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当“乐高热”遇上“Labubu热”:解码中国乐园经济多元“进化”之路
Xin Hua Wang· 2025-07-05 13:46
Core Insights - The opening of the largest LEGO park in Shanghai marks a significant development in China's theme park economy, showcasing a blend of international and local entertainment brands [1][3] - The popularity of local IPs like Labubu from Pop Mart highlights the growing trend of integrating cultural elements into theme parks, enhancing their appeal and commercial value [5][6] Group 1: Theme Park Developments - The LEGO park in Shanghai features eight themed areas and thousands of LEGO models made from over 85 million bricks, attracting significant public interest since its trial operation began [1][3] - The park's opening day was characterized by high visitor engagement, with social media showcasing impressive LEGO constructions and immersive experiences [3][5] Group 2: Cultural Integration and Consumer Trends - The rise of theme parks reflects a shift in consumer preferences towards experiences that combine entertainment, culture, and leisure, driven by increasing living standards [6] - Many theme parks are incorporating traditional Chinese cultural elements, enhancing visitors' cultural identity and pride while providing diverse experiences [6] Group 3: Economic Impact - The development of theme parks is contributing to the integration of the cultural and tourism industries, creating a one-stop consumption ecosystem that boosts local economies [6]
全球开园规模最大乐高乐园在上海启幕 业界瞩目中国旅游市场
Xin Hua Wang· 2025-07-05 09:20
Group 1 - Shanghai LEGO Park officially opened on July 5, 2025, becoming the largest LEGO park globally, indicating a strong confidence in the Chinese market and its potential for international theme parks [1][2] - The park covers an area of 318,000 square meters and features eight themed areas, over 75 interactive rides, performances, and attractions, constructed with more than 85 million LEGO bricks [2] - The project took ten years from conception to completion, with collaboration between Chinese and British companies starting in 2015 and a formal investment agreement signed in 2019 [2] Group 2 - Merlin Entertainment Group operates the park, which was developed through investments from multiple companies, including Shanghai Guoyi Investment Management Co., LEGO Group's parent company Kirkbi Group, and Chinese cultural enterprises [5] - The Chinese consumer market is evolving, with a significant increase in demand for theme parks, as evidenced by a 70% rise in bookings for theme parks this summer compared to the previous year [5] - The park is expected to attract both domestic and international tourists, contributing to the growth of the tourism sector in Shanghai, which saw over 3.396 million inbound visitors in the first five months of the year, a 37.7% increase year-on-year [7]
深圳乐高乐园度假区最新进展!81个单体建筑中38个已封顶
Nan Fang Du Shi Bao· 2025-07-05 07:22
采写:南都记者谢宇野 刘广阳、孟锦锦对菲奥娜伊斯特伍德一行表示热烈欢迎,对默林娱乐集团为深圳乐高乐园度假区建设所 付出的努力表示肯定和感谢。他们表示,当前,大鹏新区正根据深圳市委、市政府的部署要求,聚 焦"大鹏旅游高质量发展突破年"目标任务,对标"全国最好、世界一流",加快建设深圳大鹏半岛国际旅 游度假区。深圳乐高乐园是大鹏新区的旅游基石项目之一,大鹏新区将继续全力支持乐高乐园建设,加 快完善区域基础设施,为市民游客带来世界顶级游玩体验。同时,也欢迎默林娱乐集团在大鹏新区落地 更多世界级旅游IP,双方携手取得更多互利共赢新成果。 菲奥娜伊斯特伍德表示,这是她首次到访深圳,被大鹏新区的美景深深震撼。她表示,大鹏新区拥有世 界级的山海景观,也赋予了乐高乐园独特魅力,每年接近2000万人次的游客量也必将为乐高乐园带来巨 大客流。十分感谢深圳市、大鹏新区对乐高乐园建设给予的大力支持,深圳乐高乐园度假区已进入快速 建设阶段,建成后将成为粤港澳大湾区首个国际IP亲子家庭娱乐主题乐园度假区,也将是中国第二个乐 高乐园度假区。愿继续携手大鹏新区加快推进项目建设,争取早日投入运营,让来自世界各地的游客尽 情感受乐高乐园带来的快 ...
中国首座乐高乐园今日开园迎客,现场图来了
Core Insights - Shanghai LEGO Resort officially opened on July 5, 2023, with a "Grand Opening Celebration Week" from July 5 to 13, transforming the area into a festive wonderland filled with themed decorations and immersive experiences [1] Group 1: Company Overview - Merlin Entertainment Group's CEO, Fiona Eastwood, emphasized the deep understanding of Chinese consumers and over ten years of operational experience in China, marking the launch of the first LEGO Resort in the world's second-largest theme park market [3] - LEGO Group's CEO, Niels B. Christiansen, stated that the Shanghai LEGO Resort will be a key component of the LEGO brand ecosystem in China, providing immersive and interactive experiences beyond existing retail networks [5] Group 2: Attractions and Features - The resort features exclusive attractions, including the world premiere of the LEGO Monkey King live show and a LEGO-themed boat ride showcasing a 25-fold enlarged LEGO model of the Jiangnan water town and modern Shanghai [7] - The park includes new themed areas such as the LEGO Ninja Zone with three major rides, a driving school for children, and various dining and retail options, including 10 retail stores and 6 themed restaurants [9] - Covering an area of 318,000 square meters, the resort is designed for families with children aged 2 to 12, featuring eight immersive themed zones and over 75 interactive rides and attractions built from more than 85 million LEGO bricks [9]
上海乐高乐园开园拉动周边民宿预订涨6倍,未来5~10年新规划已在定制
第一财经· 2025-07-05 02:42
2025.07. 05 本文字数:2193,阅读时长大约4分钟 作者 | 第一财经 乐琰 上海乐高乐园终于在7月5日正式开园,也是与上海旅游节暑期旅游季同期开幕。 默林娱乐集团首席执行官菲奥娜・伊斯特伍德(Fiona Eastwood)接受第一财经记者采访时表示,上 海乐高乐园有独特之处,未来还希望能更多接触中国消费者。上海乐高乐园度假区总经理陈洁表示, 目前的上海乐高乐园度假区包含一个主题乐园和主题乐园酒店,在度假区的西侧,还有一片土地将作 为未来拓展,上海乐高乐园未来5-10年的新规划已经在逐步定制中。 随着今天上海乐高乐园的开园,全球知名的主题乐园包括迪士尼、环球影城和乐高,如今都在中国落 地了,而市场竞争也不可避免。 "很高兴看到上海乐高乐园的开业,我们为上海项目花费了至少10年的时间,2006年杜莎夫人蜡像馆 开业以来,我们都希望可以更多接触中国消费者,我们有约20年在中国市场的经营经验,现在是要 把上海乐高乐园运营好。目前默林娱乐集团在全球经营11个乐高乐园,在默林娱乐集团的整体收益 中,乐高乐园占比60%左右。默林娱乐集团非常重视中国市场的未来商机,上海乐高乐园覆盖长三角 5500万客源,上海还 ...
上海乐高乐园开园拉动周边民宿预订涨6倍,未来5~10年新规划已在定制
Di Yi Cai Jing· 2025-07-05 01:28
Core Insights - Shanghai Lego Park officially opened on July 5, coinciding with the Shanghai Tourism Festival summer season, significantly boosting hotel and homestay bookings in the surrounding area [1][3] Group 1: Company Overview - Merlin Entertainment Group's CEO Fiona Eastwood expressed the company's desire to engage more with Chinese consumers, highlighting the unique aspects of Shanghai Lego Park [1][5] - The park includes a theme park and a hotel, with plans for future expansion over the next 5-10 years [1] - The total estimated investment for the resort and surrounding commercial projects exceeds 10 billion yuan, involving multiple stakeholders including the Shanghai Jinshan District government [3] Group 2: Market Impact - The opening of Shanghai Lego Park has led to a 3.5 times increase in hotel bookings and a 6 times increase in homestay bookings in the vicinity [1][8] - The search interest for "Lego Park" on the Tujia platform has surged, with a tenfold increase in searches from March to June, indicating strong consumer interest [7][8] - The park is expected to attract 55 million potential visitors from the Yangtze River Delta region, enhancing Shanghai's appeal as a tourist destination [5] Group 3: Consumer Trends - Families, particularly those with children aged 2-12, are the primary target demographic, with a notable increase in bookings for family-oriented accommodations [5][8] - The demand for family-friendly amenities in homestays has risen, with hosts adapting their offerings to include features like children's beds and play areas [8] - The overall hotel bookings in Jinshan District have increased by 3.5 times compared to the previous year, with a significant portion of visitors coming from outside Shanghai [8][9]
上海乐高乐园开园在即 主题乐园释放消费“乘数效应”
Zheng Quan Ri Bao· 2025-07-04 13:45
上海乐高乐园将于7月5日正式开园。在此之前,围绕这一大IP乐园的消费"乘数效应"已提前显现:从门 票预订到酒店民宿、从本地周边游到跨省旅游,上海市金山区正因这一新晋打卡地而成为暑期旅游市场 的"黑马"。 去哪儿平台数据显示,6月份,上海乐高乐园搜索量环比5月份增长5倍;7月份,乐高乐园门票预订量跻 身上海热门景区TOP5。从酒店预订看,截至7月4日,上海乐高乐园所在地——上海金山区暑期(7月1 日—8月31日,下同)预订量相比去年同期增长3.5倍。 带动区域文旅消费 乐高乐园尚未开门,其热度已让金山区从原本的上海周边游目的地跃升为全国亲子游客的新选择。 据去哪儿平台数据,今年暑期,金山区上海本地旅客的酒店预订占比约三成,超七成为外省旅客。而在 去年同期,金山区酒店上海本地旅客预订占比超过五成。 从游客来源看,目前乐高乐园周边酒店的主要客群来自上海、北京、青岛、成都、南京、宁波、广州、 南昌、无锡和西安等城市。面对这一来自全国各地的新流量,不少当地酒店和民宿也迅速适配需求:提 供免费接送站和行李寄存服务,专门打造了中国风、城堡风等亲子套房,并配备了儿童游乐场、足球篮 球场等,满足亲子旅客度假需求。 上海乐高乐园 ...
“乐高经济”来袭,上海乐高乐园带动周边酒店民宿预订量大增
Core Insights - Shanghai Lego Park is set to open on July 5, with a significant increase in search volume on travel platforms, showing a 5-fold increase compared to May [1] - Hotel bookings in the vicinity of Lego Park have surged, with a 3.5-fold year-on-year increase as of July 4 [1] - The opening of Lego Park is expected to boost the local economy, attracting a larger number of tourists from outside Shanghai [1] Group 1: Economic Impact - The search volume for hotels around Lego Park has increased significantly, particularly for family-friendly accommodations, which saw a 5-fold increase in search volume year-on-year [1] - The proportion of hotel bookings from local Shanghai travelers has decreased to 30%, with over 70% coming from out-of-province tourists, compared to over 50% last year [1] - Major cities contributing to hotel bookings include Beijing, Qingdao, Chengdu, Nanjing, Ningbo, Guangzhou, Nanchang, Wuxi, and Xi'an [1] Group 2: Broader Trends in Theme Parks - Since March, the search interest for "Lego Park" on Tujia platform has increased, with a 10-fold rise in June compared to March, marking a historical peak [3] - Jinshan District, where Lego Park is located, has become a popular summer travel destination, with a 6-fold increase in homestay bookings, ranking first among Shanghai's 16 districts [3] - Theme parks, especially those with major IPs, have consistently driven economic growth in surrounding areas, as seen in other regions like Zhengzhou and Changzhou [3]
上海乐高乐园开园首日门票售罄,乐园效应带动民宿预订涨6倍
Nan Fang Du Shi Bao· 2025-07-04 10:38
上海乐高乐园主题度假区坐落在上海金山区枫泾镇,占地面积达31.8万平方米,项目投资额为5.5亿美 元,主要为2~12岁亲子家庭打造,拥有8大主题区、超75项玩乐体验、超8500万块乐高积木拼搭的数千 个乐高模型,以及250间乐高主题房间。不仅复刻了乐高积木的经典元素,还创新融入中国传统文化特 色,打造多个全球独家游乐项目。此前据官方预计,乐园有望为金山北部地区带来每年300万-500万人 次的稳定客流。 为迎接乐园开业,园区周边相关的交通设施不断完善:首条配套公交线路——乐园环线于近日开通运 行。乐园环线为单向环线,起讫站均设置在乐高乐园公交枢纽,线路长度为7公里,线路途经金山北 站,便于游客一站直达上海乐高乐园。 作为上海市金山区打造文旅金名片的代表性重点项目之一,乐高乐园的开业,让金山区不再局限于只是 上海人的周边游目的地。去哪儿旅行数据显示,今年暑期,金山区上海本地旅客的酒店预订占比仅三 成,超七成为外省旅客。而在去年同期,上海本地旅客预订占比超过五成。截至7月4日,预订乐高乐园 周边酒店的用户主要来自上海、北京、青岛、成都、南京、宁波、广州、南昌、无锡和西安。 南都记者还从途家了解到,上海乐高乐园在正 ...
两大外资项目相继“安家”!金山区有何吸引力?
Guo Ji Jin Rong Bao· 2025-07-04 06:54
该项目进展飞速。今年2月,由丰田汽车全资持股,雷克萨斯(上海)新能源有限公司于金山区注册成立,注册资本53.5亿元;4月1日,雷克萨斯上海 工厂竞得金山区一宗工业用地,成交总价13.53亿元;4月22日,上海市政府与丰田汽车签署战略合作协议、金山区政府与丰田中国签署合作备忘录,彻底落 地。 2025年2月5日 当下,上海持续展现出强大的投资吸引力。6月27日,雷克萨斯新能源项目在上海金山区破土动工;7月5日,上海乐高乐园度假区也将在此正式开园。 两大外资重磅项目不约而同选择落地上海金山区,无疑是对上海优质营商环境的高度认可,也展现出外资持续加码投资上海的坚定信心。近日,记者跟 随上海市商务委组织的采访团对上述企业集中调研采访。 "金"牌营商环境铸就"雷克萨斯速率" 6月27日,雷克萨斯新能源项目正式在上海金山区破土动工。 丰田与上海市达成共同助力绿色低碳发展相关战略合作意向 计划新 设LEXUS雷克萨斯纯电动汽车及电池的研发·生产公司 统一社会信用代 法定代表人:KA 注册资本:1071 成立日期:2025 基本信息 雷克萨斯 (上海) 企业名称 法定代表人 统一社会信用代码 (2025年2月5日,上海)丰田 ...