Core Viewpoint - Clinique Holdings (08367) has entered into a three-year lease agreement for office space in Shenzhen, indicating a strategic move to expand its operations in China [1] Group 1: Lease Agreement Details - The lease agreement is between Clinique's indirect wholly-owned subsidiary, Huading Zhichain Supply Chain (Shenzhen) Co., Ltd. (as tenant), and China Resources Land Qianhai (as owner) [1] - The lease term is from November 15, 2025, to November 14, 2028, covering a total of three years [1] - The total estimated rental cost is approximately HKD 1.7 million, excluding government rates, management fees, air conditioning fees, and utility costs [1] - Monthly rent is set at HKD 56,000 during the lease period [1] Group 2: Property Specifications - The leased property is located at 5035 Menghai Avenue, Nanshan Street, Qianhai Shenzhen-Hong Kong Cooperation Zone, on the 13th floor of the Qianhai China Resources Financial Center, covering a total area of 341 square meters [1] Group 3: Strategic Rationale - The company is engaged in restaurant operations in Hong Kong and aims to develop its presence in China [1] - The board believes that the property is in a prime location for office use [1] - The terms of the lease, including the rental price, were negotiated fairly based on current market rates and similar properties in the vicinity, aligning with the company's and shareholders' overall interests [1]

Core Viewpoint - The article emphasizes the importance of reducing waste in restaurants through improved awareness and updated practices, highlighting that waste directly impacts operational efficiency and the establishment of cost-effective dining environments [2]. Group 1: Types of Waste - Traditional processing methods lead to significant waste, which can be mitigated by adopting more efficient techniques and enhancing staff awareness about conservation [2][4]. - Responsibility waste arises from poor management and lack of accountability, manifesting in various forms such as leaks, equipment idling, and improper food handling, indicating a need for improved kitchen management [5]. - Conceptual waste is driven by customer behavior, where patrons order more than they can consume due to social pressures, resulting in substantial food waste that is often discarded without consideration for reuse [7]. Group 2: Waste Reduction Strategies - Implementing water recycling and minimizing oil usage during cooking can significantly reduce resource waste [4]. - Conducting taste tests in advance to avoid over-preparation and ensuring careful ingredient management can help in reducing waste [4]. - Encouraging staff to be mindful of ingredient preservation and utilizing leftover materials effectively can further minimize waste [4].

本科普选自《如何开一家赚钱的餐厅 》 口碑促销 口碑促销是指餐厅在调查市场需求的情况下，为消费者提供需要的产品和服务，同时制定一定的口碑推 广计划，让消费者自动传播餐厅产品和服务的良好评价，从而让人们通过口碑了解产品、树立品牌、加 强市场认知度，最终达到餐厅销售产品和提供服务的目的。 美国有这样一个小案例：某家餐厅给吃午饭的顾客，每人六份打包好的甜点让他们带回办公室。如果给 一份，顾客就自己吃掉了。可是给了六份呢，他们只能回办公室，把甜点分给同事吃，一边分一边要告 诉同事：我中午在 ×××× 吃的饭，这是他们送的甜点。别人白吃东西很开心，也就随便问问说那家店怎 么样啊，顾客就会跟他们描述一下，帮你做口碑传播。 口碑促销的媒介又叫做口碑传播大使，口碑传播大使的三个类型：优质客户、权威人士、团体用户。 一、口碑促销开展的前提条件 1.重视卖点，服务细节 口碑促销很少作为一种促销战术单独的使用，餐厅为提高口碑促销的传播速度和效果，有必要辅以菜品 展示和广告、平面媒体、附赠菜品光盘等辅助工具和其他宣传方式，做到全方位、立体化传播，以期达 到最佳效果。 3. 双重功效性 口碑促销兼具渠道推销和餐厅品牌传播的双重功效，是 ...

Core Insights - The article emphasizes the critical importance of location selection for restaurant success, highlighting that a good location can significantly influence profitability and operational risks [2][4][6]. Group 1: Importance of Location - The specific location of a restaurant determines its potential for profitability, as factors like foot traffic, competition, and consumer habits are fixed once the location is chosen [4]. - A well-chosen location can enhance customer flow, purchasing power, and overall competitiveness, providing a significant advantage in attracting customers [4][6]. Group 2: Investment Risks - The location of a restaurant is a fixed asset that cannot be changed, making it crucial to conduct thorough research before finalizing a site [6]. - Poor location choices can lead to substantial financial losses, as the inability to sell or transfer a poorly located restaurant can result in wasted resources [6]. Group 3: Market Positioning - The surrounding commercial area influences the restaurant's concept and product offerings, with economic conditions and consumer habits playing a vital role in determining success [8]. - Establishing a clear understanding of the target market based on the location's demographics and needs is essential for developing effective marketing strategies [8]. Group 4: Promotion and Visibility - A strategically chosen location serves as a powerful marketing tool, enhancing the restaurant's visibility and brand recognition [10]. - High foot traffic areas can significantly boost a restaurant's exposure, acting as a natural advertisement for the business [10].

Core Points - The article discusses a regulatory action taken by the market supervision bureau in Urumqi City, Xinjiang, against a restaurant for illegal advertising claims related to health benefits of a fish product [1] Group 1: Regulatory Action - The Urumqi City market supervision bureau conducted an inspection based on complaints and found that the restaurant's advertisement made unverified health claims about "dragon fish" [1] - The advertisement included statements suggesting that "dragon fish has anti-atherosclerosis effects, benefits for cardiovascular diseases, and enhances memory" and "omega fatty acids in dragon fish can inhibit free radicals in the eyes" [1] - The restaurant created the advertisement by downloading content from Baidu and paid 600 yuan for its production, which was found to violate the Advertising Law of the People's Republic of China [1]

Group 1 - The 2026 Beijing Michelin Guide features 99 restaurants, highlighting an expansion in star-rated establishments and the introduction of the first "Michelin Guide Mentor Chef Award" in mainland China [2][3] - The star-rated restaurants showcase a diverse culinary landscape, with 32 establishments representing over 10 cooking styles, including three new one-star restaurants, increasing the total to 24 [2] - The guide reflects a trend in the local dining market towards "high-end diversity, quality improvement in casual dining, and empowerment through tradition" [2] Group 2 - The inaugural "Michelin Guide Mentor Chef Award" was awarded to Zhang Yifeng, the chef of Chao Shang Chao, emphasizing the importance of talent development in the restaurant industry [3] - Eight new restaurants made it to the Bib Gourmand list, focusing on affordable yet high-quality dining options, indicating a shift towards a multi-tiered dining landscape in Beijing [3] - The rise of casual dining establishments aligns with consumer demand for "high cost-performance dining," moving the market from a focus solely on high-end offerings to a more balanced approach [3]

Group 1 - The 2026 Beijing Michelin Guide has been officially released, featuring 24 restaurants awarded one Michelin star, including new entries Rong Pao, Chao Shang Chao (Xicheng), and Jia Quan Qi Fu [1] - The list of one-star restaurants includes notable names such as Cai Yi Xuan, Fu Chun Ju, and Mei Da Dong, among others [1] - Last year's one-star restaurants, Fu Lin Restaurant and Ling Long, are currently closed, while He Tian E and Lan Zhai have been upgraded to two stars this year [2]

Core Points - The 2026 Beijing Michelin Guide has been officially released, featuring six restaurants awarded two Michelin stars [1] Group 1 - Six restaurants in Beijing received the prestigious two Michelin stars, namely Jingji, Jingzhaoyin, Lushanglu, Wulixiang, Heitiansai, and Lanzhai [1]

新京报讯(记者王萍)10月29日，《2026北京米其林指南》正式发布，潮上潮(朝阳)、新荣记(新源南路)两 家北京餐厅摘得"米其林"三星。 ...

Core Points - The 2026 Beijing Michelin Guide has been officially released, featuring 26 restaurants that received the "Bib Gourmand" recommendation [1] - New restaurants added to the list this year include Baobaohao, Liu Mama Meat Juice Dumplings (Chaoyang), Mingyuan Restaurant, Mai Soup, Tan, and Xiang Binxuan (Huayuan Road) [1] Summary by Category - **Newly Listed Restaurants** - The newly listed restaurants in the 2026 guide are Baobaohao, Liu Mama Meat Juice Dumplings (Chaoyang), Mingyuan Restaurant, Mai Soup, Tan, and Xiang Binxuan (Huayuan Road) [1] - **Total Restaurants Recommended** - A total of 26 restaurants received the Bib Gourmand recommendation, including notable names such as Baobaohao, Baoyuan, and Hong Fanqie (Yuyuantan South Road) [1]