商务部商务大数据显示，2026年春节假期，全国重点零售和餐饮企业日均销售额较2025年假期增长5.7%，增速较2025年春节假期加快1.6个百 分点。商务部重点监测的78个步行街（商圈）客流量、营业额分别增长6.7%和7.5%。 央视网消息：长达9天的春节假期结束。记者从商务部了解到，2026年各地组织开展"乐购新春"春节特别活动，加力实施以旧换新、有奖 发票等政策，持续释放假日消费潜力。其中，春晚IP点燃消费热情，带动商圈客流量、营业额大幅增长。 随着总台2026年春晚宜宾分会场的惊艳亮相，宜宾取景地——合江门广场、长江公园等地标迅速"出圈"。这个春节假期，来自全国各地的游客 纷至沓来，打卡春晚同款美景，体验同款民俗，在光影交织中感受"万里长江第一城"的独特魅力。 四川省宜宾市文化广播电视和旅游局局长张艳丽介绍，春节假期，宜宾全市共接待游客953.26万人次，带动旅游消费62.06亿元，创下历史新 高，多个景区单日接待量突破历史峰值。 同样借力春晚热度的还有安徽合肥的骆岗公园。作为2026年春晚的分会场，园内打造"春晚+超级皖"的文旅聚合场景，集演艺、美食、游园于 一体。春节期间，这里的客流量突破百万，带动 ...

Group 1 - The domestic consumption market showed strong resilience during the 2026 Spring Festival holiday, driven by the holiday economy, with lower-tier markets becoming a structural highlight [1][3] - National key retail and catering enterprises reported an average daily sales increase of 8.6% compared to the same period in 2025 during the first four days of the holiday [1] - The sales of upgraded products surged, with smart wearable device sales increasing by 19.7% in the first three days of the holiday, including a 250% increase in smart glasses and a 48.6% increase in smart blood glucose meters [1] Group 2 - Restaurant reservations for New Year's Eve and Spring Festival gatherings were booming, with a 60% increase in search volume for must-try restaurants during the holiday period [2] - Haidilao reported serving over 14 million customers across its nationwide stores during the nine-day holiday, with significant demand from lower-tier cities [2] - New-style tea beverage consumption also saw explosive growth, with some lesser-known destinations experiencing sales increases of up to 4500% [2] Group 3 - The trend of returning home for the New Year created new consumption scenarios, with many young people opting to stay in hotels in their hometowns, leading to a nearly 20% year-on-year increase in hotel night stays in third to fifth-tier cities [3] - In popular return-home cities like Zhoukou, hotel order volume saw a staggering 77% year-on-year increase, indicating an upgrade trend in accommodation consumption in lower-tier markets [3] - The 2026 Spring Festival holiday highlighted the recovery of first-tier city business districts while lower-tier cities and county markets emerged as new engines for driving domestic demand due to population return and upgraded consumption habits [3]

正月初六下午，五一广场人流如织。 均为长沙晚报全媒体记者刘捷萍摄 春节期间，不少外地游客将五一商圈作为来长的第一站。这里街巷飘香、人声鼎沸，3D大屏下的热闹场景，让河 南游客王女士瞬间爱上长沙。 黄兴南步行商业街摩肩接踵的人流，费大厨、火宫殿、一围肥牛等餐饮店排起长龙，无不彰显着这里的超高人 气。"客流远超预期，辛苦有了回报，也感受到长沙餐饮市场的强劲活力。"费大厨长沙IFS店负责人介绍，正月初 一起，全天取号超1000桌。 长沙晚报掌上长沙2月23日讯（全媒体记者 刘捷萍 通讯员 汪宏桥）逛特色商圈、品湘味美食……这个超长春节假 期，市民与游客沉浸式解锁"星派"新年。第三方数据显示，2月15日至23日，长沙累计实现商品和服务销售额 222.42亿元，同比增长7.76%，城市消费活力持续迸发。 星城烟火聚人气 八方游客赴新春 长沙的魅力，藏在山水洲城的千年底蕴里，融于满城鲜活的烟火气中，而城市地标五一商圈，正是这份城市魅力 最淋漓尽致的展现。 春节期间，费大厨长沙IFS店外排起了长龙。 瞄准年轻消费群体，长沙将文旅与潮流深度融合，五一商圈、坡子街、太平街成为年轻人的打卡胜地。年轻人们 举着奶茶、拿着排号单，一 ...

（文章来源：每日经济新闻） 2026年春节迎来"史上最长"9天假期，消费市场活力迸发。出行方面，春运前20天全社会跨区域人员流 动量累计达50.8亿人次，日均2.5亿人次创历史同期新高；电影方面，春节档总场次超434万场，刷新中 国影史纪录；餐饮方面，全国重点零售餐饮企业日均销售额较2025年节前两天增长10.6%，商务部监测 的78个步行街客流量与营业额同比分别增长23.2%和33.2%。 消费回暖趋势显现，相关指数投资价值受市场关注。中证港股通消费主题指数既覆盖酒旅、餐饮等传统 服务业龙头，也包含潮玩、金饰等高弹性资产，以及运动服饰、白电等高股息标的，纯度较高。截至2 月13日，指数滚动市盈率为18.6倍，位于2020年发布以来4.5%分位处。 港股通消费ETF易方达（513070）管理费率仅为0.15%/年，是全市场港股消费类ETF中唯一的低费率产 品。Wind数据显示，该产品已连续8个交易日获资金净流入，合计超12亿元，助力投资者低成本布局港 股消费龙头。 ...

Group 1 - The core viewpoint of the report is that the company, Yujian Xiaomian, is expected to experience significant profit growth, with adjusted net profits projected at 1.35 billion, 2.35 billion, and 3.51 billion yuan for the years 2025-2027, representing increases of 111%, 74%, and 49% respectively [1] - The company is recognized as the first publicly listed Chinese noodle restaurant, having established a standardized operational model since its founding in 2014, with a diverse product matrix centered around classic Chongqing noodles [1] - The company is projected to achieve a revenue of 11.54 billion yuan in 2024, reflecting a growth of 44.2%, with a significant portion of revenue coming from direct-operated stores and franchise services [1] Group 2 - The Chinese noodle restaurant market is expected to exceed 300 billion yuan, with a projected market size of 326 billion yuan by 2025 and a compound annual growth rate (CAGR) of approximately 11.0% from 2025 to 2029 [2] - The Sichuan-Chongqing flavored noodle segment is anticipated to capture 25.0% of the market share in 2024, with a higher CAGR of 13.2% from 2025 to 2029, indicating strong growth potential in this sector [2] - The competitive landscape shows that the top five Chinese noodle brands will hold a market share of about 2.9% in 2024, with Yujian Xiaomian currently positioned as the fourth player in the industry [2] Group 3 - The company is focusing on improving unit economics (UE) and expanding its store network, with expectations of enhanced profitability per store and a steady increase in same-store gross merchandise volume (GMV) growth rates from 0.8% to 1.2% over the years 2025-2027 [3] - The store expansion strategy, combining existing models with franchise support, aims to increase the total number of stores to between 1,428 and 1,618 over the next five years, with a projected net increase of 140, 190, and 216 stores in 2025, 2026, and 2027 respectively [3] - The company anticipates that by 2028, the total number of stores could exceed 1,000, driven by the successful validation of its new UE model [3]

Core Viewpoint - Guosen Securities projects that Yujian Xiaomian (02408) will achieve adjusted net profits of 135 million, 235 million, and 351 million yuan for the years 2025-2027, representing year-on-year growth of 111%, 74%, and 49% respectively. The company is expected to enjoy a reasonable valuation premium due to its successful new model validation and rapid store expansion, with a target stock price range of 7.8-8.2 HKD, indicating a potential upside of 34-41% from the latest closing price, and is rated "Outperform" [1] Group 1: Company Overview - Yujian Xiaomian, founded in 2014 by Song Qi in Guangzhou, is recognized as the first listed company in the Chinese noodle restaurant sector, focusing on standardized operations with a core product matrix centered around classic Chongqing noodles, complemented by rice dishes, snacks, and beverages. The main meal packages are priced at approximately 20-25 yuan, showcasing a clear cost-performance advantage [1] - The company has undergone multiple rounds of financing and is set to go public on the Hong Kong Stock Exchange in December 2025. The controlling shareholders hold a combined stake of 45.98%, with the founder having experience in leading Western fast-food chains, which has laid a solid foundation for the company's standardized operational system [1] - For 2024, the company anticipates revenue of 1.154 billion yuan, a 44.2% increase, with direct store and franchise service revenues accounting for 86.7% and 13.2% respectively. The adjusted net profit is expected to be 64 million yuan, reflecting a 36.0% growth. The profit announcement indicates that the adjusted net profit for 2025 is projected to be between 125 million and 140 million yuan, representing a year-on-year increase of 95.6%-119.1%, with the number of stores reaching 503, a 39.7% increase [1] Group 2: Industry Insights - The Chinese noodle restaurant market is projected to exceed 300 billion yuan, with strong growth potential in the Sichuan-Chongqing segment. The industry has evolved through three phases: regional decentralized operations (before 2010), chain emergence and capital support (2010-2021), and industry reshuffling (2022-present). High-quality leaders with standardized and digital operational capabilities are expected to accelerate consolidation and growth [2] - According to Frost & Sullivan data, the market size of Chinese noodle restaurants is expected to reach 326 billion yuan by 2025, with a compound annual growth rate (CAGR) of approximately 11.0% from 2025 to 2029. The Sichuan-Chongqing flavored noodle restaurants are projected to account for 25.0% of the market size in 2024, with a CAGR of about 13.2%, indicating higher growth potential in this segment [2] - The competitive landscape shows that the top five Chinese noodle brands are expected to hold a market share of approximately 2.9% in 2024, with Yujian Xiaomian currently positioned as the fourth player in the Sichuan-Chongqing noodle market [2]

Group 1 - The core viewpoint of the article highlights a significant increase in consumer activity in Harbin during the Spring Festival, with a 62.3% year-on-year growth in foot traffic on Central Street, totaling 5.14 million visitors [1][3] - The overall sales in key retail enterprises in Harbin increased by 4.3% during the Spring Festival, indicating a robust consumer market [3] - The integration of "ice and snow" with traditional customs, dining, and accommodation has created a vibrant consumption atmosphere, with restaurant sales rising approximately 5% and hotel occupancy rates around 70% [3] Group 2 - Central Street's daily foot traffic exceeded 100,000, contributing to a 30% increase in overall sales compared to the previous year [1][3] - The city has successfully implemented various promotional activities to capitalize on the holiday shopping season, enhancing consumer engagement [3] - Key areas such as Central Street saw higher hotel bookings compared to the same period last year, reflecting increased tourist interest [3]

今年马年春节期间，上海持续举办"跨年迎新消费季"活动，商圈寻马、新春美食等六大主题活动精彩纷呈。发票抽奖成为市民、游客津津乐道的话题， 各区拿出真金白银发放各类消费券，助力文商旅体展深入联动，全市日均推出300余项活动。 据消费市场大数据实验室数据，2月15日至22日（腊月廿八—正月初六），上海全市线上线下消费603.5亿元，同比增长12.8%。其中，线下消费金额 365.5亿元，同比增长15.4%。线上消费金额238.0亿元，同比增长8.9%。 核心商圈火力全开，19个市级商圈增12.0% 各大商圈深度整合资源，营造"百马迎新"浓厚氛围，文商旅体展活动轮番上演，市民、游客人流如织，有效地激发了消费市场活力，监测的19个市级商 圈消费金额47.8亿元，同比增长12.0%；日均客流319万人次，同比增长15.8%。 南京东路商圈开展"南京路和你一起迎新年"系列活动，潮玩品牌持续发力，宏伊广场等商业体销售额同比增长30%。豫园商圈突破传统地理边界打造新 春灯会，销售额同比增长22.1%。 淮海中路商圈以"淮海新禧·马上红"为主题，串联区域内老字号品牌，销售额同比增长23.7%。南京西路商圈"隆马新程""遥感马力" ...

2月24日，重庆市南岸区市监局发布通报称，对于近日网传"在大草原烤全羊店就餐时，36斤活羊烤制完 成后重6.9斤"一事，经调查，该商家从购进活羊到宰杀前，曾非正常持续给羊投喂玉米、干草等饲料和 水，以达到虚增活羊重量的目的。 ...

2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。丙午马年春节的北京，呈现出前所未有 的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉，又以科技、创新和开放的姿态，让 人们在"京"彩年的画卷里，照见新北京的时代变迁，感受到传统文化的生生不息。 春节期间，隆福寺新春市集热闹非凡。 本报记者 邓伟 摄 传统年味焕发新活力 春节期间，全市举办40余个各具特色的庙会灯会游园会活动，数量、规模均创新高，各大庙会以京味年 俗融合科技体验为亮点，打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴，让市民游客在烟火气、 文化味、科技感中感受地道京味年。 这个春节，北京兴起了老字号消费热、非遗体验热。隆福寺新春市集成为春节假期"顶流"，义利面包、 稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受市民游客喜爱。地坛庙会、龙潭庙 会、厂甸庙会等传统经典庙会人气爆棚，带来民俗表演、科技潮玩、特色市集等多重惊喜，是市民游客 过年的"必打卡地"。 北京市文旅局联合天津、河北、广西、内蒙古等11个省区市，共同开展 ...