途虎门店增至6874家稳居行业龙头，引入政府补贴 带动消费提速 3月20日，全国领先的线上线下一体化汽车服务平台途虎养车发布2024年年报。 途虎养车在财报中表示，需求端，2024年消费者需求呈现更加分化的趋势，对于产品和服务的性价比和 多样性有了更高的要求；政策端，国家推出一揽子鼓励消费的政策和举措。公司积极顺应消费趋势和政 策导向，一方面通过继续提高线下门店的服务质量和推出更丰富、更具质价比的产品以更好地满足消费 者需求；另一方面通过积极与政府合作，对平台部分品类的商品引入政府补贴，将实惠切实高效地带到 消费者身边。 报告期内，途虎养车为新老门店分别推出了具有针对性的扶持举措，全年共投入近1亿元用于门店扶 持。 此外，途虎养车还通过加大线上线下推广投入的方式为线下门店增加流量、助力门店获客。公司全年线 上线下推广费用较2023年增加2.5亿元，店均推广费用同比增长14%。 贯穿全年的多维扶持政策取得了良好的效果。2024年全年，途虎养车工场店的同店履约用户数同比增长 超5%，是汽车服务行业屈指可数的实现同店用户量正向增长的企业；到2024年12月，经营时间6个月以 上的途虎养车工场店中，超过90%的门店保 ...

其中，2024年途虎主营业务轮胎与底盘零部件收入同比增长10.4%，汽车保养收入增长9.9%，核心品 类贡献超七成营收。 全量现金超75亿元。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，途虎于3月20日发布了2024年报。 2024年， 途虎全年营业收入148亿元（人民币，下同），同比增长8.5%，符合一致性预期；毛利37亿 元，经调整净利润6.24亿元，同比增长30%，远超一致性预期5.8亿元 ；毛利率25.4%，同比提升0.7 个百分点。 截至2024年12月31日，途虎养车工场店共计6874家，较2023年净增加965家，已覆盖全国除澳门、 台湾外的所有省级行政区、318个地级行政区、1759个县级行政区；其中，地级行政区覆盖率超 95%。 此外， 途虎大力提升对加盟商的扶持力度，全年共投入近1亿元 。同时，途虎养车的下沉战略已卓有成 效，2024年西北地区门店数同比增超30%，中西部独立乡镇签约门店数同比增长48%。 现金流方面，途虎运营现金流13亿元，同比增长29.2%；截止期末，全量现金超75亿元，储备充足。 截至2024年末，途虎 ...

Core Viewpoint - The 2024 China Mobile Internet Annual Report highlights the rapid growth of AI applications and the deep integration of digital economy with traditional industries, indicating a significant shift towards "smartization" and user engagement in various sectors. Group 1: Market Overview - The overall internet market is steadily increasing, with active users reaching 1.257 billion by December 2024, driven by technological innovation and policy support [5][6][10]. - User engagement is deepening, with average monthly usage time per person rising to 171.7 hours, reflecting a growing demand for content consumption, particularly in video, social media, and gaming [7][8][10]. - The user base in first-tier cities has increased by 1.2% year-on-year, indicating a shift in user demographics towards urban centers [6][10]. Group 2: AI Application Growth - AI applications are experiencing explosive growth, with over 70% of apps with over 100 million monthly active users integrating AI by December 2024 [2][11]. - The user base for AI-native apps reached 120 million, with an average usage time of 132.8 minutes per month, marking a year-on-year increase of 232% [2][11]. - Traditional apps are undergoing transformation, with 70% of major apps on the path to integrating AI functionalities [12][20]. Group 3: Advertising and Marketing Trends - The internet advertising market grew by 3.5% year-on-year in Q4 2024, reflecting advertisers' confidence in digital marketing strategies [21][22]. - Brands are increasingly leveraging event-driven marketing and IP collaborations to enhance consumer engagement and brand recognition [28][30][32]. - The marketing landscape is characterized by a matrix approach, with brands focusing on diverse content strategies to influence consumer preferences [25][26][27]. Group 4: Sector-Specific Insights - The entertainment sector, particularly short videos, is thriving, with active users exceeding 1 billion and a growth rate of 9% [47][50]. - The financial sector is witnessing significant user growth, with stock trading apps experiencing a surge in activity due to favorable market conditions [68][70]. - The e-commerce landscape is evolving, with major platforms integrating content and commerce strategies to enhance user experience and drive sales [76][78][80].

Market Overview - The central bank conducted a 7-day reverse repurchase operation of 284.5 billion yuan at a fixed rate of 1.5% on February 28, resulting in a net injection of 102 billion yuan for the day, as 182.5 billion yuan of reverse repos matured [2] - On the last trading day of the month, the interbank market experienced a tight funding environment in the morning, which gradually improved to a more balanced state as large banks increased supply, leading to a decrease in the weighted average repo rates [2] Interest Rates and Bonds - The latest overnight financing rate in the US is 4.33% [3] - The one-year interbank certificates of deposit are trading around 2%, showing little change from the previous day [5] - The yields on major interbank bonds are as follows: - 1Y government bond yield at 1.6100% - 2Y government bond yield at 1.4400%, down 2 basis points - 3Y government bond yield at 1.5200%, down 1.5 basis points - 5Y government bond yield at 1.6025%, down 3.75 basis points - 10Y government bond yield at 1.7250%, down 3 basis points [6] Government Bonds and Futures - The closing prices for government bond futures indicate a rise: - 30-year main contract up 0.54% - 10-year main contract up 0.2% - 5-year main contract up 0.12% - 2-year main contract up 0.05% [8] Economic Indicators - The National Bureau of Statistics reported that the GDP for 2024 is projected at 13,490.84 billion yuan, reflecting a growth of 5.0% year-on-year. The total national income is estimated at 13,396.72 billion yuan, with a growth of 5.1% [10] - Real estate development investment for the year is reported at 1,002.8 billion yuan, a decrease of 10.6%, with residential investment at 760.4 billion yuan, down 10.5% [10] Corporate Actions - Industrial Bank has launched the first "Southbound Pass" direct connection for Euro-denominated bond investments [14] - GAC Group plans to issue up to 18 billion yuan in asset-backed securities (ABS) [14] - Longguang Group has received support from over 80.8% of creditors for a comprehensive creditor support agreement [14] - Guoyuan Securities has been approved to publicly issue corporate bonds totaling no more than 7.5 billion yuan [14]

// 债市综述 // 1. 公开市场操作 央行2月27日以固定利率、数量招标方式开展了2150亿元7天期逆回购操作，操作利率为1.5%。Wind数据显示，当日1250亿元逆回购到期，据此 计算，单日净投放900亿元。 （*数据来源：Wind-央行动态PBOC） 2. 资金面 临近月末，银行间市场周四资金面仍偏紧且价高，存款类机构七天回购加权利率走升，非银机构质押信用债融入隔夜在2.2%一线，可跨月的七天期 资金报价走高至2.4%-2.45%。 海外方面，最新美国隔夜融资担保利率为4.33%。 （IMM） （*数据来源：Wind-国际货币资金情绪指数、资金综合屏） 3. 同业存单 全国和主要股份制银行一年期同业存单二级市场上最新成交在2.02%附近，较上日略有上行。 （*数据来源：Wind-同业存单-发行结果） 4. 银行间主要利率债收益率普遍上行2-4bp | | 1Y | 2Y | ЗУ | SY | 7Y | 10Y | 超长债 | | --- | --- | --- | --- | --- | --- | --- | --- | | 国债 | 1.5100 A4.00 | 33 1.5200 A4.00 ...