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爱康国宾事件持续发酵,企业与媒体如何共处?
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-31 13:30
Core Viewpoint - The controversy surrounding Aikang Guobin's health check services has escalated due to allegations of misdiagnosis and the company's response, which has sparked further public debate and criticism [1][2][5]. Group 1: Incident Development - The incident can be divided into three phases: 1. Zhang, a lawyer, claimed that after ten years of health checks at Aikang Guobin, she was diagnosed with late-stage kidney cancer by another institution [2]. 2. Aikang Guobin held a media conference asserting there were no misdiagnoses and filed a lawsuit against Zhang for spreading false information [2][4]. 3. Aikang Guobin issued a statement claiming media misrepresentation and reserved the right to pursue accountability [2][4]. Group 2: Company Response - Aikang Guobin's internal review and external expert evaluation concluded that they bore no responsibility, and they expressed willingness for third-party assessment [4]. - The company's communication strategy, while showing a willingness to engage, failed to alleviate consumer concerns, particularly due to controversial statements made by CEO Zhang Ligang [5][6]. Group 3: Crisis Management Insights - Effective crisis management requires clear communication of core facts and addressing public concerns, which Aikang Guobin struggled with [6][7]. - The CEO's comments suggested a disconnect with public expectations regarding the capabilities of affordable health checks, which may have exacerbated the situation [6][7]. - The core issue revolves around whether Aikang Guobin's health reports effectively screened for serious illnesses and if the medical staff fulfilled their duty to inform patients [7].
致爱康国宾:危机公关时不要用 AI 写稿
虎嗅APP· 2025-07-31 09:50
Core Viewpoint - The article discusses the crisis communication failure of iKang Guobin in response to a customer's cancer diagnosis, highlighting the inadequacy of AI-generated responses in building trust during critical moments [3][4][19]. Group 1: Company Response - iKang Guobin's CEO stated that one cannot expect comprehensive disease detection from a low-cost health check, which became a focal point of public criticism [4]. - The company's reaction involved a strong denial and legal action against the customer, rather than addressing the emotional concerns of the public [3][10]. Group 2: AI in Crisis Communication - The article suggests that the company's public statement may have been generated by AI, characterized by a template-like structure and lack of genuine human emotion [5][6]. - AI's inability to convey trust and authenticity in communication is emphasized, as it lacks personal experience, intent, and accountability [8][9]. Group 3: Human Element in Communication - Effective crisis communication requires human empathy and the ability to acknowledge emotions, which AI cannot replicate [10][20]. - The absence of human oversight in AI-generated responses can lead to the amplification of irrational emotions and poor decision-making [12][15]. Group 4: Broader Implications - The reliance on AI for communication reflects a broader issue of undervaluing genuine human interaction in corporate settings [17]. - The article argues that communication should be viewed as a relational process rather than a mere transactional task, emphasizing the need for time and emotional investment [20].
爱康国宾,越描越黑
创业邦· 2025-07-31 03:53
Core Viewpoint - The ongoing legal dispute between a patient and the health checkup company Aikang Guobin highlights significant concerns regarding the reliability and accountability of private health checkup institutions in China, particularly in the context of potential misdiagnosis and missed diagnoses [3][4][11]. Group 1: Incident Overview - A patient, Ms. Zhang, has been a loyal customer of Aikang Guobin for 10 years but was not warned about her kidney cancer risk, leading to a public outcry and legal action against the company [5][6]. - Following her diagnosis, Ms. Zhang discovered discrepancies in her health check reports over the years, raising questions about the accuracy of the tests conducted by Aikang Guobin [6][7]. - The company has faced a surge of complaints on platforms like Black Cat Complaints, indicating a broader issue of potential misdiagnosis and inaccurate reporting within the organization [19]. Group 2: Company Response - Aikang Guobin held a media briefing to address the allegations, asserting that there was no misdiagnosis or missed diagnosis in Ms. Zhang's case and that they would pursue legal action against her for defamation [4][12][16]. - The company emphasized its commitment to quality, stating that it serves nearly 8 million clients annually and identifies over 15,000 cancer cases each year [13][16]. - Despite the company's claims, Ms. Zhang has publicly challenged their statements, suggesting that the institution may have technical flaws or data manipulation issues [13][16]. Group 3: Industry Context - Aikang Guobin, founded in 2004, has grown to become a significant player in the health checkup market, second only to Meinian Health [21]. - The company transitioned from providing outsourced services to establishing its own health check centers, expanding its footprint across major cities in China [21][22]. - As of May 2023, Aikang Guobin operates 170 health check and dental centers across 54 cities, with ambitions to reach over 10 billion yuan in revenue within three years [22].
致爱康国宾:危机公关时不要用 AI 写稿
Hu Xiu· 2025-07-31 01:04
Core Viewpoint - The incident involving Zhang, who claims that iKang Guobin failed to detect her cancer after ten years of health check-ups, has sparked significant outrage from both the customer and the company, leading to a public relations crisis for iKang Guobin [1][2]. Group 1: Company Response - iKang Guobin held a press conference to express their anger rather than apologizing or comforting the customer, and they have initiated legal action against her [2]. - The CEO of iKang Guobin stated, "Do not expect a health check costing a few hundred yuan to detect all diseases," which has become a focal point of public discourse [3]. Group 2: AI and Communication - The company's public statement was perceived as highly templated and lacking genuine human touch, leading to speculation that it may have been generated by AI [4][6]. - The use of AI in crafting the response has raised concerns about trust, as AI lacks the human elements of responsibility, experience, and intent that are crucial for effective communication [11][15]. Group 3: Crisis Management - Effective crisis communication requires acknowledging emotions and building trust, which iKang Guobin failed to do by focusing on their own anger rather than addressing customer fears [20][34]. - The absence of human elements in the communication process can lead to a lack of reflection and an amplification of irrational responses, as AI does not provide the necessary checks and balances that human involvement would [26][28]. Group 4: Broader Implications - The incident highlights a broader issue in corporate communication, where the desire for efficiency and safety can undermine the value of genuine human interaction [39][41]. - The reliance on AI for communication tasks may lead to a superficial approach that fails to address the complexities of human relationships and trust-building [40][46].
针对“别指望几百元体检什么病都查出来”言论,爱康紧急声明:部分媒体断章取义,保留进行追诉的权利
Xin Lang Cai Jing· 2025-07-30 22:29
Core Viewpoint - The CEO of Aikang Group, Zhang Ligang, emphasized the clear distinction between health check-ups and medical consultations, stating that health check-ups are primarily for disease prevention and risk identification, while medical consultations are for definitive diagnosis and treatment [1][4]. Group 1: Media Misrepresentation - Some media outlets misinterpreted Zhang Ligang's comments, reducing them to the phrase "don't expect a few hundred yuan check-up to detect any illness," which stripped the context and distorted the original meaning [1][2][4]. - The media's simplification of the discussion on the differences between health check-ups and medical consultations misled the public regarding the value of health check-ups, violating principles of objective and comprehensive reporting [2][4]. Group 2: Commitment to Professionalism - Aikang Group asserts that it will not compromise the professionalism of its services, regardless of the price of health check-up packages, maintaining a commitment to customer-centric health management services [2][5]. - The company aims to provide rigorous health management services and emphasizes that the cost of check-up packages does not affect the quality of service provided [2][5].
爱康再回应“假体检”质疑 称已立案!当事人要求公开报告
Nan Fang Du Shi Bao· 2025-07-30 18:08
近日,律师张女士称十年体检未有"患癌风险"预警,确诊已是肾癌晚期。对此,7月30日,爱康国宾举办媒体说明 会。南都N视频记者获悉,爱康国宾有关负责人否认"假体检",并称爱康已向人民法院提起诉讼,获法院受理并 立案。对此,张女士回应,要求把自己的10年超声检查、检查人员名单和资质、第三方机构、起诉内容等情况对 外公布。 爱康国宾称已起诉 "体检要做什么项目,某种程度不是医生说了算的,是公司人事部说了算的。所以到体检中心做体检,套餐里有什 么就是做什么。"围绕体检、看病间的区别这一话题,爱康集团创始人、董事长兼CEO张黎刚称,在看病模式下, 病人做什么项目,不是套餐说了算,而是专科医生说了算。如果体检按照看病模式来的话,可能一两天都查不 完。"体检模式是帮你发现各种问题后,体检医生详细描述发现的问题,做一定的风险提示,最终你应该去找专科 医生来进行确诊。" 张黎刚表示,"大家想一下,大多数企业给员工做体检,少的几百块,多的也就几千块钱。大家去医院看个病,你 要诊断某个病,你们问问自己,大概要花多少钱。当你指望说,一个几百块钱的体检能帮你什么病都查出来,而 要查单一的病,都花几千几万块钱的时候,你认为这样的情况存在 ...
爱康再回应“假体检”质疑,称已立案!当事人要求公开报告
Nan Fang Du Shi Bao· 2025-07-30 14:03
近日,律师张女士称十年体检未有"患癌风险"预警,确诊已是肾癌晚期。对此,7月30日,爱康国宾举 办媒体说明会。 ...
告完张女士,爱康国宾准备起诉参加发布会的媒体?
Zhong Guo Xin Wen Wang· 2025-07-30 13:41
Core Viewpoint - The controversy surrounding Aikang Guobin's health check services has intensified following allegations from lawyer Zhang Xiaoling regarding missed cancer diagnoses, leading to a formal lawsuit by the company against her for defamation [1][5][14] Group 1: Company Response - Aikang Guobin reiterated that there were no missed or erroneous diagnoses in Zhang's health checks and has filed a lawsuit for defamation based on her claims of "fabricating facts and spreading rumors" [1][5] - The company presented Zhang's 2023 health check report, which indicated potential issues but recommended further examinations, emphasizing the importance of regular follow-ups [3][4] - Aikang Guobin's CEO, Zhang Ligang, clarified that health checks are meant for risk assessment rather than definitive diagnoses, highlighting the limitations of low-cost health check packages [6][10] Group 2: Public and Media Reaction - Zhang Xiaoling has publicly welcomed the lawsuit and has called for Aikang Guobin to disclose her ten years of health check data, including ultrasound images and technician qualifications [4][5] - The company's statements regarding the nature of health checks have sparked significant public debate, with some media misrepresenting the CEO's comments, leading to accusations of defamation against the company [6][11][12] - Aikang Guobin reported a high volume of complaints on platforms like Black Cat Complaints, with 76.2% attributed to uncontrollable factors, while only 2.5% were related to medical service issues [14]
爱康国宾回应“十年体检未预警肾癌”,称无误诊漏诊,已提起诉讼
Bei Ke Cai Jing· 2025-07-30 10:21
Core Viewpoint - The company, Aikang Group, has responded to allegations from a lawyer, Ms. Zhang, regarding a failure to detect kidney cancer during her ten years of health check-ups, asserting that there were no misdiagnoses or missed diagnoses in her medical evaluations [1][3][9] Group 1: Company Response - Aikang Group held a media briefing to address the claims made by Ms. Zhang, stating that an internal and external review confirmed the accuracy of her kidney examinations [1][3] - The company has filed a formal lawsuit against Ms. Zhang regarding her allegations, which has been accepted by the court [1][9] - Aikang Group provided detailed information about Ms. Zhang's health check data, equipment information, and quality control results to the relevant authorities [7] Group 2: Medical Evaluation Details - During her health check on October 9, 2023, at Aikang Group's Beijing West Branch, Ms. Zhang's ultrasound report indicated potential issues, including a left kidney hamartoma and a calcified lesion on the right kidney, with recommendations for further examination [3][8] - The company clarified that the cancer embryonic antigen (CEA) test, which Ms. Zhang referenced, is not relevant for early diagnosis of kidney cancer, as early detection primarily relies on imaging techniques [8]
爱康坚称无责并起诉女律师张女士 CEO称别指望几百块体检啥病都查
Xin Lang Cai Jing· 2025-07-30 09:29
Core Viewpoint - The company, Aikang Guobin, is taking legal action against a lawyer, Zhang, who claimed that her cancer was undetected during ten years of health check-ups, asserting that her allegations are false and damaging to the company's reputation [1][3]. Group 1: Company Response - Aikang Guobin has filed a lawsuit against Zhang for defamation, stating that her claims have harmed the dignity of its employees and misled the public about the private health examination industry [1][3]. - The company clarified that Zhang's health check-ups were part of a basic welfare package provided by the Beijing Lawyers Association, and she did not opt for any additional paid services except in 2017 [3]. - Aikang Guobin presented evidence from Zhang's recent health check-up, indicating the possibility of a renal tumor, and emphasized that the purpose of health examinations is to identify risk signals rather than provide definitive diagnoses [3][4]. Group 2: Industry Context - The company highlighted that over 4.8 million new cancer cases are diagnosed annually in China, with Aikang Guobin identifying approximately 15,000 cases, equating to one in every 320 diagnosed cancer patients [3]. - There have been multiple complaints against Aikang Guobin regarding inaccurate health reports and misdiagnoses, with a total of 1,220 complaints recorded on a consumer complaint platform [9]. - The company has undergone internal reviews and external expert evaluations, concluding that it bears no responsibility for Zhang's case and is open to third-party assessments [9].