铁路旅游
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银发旅游列车开出新体验(人民眼·提振消费)
Ren Min Ri Bao· 2025-07-31 22:22
Core Viewpoint - The article highlights the growing popularity of senior tourism trains in China, emphasizing their tailored services and experiences for elderly travelers, which cater to their specific needs and preferences [10][11][20]. Group 1: Market Demand and Growth - The Ministry of Commerce, the Ministry of Culture and Tourism, and the China National Railway Group have initiated an action plan to expand senior tourism trains, aiming to establish a comprehensive product system by 2027, with over 2000 trains expected to operate this year [6][10]. - The number of tourism trains organized in 2024 is projected to reach 1860, marking a nearly 50% increase compared to 2019, with over 1 million passengers, 80% of whom are seniors [10][23]. Group 2: Tailored Services and Experiences - Senior tourism trains offer a variety of scenic spots, a slower pace, and in-depth travel experiences, which are more cost-effective compared to self-guided tours [11][20]. - The trains are designed to meet the needs of elderly travelers, including features like wider ladders for easier access to beds, multiple charging ports, and enhanced safety measures [14][19]. Group 3: Collaboration with Local Tourism - Local tourism departments are collaborating with railway companies to enhance the travel experience, including offering discounts and special services during off-peak seasons to attract more travelers [12][21]. - The integration of local cultural experiences, such as traditional performances and hands-on activities, enriches the travel experience for seniors [21][22]. Group 4: Health and Safety Measures - Many senior tourism trains are equipped with onboard medical staff to provide health services and emergency care, ensuring the safety and well-being of elderly passengers [19]. - The article emphasizes the importance of establishing a standardized emergency response mechanism to improve the efficiency of medical assistance during travel [19]. Group 5: Economic Impact and Opportunities - The rise of senior tourism trains is creating new economic opportunities for local regions, with initiatives like free admission for seniors at certain attractions and incentives for travel agencies to promote these tours [22][23]. - The article notes that the unique offerings of these trains are attracting attention on social media, further boosting local tourism and economic development [22][23].
甘肃持续开行银发旅游列车,创新定制化服务 慢旅深游,乘火车享受老年生活(民生一线·银发经济促消费)
Ren Min Ri Bao· 2025-07-23 21:50
Core Viewpoint - The article highlights the successful implementation of the "Silver Hair Tourism Train" initiative by China Railway Lanzhou Group, which caters specifically to the needs of elderly travelers, providing a comfortable and enriching travel experience through scenic routes in the western region of China [1][2][3]. Group 1: Service and Experience - The "Silver Hair Tourism Train" offers a tailored travel experience for elderly passengers, including dedicated waiting areas, green channels for boarding, and special identification for travelers to streamline the process [2][3]. - The train features a "day travel, night travel" model, allowing passengers to enjoy sightseeing during the day and rest comfortably in soft sleeper compartments at night [3][4]. - Activities on board include karaoke, games, and cultural experiences, enhancing the social atmosphere among elderly travelers [4][5]. Group 2: Itinerary and Destinations - The "环西部火车游·崆峒号" train has been operational for four years, focusing on destinations rich in traditional health culture, such as Kongtong Mountain and local historical sites [2][3]. - The itinerary is flexible and responsive to the preferences of elderly travelers, including visits to revolutionary historical sites based on passenger requests [3][6]. Group 3: Safety and Comfort - The train is equipped with safety measures tailored for elderly passengers, including increased frequency of safety education and the presence of healthcare professionals for medical assistance [6][7]. - The train's design incorporates elder-friendly features, such as non-slip carpets and spacious seating arrangements, ensuring a comfortable journey [5][6]. Group 4: Cost and Value - The cost for each elderly traveler on the tour does not exceed 1,000 yuan, with no mandatory shopping stops, ensuring a transparent pricing model [7]. - The initiative has successfully integrated various services, including transportation, accommodation, and cultural experiences, creating a high-value tourism product for elderly travelers [7][8]. Group 5: Operational Success - As of now, the Lanzhou Railway Bureau has operated 46 trips of the "环西部火车游·崆峒号," serving over 86,000 tourists, demonstrating the popularity and effectiveness of the program [7][8].
新华视点丨“银发专列”为何成为老年人出游“新宠”?
Xin Hua She· 2025-07-07 09:35
Core Insights - The "Silver Travel Train" has gained popularity among the elderly, offering a unique travel experience that combines slow travel and deep engagement with destinations [1][2][3] - In 2024, the railway department plans to operate 1,860 Silver Travel Trains, marking a historical high, with over 1 million passengers expected [2][3] - The development of Silver Travel Trains is supported by government policies aimed at enhancing service consumption and creating a comprehensive product system by 2027 [2][7] Group 1: Market Growth and Demand - The number of Silver Travel Trains is set to increase significantly, with a target of over 2,500 trains by 2027, reflecting the growing demand from the elderly population [7][8] - The railway network in China facilitates access to a wide range of tourist attractions, enhancing the travel experience for elderly passengers [5][6] - The market for Silver Travel Trains is still in its early stages, indicating substantial growth potential as the elderly population continues to increase [7][8] Group 2: Customer Experience and Service Design - The design of Silver Travel Trains focuses on comfort and accessibility, with features such as wider sleeping berths, emergency call buttons in restrooms, and dedicated medical services [6][8] - Activities on board, such as games and cultural events, cater to the interests of elderly travelers, promoting social interaction and enjoyment [6][8] - The emphasis on listening to and respecting the needs of elderly travelers is crucial for the success of Silver Travel Trains, as they prefer relaxed itineraries [4][8] Group 3: Future Development and Strategy - The industry aims to create a diverse range of high-quality, comfortable, and inclusive travel products tailored to the elderly demographic [7][8] - Collaboration among various sectors, including tourism, health, and finance, is essential for developing premium Silver Travel Train routes [7][8] - The future of Silver Travel Trains lies in providing not just transportation but also a fulfilling experience that respects and values elderly travelers [8]
今年以来入藏旅游专列开行数量和服务游客量创新高
Xin Hua She· 2025-06-11 09:53
Group 1 - The core viewpoint is that the tourism train service to Tibet is experiencing significant growth, with a record number of trains and tourists served in recent years [1][2] - As of early June, the China Railway Qinghai-Tibet Group has operated 20 tourism trains to Tibet, serving over 8,000 tourists, marking a five-year high in both train numbers and tourist volume [1] - Since 2020, the company has launched over 170 tourism trains, safely transporting more than 50,700 tourists, with 61 trains specifically to Tibet [1] Group 2 - The company has leveraged policies like "Winter Travel to Tibet" to expand ticketing options and attract more visitors, enhancing the tourism experience [1][2] - The introduction of the "Beautiful Qinghai, Happy Tibet" brand train has led to 14 trains being operated since March, drawing numerous domestic and international tourists [1] - The company has improved tourist experiences by collaborating with cultural and tourism departments, offering customized train services that include amenities like oxygen supply, professional guides, and local snacks [2] Group 3 - The demographic of tourists is shifting, with senior travelers making up over 70% of the customer base, indicating a targeted market for future services [2] - The company plans to operate an additional 20 tourism trains to Tibet this year to meet increasing market demand [2] - The collaboration between Qinghai and Tibet aims to create a new tourism model that emphasizes both fast travel and leisurely exploration [2]
“车票+景区+酒店”织就辐射网 银发列车构建移动文化消费体验空间
Yang Shi Wang· 2025-05-03 03:15
Core Viewpoint - The launch of the "Qilu No. 1" tourist train is revitalizing cultural and tourism resources along its route, catering specifically to the elderly demographic and enhancing their travel experience [1][20]. Group 1: Train Features and Services - The "Qilu No. 1" train features upgraded environments and new functionalities, including a bar, tea room, and game room, designed for the comfort of elderly passengers [8]. - The train offers specialized meals tailored to the dietary needs of older adults, focusing on light, soft, and easily digestible options [10]. - A series of cultural performances by local elderly art groups on the train enhances the travel experience, creating a joyful atmosphere [4]. Group 2: Economic Impact and Consumer Behavior - The introduction of the tourist train has led to increased foot traffic in tourist areas, with a notable rise in elderly visitors to scenic spots [12]. - Local businesses, such as hotels and restaurants, are capitalizing on the train's presence by offering discounts and special packages for elderly travelers [12][16]. - The train acts as a mobile link, connecting various attractions and stimulating local economies through increased consumption in accommodation, dining, and cultural activities [18]. Group 3: Future Developments and Trends - By 2025, the plan is to operate over 2,000 silver-haired tourist trains nationwide, indicating a significant growth trajectory in this sector [19][20]. - The number of tourist trains in China is growing at an annual rate of over 20%, with 2024 seeing 1,860 trains and over 1 million passengers, predominantly elderly [26]. - The silver-haired tourism market is projected to exceed 1 trillion yuan by the end of 2025, driven by a growing demographic of healthy, younger seniors [26].