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延长营业时间、推行免预约,如何做好“文博消费”文章?
Xin Hua Wang· 2025-09-25 05:27
Core Insights - The article discusses the increasing popularity of cultural consumption, particularly in museums, driven by a growing public interest in historical and cultural heritage [1][2] - Recent policies aim to enhance service consumption by extending operating hours and optimizing reservation systems for popular cultural venues [1][3] Group 1: Policy Measures - The government has proposed measures to extend operating hours for popular cultural venues and encourage no-reservation policies to meet the diverse cultural needs of the public [1][3] - Specific examples include the Sanxingdui Museum extending its closing time from 18:00 to 20:00 during holidays, and the Shanghai Museum implementing no-reservation policies starting in September [1][3] Group 2: Economic Impact - Optimizing reservation methods is expected to enhance user experience and stimulate local economies, including ticket sales, cultural products, and dining [2][3] - The Shanghai Museum's recent exhibition attracted 2.77 million visitors and generated revenue of 760 million yuan, contributing over 35 billion yuan to the city's overall consumption [2] Group 3: Innovation in Cultural Exhibitions - The article emphasizes the need for innovative exhibition methods and collaboration with social forces to develop cultural products and digital offerings [3][4] - The number of museums achieving annual sales of over 100 million yuan in cultural products is increasing, with several museums reporting sales between 200 million and 500 million yuan [3] Group 4: Future Trends - The integration of modern technology with traditional and contemporary culture is expected to enhance visitor experiences and rejuvenate tourism destinations [4] - Cultural consumption is anticipated to expand beyond urban areas and popular venues, becoming a significant part of mass tourism [4]
文化·视点丨延长营业时间、推行免预约,如何做好“文博消费”文章?
Xin Hua Wang· 2025-09-25 03:13
Core Insights - The article discusses the increasing popularity of cultural consumption, particularly in museums, driven by a growing public interest in historical and cultural heritage [1][2] - Recent policies aim to enhance service consumption by extending operating hours and promoting no-reservation entry at popular cultural venues [1][3] Group 1: Policy Measures - The government has introduced measures to extend operating hours for popular cultural venues and optimize reservation systems, encouraging no-reservation entry [1][2] - Specific examples include the Sanxingdui Museum extending its closing time from 18:00 to 20:00 during holidays, and the Shanghai Museum implementing no-reservation entry starting September [1][3] Group 2: Economic Impact - The cultural consumption sector is seen as a significant growth point for the integration of culture and tourism, with potential to boost local economies and night-time economies [2][3] - The "Pyramid Peak: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum attracted 2.77 million visitors and generated revenue of 760 million yuan, contributing to over 35 billion yuan in overall city consumption [2] Group 3: Innovation and Collaboration - The article emphasizes the need for innovative exhibition methods and collaboration with social forces to enhance cultural offerings and market-driven exhibitions [3][4] - The number of museums achieving annual sales of over 100 million yuan in cultural products is increasing, with several museums reporting sales between 200 million and 500 million yuan [3] Group 4: Future Trends - The future of cultural consumption is expected to expand beyond urban areas and popular venues, becoming a vital part of mass tourism [4] - The integration of modern technology with traditional culture is anticipated to create new experiences for visitors, enhancing the appeal of cultural destinations [4]
东西问·北京文化论坛|傅萌:科技如何为文物插上“翅膀”?
Zhong Guo Xin Wen Wang· 2025-09-24 14:06
Core Viewpoint - The integration of technology and culture is essential for the preservation and promotion of cultural heritage, as demonstrated by the initiatives at the Capital Museum and the Beijing Grand Canal Museum [3][9]. Group 1: Importance of Visualized Preservation - The Capital Museum has established a visualized cultural relic preservation center to mitigate environmental factors that can harm artifacts, such as temperature, humidity, light, and air quality [3][4]. - Preventive preservation aims to create a stable and clean environment to prolong the lifespan of cultural relics and prevent deterioration [3][4]. Group 2: Traditional Techniques vs. Modern Technology - The preservation work at the Capital Museum combines traditional techniques with modern technology, utilizing both traditional restoration teams and scientific laboratories [6]. - Technology optimizes traditional methods by standardizing and digitizing effective practices, while also expanding capabilities to address issues that traditional methods cannot solve, such as using ultrasonic and laser technologies for cleaning artifacts [6][8]. Group 3: Public Engagement and Education - The museum has engaged the public through exhibitions and educational projects, allowing visitors to understand the behind-the-scenes work of artifact preservation [8][9]. - Interactive projects, especially those appealing to children, aim to instill an appreciation for cultural heritage and potentially cultivate future museum professionals [8][9]. Group 4: Cultural and Technological Integration - The integration of culture and technology has opened new possibilities for museums, enhancing the transmission and preservation of ancient civilizations through various technological applications [9][11]. - Recent exhibitions have utilized digital showcases and virtual experiences to provide a more comfortable and engaging visitor experience, ensuring that cultural heritage is accessible to a broader audience [9][11].
朱里叶里尼:博物馆须用科技语言与年轻一代对话
Zhong Guo Xin Wen Wang· 2025-09-23 07:32
Core Viewpoint - Museums must engage with the younger generation through technology to remain relevant and effective in cultural communication [1][3]. Group 1: Technological Integration in Museums - The integration of technology in museums is essential for creating engaging experiences that resonate with young audiences [1]. - A successful example includes a game launched by the Naples National Archaeological Museum, which achieved 5 million downloads, demonstrating the effectiveness of educational entertainment [1]. - The use of immersive experiences, such as restoration videos of ancient artifacts, helps connect fragmented narratives and enhances visitor engagement [1][3]. Group 2: Digitalization and Cultural Heritage - Digital technology is a key tool for the protection and dissemination of cultural heritage, allowing for the reconstruction of lost artifacts and sites [3]. - While digitalization poses a risk of diminishing emotional connections between audiences and artifacts, it should complement rather than replace direct interactions [3]. - Museums are encouraged to actively engage with communities and schools to foster direct communication and relationships [3]. Group 3: International Collaboration - Italy and China possess rich cultural heritages, and collaboration could leverage Italy's expertise in artifact restoration and China's strengths in technology and cultural innovation [3][4]. - Potential cooperation could focus on themes like the Silk Road and the Mediterranean, enhancing cultural exchange and mutual benefits [4].
沈阳故宫“非遗进景区”实践入选全国优秀案例
Liao Ning Ri Bao· 2025-09-22 01:11
Core Insights - The case "Integration of Intangible Cultural Heritage Handicrafts into Shenyang Palace Scenic Area" was selected as an excellent case in the 2025 "Blue Book on the Integration of Intangible Cultural Heritage and Tourism Development" at the Third China Intangible Cultural Heritage Protection Year Conference [1] Group 1: Cultural Heritage and Tourism Integration - Shenyang Palace is a significant example of the fusion of Manchu and Han architectural arts, serving as an important relic for studying Manchu culture, court culture, and ancient architectural techniques [1] - The Shenyang Palace Museum has created a comprehensive platform for intangible cultural heritage representatives and designers, integrating creation, display, sales, and experience [1] - The scenic area has introduced dozens of intangible cultural heritage projects, such as "Li's Folk Paper Folding Technique" and "Li Yongli's Nut Carving Technique," promoting the collaborative development of intangible cultural heritage and cultural industries [1] Group 2: Regional Policy and Implementation - The province places high importance on the protection and transmission of intangible cultural heritage, having introduced specific plans to promote the deep integration of intangible cultural heritage and tourism [1] - Innovative approaches have been adopted to incorporate performance art intangible cultural heritage projects into tourism settings, utilizing permanent performances and weekend events in scenic areas [1] - The goal is to achieve a deep integration of traditional culture centered around intangible cultural heritage with tourism experiences [1]
【文化中国行】乡村博物馆:守护乡土记忆 点亮美好生活
Yang Shi Wang· 2025-09-21 12:49
央视网消息(新闻联播):在广袤农村地区,如今,一批小而美、小而精的乡村博物馆立足特色文化资源,打造农耕文化的展示窗口,在守护乡土记忆 中,成为乡村振兴的文化名片。 传梭博物馆内收藏了来自29个国家的24000余把纺梭,系统展示了纺织文化的千年发展脉络。自开馆以来,凭借"非遗展示+手作体验+研学教育"的模 式,已累计接待游客超10万人次,同时,还通过培育织娘、开发文创等方式,带动村民就近就业。 在广东茂名化州中垌镇,一座农耕主题的乡村博物馆运用场景复原、雕塑、书画等多种表现手段,将1000多件曾经活跃在田间地头、农家院落的生产生 活用具巧妙陈列。 走进杭州余杭的溪口村,由废弃厂房改造的传梭博物馆内,游客们亲手操作着老式织布机,体验非遗土布纺织的乐趣。 关中大地上,陕西西安鄠邑区农民画博物馆正以万余幅色彩浓烈的画作,串联起中国农耕文化。鄠邑区是中国农民画发源地之一,馆藏万余件展品,从 集体麦收图、农家纺线画,到如今的新乡村庭院、农民丰收场景,这些画作不仅是对日常的简单复刻,更记录着关中农民从"面朝黄土背朝天"到"科技赋能 新生活"的变迁,勾勒着中国乡村发展的美好画卷。 ...
北京文化守护人丨冯好:博物馆破界,离观众近些再近些
Xin Jing Bao· 2025-09-20 14:34
Core Insights - The article highlights the efforts of Feng Hao, the curator of the Capital Museum's collection department, in enhancing public engagement with cultural heritage through innovative exhibition strategies and collection management [4][5][10]. Group 1: Museum Development and Exhibition Strategy - The Beijing Grand Canal Museum, as part of the city's cultural infrastructure, is set to open to the public by the end of 2023, featuring various exhibitions and activities [5]. - Feng Hao's team adopted a strategy of borrowing and collecting artifacts from other museums along the Grand Canal to enrich the exhibition, aligning with modern curatorial practices that leverage social resources [6][9]. - The introduction of a visible storage facility allows the public to view over 6,000 pieces of the Qianlong Tripitaka woodblock prints and other artifacts, breaking the traditional barriers of museum storage [9][10]. Group 2: Collection Management and Community Engagement - Feng Hao emphasizes the importance of simplifying the artifact application process and improving efficiency to enhance the social value of cultural relics [4][10]. - The collection process has successfully included significant artifacts, such as the stone water beast, which represents a vital aspect of Beijing's cultural heritage [6][7]. - The museum's collection management system is noted for its advanced protocols, ensuring the preservation and accessibility of artifacts while fostering community involvement [9][10]. Group 3: Audience Research and Engagement - Feng Hao's research into audience preferences revealed that traditional exhibition designs may not align with visitor behavior, prompting a reevaluation of how exhibitions are structured [10][11]. - The findings from audience surveys have influenced the design of exhibitions to be more engaging and interactive, allowing visitors to take an active role in their learning experience [11][12]. - The article discusses the growing importance of museums in urban life, suggesting that they must continuously adapt to meet the evolving expectations of the public [12].
江苏发布博物馆游年度“成绩单”
Xin Hua Ri Bao· 2025-09-19 21:51
Group 1 - The core viewpoint of the article highlights the significant growth in museum attendance and cultural product revenue in Jiangsu province following the implementation of policies aimed at enhancing the high-level opening and quality development of provincial museums [1] - In the past year, major museums like the Nanjing Museum and the China Railway Museum extended their opening hours significantly, with a total of 1,121.9 million visitors recorded, representing an 8.7% year-on-year increase [1] - A total of 84 monitored museums in the province received 8,125.12 million visitors, marking a 19.09% increase compared to the previous year [1] Group 2 - The "museum boom" has also stimulated the night economy in cities, becoming a new engine for local cultural and tourism consumption [2] - In the vicinity of the top ten museums with extended hours during the summer, the average occupancy rate of star-rated hotels reached 88%, an increase of 25 percentage points compared to the previous summer [2] - Nighttime visitor spending increased by 25.2% year-on-year, with significant growth in dining, accommodation, entertainment, and shopping expenditures, which rose by 9.5%, 10.7%, 45.7%, and 16.3% respectively [2]
文化中国行丨“乡村博物馆”让优质文化资源直达基层
Yang Shi Xin Wen Ke Hu Duan· 2025-09-19 08:49
将乡村类博物馆建设作为高质量发展建设共同富裕示范区、深化文旅融合的重要抓手,浙江通过打造一系列小而美、小而精的乡村博物馆,有效扩大乡村特 色文化的传播力和影响力,推动优质文博资源直达乡村基层。 在位于浙江衢州九华乡妙源村的立春文化展示和体验中心,九华立春祭区级传承人吴海根带着游客在《九华春景图》数字长卷前,详细讲解立春祭流程。馆 内通过全息声画交互方式,呈现出竹林春景的动态画面,游客在这里可以沉浸式体验"九华立春祭"和中国"二十四节气"。 乡土文化馆内,九成以上的藏品由村民自主捐赠,有6400余件"传家宝"在这里安了家,成了共享的乡土记忆。从征集物件到开放展览,从守护记忆到传播文 化。一件件带着烟火气、承载着情感的老物件,不仅是老一辈人的情感记忆,更是年轻人触摸历史的鲜活载体。 以"还原绍兴农村生活变迁"为核心的绍兴市荷湖乡土文化博物馆内,藏品涵盖传统农具、节庆器物、传统服饰等。 传梭博物馆内收藏了来自29个国家的24000余把纺梭。设有"纺梭历史""织造技艺"等主题展区,系统展示了纺织文化的千年发展脉络。自开馆以来,凭借"非 遗展示+手作体验+研学教育"的模式,已累计接待游客超10万人次,同时,还通过培育织 ...
网友点赞“十四五”成绩单
Ren Min Ri Bao Hai Wai Ban· 2025-09-18 22:56
Group 1: Achievements in Infrastructure and Technology - China has built the world's largest and most extensive network infrastructure, with 4.598 million 5G base stations and over 1 million device connections on key industrial internet platforms [5] - The country has established more than 35,000 basic-level and over 230 excellent-level smart factories, showcasing significant advancements in smart manufacturing [5] - The application of industrial robots is accelerating, with demonstrations of robots capable of material handling and intelligent inspections at the 2025 Global Industrial Internet Conference [6] Group 2: Agricultural Production and Food Security - During the "14th Five-Year Plan" period, China's grain production is projected to exceed 1.4 trillion jin (approximately 700 million tons) by 2024, an increase of 74 billion jin compared to 2020 [14] - The average per capita grain availability has reached 500 kg, ensuring basic self-sufficiency in grains and absolute safety in staple food supplies [14] - The production of cotton, oil, sugar, fruits, vegetables, meat, eggs, milk, and aquatic products has been continuously enhanced, enriching the food supply for the population [14] Group 3: Ecological and Environmental Initiatives - Significant progress has been made in ecological protection and restoration, with the "Three North" project completing construction tasks covering 164 million acres [9] - The "Mountain and Water Project" has been implemented across 27 initiatives, protecting and restoring over 8 million acres [9] - Inner Mongolia has made strides in combating desertification, achieving an 80% progress rate in the governance of the Maowusu Sandy Land and establishing a "photovoltaic wall" in the Kubuqi Desert [10] Group 4: Cultural and Educational Developments - By the end of 2024, the number of registered museums in China is expected to reach 7,046, with an average of one museum for every 200,000 people, and over 91% of them offering free admission [19] - Museums have become popular cultural and tourism destinations, with 28.6079 million visitors recorded in Jiangsu province alone during the summer [20] - The transformation of museums into comprehensive cultural experience centers has enhanced their role in promoting cultural tourism consumption [20]