新春启序，烟火渐浓，上海的古镇里往往藏着最地道的年味。 2月10日，智通财经记者从2026年金山区"古镇过大年"新闻通气会上获悉，马年春节期间，金山区将正 式启幕"古镇过大年"——"我们的节日·春节"系列活动，以"马跃金山·年味满格"为主题，串联上海乐高 乐园、枫泾古镇、花开海上生态园、漕泾水窠景区、廊下明月山塘、山阳田园、金山嘴渔村等多个文旅 地标。其间，金山将在各古镇推出57项特色活动。 上海乐高 金山区枫泾古镇 此外，金山立足毗邻浙江的地理优势，推动沪浙两地文旅资源深度融合。春节期间，金山区将以廊下明 月山塘景区为枢纽，携手嘉兴广陈推出沪浙美食"惠"聚山塘市集，汇聚廊下、吕巷、张堰、广陈、新仓 五镇地道农产、非遗小吃与特色文创，市民游客可以一站式品尝沪浙特色美味。 智通财经记者 俞凯 乐园度假区"大过年就要大快乐"新春主题活动。 本文图片均为上海金山区供图 上海乐高乐园首席营销官杨芸宁在新闻通气会上透露，今年春节是上海乐高乐园开园后迎来的首个新春 主题盛会，乐园将通过新春主题演出、马年限定互动、特色共创活动等，将传统年俗与乐高®积木创意 融合。积木大街上，由超10万块乐高积木拼搭而成、高175厘米的大财 ...

Core Viewpoint - The opening of the first iQIYI Park in Yangzhou marks a significant milestone for iQIYI's offline experience business, integrating technology and film IP to create a new cultural tourism landmark [1][3]. Group 1: iQIYI Park Opening - The iQIYI Park opened on February 8, featuring a grand ceremony with notable figures and celebrities, highlighting its importance as a new entertainment destination [1]. - The park is located in the "Ten Miles of the Grand Canal" demonstration area in Yangzhou, covering approximately 10,000 square meters, and focuses on small-scale, rapid iteration, and strong interactivity [4]. Group 2: Technological Integration and Experience - iQIYI aims to leverage its rich IP resources and experience in immersive entertainment to create a park that responds quickly to audience preferences through virtual reality and artificial intelligence [3]. - The park features immersive experiences based on popular IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey," allowing visitors to engage with the content through VR and sensory installations [4]. Group 3: Cultural and Tourism Projects - The park includes a customized cultural tourism project called "Flying Over the Grand Canal," where visitors can wear 8K VR glasses to experience the scenic beauty of the Grand Canal [6]. - iQIYI Park operates on a ticketing system that allows access to various interactive experiences, themed dining, and exclusive merchandise [6]. Group 4: Future Developments - Additional iQIYI Parks are under construction in Kaifeng and Beijing, aiming to provide more immersive cultural tourism experiences that connect with local culture [7]. - The company plans to continue enhancing its cultural offerings through technology, contributing to the upgrade of China's cultural tourism industry [7].

Core Viewpoint - The opening of the first iQIYI theme park in Yangzhou marks a significant milestone for the company's offline experience business, integrating technology and film IPs to create a new cultural tourism landmark [1][5]. Group 1: Theme Park Opening - The iQIYI theme park opened on February 8, featuring a grand ceremony with the participation of various executives and celebrities [1][3]. - The park is located along the Grand Canal in Yangzhou and is the first indoor theme park in China focused on "nationally created IP + technology" [6]. Group 2: Business Strategy and Vision - iQIYI aims to leverage its rich IP resources and experience in offline immersive experiences to create a park that can quickly adapt to audience preferences using virtual reality and artificial intelligence [5]. - The park is expected to become a new growth curve for iQIYI as the offline immersive entertainment sector expands [5]. Group 3: Unique Features of the Park - The park covers approximately 10,000 square meters and emphasizes "miniaturization, rapid iteration, and strong interactivity," transforming popular IPs into immersive experiences [6]. - Notable IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey" are brought to life through advanced technology, allowing visitors to engage in interactive storytelling [6][8]. Group 4: Visitor Experience and Future Plans - The park offers a comprehensive ticketing system that allows access to various immersive experiences, including themed dining and exclusive merchandise [8]. - Upcoming events, such as the "Lotus Tower Theme Month" during the Spring Festival, will enhance visitor engagement and cultural experiences [8]. - Additional iQIYI parks are under construction in Kaifeng and Beijing, promising more localized cultural experiences in the future [8].

方璇智表示，扬州爱奇艺乐园不仅是一个娱乐目的地，更是一座连接虚拟与现实、融合过去与未来的桥 梁。它将以科技赋能文化，用创新体验讲好中国故事、扬州故事，为扬州的未来发展注入源源不断的活 力。 开园首日，20位艺人嘉宾与现场游客互动精彩不断。"十个勤天"作为爱奇艺乐园全球大使，本次特别派 出5位成员代表赵一博、卓沅、赵小童、何浩楠、王一珩向全球游客发出邀请：爱奇艺乐园代表年轻、 新奇、梦幻与欢乐，这里将是所有人的乐园，欢迎世界各地的游客前来打卡。爱奇艺乐园体验官吴奇 隆、马苏、周雨彤、董子健、梁洁、郭俊辰、夏梦及惊喜嘉宾宋茜纷纷为扬州爱奇艺乐园开园送上诚挚 祝福，并率先体验乐园项目，开启了一场妙趣横生的IP探险之旅。 扬州爱奇艺乐园呈现多个由爱奇艺热门影视IP开发的沉浸娱乐项目，多位"剧中人"当日惊喜现身。《唐 朝诡事录》主题街区迎来了"唐诡探案小队"的杨志刚、郜思雯、陈创、孙雪宁及人气角色"广笑法师"沈 保平。在《狂飙》主题街区，"高启盛"扮演者苏小玎重返"旧厂街"。在《莲花楼》沉浸舞台演艺区 域，"角丽谯"扮演者王鹤润空降现场。作为爱奇艺乐园推荐官，他们也与游客亲切互动、合影，引导游 客探索乐园。 （原标题： ...

新浪科技讯 2月9日上午消息，2月8日，全球首家爱奇艺乐园在江苏扬州正式开园。在开园仪式上，爱 奇艺创始人、首席执行官龚宇表示，首座乐园开业是爱奇艺从线上迈向线下的关键一步。依托丰富的IP 资源储备和积累多年的全感剧场等线下体验开发经验，爱奇艺希望借助虚拟现实和人工智能技术，赋能 影视IP，打造出能迅速响应观众审美变化、快速迭代、线上线下互动的新型乐园。随着经济社会发展， 线下沉浸式娱乐业的发展空间更大，乐园业务将来有望成为爱奇艺新的增长曲线。 扬州城控集团董事长方璇智表示，扬州爱奇艺乐园不仅是一个娱乐目的地，更是一座连接虚拟与现实、 融合过去与未来的桥梁。它将以科技赋能文化，用创新体验讲好中国故事、扬州故事，为扬州的未来发 展注入源源不断的活力。 据介绍，扬州爱奇艺乐园坐落于扬州市广陵区"运河十里"示范段，是全国首个以"国创IP+科技"为核心 的室内主题乐园。区别于传统户外大型主题乐园，扬州爱奇艺乐园占地面积约一万平方米，以"小型 化、快迭代、强互动"为优势，通过前沿科技将多个爱奇艺热门影视IP转化为线下沉浸体验。目前，开 封、北京的爱奇艺乐园正在加紧建设中。 责任编辑：杨赐 新浪科技讯 2月9日上午消息， ...

2月8日，伴随着七彩气球升空、乐园主题曲《星星在你眼睛》响起，全球首家爱奇艺乐园在江苏扬州开 门迎客。这不仅标志着爱奇艺线下体验业务迈出里程碑式的一步，扬州京杭大运河畔也点亮一个科技与 影视IP融合的文旅"新地标"。 应观众审美变化、快速迭代、线上线下互动的新型乐园。随着经济社会发展，线下沉浸式娱乐业的发展 空间更大，乐园业务将来有望成为爱奇艺新的增长曲线。 方璇智表示，扬州爱奇艺乐园不仅是一个娱乐目的地，更是一座连接虚拟与现实、融合过去与未来的桥 梁。它将以科技赋能文化，用创新体验讲好中国故事、扬州故事，为扬州的未来发展注入源源不断的活 力。 开园首日，20位艺人嘉宾与现场游客互动精彩不断。"十个勤天"作为爱奇艺乐园全球大使，本次特别派 出5位成员代表赵一博、卓沅、赵小童、何浩楠、王一珩向全球游客发出邀请：爱奇艺乐园代表年轻、 新奇、梦幻与欢乐，这里将是所有人的乐园，欢迎世界各地的游客前来打卡。爱奇艺乐园体验官吴奇 隆、马苏、周雨彤、董子健、梁洁、郭俊辰、夏梦及惊喜嘉宾宋茜纷纷为扬州爱奇艺乐园开园送上诚挚 祝福，并率先体验乐园项目，开启了一场妙趣横生的IP探险之旅。 扬州爱奇艺乐园呈现多个由爱奇艺热门影视I ...

2月8日，爱奇艺乐园在扬州正式迎客，《唐朝诡事录》《狂飙》《苍兰诀》等一批观众耳熟能详的影视 IP，从屏幕上的光影叙事走向可触、可感的实体空间。观众不再仅仅"观看"故事，而是真正"走进"故 事，成为剧情的一部分。 与传统大型主题乐园重硬件、更新慢、成本高不同，爱奇艺乐园以数字内容为灵魂，最大的优势在 于"轻资产、重内容"所带来的快速迭代力。这要求运营方超越传统景区思维，以互联网产品的逻辑进行 长效运营。比如，是否可以尝试构建从线上剧集到线下乐园的协同创作平台，在影视内容开发阶段便预 留线下体验入口，实现故事世界的同步扩容。也可建立基于游客行为与情感反馈的数据洞察机制，让数 据成为持续优化乐园体验的"导航仪"。 影视主题乐园真正的魅力从来不在于"大"的场面或"多"的IP，而在于"真"的共情、"深"的沉浸，以及那 份值得回味的情感温度。如何把无形的情绪与体验，转化为驱动消费升级的新动能，这道题需要"乐园 们"用心作答。 这一转变，不仅呼应了当下消费者对情感联结与深度体验的强烈渴望，也精准契合了国家培育服务消费 新增长点的政策脉络。国务院办公厅印发的《加快培育服务消费新增长点工作方案》明确提出，依托消 费新业态新模 ...

"雪王"要抢迪士尼的生意了？ 2月初，蜜雪冰城在BOSS直聘上，放出了数条和"乐园项目"有关的招聘信息。岗位包括乐园演艺统筹、 乐园工程管理、乐园周边产品统筹等。 这些岗位的月薪，在1.1万到2.4万元之间，地点位于蜜雪的大本营——河南郑州。官方未正面回应，关 于雪王跨界主题乐园的讨论已然发酵。 这些细节都指向，张氏兄弟真的打算建一座主题乐园，而且对标两大乐园巨头。蜜雪乐园可能会围 绕"雪王"IP，设立游乐项目、主题区域、互动巡游等。 "项目地勘已完成，或落地郑州中牟。"有网友爆料称，不过信息未获官方确认。 实体乐园投入大、回本慢、运营重，不是一门好做的生意。低调的张氏兄弟，走了一条行业内没人走过 的路。 "打造实体乐园，能进一步挖掘IP的商业潜力，拓展衍生品、互动娱乐等收入来源。"丝路社会科学研究 院投资部主任王守博告诉《21CBR》记者。 据悉，蜜雪冰城已注册"雪王动画""雪王学堂""雪王牧场"等商标，涵盖餐饮住宿、教育娱乐等领域。 做大"雪王"IP，张红超、张红甫兄弟是认真的。 落子郑州 蜜雪发布的乐园岗位任职要求，多次提到了迪士尼、环球影城的名字。 乐园内容编剧岗，要求熟悉国内外知名IP乐园，如迪士尼 ...

Core Viewpoint - Disney has appointed Bob Chapek's successor, Bob Iger, as CEO, with the transition to be effective on March 18, 2026, during the annual shareholder meeting, while Iger will continue as a senior advisor until December 31, 2026 [1] Group 1: Leadership Transition - Disney's board announced that Bob Iger will continue as CEO until December 31, 2026, extending his contract by two years to ensure leadership continuity during the company's transformation [2] - Bob Iger's return in November 2022 was aimed at stabilizing the company and preparing for the next CEO [1][2] Group 2: New CEO's Background - The new CEO, Bob Chapek, has nearly 28 years of experience at Disney and has been a key driver of the largest global expansion in Disney's experience business, which is projected to generate $36 billion in revenue for fiscal year 2025 [2] Group 3: Financial Performance - Disney's total revenue for the first quarter of fiscal year 2026 was approximately $25.98 billion, a 5% increase year-over-year, while net profit decreased by 6% to about $2.40 billion [3][4] - The entertainment segment generated approximately $11.61 billion in revenue, a 7% increase, while the experience segment reached a record revenue of $10.01 billion, also a 6% increase [4] Group 4: Segment Performance - The operating profit margin for the entertainment segment was approximately 9.5%, with SVOD revenue reaching about $5.35 billion, an 11% increase [4] - The experience segment's revenue from domestic theme parks was approximately $6.91 billion, a 7% increase, and international parks generated about $1.75 billion, also a 7% increase [4] Group 5: Future Outlook - The company expressed satisfaction with the start of fiscal year 2026, indicating a solid foundation for long-term growth based on strategic focus and execution [5]

Core Viewpoint - Mixue Ice City has sparked industry speculation about its potential entry into the theme park sector by posting high-paying job openings related to theme park management, with salaries ranging from 11,000 to 24,000 yuan per month [1][4] Group 1: Job Openings and Requirements - The company is hiring for positions such as content planner, performance coordinator, and product manager, requiring at least five years of relevant experience in theme parks or cultural tourism projects [4][5] - Candidates with experience in managing large theme park IPs like Disney and Universal Studios are preferred, indicating a strategic focus on leveraging established industry expertise [4][5] Group 2: Industry Context and Expert Analysis - Industry experts suggest that if Mixue Ice City ventures into theme parks, it will need to carefully plan and build a management team due to the complexity of theme park operations [5][6] - The theme park sector has seen successful cross-industry entries, such as Pop Mart and iQIYI, indicating a trend of diversification within the entertainment landscape [6] Group 3: Challenges and Strategic Considerations - The competitive landscape for theme parks is intense, with both international brands and local projects vying for market share, which poses a significant challenge for new entrants like Mixue Ice City [6][7] - Key factors for success in theme park projects include location, brand influence, and project scale, all of which will impact operational costs and visitor capacity [7] - The company's motivation for entering the theme park space appears to be the desire to expand its industry chain and enhance the value of its IP, particularly the "Snow King" brand [7]