(责任编辑：王治强HF013) 【6月18日杭州会稽山黄酒文化发展有限公司成立，会稽山黄酒市场表现跌宕起伏】6月18日，杭州会稽 山黄酒文化发展有限公司成立，法定代表人为王栓，经营范围涵盖文化场馆管理服务、组织文化艺术交 流活动、旅游开发项目策划咨询等。长期以来，黄酒面临走不出江浙沪的困境，多数产品售价不足10元 一瓶，导致毛利率不高，也难登高端餐桌。4月初，会稽山、古越龙山先后提价，均称旨在推动黄酒品 类价值回归，提升市场对黄酒产品价值的认同。端午前，会稽山邀请明星吴彦祖与网红白冰联合带 货"气泡黄酒"，并在抖音多账号直播。这款酒12小时销售额突破1000万元，直播间观众超万人。会稽山 股价随之攀升，节前8个内6天涨停。5月股价涨幅超70%，年内涨幅超126%，市值从4月初约50亿元飙 升至最高120亿元，首次超过古越龙山。业绩方面，会稽山正挑战古越龙山"黄酒一哥"地位。古越龙山 2024年年报显示，营收19.36亿元，同比增8.55%，但归母净利润2.06亿元，同比下滑48.17%。会稽山 2024年营收16.31亿元，略低于古越龙山，但同比增速15.6%，势头更猛，净利润1.96亿元，同比增长 17.7 ...

行业研究 证 券 研 究 报 告 黄酒行业深度研究报告 推荐（首次） 中国黄酒，复兴在望 其他酒 2025 年 06 月 19 日 华创证券研究所 证券分析师：欧阳予 邮箱：ouyangyu@hcyjs.com 执业编号：S0360520070001 证券分析师：田晨曦 邮箱：tianchenxi@hcyjs.com 执业编号：S0360522090005 证券分析师：刘旭德 邮箱：liuxude@hcyjs.com 执业编号：S0360523080010 证券分析师：董广阳 电话：021-20572598 邮箱：dongguangyang@hcyjs.com 执业编号：S0360518040001 联系人：王培培 邮箱：wangpeipei@hcyjs.com 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 10 | 0.00 | | 总市值(亿元) | 787.20 | 0.08 | | 流通市值(亿元) | 698.06 | 0.09 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | ...

证券研究报告·公司深度研究·非白酒 会稽山（601579） 增持（首次） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 1,411 | 1,631 | 1,900 | 2,233 | 2,555 | | 同比（%） | 15.01 | 15.60 | 16.48 | 17.52 | 14.40 | | 归母净利润（百万元） | 166.63 | 196.19 | 231.61 | 280.26 | 327.66 | | 同比（%） | 15.11 | 17.74 | 18.05 | 21.00 | 16.91 | | EPS-最新摊薄（元/股） | 0.35 | 0.41 | 0.48 | 0.58 | 0.68 | | P/E（现价&最新摊薄） | 61.12 | 51.91 | 43.97 | 36.34 | 31.08 | [投资要点 Table_Summary] 锐意进取，重塑成长曲线 2025 年 06 月 18 ...

2025 年 06 月 16 日 1、《食品饮料行业动态研究报告： 新消费景气度上行，供需两端看布 局机会》2025-06-10 2、《食品饮料行业周报：白酒底部 布局，关注传统消费新饮品》2025- 06-09 3、《食品饮料行业周报：白酒需求 磨底，新消费延续高景气》2025- 06-02 白酒板块情绪承压，持续关注新消费 推荐(维持) 投资要点 | 分析师：孙山山 | S1050521110005 | | --- | --- | | sunss@cfsc.com.cn | | | 联系人：张倩 | S1050124070037 | | zhangqian@cfsc.com.cn | | 行业相对表现 表现 1M 3M 12M 食品饮料(申万) -7.7 -10.4 -5.9 沪深 300 -0.4 -3.3 9.4 市场表现 0 10 20 30 (%) 食品饮料 沪深300 资料来源：Wind，华鑫证券研究 -30 相关研究 ▌ 一周新闻速递 行业新闻：1）6 月上旬白酒环比价格总指数微跌；2）5 月酒 类价格同比下降 2%；3）七部门发文推动食品工业数字化转 型； 公司新闻：1）五粮液：将加快年轻化 ...

近年来，黄酒赛道异军突起，从资本市场的'黑马'到年轻消费群体的新宠，黄酒行业似乎正在经历一场前所未有的变革。 6月11日，搜狐酒业播主毕然连线搜狐酒业发展研究院专家欧阳千里，开启搜狐酒馆第24期节目，传统黄酒如何突破地域限制，走向全国甚至全球，直播热 度32万+。 本次对话中，欧阳千里阐述了黄酒股价暴涨是资本与消费联动的金融营销行为，或带动行业扩容。气泡黄酒、明星营销及高端化探索推动增长，电商通过网 红产品完成市场教育。全国化需突破场景限制，高端化、技术升级和文化输出是关键。 以下是直播全文，供行业人士参考。 黄酒行业现状：是真繁荣还是资本炒作 毕然：2025年黄酒板块股价大涨，如会稽山年内涨幅近140%，您认为这是行业基本面改善，还是短期资本推动的结果？ 欧阳千里：需从资本与消费联动的逻辑分析。当股民被视为潜在消费群体时，资本对黄酒板块的短期炒作或长期看好，都会推动股价上涨。这一过程中，财 经媒体的关注会进一步提升板块热度，吸引散户入局，形成"投资关注—消费尝试"的正向循环。从数据看，当前黄酒上市公司股民数量在2.2亿投资者中占 比极小，股价暴涨更像是金融市场的营销行为，若能借此引发更多消费者关注黄酒赛道， ...

Core Viewpoint - Kuaijishan has surpassed Guyuelongshan to become the market leader in the yellow wine sector, driven by its successful youth-oriented strategy and innovative products like the "Yiyiyixun" sparkling yellow wine, which has resonated well with younger consumers [1][4][11] Company Performance - Kuaijishan's market capitalization reached 10.6 billion yuan, exceeding Guyuelongshan's 9.92 billion yuan [4] - In Q1, Kuaijishan reported revenue of 481 million yuan, a year-on-year increase of 10.10%, and a net profit of 93.74 million yuan, up 1.70% [4] - In contrast, Guyuelongshan's Q1 revenue was 539 million yuan, down 4.90%, with a net profit of 59.02 million yuan, also down 4.82% [4] Revenue Growth Comparison - Kuaijishan's projected revenues for 2022-2024 are 1.227 billion yuan, 1.411 billion yuan, and 1.631 billion yuan, respectively [5] - Guyuelongshan's projected revenues for the same period are 1.620 billion yuan, 1.784 billion yuan, and 1.936 billion yuan [5] - Kuaijishan's net profits for 2022-2024 are expected to be 145 million yuan, 167 million yuan, and 196 million yuan, while Guyuelongshan's are projected at 202 million yuan, 397 million yuan, and 206 million yuan [5] Market Strategy - Kuaijishan focuses on the East China market without rushing into nationwide expansion, allowing for a more stable growth strategy [6] - The company has successfully engaged younger consumers through innovative marketing strategies, including social media and live-streaming sales [6][12] - The "Yiyiyixun" sparkling yellow wine has gained significant traction, achieving over 10 million yuan in sales within 12 hours on Douyin, with over 40% of buyers aged 18-35 [7][8] Industry Trends - The yellow wine market faces challenges such as regional strongholds and an aging consumer base, prompting companies to innovate and target younger demographics [7][11] - The rise of low-alcohol and flavored yellow wines is attracting younger consumers, aligning with their preferences for diverse and healthier drinking options [12] - The industry recognizes that appealing to younger consumers is essential for future growth, with a focus on brand storytelling and cultural engagement [10][12]

Core Viewpoint - The stock price of Kuaijishan, a yellow wine company, has experienced a significant decline after a series of price surges, raising concerns about the sustainability of its recent success and the performance of its flagship product, "Sparkling Yellow Wine" [2][4]. Stock Performance - Kuaijishan's stock price reached a peak of 22.07 yuan per share on June 9, 2023, down 0.14%, with a total market capitalization of 10.582 billion yuan [2][4]. - The stock had previously surged by 44.08% from May 21 to May 28, 2023, during which it briefly became the market leader in the yellow wine sector, surpassing Guyue Longshan [3][4]. Product Performance - The "Sparkling Yellow Wine" saw initial success, achieving sales of over 20 million yuan shortly after its launch, aided by celebrity endorsements [6][8]. - However, the product's popularity has sharply declined, with live stream viewership dropping from thousands to just a few dozen [5][6]. - Consumer feedback on social media has been largely negative, with many describing the taste as "bad" or "strange" [8][9]. Marketing and Sales Strategy - Kuaijishan has heavily invested in marketing, with sales expenses projected to reach 332 million yuan in 2024, a 60.25% increase from 2023 [7]. - The company is focusing on online sales channels but has faced challenges in offline distribution, with only about 30,000 retail outlets currently carrying the product [8][10]. - Kuaijishan is exploring strategies to enhance its offline presence and has initiated a recruitment plan for distributors [8][10]. Industry Context - The yellow wine industry is facing challenges in appealing to younger consumers, with Kuaijishan and its competitor, Guyue Longshan, both attempting to innovate their product offerings [10]. - The success of Kuaijishan's "Sparkling Yellow Wine" raises questions about whether it can maintain its momentum and whether other new products can support the brand's growth [10].

黄酒—龙头引领升级，行业共振机遇可期 20250606 您如何看待黄酒行业当前的市场状况和未来的发展趋势？ 黄酒行业目前正处于龙头企业引领升级的阶段，未来整体共振机遇值得期待。 短期来看，由于资金面和情绪面的推动，板块估值相对偏高。然而，从中长期 来看，我们坚定认为这是由龙头企业引领的产业结构升级，为龙头企业带来中 长期趋势性投资机会。 为什么认为黄酒行业有中长期的趋势性机会？ 我们从四个维度分析了黄酒行业的发展前景：政策变化、历史复盘、行业趋势 格局和成长空间。首先，从政策层面看，2023 年 3 月 31 日，会稽山发布提价 通知，随后古越龙山也发布了提价通知，引发市场关注。4 月 28 日，绍兴非上 市黄酒龙头塔牌也发布了提价通知。这些举措显示出龙头企业形成了一种战略 共识，而这种共识背后的推力是产业政策和上层建筑的变化。 从 2016 年起， 树立高端品牌形象需消除消费者对黄酒的低端认知，借鉴古井贡酒经验， 通过推行高端产品改变品牌形象。渠道管理水平提升将驱动主流价位升 级，实现规模和盈利增长。 龙头企业全国化面临挑战，但可借助高端产品、国潮等方式打破低端认 知。会稽山根据地市场扎实，古越龙山品牌认知 ...

文 | 《 酒业内参 》栏目 张奥 曾经的"黄酒一哥"，处境越来越不妙了，不仅市值被会稽山反超，而且高端化、年轻化进 程也落后。 今年一季度，古越龙山向资本市场接连交出两份成绩单：去年净利润为 2.06 亿元，同比骤 降 48.17% ，并再次失约" 12% 的增速目标"；而在一季度，其净利润增速仍未改善，归 母净利润 5901.87 万元，同比下降 4.82% 。 值得注意的是，这已经是董事长孙爱保第四次"失约"投资者。有投资者在交流平台直呼"什 么时候才能换帅？" 可惜多年过去了，这些承诺均未实现。 虽然对投资者连续四次"失约"，但孙爱保的薪酬却不降反增，从 43.15 万最高升至 80.01 万。 另外在黄酒年轻化方面，古越龙山表现同样不佳，咖啡黄酒和青柠黄酒，对比会稽山气泡黄 酒，影响力远远不如。 连续四年"失约" 高管遭追问 2024 年报显示，古越龙山实现营收 19.36 亿元，同比增长 8.55% ；归母净利润为 2.06 亿元，同比下滑 48.17% ，近乎腰斩。这样的业绩不仅没能兑现" 12% 的增速目标"，而 且利润端还大幅下滑，一经发布便引起了大批投资者的不满。 事实上，投资者的愤怒并非 ...

Core Viewpoint - The Chinese liquor industry experienced a slight recovery in investment sentiment despite a generally weak sales performance during the Dragon Boat Festival, with the WIND liquor index rising by 0.49% after three weeks of decline [1][2]. Group 1: Industry Performance - The WIND liquor index saw a minor increase of 0.49%, with notable weekly gains from Jinhuijiu (6.25%) and Yanghe Co. (2.16%), while only a few companies like Shui Jing Fang and Shede Liquor experienced declines exceeding 2% [2][3]. - The national liquor price index for May was reported at 99.73, indicating a month-on-month decrease of 0.27%, with famous liquor brands seeing a decline of 0.35% [3]. Group 2: Company-Specific Developments - Kuaijishan, which had previously surged in stock price due to the popularity of "sparkling yellow wine," saw a significant drop of 12% this week as interest waned post-Dragon Boat Festival [1][5]. - Kuaijishan's aggressive marketing strategy, including celebrity endorsements and live-streaming sales, initially led to impressive sales figures, but the subsequent decline in viewer engagement and sales performance raises concerns about the effectiveness of this approach [8][11]. - The company's sales expenses surged to 332 million yuan in 2024, a 60.25% increase from 207 million yuan in 2023, with advertising costs doubling, yet the contribution from new products remains uncertain [11].