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创新引领消费升级 2025“老凤祥杯”上海礼物设计大赛开启产业新篇章
Sou Hu Cai Jing· 2025-10-24 15:42
Core Points - The "Lao Feng Xiang Cup" Shanghai Gift Design Competition has officially launched, emphasizing market-oriented innovation to enhance consumer upgrades [2] - The competition aims to strengthen the value and influence of "Shanghai Gifts" as a cultural symbol of the city, with a focus on cultural heritage and expanding cultural tourism consumption [2][8] - Over the past 20 years, the competition has selected and promoted over a hundred award-winning "Shanghai Gifts," achieving significant social and economic benefits [2] Group 1 - The competition has undergone a comprehensive upgrade in its format and model, introducing two new "exclusive tracks" to better align with cultural resources and market demands [4] - One new track focuses on the Shanghai Museum of Arts and Crafts, targeting creative, cultural, practical, and marketable product designs, with price points set between 100 and 300 yuan [4] - The second new track collaborates with the original art illustration project "PAGE SHANGHAI," encouraging creators to draw inspiration from local culture and life [4] Group 2 - This year's competition will also introduce "incubation roadshows" during the award announcement, inviting government, enterprises, and platforms to participate in market development [6] - The competition has established a closed-loop industry model of "design-incubation-market," successfully launching several tourism products that meet market demands [6] - Notable designs from last year, such as the "Bund Elegance Series" and "Trilobite Beach Shoes," have been selected for market introduction through copyright transfer [6] Group 3 - The president of the Shanghai Tourism Industry Association's Tourism Products Branch expressed continued support for the competition, leveraging brand strength to provide a complete transformation pathway for excellent designs [8] - The competition aims to integrate resources and innovate models to promote high-quality development in Shanghai's cultural tourism industry, enhancing the city's global recognition as a consumption and tourism hub [8] Group 4 - Interested creators can register for the competition through the official website [9]
“上海设计100+”闪耀东南亚!
Guo Ji Jin Rong Bao· 2025-10-24 12:56
Core Insights - The "Shanghai Design 100+" global competition exhibition is being held in Kuala Lumpur, Malaysia, from October 23 to 26, 2025, showcasing innovative designs and fostering international collaboration [1][3]. Group 1: Exhibition Overview - The exhibition follows the theme "Design Without Boundaries, Sustainable Development," drawing inspiration from nature and ecological design principles [3]. - It features over 200 exhibits from nearly 40 brands, highlighting Shanghai's fashion innovation and lifestyle [3]. - Notable contributions include high-end fashion from The Atelier by Jimmy Choo and sustainable fashion from the brand Wan Jun Xi [3]. Group 2: Product Highlights - In the smart home and consumer electronics sector, products include advanced pet care devices from Xiao Pei Technology and innovative AR+AI glasses from XREAL [5]. - The exhibition also showcases cultural and artistic products, such as the zodiac-themed porcelain sets from Bai Tan Ji and various derivative products from popular franchises like Genshin Impact [5]. Group 3: Local Engagement and Future Prospects - Kuala Lumpur aims to become a UNESCO "City of Design," leveraging innovative design to create smarter and more sustainable urban environments [7]. - The exhibition serves as a platform for Malaysian industries to engage with Shanghai enterprises, fostering collaboration and business opportunities [7]. - The signing of the "Youth Design Talent Friendly Exchange Memorandum" aims to enhance cooperation in design talent exchange and training between China and Malaysia [8]. Group 4: Competition and Impact - The "Shanghai Design 100+" competition, supported by UNESCO, emphasizes trends in AI empowerment, cultural heritage, and sustainability, with over 2,600 entries from 17 countries this year [8]. - The competition has facilitated over 250 billion yuan in project transformations over six years, highlighting its significant impact on the design industry [8]. - The newly launched U35 plan aims to support the growth of young design talents, further enhancing the design ecosystem [8].
商务发布|外贸优品汇“首店”落户环联夜市
Qi Lu Wan Bao· 2025-10-09 08:50
Core Insights - The newly launched Foreign Trade Quality Goods Exchange in Jinan has successfully initiated trial operations during the National Day holiday, attracting significant consumer interest and enhancing the night economy [1][4]. Group 1: Market Demand and Consumer Engagement - The Foreign Trade Quality Goods Exchange focuses on meeting the domestic market needs of foreign trade enterprises, featuring high-quality products from well-known brands such as Kadele, Luban, and Yinfeng, across various categories including home goods and cultural products [4]. - The trial operation attracted over 10,000 visitors on its first day, with several featured products selling over 1,000 units, indicating strong consumer demand [5]. - The introduction of the "Youth Music Concert" at 7 PM each night has become a focal point for attracting visitors, blending entertainment with shopping to enhance foot traffic [5]. Group 2: Economic Impact and Strategic Initiatives - The average daily foot traffic at the Huanlian Night Market is expected to exceed 100,000 during the first three days of the National Day holiday, with the Foreign Trade Quality Goods Exchange projected to contribute nearly 20% to this consumption increase [5]. - The Huanlian Night Market's management views the introduction of the Foreign Trade Quality Goods Exchange as an upgrade to the "shopping + leisure" model, aimed at boosting night economy vitality and expanding consumer spending [5]. - The Shandong Provincial Department of Commerce has been actively supporting foreign trade enterprises in developing domestic sales channels, contributing to both stabilizing foreign trade and expanding consumption [7].
掌心里的“大花篮”!“祝福祖国”大花篮冰箱贴走红
Group 1 - The article highlights the "Blessing the Motherland" giant flower basket as a prominent attraction in Tiananmen Square during the National Day celebrations in 2025, capturing the attention of citizens and tourists alike [1] - Beijing Yuanlong Yatu Cultural Communication Co., Ltd. launched a series of refrigerator magnets themed "Blessing the Motherland," allowing visitors to take home a piece of the festive atmosphere [3] - The refrigerator magnets are designed to be a tangible keepsake of the National Day celebrations, featuring intricate craftsmanship and meaningful symbolism [6][14] Group 2 - The design of the refrigerator magnets incorporates traditional Chinese craftsmanship, with elements such as alloy casting and intricate floral patterns, symbolizing peace, hope, and unity [14][15] - The "Blessing the Motherland" refrigerator magnets are available for purchase at various retail locations, including physical stores and online platforms like Douyin and Xiaohongshu [15]
2025“顺意好礼”入选产品正式发布
Huan Qiu Wang· 2025-09-30 02:41
Core Insights - The event held on September 28, 2023, marked the launch of the "Shunyi Goodies" product and the entry of the "Beijing Gifts" cosmetics into the capital airport, emphasizing the integration of cultural and tourism industries in Beijing [1][26] - The initiative aims to enhance the cultural industry development strategy of the capital and stimulate tourism consumption potential, injecting new momentum into the high-quality development of Beijing's characteristic industries [1][26] Group 1: Event Overview - The event was organized by the Shunyi District Cultural and Tourism Bureau and the Beijing Drug Administration's Fifth Division, featuring participation from various government departments, state-owned enterprises, industry associations, and over 40 selected enterprises [1] - The atmosphere at the event was lively, with leaders from the Beijing Cultural and Tourism Bureau and the Drug Administration delivering speeches that highlighted the significance of the initiative [1] Group 2: Product Selection and Awards - A total of 750 entries were received for the "Shunyi Goodies" selection, with 518 high-quality products ultimately chosen based on cultural connotation, innovative design, and market potential [7] - Five special awards were established to encourage diverse innovation, including the "Craftsmanship Award," "Popularity Award," "Creative Design Award," "Market Potential Award," and "Cultural Heritage Award," with 20 outstanding products recognized [7] Group 3: Award Winners - **Craftsmanship Award**: Notable winners included products like the Niulanshan Craftsmanship Niujingyun Series Wine and the Inlaid Lacquered Persimmon Tea Tray [12][13] - **Popularity Award**: Winners featured items such as the Ancient Convenience Store Series Refrigerator Magnet and the Wang Xiaolu Tiger Skin Chicken Claw [15] - **Creative Design Award**: Recognized products included the Butterfly Derivative Product - Butterfly Wing Panda and the Aloe Vera Gift Box for the 24 Solar Terms [17] - **Market Potential Award**: Featured products included the Butterfly Orchid Creative Floral Gift and the Together Black and White Strong Coffee Beverage [19] - **Cultural Heritage Award**: Winners included the Shunyi Double-Sided Embroidery Table Screen and the Non-Heritage Gourd Gift "Five Blessings Arrive" [21] Group 4: Exhibition and Future Plans - During the event, selected enterprises showcased their products, allowing travelers to experience the quality and cultural significance of "Shunyi Goodies," leading to a vibrant purchasing atmosphere [25] - The initiative aims to deepen the integration of cultural products and tourism consumption, leveraging the capital airport as a promotional platform to enhance brand visibility and regional tourism industry vitality [26]
逛展乐趣多 观众意犹未尽
Guang Xi Ri Bao· 2025-09-21 02:34
Group 1 - The 22nd East Expo has a total exhibition area of 160,000 square meters, featuring over 3,200 enterprises from 60 countries, with a strong focus on ASEAN countries [5][6] - Popular products include Malaysian durian ice cream, which won a gold award last year and continues to attract significant attention this year [5][6] - Local Guangxi agricultural products are also performing well, with nearly 200 agricultural enterprises and over 1,000 products showcased, highlighting innovative packaging and flavors [6][8] Group 2 - The event has introduced new exhibitors, such as Philippine textiles and Malaysian probiotics, enhancing the diversity of offerings [6] - The public open day has been extended to two days since last year, improving visitor experience and satisfaction [8] - Interactive activities and creative merchandise, such as fridge magnets and canvas bags, have added a fun element to the exhibition, enhancing visitor engagement [7]
“京禧礼”闪耀双展 文创魅力引关注
Core Insights - The "Jingxi Gift" brand by Capital Airport Commercial Company made a significant appearance at the 2025 China International Service Trade Fair and the 2025 International Airport Expo in Guangzhou, showcasing a cultural product matrix that combines local culture with airport characteristics [1][4] Group 1: Product Offering - The "Jingxi Gift" brand presented over a hundred meticulously crafted cultural products, categorized into nine major types, which creatively integrate airport elements with the culture of the capital [4] - Featured products include cute dolls, metal brooches, and artistic bookmarks based on the airport service brand IP image "Dudu," as well as various items inspired by famous cultural landmarks in Beijing [4] Group 2: Market Reception - The exhibition attracted significant attention due to its distinctive theme design and diverse product range, receiving high praise from senior leaders who recognized its contributions to cultural heritage [4] - Visitors expressed strong interest in the cultural products, appreciating their exquisite design and commemorative value, with many making on-the-spot purchases to take a piece of Beijing home [4] Group 3: Strategic Goals - Since its establishment, the "Jingxi Gift" brand has aimed to enrich the airport commercial ecosystem, enhance passenger travel experiences, and accurately meet shopping needs [5] - The recent exhibition not only showcased the brand's innovative achievements but also further elevated the visibility and influence of the Capital Airport Commercial Company's "Hangcheng Commercial" brand [5] - The company plans to continue focusing on the cultural and creative sector, aiming to provide more practical, artistic, and commemorative cultural products to enhance the image and value of the Capital Airport commercial area [5]
文创“杭儿风”吹到了巴黎
Hang Zhou Ri Bao· 2025-09-18 03:37
Core Insights - The "New Hangzhou Line" cultural and creative exhibition successfully showcased Hangzhou's craftsmanship and Eastern aesthetics at the 2025 M&O Paris Design Exhibition, attracting significant international attention and generating over 100 intention orders [5][6][7] - JNBYHOME, a lifestyle brand under Jiangnan Buyi, made its debut at the exhibition, receiving high recognition from international buyers for its blend of Chinese and international design elements [5][6] - The exhibition not only highlighted the innovative craftsmanship and business models of Hangzhou's cultural enterprises but also aimed to deepen cultural exchanges and resource integration between China and France [7] Company Highlights - JNBYHOME presented a comprehensive range of products, including home textiles and kitchenware, emphasizing a philosophy of authenticity and freedom in urban living [5][6] - The toy brand Wentonzi, known for its collaboration with "Wang Wang Mountain Little Monster," introduced a series of works reflecting Chinese spatial aesthetics, appealing to the French market [6] - The Hangzhou (France) Cultural and Creative Industry Exchange Center, established in July last year, plays a crucial role in promoting Hangzhou's cultural products and facilitating Sino-French cultural cooperation [6][7] Industry Trends - The M&O Paris Design Exhibition serves as a significant platform for global brand designers and artisans, marking trends in home living, interior design, and lifestyle arts [5] - The participation of Hangzhou's cultural enterprises at such prestigious international exhibitions indicates a growing trend of cultural export and international collaboration in the creative industry [7]
文创产品应在创意与文化间寻找平衡
Xiao Fei Ri Bao Wang· 2025-09-18 03:16
此次,蝠桃瓶冰箱贴的争议,正是一个文化解读浅表化的典型案例,其设计团队或许希望通过发光效果 凸显粉彩瓷器的瑰丽,但未充分考虑到文物特殊的历史经历可能引发的情感联想。因此,文化元素的提 取,需要建立在对历史语境的深刻理解之上,否则创意可能沦为"无源之水"。 笔者认为,真正的文化创新,应是将传统文化的精神内核转化为现代设计语言的方式。而文创产品要突 破同质化困境,也需要构建传统文化元素的系统性转化机制,应着力打造"前端研究——中端设计—— 后端市场"的协作体系。高校和研究机构深入探究文化基因,为设计提供学术支撑;跨领域设计团队将 创意转化为具有市场竞争力的产品;市场化管理则通过品牌化运营实现价值变现。同时,行业主管部门 加强引导,推动文化资源数字化采集标准、智能修复技术等行业规范的制定,为产业发展提供制度保 障,尤为重要的是,要建立文化价值优先于商业利益的评价体系,当"流量至上"的设计逻辑让位于"文 化为本"的创作理念时,文创产品才能真正承担起文化传播的使命。 文化是文创产品的灵魂,创意是激活灵魂的手段。面对消费者对于蝠桃瓶冰箱贴的争议,我们不妨以更 理性的态度看待,文创产品不可能完全避免争议,但争议本身也是文化 ...
硬核浪漫!首钢“蚕丝钢绣”与低碳“盾粉”双向奔赴
Zhong Guo Jing Ji Wang· 2025-09-13 23:25
Core Viewpoint - The 2025 China International Service Trade Fair showcases innovative cultural and creative products, emphasizing the importance of low-carbon materials and resource recycling in environmental sustainability [1][3]. Group 1: Event Overview - The China International Service Trade Fair took place from September 10 to September 14, 2025, at Shougang Park in Beijing [1]. - The event featured a special exhibition on cultural and tourism services, highlighting unique cultural creations made from waste materials [1]. Group 2: Low-Carbon Materials - The low-carbon composite filler (shield powder) is introduced as an innovative resource recycling material, enhancing industrial anti-corrosion coatings and expanding applications in the rubber sector [3]. - The application of this material significantly improves overall performance and achieves a reduction of 60-120 kilograms of carbon dioxide emissions per ton of product, setting a benchmark in the green low-carbon materials field [3]. Group 3: Public Awareness and Cultural Products - A public awareness campaign titled "Incredible Steel Artworks - Low-Carbon Composite Filler (Shield Powder). The Green Awakening of Steel Waste" aims to educate the public on the resource utilization of industrial waste and the role of low-carbon technology in environmental protection [5]. - The collaboration between Shougang Jitai'an and Shougang Cultural Creation produced the "Silk Steel. Steel Embroidery" series, utilizing "silk steel" as a core material, showcasing a blend of strength and artistic expression [5]. - The use of "silk steel" adds unique cultural connotations and artistic value to the products, reflecting Shougang's century-long heritage and commitment to innovative material and design concepts [5].