Investment Rating - The report maintains a "Buy" rating for the media industry [5] Core Views - The media industry experienced a weekly decline of 8.00%, ranking 30th among sub-industries, while the Shanghai Composite Index fell by 1.72% [12][18] - AI applications are seeing significant growth, with DeepSeek and other AI products entering the top ranks of iOS free apps [22] - The gaming sector continues to perform strongly, with Tencent's games dominating the sales charts [24] - The domestic box office reached 9.29 billion yuan, with "Nezha: The Devil's Child" leading the weekly box office [29][32] Summary by Sections Market Performance - The media industry saw a decline of 8.00% from February 24 to March 2, 2025, with all sub-sectors experiencing losses [12][18] - The publishing sector had the smallest decline at 5.79%, while the film and television sector dropped by 9.89% [12] Industry Key Data AI Application Data - DeepSeek, Tencent Yuanbao, Doubao, and Jimeng ranked in the top 4 of the iOS free app chart, indicating a growing user base for AI applications [22] - DeepSeek's estimated downloads for the week were 2.099 million, remaining stable compared to the previous week [22] Gaming Data - Tencent's games, including "Honor of Kings," "Peacekeeper Elite," and "Crossfire," topped the sales charts [24] - The game "Love and Deep Space" saw a significant ranking increase due to a character's birthday event [24] Film Data - The total domestic box office for the week was 9.29 billion yuan, with "Nezha: The Devil's Child" leading at 7.10 billion yuan, accounting for 76.3% of the total [29][32] - "Nezha 2" has surpassed 14.485 billion yuan in global box office, ranking 7th in all-time box office history [29][32] Industry Key Events and Announcements - DeepSeek announced a profit margin of 545% for its model inference system during its open-source week [34] - Alibaba plans to invest 380 billion yuan in cloud and AI hardware infrastructure over the next three years [34] - Nvidia reported a 78% revenue growth for Q4 of fiscal year 2025, with data center revenue increasing by 93% [34][39]

Investment Rating - The report maintains a "Buy" recommendation for the media industry [5] Core Insights - The media industry saw a weekly increase of 9.54%, outperforming the Shanghai Composite Index and other major indices during the same period [12][19] - The film "Nezha" has broken the 12 billion yuan box office mark, setting a new record in Chinese cinema [40][44] - AI applications are rapidly growing, with DeepSeek surpassing 100 million users and significant increases in downloads for leading AI products [23][28] Market Performance - The media sector ranked first among sub-industries with a weekly increase of 9.54%, while the Shanghai Composite Index rose by 1.30% [12] - The film and cinema sector experienced the highest growth, with a weekly increase of 35.78% due to strong performance during the Spring Festival [12] Industry Key Data AI Applications - DeepSeek's user base has quickly surpassed 100 million, with a notable increase in downloads for top AI products [23] - ChatGPT's web traffic reached 3.98 billion visits in January, reflecting a 4.31% increase [24] Gaming - Tencent's products dominated the gaming sales charts, with "Honor of Kings" and "Peacekeeper Elite" leading the top three [33] - The game "Endless Winter" continues to perform well in overseas markets, contributing to significant revenue growth [36] Film - The total box office for the week reached 45.67 billion yuan, with "Nezha" leading the charts and achieving a cumulative box office of over 120 billion yuan [40][46] - Upcoming films include "Your Color," directed by renowned Japanese director Naoko Yamada, which is expected to perform well upon release [48]