智通财经APP获悉，香港置业研究部董事王品弟表示，据香港土地注册处资料显示，7月二手住宅(包括 二手私人住宅及二手公营房屋)录4233宗注册，较6月的4140宗增加约2.2%，创3个月新高。鉴于签署买 卖合约至递交到香港土地注册处注册登记需时，7月注册个案一般主要反映6月市况。 若以金额划分7月二手住宅注册量按月表现，当中500万港元或以下二手住宅录2410宗注册，较6月的 2310宗增加约4.3%；逾1000万港元二手住宅录487宗注册，较6月的461宗增加约5.6%；相反，逾500- 1000万港元二手住宅录1336宗注册，较6月的1369宗减少约2.4%。 若以三区划分7月二手住宅注册量按月表现，当中新界区录2160宗注册，较6月的2102宗增加约2.8%； 九龙区录1255宗注册，较6月的1193宗增加约5.2%；相反，港岛区录818宗注册，较6月的845宗减少约 3.2%。 7月二手住宅注册量屋苑排名方面，日出康城以66宗注册居榜首，较6月的69宗减少约4.3%；嘉湖山庄 以45宗注册排第二，较6月的49宗减少约8.2%；沙田第一城以43宗二手住宅注册紧随其后，较6月的30 宗则增加约43.3%。 ...

Core Insights - The year 2025 is projected to be a pivotal turning point for the Chinese real estate market, influenced by frequent regulatory policies that affect both buyers and industry professionals [1] - The real estate intermediary industry is experiencing a significant transformation from "extensive expansion" to "meticulous cultivation," with a notable decline in market size and workforce [1] Industry Overview - The market size of the real estate intermediary industry reached 1.8 trillion yuan, but saw a year-on-year decline of 7.3% [1] - The number of practitioners in the industry has decreased from approximately 2.25 million at its peak to 1.32 million, while the proportion of licensed agents has increased from 32% to 58% [1] User Behavior and Technology Integration - Users are increasingly relying on platforms like Gaode Map for house hunting, with 850 million monthly active users, indicating a shift in user habits towards more integrated and efficient search methods [2] - The integration of Gaode Map into the real estate sector is expected to significantly transform the intermediary industry [2] Challenges and Adaptations in the Industry - Real estate agents in major cities work over 10 hours a day but face challenges in customer acquisition, with a high lead collision rate of 60% and a conversion rate of less than 10% [3] - The profile of new real estate agents is changing, with a significant increase in younger agents (post-90s and post-95s) who are more inclined to use online tools and AI technology for client acquisition [3] Innovative Solutions and Success Stories - The emergence of Gaode Port, a product based on map scenarios, has improved customer acquisition efficiency for agents, with some reporting high conversion rates compared to traditional platforms [4][5] - Gaode Port leverages LBS (Location-Based Services) and AI algorithms to enhance transaction efficiency, allowing agents to target specific neighborhoods effectively [6] Future Directions and Industry Evolution - Despite a shrinking industry size, the increase in licensed agents indicates a trend towards professionalization among practitioners [7] - The adoption of new technologies like Gaode Port signifies a "productivity revolution" in the industry, where agents who can effectively utilize these tools will gain a competitive edge [7] - The shift towards technology-driven solutions is seen as essential for agents to adapt and thrive in the evolving market landscape [8]

Group 1 - The Shenzhen second-hand housing market shows signs of recovery with a recorded 1,184 transactions last week, representing a 5.2% week-on-week increase, ending a continuous decline trend [1] - As of August 4, 2025, there are 76,156 valid second-hand housing listings in Shenzhen, an increase of 645 from the previous week [1] - Despite a decrease in viewing volume due to heavy rain, the signing volume of second-hand residential properties increased significantly by 17% week-on-week, indicating a faster decision-making process among clients [1] Group 2 - In July, the new housing market in Shenzhen saw a net signing of 2,664 units, a decrease of 18.7% month-on-month, while second-hand housing transactions rose by 3.4% to 4,656 units, although still below May's levels [1] - The average listing price for second-hand homes in Shenzhen in July was 62,706 yuan per square meter, reflecting a 0.2% month-on-month increase, driven by price stability in popular properties and concessions in others [1] - The bargaining rate in July was 8.3%, an increase of 0.2% from the previous month, indicating a slight increase in negotiation flexibility [1] Group 3 - The housing market in Shenzhen is experiencing a traditional off-season in July, with a downward trend due to lower-than-expected policy implementation since June [2] - The increase in second-hand listings and significant price drops in the past suggest continued high trading activity in the second-hand housing market, supported by favorable loan conditions [2] - The new housing market is expected to show a pattern of "star projects being hot, while most developments remain flat," indicating competitive pressure and greater adjustment challenges compared to the second-hand market [2]

Group 1 - The latest US consumer confidence index is reported at 73.4 points, increasing by 1.2% week-on-week, supported by low interbank rates and a decline in potential supply data over five consecutive quarters [1] - The reduction in discounted listings has contributed to the rise in the confidence index, with the highest discount rate observed in the New Territories among three regions [1] - The latest property price index from Midland Realty is at 128.78 points, reflecting a week-on-week increase of 0.46%, marking a two-week consecutive rise, and a year-to-date increase of 0.51% [1] Group 2 - Property prices in the three regions show mixed developments, with Kowloon and New Territories increasing by 0.45% and 0.7% respectively, while Hong Kong Island's index decreased by 0.27% [1] - Compared to four weeks ago, Kowloon and New Territories recorded increases of 0.7% and 1.42%, while Hong Kong Island experienced a slight decline of 0.07% [2] - Year-to-date changes in property prices show Kowloon and New Territories with increases of 1.62% and 0.25%, while Hong Kong Island has decreased by 1.44% [2]

"我们就是把6周时间压缩成这次直播了，等他们再来线下看房，效率就很高了。"老陈对周先生说。 "定制砍价服务，指定小区、指定板块、指定楼层，从业15年地产老兵。" 房地产行业持续调整之下，中介们的服务也有了"定制版"。 "这个月还没开单。"上周日(7月20日)下午，两三路直播人马挤在一套老破小里，同时开启直播，有中 介小哥在直播间无奈地说。 这几天，《每日经济新闻》记者围观了多场中介直播，有时候，"决定"价格的并不是房东本人，而是架 着手机的中介人员，甚至是评论区的网友。当二手房市场从以价换量走向"狂砍一刀"，从信息壁垒走向 透明交易，这场直播砍价的狂欢中，谁能赢得"房价保卫战"? 半年已降价7次 为什么要直播砍价? 南京中介老陈在砍价过程中问房东周先生："如果30组意向买家来线下看房，需要接待多久?" "每周接待5组，大约需要6周。"周先生坦言。 "我已经亏了。"刘女士无奈地说。 但有网友直接出价"120万元可以谈谈"，主播初步计算刘女士的单价后也表示"亏了，真的亏"。 每经记者在直播中看到，周先生的房子证载面积99平方米，位于4楼，房型合理。通过室内场景和软装 细节，每经记者在链家找到了这套房源，从2025 ...

"定制砍价服务，指定小区、指定板块、指定楼层，从业15年地产老兵。" 房地产行业持续调整之下，中介们的服务也有了"定制版"。 "这个月还没开单。"上周日（7月20日）下午，两三路直播人马挤在一套老破小里，同时开启直播，有 中介小哥在直播间无奈地说。 这几天，《每日经济新闻》记者围观了多场中介直播，有时候，"决定"价格的并不是房东本人，而是架 着手机的中介人员，甚至是评论区的网友。当二手房市场从以价换量走向"狂砍一刀"，从信息壁垒走向 透明交易，这场直播砍价的狂欢中，谁能赢得"房价保卫战"？ 半年已降价7次 为什么要直播砍价？ 南京中介老陈在砍价过程中问房东周先生："如果30组意向买家来线下看房，需要接待多久？" "每周接待5组，大约需要6周。"周先生坦言。 "我们就是把6周时间压缩成这次直播了，等他们再来线下看房，效率就很高了。"老陈对周先生说。 每经记者在直播中看到，周先生的房子证载面积99平方米，位于4楼，房型合理。通过室内场景和软装 细节，每经记者在链家找到了这套房源，从2025年2月上架以来，已经降价7次，价格则从挂牌时的218 万元降到了165万元。 图源：链家 在每经记者观看的直播中，大部分房东最 ...

Core Insights - The overall property registration volume in Hong Kong for July reached 7,199 cases, a slight decrease of approximately 1% from June's 7,221 cases, indicating a stable market above the 7,000 mark for two consecutive months, a situation last seen from April to May of the previous year [1] Group 1: Market Activity - The recent property transaction activity is considered quite active, reflecting a positive market sentiment following the easing of bank interest rates and a reduction in trade tensions [1] - The registration cases in July primarily reflect the market conditions of June due to the time required for signing and submitting sale agreements to the land registry [1] Group 2: Residential Property Performance - In the residential sector, excluding public housing, the registration volume for new private homes and second-hand residential properties totaled 6,104 cases in July, a decrease of about 2.7% from June's 6,273 cases, yet still marking the second-highest level in eight months [1] Group 3: Non-Residential Property Performance - The registration volume for non-residential properties, including commercial shops, parking spaces, and others, reached 1,000 cases in July, an increase of approximately 16.4% from June's 859 cases, marking a 23-month high and the first time surpassing 1,000 cases since August 2023 [1]

Core Insights - The Central Plains City Leading Index (CCL) has reached 138.84 points, reflecting a weekly increase of 0.78%, marking a positive market condition from July 7 to July 13, with a total increase of 1.76% over two weeks, the second highest this year and the highest in 29 weeks since early January [1] - The decline in interest rates since May has contributed to a rebound in Hong Kong property prices, with the CCL showing a cumulative increase of 2.72% over the past nine weeks, surpassing the 2.50% increase observed after the interest rate cut in September 2024 [1] - The CCL is expected to continue its upward trend, aiming to challenge the early year high of 139.25 points, currently just 0.41 points or 0.30% away [1] CCL Performance - The CCL Mass index stands at 140.55 points, with a weekly increase of 1.11%, while the CCL for small to medium units is at 139.11 points, up 1.09%, both achieving the largest weekly increases in 17 weeks and reaching new highs since early August 2024 [2] - The CCL for large units is at 137.42 points, experiencing a weekly decline of 0.79%, remaining around the 138-point level [2] - Among the four districts, three saw price increases while one experienced a decline, with Kowloon CCL Mass at 139.46 points (up 2.38%), New Territories West at 127.83 points (up 1.22%), and Hong Kong Island at 138.35 points (up 0.07%), while New Territories East saw a slight decrease of 0.06% [2] Future Projections - For 2025, the CCL has recorded a cumulative increase of 0.87%, with the CCL Mass up 1.75%, and the CCL for small to medium units up 1.54%, while the CCL for large units has decreased by 2.44% [2] - Price changes across regions show that Hong Kong Island has decreased by 0.16%, Kowloon has increased by 4.22%, New Territories East has risen by 2.47%, and New Territories West has declined by 0.41% [2]

Core Insights - The article discusses the legacy of key figures in the real estate industry, particularly focusing on the impact of Left Hui and the current challenges faced by Peng Yongdong, the CEO of Beike, in maintaining the company's values and performance after Left's passing [1][2][4]. Group 1: Leadership and Legacy - Left Hui is recognized as the only acknowledged leader in the real estate transaction service sector, despite the presence of other prominent developers [2]. - Peng Yongdong faces the challenge of proving that Left's spirit and values continue to thrive within Beike, especially during a period of significant transformation [5][11]. - The comparison between Peng and Left creates pressure for Peng, as Left is seen as a spiritual icon for the industry [4][5]. Group 2: Business Model and Transformation - Beike's recent "tenant separation" policy aims to enhance operational efficiency by splitting roles between sourcing properties and client development, reflecting a response to market changes [16][17]. - The policy is a reaction to structural changes in the market, such as an increase in property listings and a decrease in average transaction prices, necessitating a more specialized approach to real estate transactions [19][20]. - The initial implementation of the policy has faced challenges, with slow progress reported in the early months [13][22]. Group 3: Financial Performance and Employee Sentiment - Despite a challenging market, Beike reported significant growth in transaction volume and revenue, with a 34% year-on-year increase in total transaction value in Q1 2025 [71]. - However, employee dissatisfaction has risen due to drastic reductions in base salaries and commission structures, leading to a perception of exploitation [62][65]. - Peng Yongdong's substantial salary increase post-Left's death has drawn criticism, especially in light of the company's struggles and employee pay cuts [61][66]. Group 4: Industry Challenges and Criticism - Beike's commission structure has come under scrutiny, with reports of high fees imposed on developers and franchisees, raising concerns about fairness and transparency [73][74]. - The integrity of Beike's "true source" initiative is questioned, as reports of false listings and data manipulation have surfaced, undermining the company's foundational promises [77][81]. - The article highlights a growing disconnect between the company's operational practices and the original vision of creating a healthy work environment and improving consumer experiences [83].

这一成绩并非一蹴而就。在复职初期，邱立校也曾经历连续两个月零成交的困境，甚至面临较大的生活 压力。转折点来自于上级的指导——意识到"房源是基础"。他调整策略，专注于公司主营责任盘内 的"老破小"房源，将其视为高频交易的基础。 邱立校的成功在于将专业分析和客户信任放在首位。面对一位纠结于"先买还是先卖"置换难题的张先 生，他并未做出不切实际的承诺，而是通过详尽分析近3个月同户型成交价、平均周期及在售竞争房 源，为客户提供了基于数据的理性建议和清晰的成交预期。最终，该房源在预期内顺利成交，并赢得了 客户的深度信任，带来了后续的转介绍。邱立校将此称为"信任复利"，认为其价值超越单笔佣金。 他强调，个人成绩离不开团队的有力支撑。无论是低谷时期现任总监郭名煇（原文为郭名煇）给予的情 绪关怀和方向指引——"房源第一"的核心理念，还是日常工作中团队成员的紧密协作与信任，都是他能 够持续发力的关键。如今，在带教新人时，他尤其强调"借力团队"与"懂得感恩"的重要性。 回顾过往，邱立校认为，在看似"薄利"的刚需市场，通过高频、专业的服务，同样能累积可观的业绩， 并实现个人价值的突破。他的经历印证了：脚踏实地深耕基础房源，以专业赢 ...