry [25][26] - The integration of technology into the tourism industry is accelerating, with innovations in low-altitude economy and AI applications enhancing the sector's transformation [28][29] - The hotel market is under pressure, with major international brands showing mixed performance in China, while domestic brands are exploring digital and scenario-based strategies to improve operations [16][17][18] Group 3 - The theme park sector is exploring new advantages by focusing on local cultural IP and sustainable development, aiming to create differentiated competitive paths [13][14] - The film industry is leveraging IP to drive market growth, with innovative cross-domain collaborations enhancing the overall consumer experience [19][21][22] - Various local tourism groups are actively promoting sports and tourism integration, fostering a collaborative environment that enhances the overall tourism experience [9][11]