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金添动漫携“IP+零食”闯港股:增长放缓,IP依赖隐忧浮现
Sou Hu Cai Jing· 2025-10-21 03:50
Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted its prospectus to the Hong Kong Stock Exchange, aiming to capitalize on the growing "IP + snack" market, despite facing potential risks and a slowdown in growth [1][13]. Company Overview - Jintian Animation, established in 2004 and incorporated in 2011, focuses on the IP fun food sector, providing enjoyable and healthy snack products [1]. - The company is recognized as the largest IP fun food enterprise in China by revenue, holding a market share of 7.6% in the IP fun food sector and 2.5% in the broader IP food market as of 2024 [1]. Market Position and Growth - As of June 30, 2025, Jintian Animation has 26 authorized IPs and over 600 active SKUs, covering five major product categories: candy, biscuits, puffed snacks, chocolate, and seaweed snacks [1]. - The company has experienced significant revenue growth, with direct sales to retailers increasing from 21.11 million RMB in 2022 to 290 million RMB in 2024, reflecting a compound annual growth rate of 271% [5]. - Overall revenue rose from 596 million RMB in 2022 to 877 million RMB in 2024, with net profit increasing from 36.71 million RMB to 130.09 million RMB during the same period [5][6]. Sales Channels - Jintian Animation has established a comprehensive sales network that includes distributors, direct retail, and e-commerce platforms, although it remains heavily reliant on offline channels [4]. - As of June 30, 2025, the company covered over 1,700 counties in China, achieving a county-level coverage rate exceeding 60%, while e-commerce contributed only about 0.2% of total revenue in 2024 [4]. Product Dependency and Risks - The company heavily relies on external licensed IPs for revenue, with 99.5% of its income sourced from these IPs in the first half of 2025 [7]. - Key IPs such as Ultraman, My Little Pony, and Crayon Shin-chan account for nearly 80% of total revenue, raising concerns about sustainability and dependence on licensing agreements [7][9]. - The average duration of existing licensing agreements is generally short, often 24 months or less, which poses a risk to revenue stability if renewals are not secured [9][10]. Product Performance - The growth in recent years has been primarily driven by candy and biscuits, which together contributed 66.2% of revenue in the first half of 2025 [11]. - Conversely, sales and revenue from puffed snacks and chocolate have declined, attributed to early inventory preparations for the 2025 Spring Festival [11][12]. - Seaweed snacks have also shown a continuous decline in performance since 2023, as the company reallocates resources to focus on higher-margin product categories [12]. Future Outlook - The company faces challenges such as slowing growth, over-reliance on a few external IPs, and a relatively narrow product structure [13]. - Future key developments will depend on the company's ability to transition from being an "IP handler" to a "self-owned brand builder" or "industry chain leader," potentially through the incubation of proprietary IPs and enhanced supply chain efficiency [13].
金添动漫赴港IPO:收入依赖奥特曼等授权IP,存货规模逐年上升
Xin Lang Cai Jing· 2025-10-21 01:33
Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on its position as a leading player in the IP-themed snack food industry in China [2][3]. Company Overview - Jintian Animation is recognized as the largest IP-themed snack food company in China by revenue, with a market share of 7.6% in 2024, and the fourth largest IP food company with a market share of 2.5% [2]. - The company has established five production bases across China and holds 26 authorized IPs, including popular characters like Ultraman and Peppa Pig, with over 600 active SKUs [2][3]. Financial Performance - Revenue is projected to grow from RMB 595.6 million in 2022 to RMB 877.4 million in 2024, with gross profit increasing from RMB 158.6 million to RMB 295.5 million, resulting in a gross margin improvement from 26.6% to 33.7% [3][5]. - For the first half of 2025, the company reported revenue of RMB 443.9 million and a gross profit of RMB 154.1 million, with a gross margin of 34.7% [3][5]. Dependency on IP Licensing - Jintian Animation's revenue heavily relies on IP licensing, with sales from IP-themed products accounting for 96.6% to 99.5% of total revenue from 2022 to the first half of 2025 [3][4]. - The top five licensed IPs contributed 90% to 85.7% of revenue during the same period, with Ultraman being the most significant, contributing 63% of revenue in 2023 and 43.9% in the first half of 2025 [4][5]. Inventory Management - The company's inventory has been increasing, reaching RMB 76.2 million by June 30, 2025, with inventory turnover days ranging from 45.1 to 48.9 days [7]. - Jintian Animation faces inventory risks due to changing consumer trends and competition, which could lead to either excess inventory or stock shortages [8]. Market Competition - The IP-themed snack food market in China is competitive and fragmented, with the top five companies holding only 16.7% of the market share in 2024 [8]. - The company must continuously innovate and launch products that meet market demand, as the IP-themed snack food category is considered a non-essential consumer good [8]. Production and Supply Chain - While Jintian Animation operates five production bases, it also relies on third-party manufacturers for certain products, which poses risks if these suppliers face disruptions [10]. - The company has recorded net current liabilities of RMB 82.4 million in 2022, RMB 101.8 million in 2023, and RMB 1.9 million in 2025, indicating potential liquidity risks [10]. Fundraising Purpose - The funds raised from the IPO will be used to enhance product development capabilities, increase brand awareness, expand the sales network, enrich the IP portfolio, and seek strategic investment and acquisition opportunities [10].
金添动漫递表港交所 招商证券国际、中国银河国际为联席保荐人
Core Viewpoint - Jintian Animation has submitted a listing application to the Hong Kong Stock Exchange, with CMB International and China Galaxy International as joint sponsors [1] Company Overview - Jintian Animation is a pioneer and leader in China's IP fun food industry, focusing on providing delicious and healthy IP fun food [1] - As of June 30, 2025, the company will have five production bases, 26 authorized IPs, and over 600 active SKUs [1] Business Model - The company's business model utilizes snacks as a medium and IP as a driving force, offering diverse product forms such as packaging featuring IP images and reusable food containers [1] Market Position - According to a Frost & Sullivan report, Jintian Animation is projected to be the largest IP fun food enterprise in China by revenue in 2024, with a market share of 7.6% [1] IP Operation Strategy - The company possesses extensive IP operation experience, employing an integrated strategy for IP management through online KOL promotion and offline IP-themed exhibitions [1] Distribution Network - Jintian Animation collaborates with IP licensors from Japan, Europe, and the United States, establishing a nationwide distribution network with over 2,600 distributors and direct sales partnerships with retailers such as Mingming Hen Mang, Wancheng, and Miniso [1]
金添动漫递表港交所 为中国最大的IP趣玩食品企业
Zhi Tong Cai Jing· 2025-10-20 06:32
Core Viewpoint - Guangdong Jintian Animation Co., Ltd. (Jintian Animation) has submitted an application for listing on the Hong Kong Stock Exchange, with China Merchants Securities International and China Galaxy International as joint sponsors [1] Company Overview - Jintian Animation is a pioneer and leader in China's IP fun food industry, focusing on providing enjoyable and healthy IP fun food products. As of June 30, 2025, the company has established five major production bases nationwide, holds 26 authorized IPs, and offers over 600 active SKUs across five product categories: candies, biscuits, puffed snacks, chocolates, and seaweed snacks [3][4] - The company operates under a business philosophy that combines snacks as carriers and IP as the driving force, continuously exploring the best matching forms of IP and snacks to create a fun and highly customized IP fun food matrix [3] Market Position - According to a Frost & Sullivan report, Jintian Animation is projected to be the largest IP fun food company in China by revenue in 2024, with a market share of 7.6%, and the fourth largest IP food company with a market share of 2.5% [3] - As of June 30, 2025, Jintian Animation is also the company with the most IP authorizations in the Chinese IP fun food sector [3] Product and Marketing Strategy - The products often feature popular IP elements, such as custom packaging with Ultraman designs and collectible items related to various IPs. The company employs an integrated IP operation strategy that includes online KOL promotion, offline IP-themed exhibitions, and scenario-based terminal displays [3] - Jintian Animation collaborates with IP licensors from Japan, Europe, America, and China, creating a differentiated and industry-leading IP library. The company utilizes a multi-channel marketing model, integrating a dealer network, direct sales to retailers, and e-commerce platforms [4] Distribution Network - As of June 30, 2025, Jintian Animation has built a multi-tiered distribution network through over 2,600 dealers, covering more than 1,700 counties in China, achieving a county-level coverage rate of over 60% [4] - The company has established direct sales networks through partnerships with well-known retailers, including various supermarkets and specialty stores, covering a wide range of consumer scenarios [4] Financial Performance - The company reported revenues of approximately RMB 596 million, RMB 664 million, RMB 877 million, and RMB 444 million for the fiscal years ending December 31 for 2022, 2023, 2024, and for the six months ending June 30, 2025, respectively. The corresponding net profits were approximately RMB 36.7 million, RMB 75.2 million, RMB 130.1 million, and RMB 70.0 million [5]