自1980年起，捷孚凯每月对大约2000名德国消费者进行信心指数问卷调查。该指数是预测德国经济 走势和居民消费趋向的先行指标。 新华社柏林12月19日电（记者车云龙）德国市场研究机构捷孚凯19日发布的报告显示，受储蓄意愿 明显加深影响，2026年1月德国消费者信心先行指数较今年12月修正后的数据下降3.5点，至负26.9点， 为2024年4月以来最低水平。 【纠错】 【责任编辑:邱丽芳】 报告显示，在反映德国消费者信心的关键指标中，收入预期指标连续第三个月环比下滑，降至两年 来最低水平；购买倾向指标也有所下降，该指标在2025年全年整体表现弱于上年。相比之下，经济前景 指标环比小幅回升，但整体仍处于停滞状态。报告说，该指标同比仅小幅上升0.9点，显示消费者对 2026年德国经济前景仍持谨慎态度。 ...

在快节奏的商业环境中，传统用户研究正面临一个长期以来无法调和的矛盾：定性访谈的深度与定量问卷的效率。一方面，我们需要深入理解用户行为背后 的"为什么"；另一方面，产品迭代的速度又要求我们必须快速、大规模地验证假设，这正在将传统研究方法推向能力的极限。 随着大语言模型（LLM）技术的成熟，这一困境正在被打破。一种融合了定性深度与定量规模的"第三种范式"——智能混合研究——应运而生，它正以前所 未有的方式重塑用户研究领域。本文将系统性地拆解这一新范式：它是什么，为什么我们需要它，以及如何应用它来解决真实的企业级问题。 与此同时，传统定量研究（如问卷调查）虽然能高效解决"多少"和"谁"的问题，却始终无法触及用户行为背后的动机和情感，缺乏对"为什么"的深度解释。 当企业需要挖掘创新机会或理解复杂用户行为时，定量数据往往显得力不从心。 智能混合研究是一种由AI驱动的新型用户研究方法，它突破性地融合了定性研究的对话深度与定量研究的规模化分析能力。它不再是定性与定量的简单叠 加，而是一种全新的、一体化的研究范式。 其核心特征包括： ● 对话深度: 如同真人定性访谈，AI能够通过自然对话和动态追问，深入挖掘用户行为和观点背后 ...

Core Insights - QYResearch has established a comprehensive and efficient global industry research network since its dual headquarters were set up in Los Angeles and Beijing in 2007, expanding its reach to various countries including the US, Japan, South Korea, India, and Germany [1][5] - The company has developed deep research capabilities across more than ten industry sectors, with a balanced distribution focusing on mechanical and equipment, chemicals and materials, and electronics and semiconductors as the core areas [2][5] - QYResearch employs a robust database system, expert network, and rigorous research methodologies to support its analytical capabilities, ensuring reliable conclusions based on extensive data and industry insights [3][4] Group 1: Company Overview - QYResearch was founded in 2007, with headquarters in Los Angeles and Beijing, and has accumulated 18 years of experience in high-tech industry research [5] - The company has expanded its operations to various regions, including Chengdu, Changsha, and Zhengzhou, enhancing its ability to connect with industry experts and monitor market changes [1][2] Group 2: Research Capabilities - The research team at QYResearch consists of professionals from diverse backgrounds, including engineering, materials, electronics, economics, and management, forming a multidisciplinary structure [3] - The company focuses on both traditional industries and emerging technologies, allowing for comprehensive analysis from manufacturing to consumption [2][3] Group 3: Future Directions - QYResearch aims to continue expanding its global research network and deepen its research capabilities to better understand industry trends and support clients in making informed business decisions [4]

Core Viewpoint - The article emphasizes the importance of a multidisciplinary and highly collaborative analyst team to tackle complex business challenges in today's interconnected industrial landscape [1][7]. Group 1: Multidimensional Perspective - QYResearch views professional complementarity as the foundation of research work, creating a comprehensive insight network through deep intellectual collaboration from various fields [3]. - Analysts from different sectors form a multidimensional analysis matrix to provide a holistic view, addressing issues from multiple angles such as geopolitical risks in semiconductor production and supply chain resilience in smart manufacturing [3][4]. Group 2: Process Reengineering - QYResearch embeds collaboration deeply into every project phase, ensuring that all relevant analysts align their thoughts and define key terms and assumptions before task allocation [4]. - A central knowledge base and collaborative platform are established to ensure real-time sharing of data and insights, significantly reducing project timelines and enhancing efficiency [5]. Group 3: Value Enhancement - The synergy of professional complementarity and collaborative processes leads to significant improvements in report quality and timely project delivery [6]. - The continuous logical verification and refinement of viewpoints through cross-domain collaboration help avoid biases and blind spots, providing clients with deeper insights into market dynamics [6]. Group 4: Company Overview - QYResearch, established in 2007, operates from Los Angeles and Beijing, serving various high-tech industry segments, including semiconductor, chemical raw materials, advanced materials, and new energy vehicles [8].

Core Viewpoint - The article emphasizes the transformation of QYResearch from a data service provider to a trusted strategic partner for global enterprises, driven by a core philosophy of "respecting the market and maintaining curiosity" [1][12]. Group 1: Respecting the Market - "Respecting the market" is a fundamental principle for QYResearch, acknowledging the complexity and unpredictability of the market, positioning itself as a "faithful recorder" and "cautious interpreter" of market dynamics [3][11]. - QYResearch has developed a "data cube" that provides a comprehensive and accurate reflection of the global business ecosystem, covering over 200 countries and regions and more than 30 core industries with over 600 precise sub-sectors [3][4]. - The company employs a "three-in-one" mixed research model, combining primary research through localized investigators, insights from a network of over 20,000 experts, and cross-validation with hundreds of secondary data sources [4][5]. Group 2: Quality Control - QYResearch implements a rigorous "three-tier quality audit" process to ensure the authority of its reports, which has contributed to a customer repurchase rate exceeding 90% for eight consecutive years [5][6]. - The first tier involves senior analysts reviewing the logical framework of reports, ensuring that conclusions are data-supported rather than based on personal conjecture [5]. - The second tier includes blind reviews by top external experts to validate the report's conclusions against industry realities [6]. Group 3: Maintaining Curiosity - "Maintaining curiosity" equips QYResearch with the courage and tools to explore new frontiers, focusing on illuminating future opportunities rather than merely describing the past [7][8]. - The company believes that the greatest value often lies in uncertainty, and it actively seeks to explore emerging fields that could reshape global industry landscapes in the next five to ten years [8][9]. - QYResearch's report library serves as a dynamic "future industry star map," highlighting both traditional sectors and emerging areas such as the metaverse economy and quantum computing [9][10]. Group 4: Long-termism Driven by Values - The philosophy of "respecting the market" and "maintaining curiosity" is seen as complementary, fostering a unique long-term business model that prioritizes deep trust and strategic partnerships with clients [11][12]. - QYResearch has established a service network that covers over 5,000 global enterprise clients, including nearly 100 Fortune 500 companies, emphasizing the importance of providing a strategic decision support system [11][12]. - The company aims to be a reliable voice for enterprises navigating uncertainty, committed to its core values and long-termism to guide global business through various economic and technological cycles [12].

在全球经济高速震荡、技术迭代不断加速的大背景下，市场研究行业正在经历一场深层重构。客户不再满足于简单的数据罗列，而是需要更快、更 精准、更前瞻、更具可验证性的洞察；与此同时，行业自身也面临着数据来源碎片化、赛道更替节奏变快、新技术层出不穷等多维挑战。作为全球 市场研究的头部机构之一， QYResearch 正是在这样的时代背景下，重塑了内部创新机制，构建出一套以"跨部门头脑风暴"为核心的组织 模式 ， 使团队能够在高度复杂的产业环境中持续创造洞察价值。 这套机制不是传统意义上的跨部门会议，而是一种贯穿全流程的创新体系：目录部负责前沿趋势扫描、营销部洞察客户需求、节选部将需求结构 化、项目部进行数据验证与模型构建，四大部门构成一个稳定而高效的循环系统，从行业趋势获取、到需求拆解、到研究落地，形成高度协同的 "知识流动链"。也正是凭借这套机制，QYResearch 在 AI 技术、绿色能源、先进制造、消费电子、供应链迁移等多个快速变化的市场中，能够比 行业平均速度更早识别变化、更快生成模型、更准判断趋势，从而持续保持全球竞争力。 一、 跨部门协同新模式 ——从"信息孤岛"到"智慧联动" 目录部在 QYResear ...

Core Viewpoint - The article emphasizes the necessity of in-depth field research to obtain accurate and comprehensive insights into industry conditions, as relying solely on public data is insufficient in a rapidly changing global market [1]. Group 1: Methodology Core Concepts - The field research methodology of QYResearch is based on two core concepts: vertical penetration and horizontal validation [3]. - Vertical penetration involves comprehensive research along the value chain, from upstream suppliers to downstream end-users, to capture subtle changes in cost structures, technological barriers, and supply-demand relationships [3]. - Horizontal validation entails comparing and verifying information across similar companies in different regional markets or segments to enhance the robustness of market size, share, and growth rate predictions [4]. Group 2: Key Steps in Field Research - QYResearch's field research process is systematized into four interconnected stages, starting with in-depth corporate interviews and factory visits to gather critical insights from key functional leaders [5]. - The second step involves market channel and end-user visits to understand how products reach final users, which is crucial for predicting market prospects [5]. - The third step includes data cross-validation and insight extraction, where information obtained is systematically verified and integrated to identify anomalies and enhance predictive accuracy [7][8]. Group 3: Unique Value of Field Research - The rigorous methodology allows QYResearch to provide unique value in its reports, combining solid field insights with robust data models to support clients' strategic decision-making [9]. - The research offers real cost structure analysis, uncovering raw material, labor, and manufacturing costs to forecast industry profit trends [10]. - It also reveals unpublished technological developments and provides a precise view of capacity layouts, identifying actual production rhythms and scales [10].

Core Insights - QYResearch has been dedicated to driving client value growth through professional research since its establishment in 2007, serving over 68,000 clients globally [1][6]. Group 1: Data Foundation - QYResearch has built a comprehensive "panoramic data ecosystem" that includes a core database covering 80 million products, enabling detailed market analysis [3]. - The company connects with over 200 customs databases and compiles data from national statistical agencies and 1,500+ associations to ensure accurate macro trend assessments [3]. - An expert interview mechanism and a unique 30-angle interview confirmation system are in place to filter noise and extract key decision-making insights [3]. Group 2: Customized Services - QYResearch emphasizes the importance of tailored services to meet the unique and deeper needs of clients, moving beyond standardized reports [4][5]. - The company offers a decision support system that integrates data, wisdom, and experience, providing actionable solutions for feasibility studies, IPO consulting, and business plan writing [5]. Group 3: Global Perspective and Local Insights - With headquarters in major economic hubs, QYResearch possesses a "dual-city perspective" that allows for both global trend analysis and local market understanding [6]. - The client base includes Fortune 500 companies, SMEs, investment institutions, and academic research organizations, reflecting the company's ability to cater to diverse needs [6]. Group 4: Future Outlook - QYResearch is committed to continuous innovation by integrating advanced technologies like natural language processing and machine learning into its data models [8][9]. - The company aims to expand its research scope, focusing on emerging technologies and industry transformations while maintaining a commitment to quality and survival [9].

在市场研究领域，客户的选择从来都不是偶然的。当南京某知名气体分析仪器制造商的技术总监刘总第一次接触到 QYResearch时，他抱着审慎的态度。当 时他们正在寻找关于"紫外气体分析仪"的深度市场分析报告，而在众多的咨询公司中，QYResearch凭借什么赢得了他们的青睐？ 从最初的谨慎试探到如今的深度信赖，这家南京企业与 QYResearch的合作故事，正是无数客户与QYResearch建立长久合作关系的缩影。在这个信息爆炸 的时代，专业的市场研究和客观的数据分析显得尤为珍贵。QYResearch用实际行动证明，专业不是口号，而是体现在每一个数据、每一次沟通、每一份报 告中的专业精神。 QYResearch 分析师 王鑫鑫 "最初我们接触了5家研究机构，"刘总回忆道，"但QYResearch的团队给我们留下了深刻印象。他们没有急于推销报告，而是花了整整两个小时的电话会议 与我们进行了深入沟通，包括调研方法、数据准确度、售后服务等报告层面的内容进行探讨，然后又就行业发展、未来机会进行了沟通"刘总坦言，"我们对 市面上一些'模板化'的报告心存顾虑，我们需要的是能够真正指导业务决策的专业见解。" 正是这种真诚的沟通 ...

Core Viewpoint - QYResearch emphasizes the importance of in-depth interviews and real insights over mere data compilation, aiming to uncover hidden industry dynamics and maintain a strong influence in a rapidly changing market [2][4][6]. Group 1: Research Methodology - The traditional reliance on secondary sources like databases and yearbooks is limited due to their lagging nature and inability to capture nuanced market changes [4]. - QYResearch shifts its focus from "data compilation" to "real voices," establishing in-depth interviews as the core of its research system to extract "dark knowledge" not available in public data [4][5]. - A stable and extensive global network is crucial for QYResearch, with localized teams in countries like the US, China, Japan, and India, allowing for more accurate and contextually relevant research [4][5]. Group 2: Interview Process - In-depth interviews are a highly professional research process, requiring analysts to prepare thoroughly on various aspects such as company background, product technology, and competitive landscape [5]. - The company emphasizes the importance of understanding information rather than just collecting it, with experienced analysts able to identify market turning points and risks from subtle cues [5]. - QYResearch adheres to a "triangular verification" principle, ensuring that information is corroborated through multiple sources and logical reasoning before being included in research conclusions [5]. Group 3: Technology and Future Outlook - Despite advancements in AI and big data, QYResearch believes that the value of in-depth interviews will not diminish; rather, technology will enhance efficiency, allowing analysts to focus on deeper industry insights [6]. - The company prioritizes research quality over commercial scale, emphasizing a long-term commitment to uncovering industry truths through rigorous methodologies [6]. - QYResearch's consistent focus on real information and logical rigor has enabled it to thrive in a tumultuous market environment, reinforcing its commitment to providing clear insights for industry exploration [6].