Core Viewpoint - The company reported a decline in revenue and profit for the mid-term of 2025, while achieving significant milestones in enhancing its appeal to Muslim travelers [1] Financial Performance - Group revenue decreased by 7.6% to HKD 1.295 billion (2024: HKD 1.408 billion) [1] - Shareholders' profit dropped by 13.7% to HKD 322.1 million [1] - Earnings per share and basic earnings per share were HKD 0.47 (2024: HKD 0.54) and HKD 0.49 (2024: HKD 0.58) respectively [1] - Interim dividend remains unchanged at HKD 0.23 per share, to be paid in cash [1] Business Development - The Mira Hong Kong and Moonlight Hotel received a 5-star rating from Crescent Rating, a recognized Muslim travel indicator, for their Muslim-friendly facilities and services [1] - The Mira Hong Kong was awarded "Muslim-Friendly Hotel of the Year," one of only two hotels in Hong Kong to receive this honor [1] - The group's high-end Chinese restaurant, Tang Shu, became the first high-end Chinese restaurant in Hong Kong to receive "Halal-Friendly" certification [1] - These achievements are expected to strengthen the company's position in the Muslim tourism market, attracting high-end travelers from the Middle East and Southeast Asia, and reducing reliance on mainland Chinese customers [1]

Core Viewpoint - 美丽华酒店 announced a mid-term dividend of HKD 0.23 per share for the six months ending June 30, 2025, to be distributed on October 14, 2025 [1] Company Summary - 美丽华酒店 will distribute a mid-term dividend of HKD 0.23 per share [1] - The dividend is for the period ending June 30, 2025 [1] - The payment date for the dividend is set for October 14, 2025 [1]

Core Viewpoint - The practice of "order brushing" has evolved from being considered unethical to a survival strategy for many small and medium-sized hotels and homestays in the current market environment [1][2]. Group 1: Order Brushing as a Strategy - Order brushing, referred to as "supplementary orders" by some hotel operators, aims to increase visibility and attract real customers by manipulating platform algorithms [2][3]. - The process involves a financial transaction where hotel owners pay commissions to platforms, viewing it as a cost for gaining traffic [4]. - Timing is crucial for effective order brushing; specific times of day can significantly impact sales conversion rates [8][9]. Group 2: Risks and Limitations - Order brushing is not a foolproof method; if not executed properly, it can lead to negative customer experiences and subsequent poor reviews, negating any benefits gained [6][10]. - The practice is considered a form of false orders and is technically illegal under regulations issued by the National Market Supervision Administration [13][17]. - Only flexible, independent hotel owners are likely to engage in this practice, as franchise or state-owned hotels face stricter operational constraints [14][16]. Group 3: Market Conditions and Platform Dynamics - The current hotel market is characterized by high volume but low pricing, forcing many hotel owners to resort to order brushing to maintain occupancy rates [21][22]. - The dependency on platforms increases as business performance declines, making it difficult for small hotels to establish stable customer flows independently [25][27]. - Recent changes in platform review policies, such as lowering the minimum rating for visibility, provide slight relief but do not fundamentally alter the underlying competitive pressures [30][31]. Group 4: Operational Adjustments - Many hotel owners are adopting a cost-cutting approach, reducing staff and preparing for a prolonged period of financial strain [36][37]. - The industry remains in a state of uncertainty, with hotel operators focusing on survival strategies rather than growth [36].

Core Viewpoint - The practice of "brushing orders" has evolved from being considered unethical to a survival strategy for many small and medium-sized hotels and homestays, driven by platform dominance and survival pressures [1][14][21] Group 1: Brushing Orders as a Strategy - Brushing orders, referred to as "supplementing orders" by some hotel owners, aims to increase visibility and ratings on booking platforms [1][3] - The effectiveness of brushing orders depends on timing and market conditions, with specific strategies suggested for when to execute these orders [3][4] - For a hotel with around 40 rooms, brushing a few orders can significantly impact occupancy rates, potentially accounting for 25% of total bookings [6][4] Group 2: Financial Implications - The cost of brushing orders can be substantial, with commissions from platforms potentially reaching 150 yuan per day for small hotels, which is a significant expense given the current market conditions [6][4] - Hotel owners often adopt a "small loss for a bigger gain" mentality, accepting these costs to maintain occupancy rates [6][10] Group 3: Risks and Limitations - Brushing orders is not feasible for all hotels, particularly those under brand management or state-owned enterprises, due to operational constraints and financial accountability [10][12] - The practice is technically illegal under current regulations, which classify it as a form of false orders, posing risks for hotels that engage in it [9][12] Group 4: Platform Dynamics - Platforms maintain a complex relationship with hotels regarding brushing orders, publicly discouraging the practice while benefiting from the increased transaction volume [12][13] - Recent changes in platform rating systems, such as lowering the threshold for visibility from 4.8 to 4.7, provide slight relief for small hotels but do not fundamentally alter the competitive landscape [18][19] Group 5: Market Conditions - The current market environment is challenging, with many hotels experiencing declining occupancy and pricing pressures, leading to increased reliance on platforms [14][21] - Many hotel owners are adopting a conservative approach, focusing on cost-cutting and preparing for a prolonged downturn in the industry [21]

缩减成本，外资五星酒店过冬。 01 最近，社交媒体上有件事被炒得沸沸扬扬：希尔顿逸林的行政酒廊是不是要取消了？ 有部分网友指称，一些已开业的希尔顿逸林酒店收到了来自集团的通知，允许视情况取消行政酒廊，并提供可选的替代方案，包括不限于在行政酒廊应运 营时段（下午茶和欢乐时光）换成大堂吧和餐厅提供对应的服务。 虽然目前官方尚未公开确认这一消息，但这条运营建议之所以引起如此大范围关注，并不是因为消息本身，是很多人恍然意识到，这事其实早就悄悄发生 了。 事实上，过去数年，我们留意到新开的希尔顿逸林酒店基本都不配行政酒廊服务了。 比如郑州东区的希尔顿逸林、四川广安的希尔顿逸林，虽然设计阶段有酒廊配置，但开业之后迟迟没启用。 酒店则会在下午茶时段安排些甜点、饮品放在大堂吧，作为功能补偿，实质上是把原本专属的空间体验，平移成了酒店公共场景中的一小角。 再比如去年4月，北京东三环的希尔顿逸林正式开业。 这家酒店由原陕西大厦改造而来，一经开业就被网友戏称为"三无酒店"：无行政酒廊、无泳池、无浴缸（除套房外）。 社交媒体上充斥着"下午茶只剩几块饼干"、"鲜榨橙汁用浓缩果汁兑的"、"氛围感没了，社交圈层感也弱了。" 甚至还有网友调 ...

历经四年风波，恒大放弃挣扎了。 8月12日晚，停牌18个月的中国恒大集团发布公告，港交所上市委员会因其一再未能满足复牌要求、股份长期停牌，决定取消其上市地位。 这也意味着，这家市值曾超4000亿港元的地产巨头近16年的上市之路将正式终结。 可退市的钟声敲得再响，也敲不走那些填不完的窟窿。 公开信息显示，截至7月31日，恒大还有约3500亿港元的债务尚未偿还。 业内关心的是，恒大旗下众多的酒店资产如两家安缦酒店、成都瑞吉酒店以及自营的22家恒大酒店未来将何去何从？ 是被清盘偿债？还是另寻出路？ 01 昔日辉煌的恒大酒店帝国 喜欢站在舞台中央的许老板，曾许下宏愿——恒大要造车、要进军酒旅、要多元化。 足球、酒店、保险、粮油…恒大的触角伸向几乎所有领域。 那是一个房企只要有足够现金流，就能去做任何梦的年代。 而恒大的酒店梦，从2007年开始。 恒大酒店集团2007年成立，第一家酒店广州恒大酒店2009年开业，以后逐步布局于广州、天津、上海、重庆、成都、武汉、南京、海口、林芝等50多个地 区。 和国内大多数地产系酒店一样，初期的恒大酒店就定位奢华度假综合体，自建了很多豪华五星级酒店。 此后，恒大并购了2010年开业的 ...

Core Viewpoint - The recent discussions about the potential cancellation of executive lounges in Hilton Garden Inn hotels reflect a broader trend in the hotel industry, where many mid-range international hotel brands are reevaluating their service offerings in response to changing market conditions and cost pressures [1][10][17]. Group 1: Changes in Executive Lounge Offerings - There are reports that some Hilton Garden Inn hotels have received notifications allowing for the cancellation of executive lounges, with alternative services provided in public areas like the lobby bar [1][2][5]. - New Hilton Garden Inn hotels have been opening without executive lounge services, indicating a shift in operational standards [3][4]. - The trend of removing executive lounges is not unique to Hilton, as Marriott has also permanently closed executive lounges in several of its hotels [11][13][14]. Group 2: Market Dynamics and Brand Positioning - The perception that mid-to-high-end international hotels must include executive lounges has been prevalent, but this is changing as economic conditions shift [18][22]. - The previous strategy of "over-provisioning" amenities to attract customers is becoming unsustainable in a down market, leading to the removal of executive lounges as a cost-saving measure [20][21][23]. - Brands like Hilton Garden Inn and Marriott are reassessing their positioning, with some properties upgrading to full Hilton branding to better align with market expectations [39][40]. Group 3: Customer Experience and Brand Strategy - The experience of executive lounges has diminished, with complaints about the quality of offerings, leading to a perception that they are no longer valuable [15][16][30]. - The shift away from executive lounges may also reflect a broader strategy to streamline operations and reduce costs, particularly as hotel owners face financial pressures [34][36]. - The future of executive lounges in mid-range hotels appears uncertain, with a likelihood of their continued existence in high-end hotels but a decline in mid-range offerings [51].

Core Viewpoint - The article discusses the decline of the Sheraton brand in China, highlighting its struggle to maintain its premium status amidst increasing competition from mid-range hotel brands and changing consumer preferences [10][11][22]. Group 1: Current Market Situation - Sheraton hotels in China are now priced similarly to mid-range brands like Atour and Qianxi, indicating a significant shift in market positioning [8][12]. - The financial struggles of Sheraton's properties are evident, with the Wenzhou Sheraton's owner reporting a net asset deficit of 150 million yuan and a loss of 24.73 million yuan on a revenue of 60.68 million yuan in 2024 [12]. - The disappearance of Sheraton hotels from development plans, such as the one in Yichang, reflects a broader trend of "de-Sheratonization" in various cities [14][15]. Group 2: Historical Context and Brand Evolution - Sheraton entered China in 1985 and became a symbol of high-end hospitality during the real estate boom from 1990 to 2010 [25][26]. - The brand's decline is attributed to changing market dynamics, where developers are less willing to invest in foreign brands and prefer local alternatives [30][32]. - The acquisition of Starwood by Marriott in 2016 raised concerns about Sheraton's brand positioning within a larger portfolio, leading to questions about its future relevance [33][34]. Group 3: Consumer Perception and Experience - Consumer reviews indicate a decline in the quality of Sheraton hotels, with guests noting poor maintenance and service, leading to a perception of the brand as outdated [18][21]. - The article emphasizes that while Sheraton hotels abroad may still attract guests due to location, in China, the brand is increasingly viewed as a budget option rather than a luxury experience [43][46]. - The lack of a clear brand narrative and failure to upgrade facilities contribute to Sheraton's diminishing appeal in the competitive hotel market [35][44].

Group 1 - The article highlights the declining status of Sheraton hotels in China, indicating that they are now competing in the same price range as mid-range hotel brands like Atour and Hanting [6][8][20] - Recent data shows that Sheraton hotels are experiencing significant financial difficulties, with one hotel reporting a total asset of 2.5 billion yuan but a negative net asset of 150 million yuan as of June 2023 [11][12] - The brand's reputation has deteriorated, with customer reviews reflecting dissatisfaction with the quality and service of Sheraton hotels, leading to a perception of them as outdated and lacking luxury [20][23] Group 2 - The decline of Sheraton in China is attributed to changing market dynamics, where foreign luxury hotel brands are no longer scarce, and local brands are offering better experiences at lower prices [46][47] - The merger of Marriott and Starwood in 2016 raised concerns about Sheraton's positioning within the Marriott portfolio, leading to questions about its brand identity and market relevance [39][40] - Sheraton's inability to effectively communicate a clear brand story has contributed to its struggles in maintaining a competitive edge in the market [44][46] Group 3 - The article discusses the historical context of Sheraton's rise in China, noting that it was once a symbol of luxury and prestige during the real estate boom from 1990 to 2010 [32][33] - As the real estate market has cooled, hotel owners are increasingly reluctant to invest in renovations for Sheraton properties, opting instead to switch to more appealing local brands [48][49] - The future of Sheraton in China appears uncertain, with the brand potentially reduced to relying solely on location as its main selling point if it fails to innovate and improve customer experience [62][66]

上半年，迪拜客人平均入住酒店时长为3.71晚 近日，迪拜经济和旅游部公布数据显示：2025年1月至6月，迪拜接待了988万国际过夜游客，同比增长 了6%。迪拜持续深化"欢迎中国"战略，通过优化支付、开展了中文导游培训计划等提升中国游客的旅 游体验。 2025年上半年，迪拜酒店业在不同区域新增多个层次的酒店，多元化的住宿选择为不同消费层次的国际 游客提供了优质体验。截至2025年6月底，迪拜可用客房总数达到152,483间，酒店总数为822家。 官方数据显示，2025年上半年迪拜酒店的平均入住率达到80.6%，高于2024年同期的78.7%。入住间夜 数增长了4%，从2024年上半年的2135万间夜增加至2025年上半年的2224万间夜，客人平均入住时长为 3.71晚。 2025年上半年的平均每日房价（ADR）上涨至584迪拉姆，同比增长5%；而每间可售房收入 （RevPAR）同比增长7%，从439迪拉姆增至471迪拉姆。 南都记者了解到，目前，中国已有15座城市开通了直飞迪拜的航班，包括北京、上海、广州、深圳、杭 州、成都、重庆、西安、武汉、青岛、昆明、海口、银川、中国香港、中国台北。迪拜自2016年起便对 ...