[Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2025 年 06 月 29 日 [Table_Title] 6 月 158 款游戏版号获批，关注暑期游戏及 影视市场表现 ——传媒行业周报 [Table_Summary] 报告要点： 市场表现 周度涨跌情况（2025.6.21-2025.6.27，下同）：传媒行业（申万）上涨 3.07%，排名行业第 18 名，同期沪深 300 涨 1.95%，上证指数涨 1.91%，深证成指涨 3.73%，创业板指涨 5.69%，恒生科技指数涨 4.06%。本周，传媒（申万）行业中，欢瑞世纪、冰川网络、卓创资 讯、龙韵股份和 ST 广网表现较优，恒生科技成分股中传媒行业快手- W（周涨幅 11.25%）、哔哩哔哩-W（周涨幅 6.45%）表现较好。 行业重点数据及动态更新 AI：最新一周（6.20 至 6.26）七麦预估 iphone 端 Deepseek 下载量 为 92.38 万，环比下滑 2.01%，豆包周下载量为 209.94 万，环比上 升 1.58%，阿里夸克周度下载量为 141.47 万次，环比增加 40.55%， 腾讯 ...

[Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2025 年 05 月 18 日 [Table_Title] 腾讯 Q1 业绩超预期，网易 520 游戏发布会召开在即 ——传媒行业周报 [Table_Summary] 报告要点： 市场表现 周度涨跌情况（2025.5.10-2025.5.16）：传媒行业（申万）下跌 0.77%， 排名行业第 29 名，同期沪深 300 涨 1.12%，上证指数涨 0.76%，深 证成指涨 0.52%，创业板指涨 1.38%，恒生科技指数涨 1.95%。本周， 本周，传媒（申万）行业中，*ST 返利、迅游科技、*ST 天择、遥望 科技和生意宝表现较优，恒生科技成分股中网易-S（周涨幅 16.07%）、 哔哩哔哩-W（周涨幅 5.54%）、腾讯控股（周涨幅 2.71%）表现较好。 行业重点数据及动态更新 《国元证券行业研究-传媒行业周报：国内两款 AI 应用月活破 亿，AI Agent 加速落地》2025.05.10 AI 应用： 2025 年 3 月，中国 AI 原生应用的活跃用户规模为 2.7 亿， 环比增长 8.9%，用户日均使用时 ...

Investment Rating - The report maintains a "Recommended" rating for the media industry, indicating that the industry index is expected to outperform the benchmark index by more than 10% [8][42]. Core Insights - The media industry experienced a slight decline of 0.11% during the week of April 19-25, 2025, ranking 25th among industries, while the Shanghai Composite Index rose by 0.56% [2][11]. - The report highlights the positive impact of the "Network Publishing Technology Innovation Leading Plan" issued by the National Press and Publication Administration, which aims to enhance technological innovation capabilities in the media sector, particularly in gaming and AI [3][37]. - The gaming sector saw significant activity with 118 domestic and 9 imported game licenses issued in April, indicating a robust supply that supports market growth [4][26]. Market Performance - The media industry (Shenwan) saw a weekly decline of 0.11%, while the Shanghai Composite Index increased by 0.56% [2][11]. - Notable performers in the media sector included companies like Shengyibao and Xingfu Lanhai, which saw weekly gains of 21.10% and 15.12%, respectively [18][19]. Key Data and Updates AI Applications - Leading AI applications include Deepseek, Doubao, Quark, and Tencent Yuanbao, with varying download trends observed [22]. - Deepseek's estimated downloads were 1.61 million, a decrease of 8.92% week-over-week [22]. Gaming Data - Top games as of April 24, 2025, included "Honor of Kings," "Dungeon & Fighter: Origin," and "Peace Elite," with new games like "Seven Days World" and "Digimon: Source" performing well in the free rankings [24][25]. - The report notes that 480 domestic game licenses and 30 imported game licenses have been issued this year, indicating a healthy supply for the gaming market [26]. Film Data - The total box office for the week of April 18-24 was 247 million yuan, with "Nezha: The Devil's Child" leading at 58.84 million yuan, accounting for 23.8% of the total [34][35]. - Upcoming films for the May Day holiday include 13 titles, with "Dumpling Queen" and "Ghost in the Shell" generating significant pre-release interest [36]. Industry Events and Announcements - The report discusses the launch of several AI models and applications, including ByteDance's Seedream 3.0 and Baidu's "Xinxiang" app, which enhance capabilities in content generation and task management [37][38]. - Tencent's SPARK 2025 conference revealed updates on 46 games, including 24 new titles, showcasing the company's commitment to innovation in the gaming sector [38][39].

[Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2025 年 04 月 18 日 [Table_Title] 可灵 2.0 发布，智谱启动 IPO ——传媒行业周报 [Table_Summary] 报告要点： 市场表现 周度涨跌情况（2025.4.12-2025.4.18，下同）：传媒行业（申万）上涨 1.91%，排名行业第 6 名，同期沪深 300 涨 0.59%，上证指数涨 1.19%， 深证成指跌 0.54%，创业板指跌 0.64%，恒生科技指数跌 0.27%。本 周，传媒（申万）行业中，电声股份、慈文传媒、ST 华闻、*ST 文投 和新华都表现较优。恒生科技成分股中阿里巴巴-W（周涨幅 5.53%）、 网易-S（周涨幅 5.39%）和百度集团-SW（周涨幅 4.36%）表现较好。 行业重点数据及动态更新 4 月 15 日，国家主席习近平在《求是》杂志发表《加快建设文化强国》 文章。文章强调，要锚定 2035 年建成文化强国的战略目标，植根博 大精深的中华文明，顺应信息技术发展潮流，不断增强人民精神力量。 文章从 5 个方面对加快建设文化强国做出部署。我们认为文 ...