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全省查办762件网络不正当竞争案件
Xin Hua Ri Bao· 2025-06-08 22:04
针对常熟服装、南通家纺、东海水晶、沭阳花木、宜兴紫砂、盱眙龙虾、丹阳眼镜、赣榆海鲜、长荡湖 大闸蟹等9类产业直播营销问题,梳理43项违法行为特征,制定合规指导手册。如宜兴市白禾堂紫砂有 限公司虚假宣传案,去年底入选国家市场监管总局网络不正当竞争典型案例。截至目前,全省严厉查处 网络购物、直播营销等领域不正当竞争行为,共查办网络不正当竞争案件762件,罚没1822万元。 省市场监管局还强化长效治理体系建设:制定《网络直播营销管理规范》省地方标准,对数字人直播提 出6方面合规要求;在全国率先印发第三方测评合规指引和工作指南;结合"6.18""双十一"等网络集中 促销关键节点,联合相关职能部门开展合规培训,压实平台企业责任,指导完善企业合规经营体系。 "下一步,全省市场监管系统将探索建立全方位、多层次的网络市场监测体系,加强对各基层局的技术 支持和专案指导,实现对网络不正当竞争行为的实时监测和精准打击。"省市场监管局副局长陈琪宏介 绍,同时,进一步加大网络执法力度,强化部门协作,健全完善长效机制建设,优化市场环境,推动经 济高质量发展。 本报讯(记者洪叶)今年以来,随着人工智能快速发展,DeepSeek仿冒钓鱼网站 ...
1222万大学生毕业,与2000万直播人才缺口
吴晓波频道· 2025-06-08 15:46
点击图片▲立即收听 " 直播间仍然具有不可或缺的兜底价值与逆袭价值:它可以帮助个人与公司以极低成本快速获得流量以及高效变现。 " 文 / 巴九灵(微信公众号:吴晓波频道) 六月,一个散发着感伤与栀子花味的大学生毕业季。 预计今年会有 1222 万 名 大学生毕业,同比增长 43 万人。 尽管其中不少会选择升学、考编、出国,但依然是个庞大而使人生畏的就业数字。 4 月初,中核集团在公众号庆祝 " 收到 1196273 份简历 " 遭到广泛批评。原因是其 " 预计录用人数约 8000 人 " ,近 150 ∶ 1 的收录比揭露了 职 场堰塞湖现象。 4 月份,全国城镇不包含在校生的 16 — 24 岁劳动力失业率为 15.8% ,不包含在校生的 25 — 29 岁劳动力失业率为 7.1% ,不包含在校生的30 —59岁劳动力失业率为4.0%,均连续两个月下降。 就业双选会上的大学生 当庞大的毕业生群体踏入社会,哪些缺口是他们可以发力的方向?小巴 扒拉了一份当前及近年内的人才 缺口表, 今天分享给大家。 由该表观察, 不少行业 或职业 的专业门槛较高, 也一般被视为高薪行业或职业, 比如 AI 、云计算 在内的 I ...
薇娅被曝“复出”!
Zheng Quan Shi Bao· 2025-06-08 15:07
近日,淡出直播行业近四年的薇娅又有了"复出"的迹象。有网友在社交平台发文称,一个名为"谦寻超级会员"的微信小程序悄然上线,背后有着薇娅夫妇 的身影,薇娅本人更是在视频中做出镜模特。 红星新闻援引新黄河报道称,薇娅的丈夫董海锋于5月22日在其抖音发布纪念薇娅直播九周年的视频,随后在评论的回复中透露了名为"谦寻超级会员"的 小程序,并直接引导粉丝"先关注、注册"。 后续发布的视频中,薇娅出镜担当服装模特,董海锋则将小程序称为粉丝的"秘密基地"。由此,有市场声音认为,这是薇娅通过小程序的方式"复出",重 启带货的信号。不过,董海锋的抖音账号中,上述有关薇娅的视频目前已经搜索不到。 值得一提的是,薇娅背后的MCN公司即"谦寻(杭州)控股有限责任公司",董海锋推荐的小程序名字中也有"谦寻"两字。小程序页面类似于一个私域商 城,销售产品类别显示有美妆、食品、日用百货和穿搭等。 该小程序已经举办了两场活动,其中,"605零食节"的产品显示全部售罄。首页正在为下一场活动进行预热,写着"会员内部上新日""内购价"的字样。 图片来自微信小程序 从主页来看,小程序中并未与薇娅本人有直接关联。但小程序首页可以添加VIP专属客服,后者 ...
新股前瞻丨40%营收来自新业务,随手播的线上营销是可持续模式还是昙花一现?
智通财经网· 2025-06-08 12:18
Core Insights - The live streaming industry has rapidly emerged as the fifth largest online entertainment sector, following online gaming, literature, music, and video [1] - The integration of live streaming into e-commerce has created a new marketing channel, significantly enhancing marketing conversion efficiency [1] - The company, Suishoubo, has submitted a listing application to the Hong Kong Stock Exchange, indicating growth and expansion in the live streaming sector [1] Group 1: Company Overview - Suishoubo is a comprehensive solution provider based in Guangzhou, China, focusing on SaaS solutions for entertainment, social networking live streaming, precision marketing, and new retail [2] - The company began offering SaaS solutions in 2020 and ranks tenth in China's enterprise live streaming SaaS market with a market share of 1.0% as of 2024 [2] - Revenue for Suishoubo has shown growth, with figures of approximately 45.1 million, 50.7 million, and 98.9 million RMB for 2022, 2023, and 2024 respectively [2] Group 2: Revenue Breakdown - The primary revenue source for Suishoubo has been entertainment and social networking live streaming, contributing 99.3% and 97.8% of total revenue in 2022 and 2023, respectively [3] - In 2024, the revenue share from this segment decreased to 44.2% due to the introduction of online marketing solutions, which generated 35.9 million RMB in just six months [3][4] - Precision marketing and new retail segments have started to contribute more significantly, with revenues of 986.4 thousand RMB and 948 thousand RMB in 2024, respectively [3] Group 3: Market Dynamics - The enterprise live streaming service market in China is projected to grow from 2.146 billion RMB in 2019 to 6.087 billion RMB by 2024, with a compound annual growth rate (CAGR) of 23.2% [5] - The SaaS solutions segment is expected to dominate the enterprise live streaming service market, reaching 4.81 billion RMB by 2024, with a CAGR of 21% from 2019 to 2024 [5] - The competitive landscape is intense, with the top ten providers holding a combined market share of 31.8% in 2024, while Suishoubo holds only 1.0% [7]
2025中国城市最新排名:世界一线四个,一线城市八个,厦门二线
Sou Hu Cai Jing· 2025-06-07 20:51
Group 1 - The latest ranking of Chinese cities for 2025 highlights the competitive landscape based on international influence, economic vitality, innovation momentum, and hub value [1] - The top-tier cities in the world remain Beijing, Shanghai, Hong Kong, Guangzhou, and Shenzhen, while eight cities including Wuhan, Hangzhou, Chengdu, Chongqing, Tianjin, Suzhou, Nanjing, and Taipei are classified as first-tier cities in China [1][3] - Xiamen stands out as a second-tier city, showcasing a differentiated development path with a focus on innovation and cross-border e-commerce [5][7] Group 2 - Beijing has 218 regional headquarters of multinational companies, while Shanghai's port trade accounts for 3.2% of global trade [3] - Hong Kong's cross-border wealth management scale is projected to exceed 1.8 trillion yuan by 2025, and Shenzhen's high-tech output accounts for over 62% of its GDP [3] - Xiamen's cross-border e-commerce import and export volume represents 52% of Fujian's total, and its integrated circuit production has a yield rate of 98% [5][7] Group 3 - Chengdu's dual airports have seen an 18% increase in cargo volume, and its China-Europe Railway Express accounts for 30% of the national total [8] - Chongqing's new trade routes cover 118 countries, with notebook computer production accounting for 40% of the global market [8] - Wuhan's optical valley has a production value exceeding 1 trillion yuan, and Suzhou's biopharmaceutical industry has a fund size exceeding 200 billion yuan [8] Group 4 - The competition among second-tier cities is intensifying, with Ningbo having 83 champion enterprises and Hangzhou's live-streaming e-commerce accounting for 28% of the national total [9] - Shenzhen's energy consumption per unit of GDP has decreased to one-third of the national average, while Chengdu's ecological parks offset 27% of industrial emissions [9] - The Yangtze River Delta's "innovation outposts" cover all 41 cities, and the Chengdu-Chongqing region is building a shared scientific city [11] Group 5 - Xiamen's development trajectory illustrates the elevation path of second-tier cities, emphasizing "delicate productivity" over traditional scale advantages [11][13] - The future urban landscape in China may witness a revaluation of value, suggesting that not all beacons need to be towering structures, as smaller lights can also guide the way [13]
1亿直男也救不了虎扑
虎嗅APP· 2025-06-07 13:52
以下文章来源于差评X.PIN ,作者世超 差评X.PIN . 本文来自微信公众号: 差评X.PIN (ID:chaping321) ,作者:世超,撰文:四大,编辑:莽山烙 铁头、面线,题图来自:AI生成 虎扑最终还是卖了,卖了5亿人民币。 或许你对这个单薄的个位数没有什么概念。 世超找了一个对比,按照金沙江创投股份披露, 隔壁靠女性用户起家的小红书,现在估值差不多是 260亿美元,是373个虎扑。 一时间," 男性消费力不如狗 "的经典论调,又再一次被翻出来了。 (辟谣一下:已经超过狗,只是 不如猫) 不光甩卖的金额被吐槽,甩卖的对象更让不少人感慨是 ——弱弱联合 。 收购它的正是快被人遗忘的下载软件鼻祖迅雷。两家其实在年初的时候,就已经谈好要收购了,只是 这两天才把流程走完。 Debug The World,关注科技、数码、汽车、产经、游戏,传播能改变世界的科技互联网信息。 面对两位重量级选手的联手,网友们基本不咋看好。更有不客气的人直言:"垂暮的老人手挽手躺在 病床上……""俩全是累赘"。 虎扑这边就不用说了,咱们之前也里里外外给大家盘过,它是怎么一步一步没落的。 得物、识货这些电商业务都被剥离出去之后, ...
早报|全球首位满级 QQ 用户诞生/曝 iPhone XS/XR 或无缘 iOS 26/员工高烧请假被辱骂,CEO 回应
Sou Hu Cai Jing· 2025-06-07 01:39
我国卫星互联网低轨卫星发射成功 消息称 iPhone XS/XR 将无缘 iOS 26 华为「一底双长焦」专利公布 Google Gemini 新版登顶大模型竞技场 员工高烧请假被辱骂,涉事公司 CEO 回应 宇树科技创始人回应机器人跳舞格斗 Google DeepMind CEO:AI 或能让人变得不那么自私 三星首款三折叠通过 3C 认证 《黑神话:悟空》将于 8 月登陆 Xbox 平台 视频号可修改封面、文案 《名侦探柯南:独眼的残像》定档 One Fun Thing|首个满级 QQ 即将诞生 我国卫星互联网低轨卫星发射成功 央视新闻消息,今天,中国太原卫星发射中心使用长征六号改运载火箭,成功将卫星互联网低轨 04 组卫星发射升空,卫星顺利进入预定轨道,发射任务获 得圆满成功。 据了解,此次任务是长征系列运载火箭的第 580 次飞行,同时这也是中国星网「国网(GW)星座」第四次批量组网发射。 值得一提的是,MacRumors 指出,援引的消息人士在去年准确地泄露了 iOS 18 的兼容性信息,因此本次消息的真实性很高。 据悉,北京时间 6 月 10 日,苹果将举办一年一度的开发者大会 WWDC25,届时 ...
扬州全链条帮扶脱贫地区年销11.5亿
Xin Hua Ri Bao· 2025-06-06 21:05
Group 1 - The article highlights the success of Yangzhou Industrial Vocational and Technical College in establishing the first e-commerce live streaming academy in China, which has set up 279 live streaming bases and trained over 20,000 hosts, contributing to a revenue increase of 310 million yuan for local farmers [1] - Yangzhou is recognized as one of the ten key cities for consumption assistance in China, actively supporting various regions including Xinjiang and Qinghai, and has dispatched 30 government officials and 445 technical talents to aid these areas [1] - The city has invested 515 million yuan in various projects, resulting in the establishment of 94 industrial projects and 101 livelihood projects, with a total sales scale of products and services reaching 870 million yuan [1] Group 2 - Yangzhou Anbeisi Toy Co., Ltd. has successfully developed a plush toy industry in collaboration with regions like Ankang in Shaanxi, creating a complete industrial chain that includes design, production, and trade, with annual sales exceeding 1 billion yuan [2] - The city has implemented a comprehensive model that integrates government guidance, market leadership, and social participation to enhance consumption assistance efforts, focusing on brand development, policy innovation, and industry collaboration [2] - In the previous year, Yangzhou's efforts in supporting poverty alleviation regions resulted in a sales scale of 1.15 billion yuan, with market-driven sales reaching 600 million yuan [2]
快手运营:2025年5月快手直播电商营销月报
Sou Hu Cai Jing· 2025-06-06 11:38
Core Insights - The report indicates that Kuaishou's e-commerce sales experienced a month-on-month increase of 1.49% in May 2025, driven by holiday marketing and the 618 pre-sale event, with promotional heat rising by 16.02% [12][10][1] - Various product categories saw significant growth, particularly in gold, seasonal fruits, and home appliances, with notable increases in sales for durians (136.1%), ice cream (152.9%), and major appliances like air conditioners and washing machines exceeding 30% growth [1][12][29] Group 1: Marketing Activities - Kuaishou's 618 pre-sale period began on May 19, with a strong start leading to a 282% year-on-year increase in GMV for general merchandise [2][10] - Themed marketing campaigns such as "Pearl Love Season" and "Crayfish Carnival Week" significantly boosted sales, with over 10 million crayfish sold [2][10] - Anticipated promotions for June are expected to further enhance consumer spending, focusing on snacks, men's clothing, and digital appliances [2][10] Group 2: Sales Trends - May's sales trends were characterized by explosive growth due to holiday marketing and the upcoming 618 shopping festival, with a notable increase in sales across multiple categories [12][10] - The report highlights that the sales heat for gold and jewelry surged, driven by festive promotions, while seasonal products like durians and zongzi also saw significant sales increases [1][12][21][27] Group 3: Product Insights - In the home appliance sector, air conditioners and washing machines led the growth, with Haier and other brands capturing significant market shares [29][30] - The men's personal care segment showed remarkable growth, with sales of men's shower gel and shampoo increasing by over 80% month-on-month [34][35] - Seasonal products such as ice silk cool mats and mosquito nets gained traction, with promotional heat for these items rising by 119.7% [36][30]
这家公司三年净利9708万,账上现金不足千万
Jin Rong Jie· 2025-06-06 06:46
Core Viewpoint - Suishoubo Group has submitted its IPO application to the Hong Kong Stock Exchange, with Ping An Securities as the exclusive sponsor. The company has shown steady revenue growth, reaching 98.95 million yuan in 2024, while its net profit over the past three years totaled 97.08 million yuan, despite paying out 71.2 million yuan in dividends during the same period. By the end of 2022, the company's cash and cash equivalents were only 632,000 yuan [1][5]. Revenue Growth - Suishoubo, registered in the Cayman Islands in March 2024, operates primarily through its subsidiary, Guangzhou Suishoubo, established in 2017. The company focuses on providing comprehensive SaaS solutions to clients in the entertainment, social networking, precision marketing, and new retail sectors. Its SaaS solutions include data analysis and consulting for traffic acquisition, aimed at enhancing audience engagement and brand awareness [2][3]. Business Composition - The revenue from Suishoubo's SaaS solutions constitutes the majority of the company's income. In 2022 and 2023, SaaS solutions accounted for 100% of the revenue, while in 2024, this segment generated 63.07 million yuan, representing 63.7% of total revenue. Online marketing solutions contributed 35.88 million yuan, making up 36.3% of the total [4]. Financial Performance - During the reporting period, Suishoubo's revenue from SaaS solutions primarily came from one-time fixed fees and recurring fees based on a revenue-sharing model, typically ranging from 6% to 8%. The company's revenue for 2022, 2023, and 2024 was 45.1 million yuan, 50.67 million yuan, and 98.95 million yuan, respectively, with net profits of 32.49 million yuan, 26.45 million yuan, and 38.14 million yuan, indicating a consistent upward trend [3][4]. Dividend Payments - Over the reporting period, Suishoubo's subsidiary, Guangzhou Suishoubo, paid dividends totaling approximately 71.2 million yuan, despite a decline in net profit in 2023 and no dividends being paid that year. The majority shareholder, Kong Xiaoming, holds 84.77% of the company's shares, giving him absolute control [5]. Cash Flow and IPO Plans - The company's operating cash flow showed a significant decline in 2024, with net cash flow of 12.43 million yuan, down from previous years. The decline was attributed to an increase in trade and other receivables. The cash and cash equivalents at the end of the reporting period were 632,000 yuan, 1.901 million yuan, and 988,400 yuan, respectively. The IPO aims to raise funds to enhance the company's SaaS capabilities, expand online marketing solutions, and seek investment and acquisition opportunities [6].