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昆山推动“咖啡下乡 土菜进城”行动 打造千亿级产业链 链出城乡融合新路径
Xin Hua Ri Bao· 2025-03-30 23:49
Group 1: Coffee Industry Development - The "village coffee" concept in Kunshan has created a billion-level industry chain, integrating urban and rural resources through coffee and local cuisine [1] - Kunshan has nearly a hundred specialty coffee shops, with unique themes such as a space-themed café and a Kunqu opera-themed coffee product [2][4] - The integration of Kunqu opera elements into coffee products has increased the procurement of high-quality Yunnan coffee beans from 40% to over 50% [3] Group 2: Agricultural Products and Urban Integration - The "local cuisine into the city" initiative connects high-quality agricultural products from Kunshan to urban consumers, enhancing the supply chain and reducing intermediaries [5][6] - Kunshan's agricultural products include specialties like Meishan pork, which has gained popularity despite higher prices due to its quality [7] - The initiative promotes a dual interaction between urban and rural areas, enhancing the relationship through local food and coffee [8] Group 3: Rural Revitalization and Employment - The development of leisure agriculture and rural tourism has led to the emergence of new business models in Kunshan, attracting young entrepreneurs back to rural areas [8][9] - The number of personnel in the village coffee sector has exceeded 400, with training programs and social benefits to enhance their professional recognition [9] - The integration of e-commerce and direct sales is driving revenue growth for local coffee shop owners [9]