Advertising

Search documents
Magnite Integrates Anoki ContextIQ Platform and AI Copilot to Bring Scene Level Targeting to CTV
GlobeNewswire News Room· 2025-06-05 12:00
"The integration of ContextIQ within SpringServe allows the industry to reimagine the ad break by opening up a complete picture of scene level analysis across CTV. We partnered with Magnite for their deep leadership in CTV and shared commitment to innovation," said Abbey Thomas, Chief Commercial Officer at Anoki. "ContextIQ leverages multimodal AI to capture the full emotional, visual, and auditory context of every scene. That allows publishers and advertisers to unlock more precision, brand safety, and emo ...
Investors who lost money on DoubleVerify Holdings, Inc.(DV) should contact The Gross Law Firm about pending Class Action - DV
Prnewswire· 2025-06-05 09:45
DEADLINE: July 21, 2025 Shareholders should not delay in registering for this class action. Register your information here: https://securitiesclasslaw.com/securities/doubleverify-holdings-inc-loss-submission-form-2/? id=151578&from=4 NEXT STEPS FOR SHAREHOLDERS: Once you register as a shareholder who purchased shares of DV during the timeframe listed above, you will be enrolled in a portfolio monitoring software to provide you with status updates throughout the lifecycle of the case. The deadline to seek to ...
DoubleVerify (DV) 2025 Conference Transcript
2025-06-04 20:10
DoubleVerify (DV) 2025 Conference June 04, 2025 03:10 PM ET Speaker0 Alright. I think we think we're good to go. Awesome. Alright. Well, thanks everybody for joining us today at the Baird Consumer Technology and Services Conference. Very excited to be hosting the event. For those of you who don't know me, my name is Vik Kasevovotla. I'm one of our senior research analysts here and I lead our coverage of the Internet and digital services sector. Pleased to welcome the team from Double Verified to the stage t ...
Publicis Groupe SA successfully prices EUR 1.25 billion of bond issue
Globenewswire· 2025-06-04 18:18
Core Viewpoint - Publicis Groupe SA has successfully priced a bond issue amounting to EUR 1.25 billion, structured in two tranches with maturities of four and seven years, aimed at general corporate purposes [2][3]. Group 1: Bond Issue Details - The bond issue consists of two tranches: €600 million due in June 2029 with a fixed interest rate of 2.875% and €650 million due in June 2032 with a fixed interest rate of 3.375% [10]. - The issuance is conducted under Publicis Groupe SA's Euro Medium Term Note Program dated May 16, 2025 [3]. Group 2: Use of Proceeds - The net proceeds from the bond offering will be utilized for general corporate purposes [3]. Group 3: Transaction Management - The transaction is led by BNP Paribas, BofA Securities, and Citi as Global Coordinators, with CIC, HSBC, Lloyds, Santander CIB, and Standard Chartered Bank AG serving as Joint Lead Managers [3]. Group 4: Company Overview - Publicis Groupe is a global leader in communication, involved in marketing transformation and digital business transformation, with a presence in over 100 countries and employing around 108,000 professionals [16].
The Gross Law Firm Notifies Shareholders of DoubleVerify Holdings, Inc.(DV) of a Class Action Lawsuit and an Upcoming Deadline
GlobeNewswire News Room· 2025-06-04 16:59
NEW YORK, June 04, 2025 (GLOBE NEWSWIRE) -- The Gross Law Firm issues the following notice to shareholders of DoubleVerify Holdings, Inc. (NYSE: DV). Shareholders who purchased shares of DV during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment. Appointment as lead plaintiff is not required to partake in any recovery. CONTACT US HERE: https://securitiesclasslaw.com/securities/doubleverify-holdings-inc-loss-submission-form-2/?id=150961&from=3 CLASS PER ...
Entravision Stock: Well-Positioned As Adtech Business Grows, And As FCC Eyes Deregulation
Seeking Alpha· 2025-06-04 16:38
Since the publication of my prior article on Entravision Communications (NYSE: EVC ) last November, shares in the advertising technology and broadcasting company have pulled back to prior lows. This comes despite numerousAnalyst’s Disclosure:I/we have a beneficial long position in the shares of EVC either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no busi ...
INVESTOR ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of DoubleVerify
Prnewswire· 2025-06-04 14:25
Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $75,000 In DoubleVerify To Contact Him Directly To Discuss Their OptionsIf you suffered losses exceeding $75,000 in DoubleVerify between November 10, 2023 and February 27, 2025 and would like to discuss your legal rights, call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310).[You may also click here for additional information]NEW YORK, June 4, 2025 ...
Thumzup Media Corporation Achieves Growth Milestone, Surpasses 1000 Advertiser Locations on Its Proprietary AdTech Platform
Prnewswire· 2025-06-04 13:25
Core Insights - Thumzup Media Corporation has surpassed 1000 advertiser locations, achieving a Compound Annual Growth Rate (CAGR) of 218%, indicating significant growth in the digital advertising sector [1][2][3] Company Overview - Thumzup is recognized for its innovative AdTech platform, which has expanded strategically across regions such as Southern California, South Florida, Miami, and the Greater Salt Lake City area [2][3] - The platform integrates with major social media channels, including Instagram Reels and X (formerly Twitter), reaching over 535 million monthly active users, thus enhancing engagement opportunities for brands [2][3] Product and Services - The Thumzup platform allows users to earn cash for posting about participating advertisers on social media, utilizing a programmatic advertiser dashboard and a consumer-facing app [3] - Advertisers can customize their campaigns programmatically through the dashboard, and payments to app users are facilitated via PayPal and other digital payment systems [3] Market Position and Future Outlook - The CEO of Thumzup highlighted the achievement of surpassing 1000 advertiser locations as a validation of the increasing demand for the platform, emphasizing ongoing investments in market expansion and technological innovation [3]
Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot® Platform, Advancing Local TV Campaign Precision
Globenewswire· 2025-06-04 12:15
Core Insights - Comscore has expanded its partnership with ShowSeeker to integrate person-level local live and DVR data into the Pilot platform, enhancing audience evaluation and transaction capabilities for media buyers and sellers [1][2][3] Group 1: Partnership and Integration - The integration allows for person-level insights combined with local time-shifted viewing data, marking a significant advancement in local market measurement and campaign execution [2] - This collaboration enables users to assess individual-level demographics, such as age and gender, rather than just household-level impressions [2][3] Group 2: Benefits to Users - The integration enhances the ability to build proposals, evaluate schedules, and measure campaign performance within a platform tailored for media buyers and sellers [3] - Users can expect improved targeting precision, proposal automation, and post-campaign analysis as a result of this update [4] Group 3: Company Backgrounds - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across various platforms, providing comprehensive cross-platform measurement [5] - ShowSeeker, founded in 2003, offers cloud-based campaign management solutions, streamlining the advertising sales lifecycle and maximizing ROI for clients [6]
AppLovin是如何“吓到”谷歌的
Hua Er Jie Jian Wen· 2025-06-04 02:59
数据最能说明问题。据报道,2022年至2024年间,AppLovin的广告收入增长了两倍,达到32亿美元。 虽然与谷歌2646亿美元的收入相比仍显微不足道,但AppLovin的飙升势头令市场震惊——其股价去年 暴涨712%,今年迄今又上涨24%。目前该公司市值已达1360亿美元,超过Pinterest、Reddit和Snap市值 总和的两倍。 谷歌核心广告业务警报骤响——谷歌移动应用广告业务增长突然失速,内部归因直指AppLovin。 据The Information 6月3日报道,2023年,谷歌广告业务高管注意到一个令人警觉的现象:曾经炙手可热 的移动应用广告收入增长放缓。这块价值数百亿美元的业务遭遇挫折时,内部员工们达成了一个共识 ——小型广告技术公司AppLovin正在蚕食谷歌的市场份额。 AppLovin专门在游戏应用内投放广告,其市场份额增长的秘诀在于无视谷歌所遵循的隐私约束。该公 司继续使用IP地址追踪消费者的网络行为,而这正是谷歌在2019年主动放弃的做法。这意味着 AppLovin能够为广告主提供谷歌无法企及的精准定向能力。 据前谷歌员工透露,AppLovin市场份额飙升的关键在于突破"隐私 ...