1月5日在哈尔滨举办的2026冰雪旅游发展大会上，中国旅游研究院（文化和旅游部数据中心）发布《中 国冰雪旅游发展报告（2026）》指出，我国冰雪旅游正进入持续繁荣的新阶段。经综合测算，预计2025 —2026冬季，我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。 中国旅游研究院研究员韩元军介绍，以哈尔滨、沈阳、长春、张家口等为代表的北方城市正从"资源吸 引人"向"暖心服务留住人"转型。哈尔滨冰雪大世界、长白山粉雪、"淘学企鹅"等冰雪IP正释放巨大商 业价值。冰雕技艺、冰雪摄影、雪国列车等成为最受游客喜爱的文化产品。 中国旅游研究院副院长唐晓云介绍，以冰雪旅游为引领，我国已形成涵盖文化、运动、装备在内的全产 业链格局。报告显示，2025年我国冰雪经济规模已超过1万亿元，全国冰雪旅游相关企业已超过1.4万 家，同比增速达11%。国产冰雪装备如滑雪板、雪蜡车等正积极通过跨境电商"出海"，中国冰雪旅游正 从"吸引世界目光"向"深化国际链接"转变。 （据新华社） 从消费信心来看，冰雪旅游市场增长潜力巨大。中国旅游研究院开展的专项调查显示，74.8%的受访者 希望在2025—2026冬季体验 ...

1月3日，游客在新疆昭苏湿地公园观看传统民俗"叼羊"表演。寒冬时节，新疆昭苏县一片银装素裹。当 地借助独特冰雪资源，开发冰雪乐园、"天马踏雪"等冰雪旅游产品，吸引各地游客前来游玩。新华社记 者 徐宏岩 摄 游客在浙江省湖州太湖龙之梦乐园冰雪世界内游玩（资料图片）。《2024—2025中国滑雪产业白皮书》 显示，2024至2025年冰雪季，全国参与滑雪的总人次达到2605万，浙江以129万人次位居全国第六，参 与人次在所有南方省份中排名首位。 新华社记者 江汉 摄 图为第二十七届哈尔滨冰雪大世界园区内的冰建景观（无人机拍摄，资料图片）。本届哈尔滨冰雪大世 界园区占地面积达120万平方米，总用冰用雪量突破40万立方米，以历届之最的规模，打造一座冰天雪 地的"童话世界"。新华社记者 王松 摄 ●新华社记者 高萌 李春宇 杨帆 "住民宿的客人里也有到延庆滑雪的，我也愿意和他们聊一聊。有机会还是想把这支农民滑雪队再组织 起来，在小海陀山下建立一个滑雪驿站，为雪友搭建一个交流的平台，也能把游客留住，带动周边餐饮 和文旅产业发展。"郎恩鸽说。 与此同时，在200公里外的河北张家口，摄影记者武殿森用镜头持续记录着崇礼的一个又 ...

A 135 增长潜力巨大 www.ce.cn 中国经济 新亮点。 次 - First - 11 中国旅游研究院 (文化和旅游部数据中心) 近日发布 《中国冰雪旅游发展报告(2026)》指出,经过约 10年发展,我国冰雪旅游实现了从北到南、从小众 体验到大众热潮、从单季到四季、从冷资源到热经济 的转变。当前有哪些新趋势?一起来看↓ 冰雪旅游正进入 持续繁荣的新阶段 2025年—2026年冬季预计 经综合测算 预计2025年-2026年冬季 我国冰雪旅游休闲人数将达到3.6亿人次 冰雪旅游休闲收入有望达到4500亿元 其中,以冰雪旅游为主要出游动机 的游客人数预计为2.2亿人次 冰雪旅游市场 调查显示2025年—2026年冬季 受访者中 74.8%希望体验冰雪旅游休闲活动 50.5%希望体验远距离的冰雪旅游休闲活动 游客花费 正从交通、住宿等"硬性支出" 向娱乐、康养、文创及科技体验等 "柔性支出"转变 冰雪旅游进人 市场内生增长阶段 2025年 我国冰雪经济规模已超1万亿元 冰雪旅游相关企业已超1.4万家 同比增速达11% 冰雪旅游号形成 "南北共振、中部崛起、东西协同" 的新格局 2025年化市北区 ZUZO ...

从消费信心来看，冰雪旅游市场增长潜力巨大。中国旅游研究院开展的专项调查显示，74.8%的受 访者希望在2025-2026冬季体验冰雪休闲活动，更有50.5%的受访者计划开展远距离的冰雪之旅。冰雪旅 游不仅是规模的扩张，更伴随着品质与结构的全面升级。游客花费正从交通、住宿等"硬性支出"向娱 乐、康养、文创及科技体验等"柔性支出"转变。 报告显示，中国冰雪旅游已形成"南北共振、中部崛起、东西协同"的新格局。2025年，华南地区以 30%的投资占比、约300亿元的投资总额位居冰雪旅游重资产投资区域首位。其中，"室内冰雪主题综合 体"成为投资最活跃的类别，有效打破气候限制，实现冰雪消费的四季常态化。 新华社哈尔滨1月5日电（记者杨思琪、沈易瑾）1月5日在哈尔滨举办的2026冰雪旅游发展大会上， 中国旅游研究院（文化和旅游部数据中心）发布《中国冰雪旅游发展报告（2026）》指出，我国冰雪旅 游正进入持续繁荣的新阶段。经综合测算，预计2025-2026冬季，我国冰雪旅游休闲人数将达到3.6亿人 次，冰雪旅游休闲收入有望达到4500亿元。 中国旅游研究院研究员韩元军介绍，以哈尔滨、沈阳、长春、张家口等为代表的北方城市正从" ...

在山东，调研组发现这里活跃着一支特殊的"国家队"——他们能够承受"战略性亏损"，专注于长周期研发， 敢于以持久投入换取关键突破。 潍柴动力股份有限公司正是这支队伍中的杰出代表。2024年9月，在德国汉诺威车展上，中国重汽黄河氢内燃 机牵引列车惊艳亮相。这辆车搭载潍柴自主研发的15升缸内直喷氢内燃机，发动机功率高达560马力，可兼容 甲醇、天然气等多种清洁燃料，成为中国自主动力技术迈向世界领先的新标杆。 山东能源集团新能源集团有限公司投资建设的渤中A、B两个场址90万千瓦海上风电场。2022年12月底，该项 目实现全容量并网发电。公振普摄（中经视觉） 山东高速集团投资建设的青岛胶州湾大桥。（资料图片） 山东作为全国唯一拥有全部41个工业大类的省份，背后屹立着一支可担大任的国资力量——截至2025年9月 底，其省属企业资产总额、营业收入均居全国省级监管企业第一，利润总额、净利润全国第二。 2024年5月，习近平总书记赴山东考察，赋予其"走在前、挑大梁"的崭新使命。这片曾以"大象经济"闻名的厚 重土地，正以国企为引领，政企协同发力，在传统产业转型与政府市场关系重构的探索中，走出一条特色鲜 明的实践之路。 凭啥敢"十 ...

Core Viewpoint - The ice and snow economy is experiencing significant growth, driven by increasing consumer interest and supportive government policies, with projections indicating a thriving market by 2025 [1][6]. Industry Growth - The ice and snow industry is expected to see a substantial increase in demand, with ski goggles orders projected to grow by 61.8% and ski helmet orders by 14% by 2026 [3]. - The 2024-2025 snow season is anticipated to generate a total consumption amount of 786.13 billion yuan across ski resorts, with a 27.97% increase in spending within a two-kilometer radius of these resorts [10]. Policy Support - The Chinese government has issued several policies to promote the development of the ice and snow economy, including the "Opinions on Stimulating the Vitality of the Ice and Snow Economy" and initiatives to boost consumption [6]. - The 2025 Central Economic Work Conference emphasized the importance of domestic demand and the expansion of quality goods and services, providing a clear direction for the ice and snow economy [6]. Regional Developments - Yiwu, known as the "world supermarket," is experiencing a surge in orders for ice and snow products, such as ice skates and ski goggles, due to the onset of the ice and snow season [7]. - The Shengxianli International Ski Resort in Hangzhou welcomed nearly 70,000 visitors last season, generating revenue of 20 million yuan, indicating a growing trend in winter leisure activities [8]. Technological Advancements - The ice and snow equipment sector in China is witnessing advancements in self-research capabilities, with breakthroughs in key areas such as carbon fiber ski boards and indoor ski simulators [15]. - Companies like Taishan Sports are developing innovative products, including big data ski simulators and proprietary ice sports safety mats, enhancing the technological support for ice and snow sports [17]. Industry Ecosystem - The Chinese ice and snow industry encompasses a complete ecosystem, from resource development and equipment manufacturing to service operations and consumer spending, indicating a well-rounded market structure [10]. - In Shandong, over 100 ice and snow equipment manufacturing companies have formed clusters that include facilities for ice and snow venues, competition gear, and leisure equipment, showcasing the region's robust industry growth [22].

Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and building a strong domestic market, with the booming ice and snow economy driving new consumption scenarios and regional development [1] Group 1: Individual Impact - The Beijing Winter Olympics has significantly increased the popularity of winter sports, with over 300 million people participating in ice and snow activities in China [1] - Local residents, such as Lang Engge, have transformed their homes into guesthouses, capitalizing on the influx of tourists and promoting winter sports in their communities [2] - The transformation of local economies is evident, with many villagers becoming ski instructors or opening businesses related to the ice and snow industry, providing diverse income opportunities [3] Group 2: Regional Development - The ice and snow economy is expanding from traditional northern regions to a nationwide presence, breaking geographical and seasonal limitations [4] - In Harbin, the 2024-2025 winter season is expected to attract 90.35 million visitors and generate 137.22 billion yuan in tourism revenue, showcasing the region's cultural and economic potential [4] - The growth of indoor ski resorts is notable, with 79 facilities projected by April 2025, a 33.9% increase, primarily concentrated in Eastern and Southern China [5] Group 3: Industry Growth - Participation in ice and snow sports is projected to reach 292 million people in the 2024-2025 season, with a participation rate of 20.61%, reflecting a significant increase from the previous season [6] - The ice and snow industry is developing a comprehensive supply chain, including equipment manufacturing, event management, and tourism integration, creating substantial growth opportunities [6] - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from less than 5 billion yuan to 22 billion yuan [6][7]

Core Viewpoint - The recent Central Economic Work Conference emphasizes the importance of domestic demand and building a strong domestic market, highlighting the booming ice and snow economy as a driver for new consumption scenarios, regional development, and industrial ecology [1] Industry Overview - According to the "China Ice and Snow Industry Development Research Report (2025)", the scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025, with total consumption during the 2024-2025 ice and snow season projected to exceed 187.5 billion yuan, including 78.6 billion yuan from ski resorts [3][17] - The participation in ice and snow sports has reached 290 million people, with a participation rate of 20.61%, an increase of approximately 27.4 million people from the previous season [17] Regional Development - The ice and snow economy is expanding beyond traditional northern regions, creating a diverse regional development pattern across the country, with areas like Harbin and Chongli focusing on year-round tourism and outdoor sports [12][14] - Chongli is transitioning from a winter-only economy to a year-round destination, with summer tourist numbers projected to reach 4.3 million in 2024, surpassing winter visitors for the first time [14] Consumer Trends - The consumer base for ice and snow sports is becoming younger, more fashionable, family-oriented, and professional, leading to a segmented and upscale market for equipment and experiences [19] - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [16] Industry Growth - The ice and snow industry is forming a complete industrial chain covering equipment manufacturing, event operation, training services, and cultural tourism integration, providing significant potential for future growth [17] - The number of companies in the ice and snow equipment sector has increased from about 300 in 2015 to around 900 in 2023, with sales revenue rising from less than 5 billion yuan to approximately 22 billion yuan [19][22]

Core Insights - The article discusses the booming ice and snow economy in China, driven by increased participation in winter sports and significant investments in infrastructure and tourism [1][8]. Industry Overview - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a total consumption scale of over 187.5 billion yuan during the 2024-2025 winter season, including 78.6 billion yuan from ski resorts [1][8]. - The number of participants in ice and snow sports is expected to reach 292 million, with a participation rate of 20.61%, an increase of approximately 27.44 million from the previous season [8]. Regional Development - The ice and snow economy is expanding beyond traditional northern regions, with significant growth in southern and western areas, creating a diverse regional development landscape [5][6]. - In Harbin, the 2024-2025 winter season is expected to attract 90.35 million visitors, generating 137.22 billion yuan in tourism revenue, showcasing the integration of local culture and winter sports [5]. Individual Impact - Local residents are transitioning into roles such as ski instructors and accommodation providers, benefiting from the increased tourism and interest in winter sports [4][5]. - The story of individuals like Lang Engge, who promotes ice sports in his community, illustrates the grassroots impact of the winter sports boom [2][4]. Market Trends - The demand for ice and snow sports equipment is diversifying, with a trend towards younger, fashionable, and family-oriented consumers, leading to a segmented market from rental to high-end customized products [8][10]. - The number of companies in the ice and snow equipment sector has grown from approximately 300 in 2015 to around 900 in 2023, with sales revenue increasing from under 5 billion yuan to 22 billion yuan [8][10].

Core Viewpoint - Dezhou has developed into a major hub for the sports equipment industry in China, showcasing significant growth in production, innovation, and collaboration within the sector [3][4]. Group 1: Industry Development - Dezhou is recognized as the largest sports equipment production and R&D base in China, with over 3,000 sports production enterprises and an output value exceeding 45 billion yuan, maintaining a growth rate of over 20% for three consecutive years [4][5]. - The city has established itself as one of the five major sports equipment industry clusters in the country, contributing to over a thousand industry standards and technical patents [3][4]. Group 2: Brand and Quality Enhancement - Dezhou has six national-level sports industry demonstration bases and one national fitness equipment production base, making it a key player in the sports equipment sector [5]. - The region has 32 specialized and innovative enterprises at the provincial level and has participated in the formulation of over 200 national and industry standards, leading the country in the number of group standards [5][6]. Group 3: Innovation and Collaboration - Dezhou has implemented a "Science and Innovation 10 Measures" initiative to enhance the innovation capabilities of enterprises, with a focus on core technologies such as carbon fiber materials and intelligent monitoring systems [6]. - The city is home to the only engineering technology research center in the national sports goods industry and has achieved significant breakthroughs, including the development of the first domestic snow wax vehicle, breaking international monopolies [6].