Core Viewpoint - China's sports consumption is rapidly growing, becoming a key driver of economic growth and social welfare, serving as an effective tool for expanding domestic demand and enhancing national competitiveness [2][3] Group 1: Economic Impact of Sports Consumption - Sports consumption has expanded from traditional physical goods to include experiences and services such as event viewing, fitness training, and sports tourism, creating a large and diverse industry chain [3] - Every 1 yuan increase in sports consumption can lead to a 7.8 yuan increase in related industries, demonstrating a significant multiplier effect [3] - The integration of "Internet + Sports" has led to new business models like online fitness and smart venues, creating new consumption scenarios and market growth [3] Group 2: Social Value of Sports Consumption - Sports consumption promotes public health, reduces social costs, and enhances individual happiness by providing recreational activities and a sense of community [4] - It fosters a positive social ethos, instilling values such as fair competition and teamwork, which are crucial for youth character development [4] Group 3: International Competitiveness - A thriving sports consumption market reflects a country's comprehensive competitiveness, supporting local brands and enabling them to compete internationally [6] - Hosting international events showcases national image and culture, enhancing both hard and soft power on the global stage [6] Group 4: Characteristics of Rapid Development - The sports consumption market is characterized by scale expansion, structural upgrades, industry integration, and diverse participation, driven by policy support and upgraded market demand [7] - The market size is projected to grow from 1.5 trillion yuan in 2020 to 2.8 trillion yuan by 2025, with a compound annual growth rate exceeding 13% [9] Group 5: Emerging Trends and Opportunities - New consumption hotspots are emerging in areas like event activities, sports training, and fitness leisure, reflecting a shift towards personalized and refined consumer demands [10] - The integration of sports with various sectors such as tourism and education is expanding the external space for sports consumption [11] Group 6: Future Growth Potential - The sports consumption market has significant growth potential, with a projected increase in scale and per capita spending driven by rising disposable incomes and health awareness [14] - Service consumption, particularly in event viewing, fitness training, and sports tourism, is expected to become a major growth driver [15] Group 7: Recommendations for Sustainable Development - To further stimulate sports consumption, it is recommended to focus on cultivating event economies, integrating multiple business models, accelerating digital transformation, and optimizing the policy environment [18] - Developing a robust event economy can convert spectator traffic into actual consumption, enhancing the overall market [19] - Promoting cross-industry integration can create a diverse consumption ecosystem, meeting varied consumer needs [20] - Accelerating digital transformation will enhance consumer experience and supply efficiency, fostering innovation in sports consumption [21]

在河南省洛阳市涧西区一小区广场，足球教练梁浩杰正在 开展上门教学服务。 张怡熙摄（人民图片) 体育产业新赛道。 曹 一作（新华社发） 傍晚时分的小区空地，一名年轻的体育教练正带着两个孩子进行跳绳训练。在许多城市，家长只需轻点 屏幕，专业教练便会将体育技能"配送"上门。这种名为"体育外卖"的新型服务，正悄然改变着传统体育 培训的模式。 体育课堂"配送"上门 11月，北京某公园的健身步道上，一名14岁的男孩在教练指导下完成跳远和短跑训练，汗水顺着他的脸 颊流淌，跃动的身影彰显青春活力，他的脸上扬起快乐的笑容。男孩的父亲刘先生在一旁观看，并在手 机APP上确认了本次课程的完成。刘先生坦言："以前送孩子上体能课，来回路上就得1个小时。现在教 练直接到家门口，省下的时间可以多陪孩子读读书。"教练带着运动装备上门服务，随即在小区旁边的 公园空地展开教学，专业的指导点燃了男孩的运动激情。 "体育外卖"是"体育"与"上门经济"深度融合的新业态。一方面，以线上下单、服务到家为核心的"上门 经济"商业模式早已发展成熟。另一方面，青少年体育培训市场需求不断释放。体育中考改革持续推 进，体适能训练成为刚需。"体态矫正""运动增高"等 ...

Core Viewpoint - The article highlights the journey of a young badminton coach, Li Fengchen, who transforms his passion for badminton into a career while emphasizing the importance of responsibility and mentorship in his role as a coach [1][3][5]. Group 1: Personal Journey and Development - Li Fengchen began his badminton journey at the age of 10 and quickly excelled, winning a championship in 2023 [1][2]. - After graduating from university, he chose to work as a badminton coach, growing from teaching two students to over 100 [2][3]. - His experience reflects a personal transformation from a student to a mentor, showcasing the evolution of his career and identity [2][3]. Group 2: Coaching Philosophy and Responsibility - Li Fengchen emphasizes the importance of turning passion into a skill that cannot be taken away, driven by dedication rather than luck [3]. - He expresses a deep sense of responsibility towards his students, often reflecting on his own experiences to guide them [4][5]. - The article illustrates his approach to coaching special needs children, highlighting patience and understanding as key components of his teaching philosophy [5][6]. Group 3: Company and Product Connection - The article connects Li Fengchen's journey with the Ninebot company, which provides reliable electric scooters that support his daily commute [2][6]. - Ninebot is portrayed as a company that prioritizes user needs and safety, paralleling Li Fengchen's commitment to his students [6].

法院认为，根据民法典的相关规定，"自甘风险"原则适用于自然人在参加文体活动期间因其他参加者的 行为受到损害的情况。本案中，孙某在参加花样滑冰培训期间摔倒受伤，其不是因为"其他参加者"的行 为受到损害，应当根据民法典第一千一百七十六条，适用"活动组织者"有关责任的法律条文。 未成年人孙某自2019年起在某体育公司处学习花样滑冰。一天晚上，孙某说自己腿疼，其母就该情况与 教练进行沟通。隔天，孙某进行花样滑冰训练时摔倒，当天就被送往医院治疗，初步诊断为股骨干骨 折。 孙某一家认为，由于教练指导错误，导致孙某在训练过程中摔倒并遭受严重损伤。但体育公司及教练等 人则针锋相对表示，不存在教练错误指导的情况，对孙某的训练也不存在基础性技术性错误。孙某自愿 参加自甘风险的体育活动，应由孙某自行承担全部责任。 民法典里的"自甘风险"原则可以用于本案的情况吗？ 经法院核查，除冰场入口处张贴有入场须知外，没有证据显示体育公司对学员的安全训练采取了其他 的、必要的防护措施。事发当时的视频显示，冰面有多名未成年学员自行练习，一名教练人员在场上巡 视。孙某摔倒后，在场教练人员上前查看后旋即滑离；在孙某仍无法独立站立的情况下，教练人员滑 ...

Core Viewpoint - The rise of "door-to-door sports coaching" is driven by the increasing demand from middle-class families who are willing to pay for convenience and professional training for their children, particularly in the context of academic pressures related to physical education assessments [10][11][14]. Group 1: Market Demand and Trends - The market for door-to-door sports coaching is largely fueled by the need for children to improve their physical education scores, especially in preparation for high school entrance exams [14][15]. - Approximately 40% of the customer base seeks to enhance their children's physical test scores, reflecting a growing trend among parents to prioritize sports performance as part of academic success [14][15]. - The service is particularly appealing to busy middle-class families who find it challenging to manage their children's sports training alongside their work commitments [11][12]. Group 2: Business Models and Operations - Companies like Chen Xueli's Beijing Le Shi Sports Technology Co., which operates a platform for sports coaches, have seen significant growth, with over 3,000 coaches registered and services available in more than 100 cities [10][11]. - Coaches are categorized into three groups based on their employment status and qualifications, which helps in managing service quality and customer satisfaction [11]. - The revenue model typically allocates 70% of the earnings to the coaches, with the remaining 30% divided between the platform and its partners [11]. Group 3: Coach Experiences and Challenges - Coaches like Yang Qiao and Tian Longjin report a flexible work environment, allowing them to manage their schedules while earning a decent income, with some earning over 5,000 yuan per month [8][9]. - However, the profession also comes with uncertainties, such as client cancellations and the need for personal liability in case of accidents, which can impact job security and satisfaction [17][19]. - The perception of the profession varies, with some young coaches feeling it lacks stability and formality, leading to potential turnover in the workforce [18]. Group 4: Future Outlook and Regulatory Needs - There is a call for more structured regulations and protections for door-to-door sports coaches, including the introduction of occupational injury insurance and clearer labor contracts [19]. - The industry is evolving, with expectations for better support from government policies to ensure the sustainability and growth of this new employment model [19].

Core Viewpoint - The rise of "door-to-door sports coaching" is reshaping the sports training industry, driven by the demand for improving children's physical education scores for middle school entrance exams [4][12]. Group 1: Industry Overview - The "door-to-door sports coaching" model is gaining traction in various cities, with a focus on convenience and flexibility for families [3][4]. - The market is primarily driven by the need for children to improve their physical education scores, particularly in the context of middle school entrance exams [12][14]. - Companies like Beijing Leshi Sports Technology and others are establishing platforms to standardize and regulate the market, with thousands of coaches registered [10][14]. Group 2: Market Demand - Approximately 40% of the customer base seeks services specifically to improve physical education scores [12]. - The demand is particularly high among families with higher incomes who are willing to pay for convenience and professional training [10][14]. - The physical education scores can significantly impact a child's ability to gain admission to preferred high schools, making this service a "score protection" choice for parents [12][14]. Group 3: Business Models - Coaches operate on a flexible schedule, with earnings based on the number of classes taught, leading to variable monthly incomes [7][10]. - Companies are implementing a rating system for coaches based on performance and customer feedback, which influences their ability to secure future clients [10][14]. - The revenue model typically allocates 70% of earnings to coaches, with the remainder divided between the platform and partners [10]. Group 4: Challenges and Opportunities - The industry faces challenges such as the lack of formal recognition and stability for coaches, leading to high turnover rates among less experienced trainers [16]. - There is a growing recognition of the need for regulatory frameworks to provide basic protections for gig economy workers, including those in sports coaching [17]. - Future plans include offering insurance and retirement benefits for coaches to enhance job security and attract more qualified professionals [17].

Core Insights - The rise of "sports delivery" services reflects a growing demand for personalized sports training, particularly among youth, with over 300,000 users and a 45% repurchase rate within 10 months of a platform's launch [1] Group 1: Market Demand and Growth - "Sports delivery" services have emerged to enhance youth physical fitness, aligning with national policies that advocate for at least 2 hours of physical activity daily for students [1] - The service model has expanded from youth to a broader fitness market, offering various training options from one-on-one coaching to group classes [1] Group 2: Industry Challenges - The industry faces challenges such as inconsistent coach qualifications, lack of a unified certification system, and unclear safety standards for temporary training venues [1] - There is a need for improved risk management and clear channels for liability and compensation in case of accidents [1] Group 3: Regulatory and Safety Measures - To ensure orderly competition in the new market, timely regulatory measures are necessary, including stringent vetting of coaches and insurance for participants [2] - Platforms are implementing multi-layered verification processes for coaches and providing accident insurance to enhance safety during training sessions [2] Group 4: Educational Integration - The rise of "sports delivery" services highlights the need for schools to improve physical education and provide diverse sports activities to meet students' interests [2] - Initiatives in various regions, such as establishing class teams and introducing new sports, aim to engage students and promote physical activity [3]

Core Insights - The rise of "sports delivery" services is creating a new fitness model and entrepreneurial opportunities in the market [1] - The integration of sports training and the "door-to-door economy" is driving the popularity of these services [1] Industry Overview - "Sports delivery" services allow for personalized sports training at various locations, including community parks and private homes [1] - The youth sports training market is showing significant potential, while the acceptance of home services is increasing among consumers [1] Market Opportunities - This model provides sports professionals with new revenue streams and offers families a convenient way to meet their fitness needs [1] - The growth of online platforms enables sports institutions and trainers to attract clients and build a stable customer base [1] Challenges - The industry faces challenges such as low entry barriers and a lack of industry standards [1] - There is a need for regulatory measures, including the establishment of entry standards and service quality guidelines to ensure consumer safety [1]

Core Insights - The rise of "sports delivery" services is creating a new fitness model and entrepreneurial opportunities in the market [1] - The integration of sports training and the "door-to-door economy" is driving the popularity of these services [1] - The industry faces challenges such as low entry barriers and lack of regulatory standards [1] Industry Overview - "Sports delivery" services allow personalized sports training to be conducted in various locations, including community parks and private homes [1] - The youth sports training market is showing significant potential for growth, supported by increased consumer acceptance of home service models [1] - The model provides sports professionals with new revenue streams while offering families convenient access to fitness services [1] Challenges and Regulatory Needs - The industry is still in its early development stages, with no established regulations or standards [1] - There is a need for enhanced oversight, the establishment of entry requirements, and the creation of standards to ensure service quality and consumer safety [1]

Core Insights - The rise of "sports delivery" services is creating a new business opportunity in the fitness industry, characterized by convenience and efficiency [1][2] - The demand for personalized sports training is increasing, particularly among students preparing for physical education exams, which has led to a significant growth in this sector [3][4] Demand and Market Potential - The "sports delivery" model allows users to book coaches for personalized training at home, making it more convenient than traditional training institutions [1][3] - The model has gained traction due to its ability to meet the growing demand for targeted training, especially in light of increased emphasis on physical education in school exams [3][5] - The platform "Le Shi Sports" has seen rapid growth, with over 300,000 users and a 45% repurchase rate within 10 months of operation [2] Advantages of the Model - Key advantages of "sports delivery" include time-saving, one-on-one instruction, and flexible payment options, which address common consumer pain points in traditional sports training [3][4] - The model also benefits from improved access to sports facilities, with over 4.84 million sports venues available nationwide, enhancing the feasibility of home-based training [4] Industry Challenges - The industry faces challenges such as low entry barriers and a lack of regulatory standards, leading to varying levels of instructor qualifications and potential safety risks [6][7] - Concerns about the quality of instruction and safety are prevalent, as many instructors may lack formal training, which can lead to injuries during sessions [6][7] Regulatory Considerations - There is a pressing need for regulatory frameworks to ensure safety and quality in the "sports delivery" sector, particularly for vulnerable populations like children [7] - Some platforms are proactively implementing measures to verify instructor qualifications and improve service quality, but broader industry standards are still lacking [7]