Core Insights - The report from the China Tourism Research Institute highlights the significant transformation of China's ice and snow tourism over the past decade, evolving from niche experiences to a mainstream trend, and expanding from seasonal to year-round activities [3][5]. Group 1: Market Growth and Trends - The number of participants in ice and snow tourism is projected to reach 360 million during the 2025-2026 winter season, with expected revenue of 450 billion yuan [5]. - Among these, 220 million tourists are anticipated to travel primarily for ice and snow tourism [5]. - A survey indicates that 74.8% of respondents are interested in ice and snow leisure activities, with 50.5% preferring long-distance travel for such experiences [6]. Group 2: Spending Patterns - Tourist spending is shifting from essential expenses like transportation and accommodation to more discretionary spending on entertainment, wellness, cultural experiences, and technology [6]. Group 3: Investment Landscape - The northern region of China leads in ice and snow tourism investments, accounting for 30% of total investments, approximately 30 billion yuan, with indoor ice and snow theme complexes being the most active investment category [9]. - The ice and snow economy is expected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting an annual growth rate of 11% [12]. Group 4: Internationalization and Market Dynamics - The focus of internationalization in ice and snow tourism is shifting from merely attracting global attention to deepening international connections [13]. - Domestic ice and snow equipment, such as skis and snowboards, are increasingly being marketed internationally through cross-border e-commerce, while foreign capital shows strong interest in investing in China's ice and snow industry, including high-end hotels and resorts [14].

Core Insights - The 12th National Public Ice and Snow Season was launched in Changchun, Jilin Province, with the theme "Ice and Snow Start a New Journey, Passion Towards the Future" [1] - The 42nd China Harbin International Ice and Snow Festival opened, with the Harbin Ice and Snow World expanding to a record area of 1.2 million square meters [1] - The "China Ice and Snow Tourism Development Report (2026)" forecasts that the number of ice and snow leisure tourists in China will reach 360 million, generating revenue of 450 billion yuan during the 2025-2026 season [1] Group 1 - During the recent New Year holiday, 40% of the top 20 busiest flight routes for tourism were "ice and snow travel" routes, including flights from Shanghai and Guangzhou to Harbin [3] - Average ticket prices for flights to popular ice and snow destinations increased by over 50% compared to November [3] - The demand for hotel and accommodation bookings in these destinations also peaked, with ice sports and ice-themed tourism remaining major consumer hotspots [3] Group 2 - The Yao Xue Ice World in Shanghai attracted over 50,000 visitors during the New Year holiday, with a 260% year-on-year increase in visitor numbers [5] - Major theme parks in Shanghai, such as Lego Land and Happy Valley, have added ice rinks and artificial snow scenes to enhance visitor experiences [5] - The ice tourism market is expanding beyond northern regions, with new ice venues opening in places like Hangzhou [7] Group 3 - The "China Ice and Snow Tourism Development Report (2026)" indicates a new pattern of ice and snow tourism development characterized by "south-north resonance, central rise, and east-west collaboration" [7] - The South China region leads in investment in ice and snow tourism, accounting for 30% of total investments, approximately 30 billion yuan [7] - Indoor ice and snow theme complexes are the most active investment category, breaking climate limitations and enabling year-round ice and snow consumption [7] Group 4 - The ice and snow economy encompasses a wide range of sectors, including ice sports, tourism, equipment, culture, and commerce, collectively referred to as "Ice and Snow+" [8] - This sector not only drives product consumption but also service consumption, significantly boosting domestic demand and extending the industrial chain [8] - The vibrant consumer market in the ice and snow sector reflects the vitality of the economy and the immense potential of domestic demand [8]

Core Viewpoint - Harbin's ice and snow economy is being recognized as a successful model for transforming cold resources into a vibrant economic driver, showcasing the potential of winter sports and tourism [1][7]. Group 1: Event Highlights - The "World Mayors Dialogue in Harbin" featured international guests experiencing the city's ice and snow carnival, highlighting the integration of traditional and modern activities [1]. - Guests participated in various winter sports, including ice skating and ice dragon boat racing, which reflects the innovative spirit of Harbin's winter tourism [3][4]. Group 2: Cultural and Economic Integration - The ice dragon boat, a modern adaptation of the traditional water dragon boat, symbolizes the cultural fusion between southern and northern China, enhancing winter outdoor sports and tourism [3]. - Harbin's ice and snow sports benefit from a combination of natural resources and a passionate local population, creating a robust framework for competitive sports, public fitness, and sports industry development [7]. Group 3: Economic Impact - The transformation of Harbin's cold resources into a thriving economy is evident as the city explores new paths for "sports+" integration, driving cultural tourism and regional economic growth [7]. - The global influence of Harbin's ice and snow industry contributes significantly to the city's high-quality development, demonstrating that winter landscapes can be economically beneficial [7].

【环球网财经综合报道】日前，中国旅游研究院发布《中国冰雪旅游发展报告（2026）》指出，我国冰雪旅游正进入 持续繁荣的新阶段。预计2025-2026冬季，我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500 亿元。 越南通讯社近日发文称，中国冰雪经济正崛起为新的增长动力，预计2025年总体价值将超过10000亿元人民币。 报道还提到，2024-2025年冰雪季，消费额和游客人次大幅增长，不仅带动旅游收入，还在促进区域联动和就业；中国 政府将冰雪经济视为国家战略，目标到2030年规模超1.5万亿元。 特别是在北京冬奥会推波助澜下，形成产业链全面发展，如滑雪设备制造、冬季服装等相关行业扩增。以吉林省为 例，冰雪项目的经济效益与社会融合日益显著，有望为全球经济增长注入新的动力。 该报道强调，中国冰雪经济的亮点在于旅游业与相对完整的产业链模式并行发展，从滑雪设备制造、冬季运动服装到 人造冰雪技术、活动组织、教练培训和文化创意内容开发，相关行业正在同步发展，创造巨大的附加值。中国的冰雪 经济不仅是利用气候优势的故事，更是经济发展的创新思维的生动证明，将挑战转化为机遇，为全球经济增长多变的 背景下创造 ...

Core Viewpoint - The ice and snow consumption market is rapidly growing, driven by policy guidance and changes in consumer behavior, with a market size approaching one trillion yuan [1][2]. Group 1: Market Growth and Trends - Ice and snow consumption has emerged as a new consumption form, integrating sports, culture, and tourism, and is expected to reach a scale of nearly one trillion yuan [1]. - The 2024-2025 ice and snow season is projected to see consumer participation and related spending exceed 187.5 billion yuan, marking a growth of over 25% compared to the previous season [2]. - Ice and snow tourism has consistently attracted over 300 million visitors for three consecutive seasons [2]. Group 2: Financial Innovations and Support - Banks are launching promotional activities to lower the barriers to ice and snow consumption, such as "ice and snow consumption discounts" and "points exchange for skiing rights" [2]. - Financial institutions are integrating credit support, payment convenience, and consumer incentives to stimulate ice and snow consumption [1][4]. - The Bank of China has implemented a comprehensive financial service model that combines credit, scene-based payments, and themed activities to enhance consumer engagement [3]. Group 3: Industry Development and Ecosystem - A complete ice and snow economic industry chain is forming, enhancing the development of related sectors such as equipment manufacturing and hospitality services [4]. - The ice and snow tourism sector in Beijing's Changping District has seen significant visitor increases, particularly during peak holiday periods, boosting local hospitality and dining [4]. - The government has issued guidelines to promote high-quality development in the ice and snow economy, with expectations for the industry to exceed one trillion yuan by 2025 [6]. Group 4: Future Directions and Recommendations - The ice and snow consumption sector requires ongoing efforts to lower participation barriers, improve service quality, and enhance sustainability [5]. - Banks are encouraged to innovate financial products and services around ice and snow activities to alleviate consumer spending pressures and stimulate participation [7]. - The banking sector should leverage digital financial tools to enhance the entire ice and snow economic chain, improving supply quality and consumer satisfaction [6].

Group 1 - China has a massive market with over 1.4 billion people, the largest middle-income group globally, and more than 190 million business entities, showcasing its vast market potential [1][2] - The market is characterized by over 500 million express packages, approximately 34 billion yuan in online sales of physical goods, and over 120 billion yuan in international trade daily, indicating strong market activity [1][2] Group 2 - The unique market resources in China provide significant advantages, especially during the complex external environment and internal transformation phase, emphasizing the need to leverage this "trump card" for high-quality development [2][4] - The ice and snow tourism sector is projected to reach 360 million participants and generate 450 billion yuan in revenue during the 2025-2026 winter season, highlighting new market opportunities [3] Group 3 - The expansive market fosters rich scenarios for innovation, allowing new technologies and products to quickly find initial users and achieve continuous innovation through local market effects [4] - The government is focusing on creating new application scenarios across various sectors, aiming to build a comprehensive scene ecosystem that supports technological innovation and market demand [5] Group 4 - The establishment of a normalized electricity trading mechanism across different power grids is expected to enhance energy distribution efficiency, with over 20 billion kilowatt-hours of electricity being transmitted during peak summer periods in 2025 [6][7] - Continuous reforms are necessary to eliminate market barriers and enhance economic circulation, which is crucial for strengthening the market foundation [7][8] Group 5 - China's market is deeply integrated with the global economy, with significant progress in the Belt and Road Initiative and becoming a major trade partner for over 150 countries [9] - High-level openness and multi-field cooperation are essential for transforming the market's advantages into global resource allocation capabilities, making China a vital profit center and innovation partner for international businesses [10]

Group 1 - The Harbin International Ice and Snow Economy Expo aims to showcase investment potential and cooperation projects in various fields related to the ice and snow economy [1] - Over a hundred representatives from domestic ice and snow tourism and equipment manufacturing sectors attended the event to discuss new opportunities for development [1] - The Harbin Municipal Bureau of Enterprise and Investment Services presented the advantages of Harbin's ice and snow economy, with specific promotions from districts focusing on equipment manufacturing and tourism [1] Group 2 - The president of the Harbin Ice and Snow Economy Industry Chamber highlighted the establishment of a comprehensive industrial chain covering manufacturing, tourism, technology, finance, and event operations [2] - Local companies shared their experiences and innovations, such as the development of a metaverse ice and snow experience platform and AI photography technology [2] - The integration of past experiences in cultural tourism projects with new technologies aims to enhance Harbin's ice and snow tourism innovation [2]

Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with projected leisure visitors reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1] Group 1: Industry Growth - The unique climate conditions in northern regions are fostering the development of ice and snow landscapes, sports, and related industries [2] - The popularity of ice and snow activities is rising, with various projects and equipment industries expanding, and southern regions also experiencing ice and snow enjoyment [2] Group 2: Regional Developments - Multiple snow venues in Hangzhou have opened, attracting numerous visitors with diverse and age-appropriate activities [2] - In Shanghai, the first ice rink on the river has opened, enhancing winter sports and attracting tourists with the city's night scenery [2] - Sichuan's Wawushan scenic area is creating immersive cultural tourism experiences and launching a winter ice and snow carnival to deepen connections with visitors [2] - The snow scenery in Nanchuan District, Chongqing, has become a popular winter tourism destination for locals and nearby residents [2]

2026年冰雪旅游十佳城市为：哈尔滨市、沈阳市、长春市、张家口市、北京延庆区、牡丹江市、吉林 市、呼伦贝尔市、乌鲁木齐市、伊春市。 《黑龙江日报》报道称，该排名是基于城市在冰雪旅游资源竞争指数、冰雪旅游需求竞争指数、冰雪旅 游市场竞争指数、冰雪旅游目的地治理水平和政府支持指数5个指标方面的综合体现。 智通财经注意到，2025年的冰雪旅游十佳城市为：哈尔滨市、沈阳市、长春市、呼伦贝尔市、张家口 市、北京市延庆区、牡丹江市、伊春市、吉林市、阿勒泰地区。在最新评选中，乌鲁木齐"挤掉"了阿勒 泰。 上榜城市中，多地连续多年蝉联此项称号。 1月5日，2026冰雪旅游发展大会在哈尔滨举行。中国旅游研究院在会上发布的《中国冰雪旅游发展报告 （2026）》显示，2025－2026年冬季我国冰雪旅游休闲人数将达3.6亿人次，冰雪旅游休闲收入将达 4500亿元，其中以冰雪旅游为主要出游动机的游客人数预计为2.2亿人次。大会还揭晓了2026年冰雪旅 游十佳城市、2026年冰雪旅游创新案例。 例如，据哈尔滨新闻网消息，1月5日，在备受瞩目的2026冰雪旅游发展大会上，哈尔滨市再次荣获"冰 雪旅游十佳城市"榜首，这已是哈尔滨连续第九年 ...

沈白高铁让远方变成了近郊，在激活了游客出游热情的同时，更让吉林的冰雪旅游从往日的长途跋涉转 向随时随地的短途游。通车后首个国庆假期，实现了游客接待量同比增长67%、收入增长超110%，这 辉煌成绩的背后，离不开沈白高铁对出行半径的拓展，同时也释放出旅游消费潜力，满足了人们游赏祖 国大好河山的精准需求。 体验迭代，让冰雪旅游更有质感。交通出行的便利化，为文旅产品向精向深发展注入强劲动力。吉林各 地文旅和相关部门顺势推出差异化、高品质的冰雪盛宴。从冰雪游乐到特色美食，从点对点游览到点对 面悠游，吉林冰雪旅游的升级，本质上是对游客需求的贴心回应。"交通+产品+服务"的联动，让游客 来得方便，玩得尽兴，让吉林粉雪在口口相传中成为越来越多其它省份游客冬季限定的"心头好"。 沈白高铁作为"八纵八横"高铁网的关键延伸，冲破林海雪原，一路向着长白山（603099）疾驰，不仅缩 短了全国各地到白山的时空距离，更让吉林的粉雪变成了人人可及的旅游热词。沈白高铁的开通，在交 通干线普适性意义之外，还多了许多内涵。 沈白高铁奔驰在漫天飞雪之间，以速度为笔、以冰雪为墨，在东北大地上勾勒出民生向好、文旅兴旺、 产业崛起的生动画卷，让"半日 ...