近期，美股电影娱乐板块各家公司陆续公布业绩报告，在电影行业的一片萧条中，IMAX脱颖而出，以股价涨幅超44%的成绩领跑同业。 与之形成鲜明对比的是，传统院线巨头同期普遍陷入股价低迷态势：AMC股价跌幅超60%，Cinemark股价下跌25%，Marcus Theatres股价亦下滑约28%。 这种显著的行业分化，使得IMAX成为美股电影板块的核心领跑者。 2025年主要电影院线公司股价变动情况，IMAX一枝独秀（数据：FactSet；图源：CNBC） 从行业发展规律来看，电影市场竞争格局迭代频繁，头部企业兴衰交替较为常见，但IMAX在行业整体承压背景下实现股价大幅攀升，而同业企业集体受 挫的局面，实属行业罕见。 这一现象恰如"淘金热"时期的商业逻辑：当多数参与者聚焦于核心资源挖掘而收益有限时，为行业提供基础服务与支撑的主体反而能够实现稳定收益。 IMAX当前在电影市场的定位，正是此类"卖水者"，在行业下行周期中构建了差异化的生存与发展路径。 闷声发大财 据IMAX披露，2025年全球IMAX票房收入创下12.8亿美元历史纪录，较2024年同比增长超40%，较2019年行业繁荣期创下的票房纪录亦高出13%，彰显 ...

在春节即将到来之际，北京市启动"骏马贺新春 京彩中国年"2026年新春惠民观影活动，投入近3000万元新春惠民观影补贴，覆盖全市300余家影院。 此次新春惠民观影活动，北京市推出新春观影立减优惠，为观众带来丰富的观影福利！2026年春节档期间，已定档的多部国产重点影片包括《惊蛰无声》 《熊猫计划之部落奇遇记》《飞驰人生3》《镖人：风起大漠》《星河入梦》和《熊出没·年年有熊》等，这些作品备受期待，覆盖喜剧、武侠、悬疑、奇 幻和动画等多种题材。活动从2月15日（农历腊月廿八）持续至3月3日（农历正月十五），历时17天。市民可通过猫眼或淘票票任意一家平台App或微信 小程序参与多样化的观影优惠活动。 开展购票立减15元优惠活动。活动覆盖北京市所有影院所有影片，市民可参与全日立减15元的活动。通过猫眼平台购票，每个订单最多可享2张票的立减 优惠；淘票票平台购票每个账号活动期内每周可参与2次，每次限1张。 最低19.9元观影！新用户最低0元看 猫眼覆盖北京市所有影院头腰部影片，为平台用户提供最低19.9元观影，单票优惠力度2~60元；淘票票覆盖活动期间所有上映影片，推出新用户最低可享 0元观影，单票优惠力度1~100元 ...

Core Viewpoint - The pre-sale for six major films in the 2026 Spring Festival season has officially begun, with total pre-sale box office exceeding 10 million yuan as of February 9 [1][16]. Group 1: Film Titles and Pre-sale Performance - The six films released for pre-sale are "Star River in Dream," "Biao Ren: Wind Rises in the Desert," "Silent Awakening," "Boonie Bears: Year of the Bear," "Fast and Furious Life 3," and "Panda Plan: Tribal Adventure" [1][15]. - As of 11:51 AM on the same day, the total pre-sale box office for the 2026 Spring Festival films has surpassed 10 million yuan [16]. Group 2: Ticket Pricing - The ticket price for films such as "Biao Ren: Wind Rises in the Desert," "Silent Awakening," and "Star River in Dream" is set at 19.9 yuan [4][18]. Group 3: Film Lengths - The lengths of the films are as follows: - "Panda Plan: Tribal Adventure" - 100 minutes - "Fast and Furious Life 3" - 126 minutes - "Biao Ren: Wind Rises in the Desert" - 126 minutes - "Boonie Bears: Year of the Bear" - 118 minutes - "Star River in Dream" - 111 minutes - "Silent Awakening" - 104 minutes [6][19].

Core Insights - The article discusses the upcoming 2026 Spring Festival film market, highlighting that eight films have been scheduled for release, with total box office revenue exceeding 24 million yuan as of February 9, 2026 [3][4]. Film Releases - The films set to release on the first day of the Spring Festival include "Fast Life 3," "Boonie Bears: Year of the Bear," "The Bounty Hunter: Winds Rise in the Desert," "Silent Awakening," "Star River in Dream," and "Panda Plan: Tribal Adventures." Additionally, the documentary "Return to the Wolf Pack" will be re-released on the third day, and the comedy "Night King" will premiere on the fourth day [3][4]. Box Office Trends - IMAX has become a significant contributor to the box office growth during the Spring Festival, with high-format theaters reaching record revenue in 2025. Three films, "Fast Life 3," "The Bounty Hunter: Winds Rise in the Desert," and "Silent Awakening," will be available in IMAX theaters during the 2026 Spring Festival [3][4]. Market Dynamics - The analysis from Lighthouse Professional Edition suggests a shift in the Spring Festival box office landscape from a "one strong, many strong" model in 2025 back to a "many strong competing" model in 2026. The box office has seen consistent growth over the years, increasing from 1.451 billion yuan in 2014 to 9.514 billion yuan in 2025, a growth of over 5.5 times [3][4]. Audience Insights - Audience preferences for new films during the Spring Festival show significant differences: "Silent Awakening" appeals more to younger and female viewers, while "The Bounty Hunter: Winds Rise in the Desert" attracts male audiences. "Boonie Bears: Year of the Bear" has a strong following in third and fourth-tier cities, and "Fast Life 3" and "Panda Plan: Tribal Adventures" are favored by viewers aged 25-29 and over 40, respectively [4]. Investment Participation - Several listed companies are involved in the investment of films for the Spring Festival, including Maoyan Entertainment (01896.HK), Bona Film Group (001330.SZ), China Film (600977.SH), Wanda Film (002739.SZ), Hengdian Film (603103.SH), and Light Media (300251.SZ) [4]. Regional Box Office Contributions - The article emphasizes that lower-tier markets continue to play a crucial role in shaping the Spring Festival box office dynamics, with third and fourth-tier cities contributing over half of the box office for three consecutive years. The "Four Provinces" (Shanxi, Henan, Shandong, Hebei) and Jiangsu, Anhui, and Jiangxi regions remain key battlegrounds for box office competition, with Jiangsu province leading in box office revenue for five consecutive years [4].

多家上市公司参与投资了本次的春节档电影。 截至2月9日，已有8部影片定档2026年春节档。截至发稿，2026年春节档新片总票房（含点映及预售）破2400万元。 在春节（大年初一）当天上映的影片分别是《飞驰人生3》《熊出没·年年有熊》《镖人：风起大漠》《惊蛰无声》《星河入梦》和《熊猫计划之部落奇遇 记》。此外，电影纪录片《重返狼群》将在大年初三重映，喜剧《夜王》将在大年初四上映。 值得注意的是，IMAX成为近几年春节票房提升的板块，选择高端观影体验已成为市场显著趋势，2025年，高格式影厅总票房攀至历史高点。2026年春节 《飞驰人生3》、《镖人：风起大漠》、《惊蛰无声》三部电影在春节将登陆IMAX影院。 从地域分布角度来看，下沉市场仍是影响春节档格局的重要因素。灯塔专业版数据显示，三四线城市已连续三年在春节档贡献出过半票房。"山河四省"（山 西、河南、山东、河北）及苏皖赣地区依旧是春节档兵家必争之地。数据显示，江苏省因盐城、南通、泰州等多个地级市的强劲表现，已连续五年蝉联春节 档省份票房冠军。 多家上市公司参与投资了本次的春节档电影。 截至2月9日，已有8部影片定档2026年春节档。截至发稿，2026年春节档 ...

Group 1 - Multiple listed companies have invested in this year's Spring Festival films, including Maoyan Entertainment, Bona Film Group, China Film, Wanda Film, Hengdian Film, and Light Media [6] - As of February 9, 2026, a total of 8 films have been scheduled for release during the Spring Festival, with total box office revenue (including previews and advance sales) exceeding 24 million yuan [1] - The films set to be released on the first day of the Spring Festival include "Fast Life 3," "Boonie Bears: Year of the Bear," "Bounty Hunter: Winds of the Desert," "Silent Awakening," "Star River in Dream," and "Panda Plan: Tribal Adventures" [1] Group 2 - IMAX has become a significant contributor to the increase in Spring Festival box office revenue in recent years, with high-end viewing experiences becoming a notable market trend [5] - The box office for high-format theaters reached a historical high in 2025, and three films will be available in IMAX theaters during the 2026 Spring Festival [5] - The Spring Festival box office has shown consistent growth over the years, increasing from 1.451 billion yuan in 2014 to 9.514 billion yuan in 2025, representing a growth of over 5.5 times [5] Group 3 - The audience demographics for new films during the Spring Festival show significant differences, with "Silent Awakening" appealing more to young and female viewers, while "Bounty Hunter: Winds of the Desert" attracts male audiences [5] - "Boonie Bears: Year of the Bear" has a strong following in third- and fourth-tier cities, while "Fast Life 3" and "Panda Plan: Tribal Adventures" are most anticipated by viewers aged 25-29 and over 40, respectively [5] - The lower-tier markets continue to play a crucial role in shaping the Spring Festival box office landscape, with third- and fourth-tier cities contributing over half of the box office for three consecutive years [6]

北京商报讯(记者和岳)2月9日，据灯塔专业版，2026年春节档今日开启预售。截至目前，6部电影定档大年初一上映，分别为《惊蛰无声》《镖人：风起大 漠》《星河入梦》《飞驰人生3》《熊猫计划之部落奇遇记》《熊出没.年年有熊》。此外，《重返.狼群》和《夜王》将分别于2月19日和2月20日上映。 截至11时57分，2026春节档新片预售总票房已突破1000万。 ♥ 592,497人想看 2026-02-17上映 2026-02-17上映 星河入梦 ♥ 178,799人想看 2026-02-17上映 熊猫计划之部落奇遇 记 ♥ 108,956人想看 2026-02-17上映 熊出没·年年有熊 ♥ 225,440人想看 岸 总 灯塔专业版 总 L 总 岸 c ...

据灯塔数据专业版，截至2月9日10时31分，2026年春节档新片总票房（含点映及预售）破100万元。 来源：第一财经 关注" 新华网财经 "视频号 更多财经资讯等你来看 往期推荐 多家银行，上调存款利率 雷军：春节期间小米汽车因自身故障抛锚，可报销1500元高铁/机票费和 500元住宿费 ...

距离春节还有不到两周，2026年春节档的片单已基本清晰。 放眼几部真人电影，从《飞驰人生3》《镖人：风起大漠》到《惊蛰无声》《熊猫计划之部落奇遇记》，除了大年初四在两广地区上映的粤语喜剧《夜 王》外，几乎清一色由男性主导——导演是男性，主演是男性，重要女性角色寥寥无几。 春节档本应是一年中最具"合家欢"特质的档期，但这个"家"的呈现视角却显得格外单一。是女性角色不重要，还是女观众对春节档不感冒？答案显然是否 定的：即便是往年《飞驰人生2》这样以男性角色为主的作品，女性观众占比也高达六成。 这不禁让人思考：当春节档成为男性叙事的独家秀场，它究竟给女性观众们提供了怎样的观看体验？为什么作为消费主力的她们，却难以在银幕上看到属 于自己的故事？ 春节档的"男人装" 今年春节档，再度成为一场盛大的"男人装"。 从想看人数最高的《飞驰人生3》（沈腾、尹正、黄景瑜等主演），到吴京、谢霆锋领衔的武侠片《镖人：风起大漠》，再到张艺谋聚焦国安题材的双男 主戏《惊蛰无声》（易烊千玺、朱一龙主演），乃至合家欢导向的《熊猫计划之部落奇遇记》——几部主流真人电影，几乎清一色由男性角色挑梁。 即便有《星河入梦》（宋茜、王鹤棣主演）这类风格 ...

《镖人》正式官宣开启预售。 新京报讯（记者滕朝）2月9日，春节档武侠动作大片《镖人》正式官宣开启预售，并发布"抢镖！"版预告与"争 锋！"版海报。预告开篇便立住"镖人"行走江湖的核心人设：吴京饰演的刀马，是一位"为了钱什么都敢干"的资深 镖人。行事桀骜、出手凌厉，花式护镖的张狂姿态，将其不受束缚的江湖野性展现得淋漓尽致。与此同时，刀马 接下了"护送知世郎前往长安"的终极镖单，这场"天字第二号逃犯"护送"天字第一号逃犯"的特别旅程，瞬间点燃 江湖热潮，引得四方势力闻风而动、争相入局。镖途之上并非只有刀光剑影，一路上刀马对小七的悉心守护、护 镖小队的并肩作战、同道中人的惺惺相惜、老莫与阿育娅之间的父女情深……种种真挚情感交织相融，为这趟步 步惊心的护镖之路更添珍贵的温情底色。大漠黄沙与刀光剑影交织，抢镖与护镖的生死较量一触即发。 一同发布的群像海报中，全员呈蓄势待发的战斗姿态，眼神锐利如刃，气场全开。这不仅预示着这场横跨大漠的 护镖之路，早已卷入层层恩怨情仇，更暗示着多方势力的激烈角逐已进入剑拔弩张的白热化阶段。角色身影交错 而立，通缉令与地图在漫天风沙中若隐若现，无形的暗流在画面中悄然涌动，仿佛下一秒，一场惊天 ...