体育赛事运营
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行走湾区看全运丨接住这波体育“流量” 香港的“留客”密码藏在街头巷尾
Yang Shi Xin Wen· 2025-11-20 02:07
Core Viewpoint - The 15th National Games is the first large-scale national comprehensive event jointly held by Guangdong, Hong Kong, and Macau, showcasing the collaboration and shared glory of these regions [1] Group 1: Event Overview - The Hong Kong Sports Park, the main venue for the National Games in Hong Kong, was completed in March after six years of construction, making it the largest and newest sports facility in the region [3] - The design of the sports park emphasizes extreme space utilization, featuring a three-layered wall that changes color with light and a versatile floor that can switch between sports and performance modes [3] Group 2: Economic Impact - The event aims to attract tourism and consumption, with ticket prices starting as low as 50 HKD, allowing visitors to enjoy half a day of exciting competitions [4] - The concept of "event economy" has been promoted in Hong Kong, leveraging international sports events and cultural exhibitions to boost tourism and consumption [4] - The West Kowloon High-Speed Rail Station has seen a peak in daily inbound travelers, exceeding 50,000, with direct high-speed rail access from 96 mainland stations [4] Group 3: Community Engagement - The National Games has sparked a significant sports enthusiasm in Hong Kong, with many major events selling out in advance and the largest-ever delegation participating [6] - Hong Kong residents actively engage in various sports, utilizing both natural parks and urban spaces for recreational activities [7][8] Group 4: Talent Exchange - There has been an increase in sports talent exchange between Hong Kong and mainland China, with numerous coaches from the mainland assisting Hong Kong athletes [9] - The ongoing collaboration has led to the development of previously less popular sports, enhancing overall interest and participation [9] Group 5: Regional Integration - The event exemplifies the deep integration of the Greater Bay Area, with over 6,000 participants expected to travel from the mainland to Hong Kong for the games [12] - The implementation of convenient cross-border measures has facilitated smooth travel for participants, enhancing regional cooperation [12] Group 6: Economic Development - Over 300 mainland enterprises established regional headquarters in Hong Kong last year, contributing to the local economy [13] - Hong Kong continues to strengthen its position as a global economic hub, with new initiatives supporting its integration into national development [14]
全国篮球城市这样成长(全运“进馆”看)
Ren Min Ri Bao· 2025-11-19 22:20
据统计,东莞有近7000个篮球场,每年举办超5000场赛事,并构建起"职业—省级—市级—镇级"多层次 赛事体系及政策保障制度。东莞市文化广电旅游体育局局长宁康介绍,作为"全国篮球城市"之一,东莞 正着力打造"体育+旅游"消费新场景,让篮球链接更多产业,进一步促进当地经济社会发展。 《 人民日报 》( 2025年11月20日 11 版) 十五运会篮球项目男子成人组比赛展开对决,广东东莞篮球中心座无虚席,场外的露天大屏幕前,看直 播的观众也围了好几层。当晚夺冠的广东男篮中,有多名队员来自东莞。东莞为什么出篮球人才?记者 在十五运会东莞赛区篮球文化主题展找到一些线索。 (责编:胡永秋、杨光宇) 展览设在东莞展览中心一楼,分"篮球东渐""粤韵蓝图""篮耀莞邑"三大板块,讲述了东莞与篮球的情 缘。早在20世纪初,篮球便传入东莞;改革开放后经济腾飞,为篮球运动在东莞普及打下坚实基础。从 水泥地到露天灯光球场,再到多功能体育馆;从本地人的村组球赛到外来务工人员参赛的"厂BA",再 到国内外大赛,篮球逐渐成为这座千万人口城市的亮丽名片。 一座略微褪色的奖杯引人驻足。1984年,东莞常平镇男篮代表广东出征全国首届农民篮球赛"丰 ...
跟着全运来广东:21城产业与文旅双线并进 实现“以赛兴城”
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-19 08:06
Core Insights - The 15th National Games in Guangdong is not only a peak sports competition but also serves as a "super engine" driving urban development across 21 cities in the province [1] - Cities are leveraging their unique sports identities to explore different development paths, transitioning from "hosting events" to "enhancing cities" [1] Group 1: Sports Identity and Economic Development - Zhuhai and Zhanjiang are using their sports identities to build a robust economic foundation, focusing on high-value manufacturing within the sports industry [2] - Zhuhai is developing its cycling industry, with companies like Zhuhai Blueprint Sports Technology leading in smart cycling equipment and setting national standards [2] - Zhanjiang is promoting water sports, with plans to host international competitions to enhance its reputation as a water sports city [3] Group 2: Integration of Sports and Tourism - Cities like Jiangmen, Maoming, and Yangjiang are focusing on converting sports appeal into tourism and consumption, exploring the "sports+" integration model [4] - Jiangmen is leveraging its volleyball culture to enhance tourism, planning events like marathons and dragon boat races to attract visitors [4] - Yangjiang is organizing a series of events that combine sports with cultural and technological forums, aiming to showcase its identity as a "green energy city" [4] Group 3: Strategic Initiatives and Future Plans - Maoming is establishing itself as a "directional city" and is exploring various integration models, including a focus on health and wellness tourism [5][6] - The city plans to upgrade its existing sports events and develop new tourism routes based on the legacy of the National Games [5][6] - The hosting of the National Games is seen as a transformative opportunity for Guangdong cities, providing a model for other regions to enhance quality development through sports [6]
中足联携联想点亮国内首个全栈AI总指挥中心,助推足球赛事迈入AI新时代
Xin Lang Ke Ji· 2025-11-18 09:36
新浪科技讯 11月18日下午消息,由中国足球职业联赛联合会(简称"中足联")与联想共同发起的全栈 AI总指挥中心点亮仪式在北京正式举办。这是今年2月份双方官宣合作之后的首期项目落地,也是国内 和业界首个AI指挥中心,标志着中国职业足球赛事迈入"AI+体育"深度融合的全新阶段。 联想集团高级副总裁、中国方案服务业务群总经理戴炜在致辞中表示:"我们坚信通过AI+体育的深度 融合,必将为中国足球赛事的智能化、专业化和国际化发展注入强劲动能,共同开创中国智慧足球的新 时代。" 责任编辑:何俊熹 此次点亮的全栈AI总指挥中心,其中包括了指挥监管中心和数据中心等核心组成部分,两大中心如同 联赛的"最强大脑"和"数据心脏"协同调度赛事组织全流程;同时推出的中足联专属AI智能体——足智多 谋AI,凭借数据量与分析能力,为中足联赛事运营、竞技提升与产业发展注入AI新动能。 "中足联全栈AI总指挥中心的正式点亮,不仅是中足联与联想合作的重要成果,更是中国足球职业联赛 数智化发展的崭新起点。"中国足球职业联赛联合会理事长李克敏在致辞中表示,未来双方还将继续深 化合作,探索AI技术在联赛各领域的应用边界与创新转化,全力实现为俱乐部赋 ...
赛时炫科技,赛后留产业(人民时评)
Ren Min Ri Bao· 2025-11-17 22:40
Core Insights - The integration of technology in sports events, particularly during the 15th National Games, showcases the potential of the Guangdong-Hong Kong-Macao Greater Bay Area in enhancing sports through advanced technology [1][2][3] Group 1: Technological Innovations - High-tech products such as humanoid robots, autonomous vehicles, and low-altitude flying devices were prominently featured during the event, highlighting the role of technology in sports operations [1] - Over 130 advanced technology products utilizing AI, big data, and cloud computing were showcased, emphasizing the importance of technology in improving sports performance and athlete health [1] - The "All Sports Guangzhou" app enhances the spectator experience by providing precise seat navigation and interactive viewing options, indicating a shift towards more engaging and optimized services in sports [2] Group 2: Economic and Developmental Impact - The event serves as a demonstration platform for new technologies and products, fostering innovation and creating new market opportunities within the sports industry [3] - The seamless cross-border experience for athletes during the cycling event, enabled by a sophisticated system integrating multiple technologies, illustrates the potential for improved efficiency and integration in the Greater Bay Area [2] - The 15th National Games is positioned as a catalyst for the development of the Greater Bay Area, aligning with national strategies and showcasing the region's capabilities in sports and technology [3]
解读广州的体育雄心:用国际化赛事匹配国际化的城市
Nan Fang Du Shi Bao· 2025-11-16 15:04
Core Points - Guangzhou aims to establish itself as an international sports event hub, leveraging its historical ties with Hong Kong and the success of past sporting events to enhance its global image [1][4][10] Group 1: Historical Context and Development - The first Provincial-Hong Kong Cup football match in 1979 marked the beginning of close ties between Guangzhou and Hong Kong, leading to significant contributions in education and industry [1] - Guangzhou's experience in hosting major sporting events, including the Six, Nine, and Asian Games, has laid a solid foundation for its ambition to become an international sports city [6][10] Group 2: International Sports City Concept - The city government emphasizes the necessity of sports in enhancing urban identity, drawing parallels with global cities like New York, London, and Paris, where sports are integral to city branding [4][5] - Guangzhou's strategy includes hosting a variety of international events, with over 500 sports activities held this year alone, showcasing its capability and commitment to becoming a sports event center [6][8] Group 3: Infrastructure and Future Plans - Guangzhou boasts 62 large-scale sports venues covering 5.9893 million square meters and a sports industry valued at 237.228 billion yuan, which supports its ambitions [8] - The city plans to enhance its sports infrastructure, including the construction of a new football park with a capacity of 73,000, to accommodate high-profile international events [8][9] Group 4: Community Engagement and Cultural Significance - The recent torch relay for the Fifteenth Games highlighted Guangzhou's technological advancements and commitment to inclusivity, involving diverse community members in the event [5][10] - The city aims to foster a culture of sports participation, targeting a 45% participation rate in regular physical activities by 2035, reflecting its dedication to public health and community engagement [8]
增速超32%,粤港澳地区迎体育消费热
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-16 02:20
Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic at flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][6] - Retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to overall retail growth [1][2] - The event has catalyzed a new consumption model, integrating sports with tourism and local commerce, which is expected to create new growth avenues for the region [2][11] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has become a hotspot, with consumers queuing for popular merchandise like the "Three Kingdoms Lion Cub" blind boxes [1][6] - The sports and entertainment product retail sector has shown resilience, with a 10.1% year-on-year increase in sales in October, indicating strong consumer interest [1][11] Economic Impact - The event has led to a "ticket root economy" in cities like Shenzhen, encouraging spectators to explore local businesses and attractions, thus creating a closed-loop of consumption [8][11] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, highlighting the event's positive impact on the hospitality sector [8][11] Future Prospects - Experts predict that the sports consumption trend will continue to grow, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer spending [11][12] - The Guangdong region aims to develop a diverse sports consumption ecosystem, including international events and local cultural activities, to sustain economic growth beyond the National Games [12][14]
增速超32%,粤港澳地区迎体育消费热
21世纪经济报道· 2025-11-16 02:14
Core Insights - The article highlights the surge in sports consumption driven by the 15th National Games in Guangzhou, indicating a significant increase in foot traffic and sales at related merchandise stores [1][6] - The macroeconomic data reflects a broader trend, with Guangdong's retail sales of sports and entertainment products growing by 32.2% year-on-year, contributing to overall consumption growth [1][2] Group 1: Sports Consumption Trends - The flagship store experiences daily foot traffic of 20,000 to 30,000 people, with average sales ranging from 200,000 to 300,000 yuan [1] - The retail sales of sports entertainment products in China saw a year-on-year increase of 10.1% in October, indicating sustained consumer interest [1] Group 2: Economic Impact of Events - The 15th National Games has catalyzed a "sports+" consumption model, integrating sports events with tourism and local commerce to enhance economic activity [2][12] - Various regions in the Guangdong-Hong Kong-Macao Greater Bay Area are leveraging the event to promote local businesses through initiatives like "ticket root economy," which offers discounts to event attendees [9][10] Group 3: Future Growth Potential - Experts suggest that the sports consumption trend could lead to a structural upgrade in Guangdong's consumption patterns, with expectations of a retail growth rate of around 4% in the fourth quarter [12][14] - The article emphasizes the need for Guangdong to diversify its sports events and enhance the integration of sports with local industries to sustain growth beyond the event [13][14]
力盛体育:公司将在各期定期报告中披露报告期末的股东人数
Zheng Quan Ri Bao Wang· 2025-11-14 11:44
Core Viewpoint - Lisheng Sports (002858) announced on November 14 that it will disclose the number of shareholders at the end of each reporting period in its regular reports to ensure all investors receive equal information [1] Group 1 - The company aims to enhance transparency by providing the number of shareholders in its periodic reports [1]
十五运会赛事消费火爆背后:“体育+”的乘数效应
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 10:52
Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic in flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][3] - The retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to the overall retail sales growth of 2.8% [1][2] - The event has catalyzed a new consumption model that integrates sports with tourism and local resources, creating a "sports + tourism" synergy that is expected to open new avenues for economic growth in the region [2][6] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has experienced overwhelming demand, with popular merchandise like the "Three Kingdoms Lion Cub" blind boxes selling out quickly [1][3] - The sports consumption trend is further supported by the introduction of promotional activities such as "ticket root economy," which encourages spectators to explore local businesses and attractions using their event tickets [4][5] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, indicating a strong correlation between sports events and hospitality sector performance [5] Future Prospects - Experts suggest that the "sports +" model has the potential to sustain growth in consumer spending beyond the event, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer confidence [6][10] - The Guangdong region is planning to diversify its sports events portfolio, aiming to create a comprehensive sports consumption ecosystem that includes international competitions and local cultural events [8][9] - The transition from "event economy" to "sports industry economy" is seen as a strategic move, leveraging Guangdong's manufacturing capabilities and market size to enhance the sports sector's contribution to the economy [9][10]