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如何拿好品牌出海的“新船票”?专家为浙企“支招”
Zhong Guo Xin Wen Wang· 2025-05-10 13:54
Core Viewpoint - The African market is undergoing a value reconstruction, with consumers increasingly willing to pay a premium for well-known brands, reshaping the commercial ecosystem in Africa [1] Group 1: Brand Expansion and Market Trends - The event in Hangzhou aimed to assist Zhejiang businesses in exploring the African market and promoting the high-quality internationalization of Chinese brands, attracting over a hundred Zhejiang enterprises and brand service providers [1] - The shift in consumer preference is evident, as more African consumers prefer to choose high-end products over cheaper alternatives, indicating a significant change in consumption patterns [1] - The Zhejiang province has over 2 million entrepreneurs investing globally across various sectors, including traditional manufacturing, new energy, and digital trade, highlighting the importance of exploring new paths for high-quality brand expansion [1] Group 2: Strategies for Successful Brand Internationalization - Successful brand internationalization requires not only selling good products but also providing comprehensive overseas services, localizing operations, and leveraging digital transformation to achieve a mid-to-high-end position in the global value chain [2] - The strategy matrix of "brand premium + localized operation + digital channels" is being utilized to facilitate Zhejiang's transition to global branding, supported by policies, finance, and services [2] - Hangzhou has established a model for government-business-academic-research collaboration to support enterprises in going global, resulting in over 200 projects between China and Africa and helping more than 100 companies set up independent overseas sites [2] Group 3: Investment Opportunities in Africa - Somalia is highlighted as a promising investment destination due to its young population and untapped natural resources in fisheries, agriculture, and mining, presenting opportunities for investors to share in growth [3] - Future investment opportunities in Somalia are identified in digital infrastructure, green energy, and fisheries development, which are seen as key areas for growth [3] - The event also included the launch of various initiatives aimed at promoting Chinese brands in Africa, signaling a new journey for brand expansion [3]
最高奖励200万元!深圳又放“大招”
Zheng Quan Shi Bao· 2025-05-08 13:11
Core Viewpoint - Shenzhen is significantly enhancing its service trade sector through a comprehensive support policy, offering substantial financial incentives to businesses in various high-value service areas, aiming to solidify its position as a leading trade city in China [1][4]. Group 1: Policy Highlights - The Shenzhen Municipal Bureau of Commerce released ten key points for the "2025 Shenzhen Service Trade Development Support Policy," which includes financial rewards up to 2 million yuan for eligible enterprises [1][4]. - The policy emphasizes the acceleration of digital trade, encouraging service trade companies to expand their digital service exports, with rewards of up to 1 million yuan for qualifying businesses [2][4]. - There is a focus on fostering high-value outsourcing services, with support for IT outsourcing (ITO) and knowledge process outsourcing (KPO), offering up to 1 million yuan for eligible firms [2][3]. Group 2: Specific Support Measures - Financial service export capabilities are prioritized, with rewards of up to 2 million yuan for companies innovating in cross-border financial services [2][3]. - Support is provided for service trade companies to enhance risk resilience through export credit insurance, with a reimbursement of up to 1 million yuan based on actual premiums paid [3][4]. - The policy encourages the expansion of technology exports, offering rewards ranging from 80,000 to 1 million yuan based on the actual execution amount of technology exports [3][4]. Group 3: Market Development and Internationalization - The initiative promotes obtaining international certifications for service outsourcing companies, providing up to 500,000 yuan for certification and maintenance costs [3][4]. - There is encouragement for companies to engage in international service outsourcing, with rewards of up to 1 million yuan based on the actual execution amount of offshore service outsourcing [3][4]. - The policy aims to cultivate market entities, offering up to 100,000 yuan for businesses that meet specific growth criteria in the leasing and business services sectors [3][4]. Group 4: Strategic Goals - Shenzhen aims to achieve a service trade import and export volume exceeding 150 billion USD and a digital trade volume of over 66 billion USD by 2025 [4][5]. - The city is committed to developing a high-quality service trade action plan, focusing on sectors such as gaming, software outsourcing, and modern engineering services [4][5]. - The local government emphasizes the integration of service trade and goods trade, leveraging Shenzhen's manufacturing strengths to enhance international competitiveness in professional services [5].
深圳发布服务贸易发展扶持政策要点十条 真金白银助力服贸企业开拓市场
Shen Zhen Shang Bao· 2025-05-07 17:40
Core Viewpoint - Shenzhen's service trade development support policy aims to promote high-quality growth in the service trade sector through ten key initiatives, including digital trade, international service outsourcing, and enhancing financial service exports [1][2]. Group 1: Digital Trade Development - The policy supports service trade enterprises in cross-border data transmission and digital service exports, offering up to 1 million yuan in rewards for qualifying companies [1]. - It encourages the development of high-value outsourcing services, particularly in IT and knowledge process outsourcing, with similar financial incentives for eligible firms [1]. Group 2: Professional Services and Market Expansion - The initiative aims to cultivate high-end professional service exports, including accounting and legal services, by attracting and nurturing internationally competitive firms, providing rewards of up to 1 million yuan [1]. - There is a focus on expanding the market for high-end professional services, with specific support for companies achieving growth in revenue [2]. Group 3: Financial Services and Risk Management - The policy promotes the innovation of cross-border financial services, with rewards of up to 2 million yuan for qualifying financial service trade enterprises [2]. - It also supports service trade companies in enhancing their risk management capabilities through export credit insurance, offering financial assistance based on actual premium payments [2]. Group 4: Overall Growth of Service Trade - Shenzhen's service trade has shown a positive trend of "increased quantity and improved quality," with a growing number of knowledge-intensive service trade enterprises and enhanced international competitiveness [3]. - The city has developed a robust service marketing network and supply system, fostering a diverse range of innovative companies, including major players like Huawei and Tencent [3].
锚定国家知识产权强县建设 萧山实施三大工程冲刺“双万”目标
Hang Zhou Ri Bao· 2025-04-23 02:53
Group 1 - The core objective is to establish a "National Intellectual Property Strong County Construction Demonstration County" by 2025, aiming for significant increases in patent metrics, including 2,500 invention patent authorizations and over 13,000 valid invention patents [1] - A comprehensive service network will be created, integrating experts from research institutions, intellectual property alliances, and market supervision teams to form a service matrix that covers various departments and reaches local areas [1] - The establishment of the first national patent-intensive ecological park will focus on the visual intelligence industry, creating a four-in-one service system for cultivation, promotion, finance, and investment [1] Group 2 - A collaborative protection mechanism involving "administrative + judicial + technical" aspects will be implemented to enhance innovation development, including a fast-track process for patent disputes [2] - The first overseas intellectual property rights protection service station in the province will be set up, along with a key industry early warning database to provide customized risk control solutions for companies going abroad [2] - Targeted legal publicity campaigns will be conducted through various formats, including case releases and protection white papers, to promote precise legal awareness [2]
2025博鳌亚洲论坛|共话亚洲增长共振
Bei Jing Shang Bao· 2025-03-25 13:31
Core Insights - The Boao Forum for Asia 2025 Annual Conference highlighted the resilience of Asian economies, particularly China and ASEAN, in the face of challenges, projecting a GDP growth rate of 4.5% for 2025 [1][3]. Economic Growth Projections - The report anticipates a slight increase in the weighted actual GDP growth rate for Asia from 4.4% in 2024 to 4.5% in 2025 [3]. - Asia's share of global output is expected to rise from 48.1% to 48.6% by 2025, indicating a strengthening economic position [3]. Employment and Income Trends - Although the employment growth rate in Asia is projected to decline from 1.94% to 1.22% in 2025, the overall unemployment rate is expected to be 4.39%, lower than the global rate of 4.96% [3]. - The report suggests that real income levels in Asia are likely to improve as economic growth rebounds and inflation continues to decrease [3]. Trade and Digital Economy - Asia remains a core player in global value chains, with a significant share of 41.17% in global intermediate goods trade in 2023, surpassing the EU and North America [3]. - The e-commerce sector in the Asia-Pacific region is experiencing rapid growth, with a retail e-commerce growth rate of 8.4% in 2024 and a 10.8% year-on-year increase in China's cross-border e-commerce [4]. Challenges and Market Dynamics - The report identifies potential challenges for Asian economies, including low global economic growth, escalating trade tensions, and geopolitical uncertainties [5]. - Despite these challenges, the stock market indices in Asia are expected to remain on an upward trend, with stable exchange rates anticipated for major economies [5]. Future Directions and Recommendations - The report emphasizes the need for Asian countries to leverage their demographic advantages and enhance human capital development to improve labor productivity [7]. - It advocates for increased investment in digital technology and international cooperation to foster sustainable development and economic integration [6][7].
(聚焦博鳌)报告称亚洲经济2025年将增长4.5%
Zhong Guo Xin Wen Wang· 2025-03-25 09:19
Core Insights - The report predicts that Asia's weighted real GDP growth rate will reach 4.5% by 2025, despite overall trade and investment pressures [1][3] - Asia is expected to remain a major engine of global economic growth, with its GDP share of the world projected to increase from 48.1% in 2024 to 48.6% in 2025 [3] - Digital trade and service trade are highlighted as significant growth areas for Asia, with rapid advancements in digital delivery services and a notable recovery in travel services [3][4] Economic Growth and Trade - The Asia-Pacific region's retail e-commerce growth is projected to reach 8.4% in 2024, with China's cross-border e-commerce import and export total at approximately 369 billion USD, reflecting a year-on-year growth of 10.8% [3] - Southeast Asia's e-commerce sector is expected to achieve a gross merchandise value (GMV) of 263 billion USD, marking a 15% year-on-year increase [3] - The service export total for 25 Asia-Pacific economies reached 1,807.08 billion USD in 2023, with intra-regional exports growing by 41.78 billion USD, significantly outpacing the -2.28% decline in exports to regions outside [4] Regional Integration and Economic Partnerships - The Regional Comprehensive Economic Partnership (RCEP) has begun to show trade creation effects, with steady growth in foreign direct investment and accelerated integration of industrial and value chains among member economies [5] - The transition of China's service trade from deficit to surplus in 2023 underscores the contribution of service trade to regional economic cooperation [5] - There is a call for collaborative efforts to promote the high-level implementation and upgrading of RCEP, aiming to enhance governance systems and advance the Asia-Pacific free trade process [5]