Core Insights - The winter tourism season in Inner Mongolia is gaining momentum with multiple ski resorts opening and new ice and snow tourism projects being launched [1][2] Group 1: Industry Developments - Several ski resorts, including Meilin Valley and Mazong Mountain, have opened to welcome visitors, indicating a growing interest in winter sports [1] - The Erdos Jiucheng Palace Ski Resort is attracting ski enthusiasts with various activities such as night skiing and bonfire parties, enhancing the overall experience [1] - Hohhot is promoting a "sports + cultural tourism" model, featuring 74 events that combine ice sports and entertainment to attract tourists [1] Group 2: Government Initiatives - The Inner Mongolia Cultural and Tourism Department has introduced 48 events and 45 premium ice and snow tourism routes to create a diverse winter tourism landscape [2] - Local governments, including Hohhot and Erdos, are distributing cultural tourism vouchers to stimulate the market and encourage visitors to explore ski resorts and related services [2]

央视网消息：继春假、秋假之后，我国部分地区的中小学生又迎来一个"季节限定"的新假期——"雪假"。不久前，新疆、吉林等地正式公布在 中小学设立首个"雪假"。眼下，雪假已经开启，如何过一个快乐的冰雪假期？ "雪假"来了 学生打卡"冰雪+研学"双重体验 除了滑雪，特色研学也成为"雪假"中孩子和家长的热门选择。在长白山保护局"黄松蒲四米线教育基地"内，敦化市的30多名中小学生和家长组 成的研学团，体验荒野厨房课堂，深入原始森林开展"红外相机里的长白山动物王国"探秘，还在专家的指导下，一起学习长白山森林号子非遗 课程。 此外，梅河口、通化市和吉林市还组织学生走进博物馆，感受文化冰雪假期。 "雪假"带火文旅市场 冰雪经济再添活力 既有冰雪运动，又有文化研学。吉林省的冰雪假期，不仅让学生收获了快乐与成长，更成为激活区域文旅消费的"金钥匙"，为冰雪经济注入强 劲动力。 "雪假"期间，吉林省推出惠民政策，义务教育阶段学生凭有效证件，可在指定场地每日免费体验3小时冰雪活动，全省冬季开放A级旅游景区 首道门票免费。陪同家长线下扫码享雪票、首道门票7折优惠，单张优惠封顶300元。这让雪场、景区迎来了客流高峰。 吉林省面向义务教育阶段 ...

Core Viewpoint - Jilin Province's Baishan City is leveraging its six-month snow season to develop its ice and snow industry, attracting tourists with upgraded services and diverse activities [1] Group 1: Ice and Snow Industry Development - Baishan City is located in the world's ice and snow golden latitude belt, which provides a solid foundation for its ice and snow industry [1] - The city organized a variety of ice and snow activities during the ice and snow holiday from December 3 to 7, enhancing local engagement and tourism [1] Group 2: Tourist Engagement and Services - Many parents are participating in winter activities with their children, contributing to a family-friendly atmosphere [1] - The Changbai Mountain resort has opened three ski trails catering to different skill levels, ensuring a safe experience for beginners [1] - The resort has upgraded its services by adding coaches, equipment, and online booking options, promoting a "friendly skiing" experience [1] Group 3: Tourism Growth - Baishan City is attracting an increasing number of tourists due to its rich ice and snow resources, enhanced services, and diverse recreational offerings [1]

Core Insights - The winter sports industry is experiencing significant growth as outdoor snow venues open for the season, leading to an increase in ice and snow service consumption [1] - The Beijing and Zhangjiakou areas are hosting multiple international skiing events, enhancing the popularity of winter sports [3] - New initiatives, such as the "skiing + research" package, are emerging to attract youth participation in winter sports [3] Group 1 - The new snow season is marked by a surge in ice and snow activities, with various new business models emerging to enhance service quality [1] - The International Ski Federation is holding several World Cup events in Beijing and Zhangjiakou, contributing to the vibrancy of winter sports [3] - A new youth skiing training center is set to open, featuring six dedicated ski trails and a professional coaching team [3] Group 2 - The collaboration between Beijing and Zhangjiakou in developing the Jing-Zhang Sports Culture Tourism Belt is revitalizing the regional economy by integrating winter sports resources [5] - In regions like Xinjiang and Jilin, winter vacation programs are being introduced, with ski resorts becoming popular venues for students to learn skiing [5] - Innovative ice and snow tourism projects, such as ice floating experiences in Altay, Xinjiang, are being introduced to cater to personalized tourist demands [7]

当"冰天雪地"的旅游热度持续攀升，位于"世界冰雪黄金纬度带"、以"粉雪"闻名的吉林省将运能运 力的提升、交通网络的织密作为客源引流的关键举措，让游客"来得方便，玩得开心"。 "冰雪航线的主要客源地来源于长三角和珠三角区域，我们从今年12月开始，将长春至上海浦东增 至每日6班，上海浦东形成'早中晚'三时段全覆盖的航班波，长春至杭州和南京均增至每日3班，并计划 从春运开始，将长春至上海浦东增至每日7班，长春至南京增至每日4班，并新增长春至宁波每周3班， 满足长三角的旅客需求。"南航吉林分公司市场销售部航班协调室主任张大勇说。 立体通达的交通体系不仅面向国内。张大勇进一步介绍："结合市场情况，将长春至广州增加至每 日最多7班，其中5班精准嵌入广州枢纽'五进五出'的航班波体系，让旅客能够无缝衔接欧美、澳新、东 南亚等国际市场，积极引入国际客源，并计划在进入2026年春运以后，引进宽体机执飞该航线，同时将 长春至深圳增至每日4班，长春至珠海增至每日2班，满足珠三角的旅客需求。" 记者注意到，位于长春市的莲花山滑雪场、吉林市的中旅松花湖度假区以及长白山万达国际度假区 等滑雪胜地，客流量持续攀升，天南海北的游客在雪道上或快 ...

在位于呼伦贝尔根河市的敖鲁古雅使鹿部落景区里，游客们在策马驰骋，享受森林雪骑的乐趣之余，还可以围炉而坐，品尝地 道的民族美食。 河北崇礼：雪场全面升级服务 冰雪游订单翻倍增长 从这个周末开始到2026年1月，河北崇礼将举办8场国际雪联国际级赛事，这也直接带动了区域客流的爆发式增长。各大雪场全 面升级雪场设施与服务，入境冰雪游订单翻倍增长，其中东南亚游客占到七成。 崇礼还提升服务保障，新开通了从北京首都机场、大兴机场及北京南站直达的专线班车，同时扩大开放雪道，增加造雪面积。 内蒙古：多地滑雪场开板迎客 冬季文旅市场持续升温 这个冰雪季，内蒙古推出了159项特色冰雪文旅活动、48项文体赛事及45条冰雪旅游线路，打造新消费场景。在鄂尔多斯，滑雪 爱好者们在雪道上灵活穿梭，感受冰雪运动的速度与激情。 央视网消息：进入冬季，冰雪游持续升温，"冰雪+"新消费业态蓬勃兴起，成为激活文旅市场的新引擎。 广东深圳：冬运消费升温 室内滑雪场迎客超70万 曾经局限于北方冬日的"冷资源"，已经突破地域局限，成为贯通四季的"热经济"。在深圳宝安的前海冰雪世界，亲子娱乐区域与 室内专业赛事级雪道同步开放，搭配深港直达穿梭巴士，为大湾区冬 ...

Core Viewpoint - The construction of the Changlang Bailu Ice and Snow Sports Base is progressing rapidly, with a 5.1-kilometer all-terrain track being developed to become the longest "dual-use" sports track in the country, aimed at enhancing winter tourism in Inner Mongolia and hosting various national ice and snow events [1][2]. Group 1: Infrastructure Development - The base will feature an 8000-acre area, with the track designed to accommodate year-round tourist activities [1] - The construction includes ensuring precise angles for the track's curves, indicating a focus on quality and safety in design [1] Group 2: Event Hosting and Economic Impact - The base is set to host the 2025-2026 Inner Mongolia Ice and Snow Tourism Season and the 8th Winter Heroes Conference, which will include multiple national competitions [1][2] - The event has evolved from an amateur competition to a nationally recognized A-level event, reflecting the successful implementation of policies promoting ice and snow sports [2] Group 3: Equipment and Services - The base has invested over 30 million yuan in equipment, including snowmobiles and snow-making machines, to ensure readiness for the upcoming winter season [2] - The facility has developed a comprehensive service model covering everything from beginner training to event guidance, showcasing its capability in the ice and snow sports sector [2] Group 4: Tourism and Cultural Integration - The 8th Winter Heroes Conference and the "Yimin River Ice and Snow Carnival" are key initiatives aimed at creating immersive consumer experiences and transforming tourism traffic into economic growth [3] - The company aims to integrate cultural and tourism development, enhancing the visitor experience by offering a full range of services including ticket booking, cultural exhibitions, and local experiences [3]

Core Insights - The introduction of "snow holidays" in northern regions has led to a significant increase in ice and snow tourism, creating a potential for economic growth and consumer upgrades [1][2] Group 1: Ice and Snow Tourism Growth - The implementation of "snow holidays" allows students to enjoy up to 9 days off, driving a surge in ice and snow consumption [1] - Local governments are promoting ice and snow tourism through the distribution of consumption vouchers and subsidies, enhancing visitor attraction [1] - The influx of tourists is testing the capacity of local cultural and tourism industries, necessitating improved transportation, safety, and service provisions [1] Group 2: Innovative Consumption Scenarios - Ice and snow tourism is evolving beyond traditional activities, with new integrated experiences such as educational programs and cultural activities being introduced [2] - The growth in ice and snow consumption is prompting a shift from broad development to refined service offerings, with various enhancements being made at ski resorts [2] Group 3: Economic Impact and Future Projections - The total consumption in ski resorts is projected to reach 78.613 billion yuan for the 2024-2025 season, with a 27.97% increase in surrounding area consumption [3] - The number of companies in the ski equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, indicating robust industry growth [3] - The ice and snow economy is expected to reach a scale of 980 billion yuan in 2024, with projections to exceed 1 trillion yuan by 2025, highlighting the sector's potential for economic development and consumer enhancement [3]

Core Viewpoint - The introduction of "snow holidays" in various regions, such as Xinjiang and Jilin, aims to enhance student well-being and promote local tourism, creating a positive economic impact through increased family travel and leisure activities [3][5]. Group 1: Implementation of Snow Holidays - Xinjiang's Altay region has established its first "snow holiday" from December 1 to 5, 2025, allowing 73,000 students to enjoy a continuous 9-day break [3]. - Urumqi's education bureau announced the trial of "spring" and "snow" holidays starting in 2025, with Urumqi students also benefiting from a 9-day holiday [3]. - Jilin Province's "ice and snow holiday" is scheduled from December 3 to 7, 2025, ensuring it does not overlap with winter and summer breaks for compulsory education students [3]. Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with a 6.5-fold week-on-week rise in bookings for one to three-day tours during the snow holiday period [4]. - The introduction of ticket discounts for students in Jilin has boosted family travel, leading to increased hotel and attraction bookings across various cities [4]. - In Altay, ski resorts offered free tickets and half-price equipment rentals for students, resulting in a surge of families visiting ski areas [5]. Group 3: Economic and Social Benefits - The snow holiday initiative is seen as a way to promote student health and well-being while also stimulating off-peak tourism, thereby enhancing local economic sustainability [5]. - Experts believe that these holidays can help cultivate the market and promote the development of the ice and snow economy, making tourism more sustainable [5].

Core Insights - The introduction of "snow holidays" in various regions is expected to boost local tourism and enhance family travel experiences [2][3][4] Group 1: Snow Holidays Implementation - Xinjiang's Altay region will implement its first "snow holiday" from December 1 to 5, 2025, providing a continuous 9-day break for 73,000 students [2] - Jilin Province has scheduled its "ice and snow holiday" from December 3 to 7, 2025, ensuring it does not overlap with summer and winter vacations [2] - The implementation of these holidays is part of a broader initiative to promote student well-being and educational practices [2][3] Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with daily visitors to the Songhua Lake Resort exceeding 3,000 during the snow holiday, and ski trail usage rising by 60% compared to regular days [2][3] - The booking volume for local tours in Jilin surged over 6.5 times week-on-week during the snow holiday, driven by promotional ticket offers for students [3] - In regions like Urumqi and Altay, ski resorts offered discounts on lift tickets and equipment rentals, attracting many families to the slopes [3] Group 3: Economic and Social Benefits - Experts suggest that the establishment of snow holidays can cultivate the market and promote the development of the ice and snow economy [4] - These holidays encourage off-peak travel, which can sustain tourism consumption during traditionally slower periods [4]