近日，一批以低俗团播引诱打赏的"网红"账号被封禁，相关消息登上多个社交平台热榜。不少网友 表示："终于看到官方出手整治了！""大力支持！""早该一锅端了！"为了猎奇吸睛、博人眼球，无底线 地展示带有性暗示的动作、使用令人不适的低俗互动和玩法，不仅玷污直播风气，污染网络生态，更违 背社会公序良俗，必须从源头上加强治理。 "团播"是多位主播共同参与，进行舞蹈、唱歌、游戏互动等才艺表演的一种直播形式，在各大短视 频平台上越来越常见。然而，随着一些不堪入目的表演竞相登场，部分团播逐渐失格，陷入低俗化的泥 沼。 针对低俗团播引诱打赏问题，中央网信办近日深入推进"清朗·整治网络直播打赏乱象"专项行动， 从严处置了"HN-三世烟火""YC-热舞青春6.0""心动女孩"等一批顶风作案的违规账号。 这些被处置账号的团播内容毫无下限、令人作呕。镜头前，这些团播打"软色情"牌，搞低级趣味 的"人肉惩罚"，上演明码标价的"赛博选妃"，博取关注、获取流量和打赏。而这些镜头的背后，是负责 策划、制作、营销的MCN机构和相关团队，组成了吃这碗"低俗饭"的完整链条。这些低俗团播内容， 与个别网红的低俗直播并无二致，本质上是"新瓶装旧酒"。 ...

Core Viewpoint - The article discusses the recent actions taken by the Central Cyberspace Administration of China to address the issue of vulgar content in live streaming, particularly focusing on the regulation of group broadcasting accounts that induce tipping through inappropriate behavior [1][3]. Group Summaries Regulation Actions - The Central Cyberspace Administration is intensifying efforts to manage group broadcasting content and has taken strict measures against accounts that violate laws and ethical standards [1]. - Specific group broadcasting accounts have been permanently banned or had their live streaming privileges revoked due to their inappropriate content [3]. Examples of Violations - Certain accounts, such as "HN-三世烟火" and "Top-长安城," engaged in suggestive actions like revealing clothing and provocative movements to create a vulgar atmosphere, leading to user tipping [3]. - Other accounts, including "心动女孩" and "好多表妹哟," used uncomfortable punishment methods during live streams to encourage lowbrow interactions through tipping [3]. - Accounts like "Vibe-002" and "亿江南-后宫" employed gift ranking games that showcased monetary contributions to induce users to tip for higher rankings [3].

今年夏天，出于对团播的好奇，我找到几位团播的重度用户和主播，向他们了解团播的情感经济模式。那些对话，被记录在《百亿团播市场的秘密》一文 中。但对于团播是如何一步步发展，最终演变成新的大众娱乐文化，我依然有很多困惑。 团播早已不局限于直播间的舞蹈。10月底，头部MCN机构无忧传媒在三亚隆重举办了一年一度的盛会——无忧之夜2025。在那场盛典上，主播达人与艺 人同台演出，直播对决和现场同步进行。 盛典开幕，无忧选择了公司自主孵化的@宇宙101厂牌、@JOY&金梧引等男团带来团播大秀。来自七个男团的共40位成员，身着白衬衫西服裤，表演抖舞 《火力全开》《万物生》。虽然歌舞仍是直播间里的熟悉曲目，但此时此刻，围绕他们的不再是虚拟的背景板，而是热情的现场观众和挥舞着的荧光棒。 无忧之夜结束两天后，同一地点，@宇宙101厂牌、@JOY&金梧引 的首次线下公演紧接着拉开帷幕。 舞台两侧伫立着巨大的竖屏，像是手机直播间的无限放大版。台下此起彼伏的呼喊、五彩的灯光、精致的妆造，让人仿佛置身于一场偶像选秀的决赛现 场。 图｜厂牌公演 从最初简单的舞蹈直播，到精彩纷呈的直播舞台秀，再到如此盛大的线下演出——团播究竟是如何完成这场蜕 ...

Core Insights - The personal income tax revenue in China reached 1.3363 trillion yuan from January to October 2025, showing a year-on-year growth of 11.5%, with a significant increase in October at 27.3% [2][3] Tax Revenue Performance - Domestic value-added tax grew by 4% year-on-year, while domestic consumption tax reached 1.439 trillion yuan, increasing by 2.4%. Corporate income tax amounted to 3.9182 trillion yuan, with a growth of 1.9% [2] Factors Driving Growth - The high growth in personal income tax is attributed to improved tax administration efficiency and diversification of tax sources, reflecting significant progress in tax governance capabilities [3] - Enhanced tax collection measures, particularly for overseas income, have contributed to the increase, with a notable rise in compliance among high-net-worth individuals [4][6] Overseas Income Management - The tax administration system has been refined, leading to better monitoring of previously unregulated tax sources, with tax authorities actively reaching out to taxpayers regarding overseas income reporting [4][5] - The implementation of the "Golden Tax Phase IV" has improved the accuracy of identifying cross-border income and hidden income [4] Capital Market Influence - The active capital market has led to a surge in capital income, which, along with resilient income among high-income groups and a low base effect, has supported the growth of personal income tax [7] - The capital market's performance is expected to contribute approximately 330 billion yuan to personal income tax in 2025, reflecting a year-on-year increase of about 40 billion yuan [7] Economic Recovery and Base Effect - Economic recovery since the third quarter of 2025 and a low base from the previous year have amplified the growth rate of personal income tax [8] - The transition from a "coarse" to a "fine" tax governance model is expected to ensure stable growth in personal income tax revenue in the future [8]

Core Insights - The tax authorities have exposed six cases of tax evasion involving internet celebrities and online stores, highlighting the need for compliance in the rapidly growing internet economy [1] - In 2024, the tax department conducted inspections on 169 online streamers, uncovering a total of 899 million yuan in unreported income [1] - The message from tax authorities is clear: online platforms are not lawless spaces, and fame does not exempt individuals from legal responsibilities [1][3] Group 1: Tax Evasion Cases - Some online streamers exhibit weak tax awareness and a sense of complacency, leading to income concealment [2] - Techniques used for tax evasion include receiving rewards through personal accounts, registering multiple shell companies to split income, and colluding with MCN agencies to fabricate business activities [2] - The tax evasion methods may seem varied, but they are unlikely to escape the scrutiny of precise regulations [2] Group 2: Role of MCN Agencies - MCN agencies play a significant role in tax evasion, often obscuring their responsibilities to reduce operational costs and attract streamers [2] - Previous cases indicate that some MCN agencies have misled streamers into illegal tax practices by promoting "tax avoidance" strategies [2] - Regulatory actions against these agencies aim to restore order in the economic tax landscape and foster a fair tax environment for the industry's sustainable development [2] Group 3: Importance of Tax Compliance - Taxation is a crucial source of national revenue and a tool for social distribution, making a fair tax environment essential for high-quality economic development [3] - As tax regulation becomes more precise and efficient, the space for tax evasion diminishes, and the costs of illegal activities increase [3] - For online streamers and related institutions, adhering to legal compliance and externalizing social responsibility is vital for gaining long-term public trust and support [3]

Core Points - The article highlights the launch of the "Zhenheyi·Gongnuan'xin'" service brand by the Zhenjiang Municipal Federation of Trade Unions to enhance the influence, cohesion, and service capacity of labor unions for new employment forms [1][7] - The service system includes a comprehensive organizational network and five service packages aimed at improving the sense of gain, happiness, and belonging among new employment form workers [1][7] Group 1: Organizational Network - The establishment of a city-level union for internet, road transport, and delivery workers in Zhenjiang is a pioneering move in the province, with full coverage of county-level unions planned by 2024 [2] - The "scan to join" initiative and the launch of a comprehensive service center for new employment form workers have made it easier for workers to join unions and access services [2] - The municipal union has equipped new industry unions with social workers and provided subsidies to stimulate grassroots activity [2] Group 2: Service Infrastructure - The construction of a "15-minute service circle" with 25 24-hour smart service stations has been implemented to provide convenient rest and refreshment options for outdoor workers [3] - The new comprehensive service center integrates various resources to offer one-stop services, becoming a "spiritual home" for new employment form workers [3] - Initiatives like "one yuan noodles" and the establishment of "union canteens" aim to enhance the welfare of workers [3] Group 3: Rights Protection - The introduction of the "Courier Workers Care Day" and the "Courier Workers Care Subsidy Measures" has provided financial support and emotional care for workers facing difficulties [4][5] - Legal aid stations have been established to protect the legal rights of new employment form workers, with significant financial assistance provided [5] - A democratic consultation mechanism has been created to address workers' grievances and improve management practices [5] Group 4: Growth Empowerment - Various activities and competitions have been organized to enhance the skills and personal development of new employment form workers, fostering a sense of community and growth [6] - The union has implemented programs for educational advancement and mental health support, contributing to the overall development of workers [6] - The focus on both material support and personal growth reflects a commitment to improving the quality of life for workers in new employment forms [6]

团播需要监管部门的刚性约束、平台的主动作为、团播主体的自我提升，也需要社会各界的共同监督与 支持 近日，中央网信办发布通知，在全国范围内开展为期2个月的"清朗·整治网络直播打赏乱象"专项行动， 聚焦娱乐性团播、私域直播等易滋生直播打赏乱象的重点领域，从严打击低俗团播引诱打赏、虚假人设 诱骗打赏、诱导未成年人打赏和刺激用户非理性打赏等4方面突出问题。 "打赏"点播增加了交互性，也容易"打破"底线，滑向"灰色地带"。一些团播用特定拍摄手法、场景搭 建、着装设计等，渲染烘托低俗氛围，有的将大众耳熟能详的经典文艺作品进行低俗化改编。当低俗团 播靠"擦边"引流快速获利，会吸引更多团队跟风模仿，挤压优质内容的生存空间。从行业信誉来看，观 众对团播行业的负面印象加深，更不利于整个行业的长远发展。 随着互联网飞速发展，文化消费方式不断推陈出新，多人在同一直播间进行舞蹈、唱歌等才艺表演的团 播，便是近两年声量很大的一种新大众文艺形式。据不完全统计，团播日均开播房间数约8000个，全年 营收预计突破150亿元，一些头部团播公司举办的月度比赛中，仅仅一个晚上的单场打赏金额就超过千 万元。 从表现形式上说，团播的表演简洁有力、重复性 ...

Core Insights - The Chinese live streaming industry has experienced explosive growth since 2016, with significant increases in both platforms and audience numbers, establishing itself as a key component of the internet culture market [1] - As of December 2024, the number of live streaming users in China reached 833 million, representing a year-on-year increase of 17.37 million users, or 2.13%, accounting for 75.2% of the total internet user base [3] - E-commerce live streaming leads the market, with 597 million users as of June 2024, making up 54.7% of internet users, and contributing significantly to consumer growth [4] - The live streaming market in China is projected to reach 212.64 billion yuan in 2024, reflecting a 1.5% increase from 2023, showcasing resilience in a complex environment [5] - The growth of the live streaming industry is driven by technological innovation and deepening market segmentation, with platforms like Douyin and Kuaishou exploring generative AI to enhance content creation and user experience [8] Industry Segmentation - The live streaming media industry in China can be categorized into five main types: e-commerce live streaming, sports live streaming, game live streaming, reality show live streaming, and concert live streaming [1] - E-commerce live streaming is the core driver of consumption growth, while sports live streaming benefits from stable growth due to the popularity of event IPs [4] - Game live streaming continues to penetrate the market, supported by the maturation of the esports industry, while reality shows and concert live streaming expand their audience through a hybrid online and offline model [4]

"打赏"点播增加了交互性，也容易"打破"底线，滑向"灰色地带"。一些团播用特定拍摄手法、场景搭 建、着装设计等，渲染烘托低俗氛围，有的将大众耳熟能详的经典文艺作品进行低俗化改编。当低俗团 播靠"擦边"引流快速获利，会吸引更多团队跟风模仿，挤压优质内容的生存空间。从行业信誉来看，观 众对团播行业的负面印象加深，更不利于整个行业的长远发展。 团播要健康发展，需要监管部门的刚性约束、平台的主动作为、团播主体的自我提升，也需要社会各界 的共同监督与支持。作为互联网发展的新兴业态，团播以其鲜明的互动性，重构了文化供给与消费的关 系，用户喜好更加受到重视，可以善加利用，赋能文化建设。依托互动性强、及时反馈、情感黏合紧密 等特点，不妨大开"脑洞"，开发更多团播新场景，比如与文艺院团结合，扩大观众覆盖面，提高内容的 贴近性；与非遗结合，让更多人了解优秀传统文化，"打赏"也能改善传承人的生活；与公益传播结合， 将观众的热情转化为实实在在的善举；等等。 唯有多方协同、久久为功，才能让团播成长为兼具社会价值与商业价值的健康业态，为新大众文艺注入 更多正能量。 （文章来源：人民日报） 团播需要监管部门的刚性约束、平台的主动作为、团播 ...

Core Insights - The live streaming industry has evolved from chaotic growth to a structured ecosystem that supports flexible employment, with compliance becoming a shared consensus among platforms [1][2] - Douyin's governance practices serve as a strong model for the industry's compliance development, addressing issues like vulgar content and illegal activities through a comprehensive content governance system [1][2] Group 1: Governance and Compliance Measures - Douyin has established a multi-dimensional content governance system to combat evolving violations, utilizing multimodal large models for rapid response to reports, achieving updates within 30 minutes [1] - Since 2025, Douyin has banned 660,000 "soft porn" live streaming rooms and permanently revoked 117,000 accounts involved in sexual content, demonstrating significant governance effectiveness [1] - The introduction of a "health score + economic restrictions" system in 2024 aims to deter vulgar inducement of rewards by penalizing low-performing hosts with score deductions and financial constraints [2] Group 2: Impact and Future Directions - Reports of inducement to reward have decreased by 74% in 2025, with 88,000 violators penalized, indicating the effectiveness of long-term governance mechanisms [2] - The industry recognizes that compliance is not the end goal but a starting point for higher quality development, necessitating ongoing efforts from multiple stakeholders [2][3] - The need for improved legal frameworks and standards is emphasized to support platforms in managing reward-related chaos, highlighting the importance of collaborative efforts for sustained governance [3]