刘博宁 李 婕 "北京往返新加坡，不含税机票350元!"面对这难以置信的价格，大学生刘小涵快速完成了一套固定操 作：秒速加入购物车，转手再将链接分享到好友群。"有没有人一起去？能预约明年的行程，过了这村 没这店啦!"对她而言，今年的"双11"购物重心已经转移，跟以往关注实物商品不同，"现在购物车里都 是机票和酒店。" 刘小涵的选择颇有代表性。当"双11"步入第17个年头，作为新消费主力的"Z世代"(指出生于1995—2009 年的人群)，其购物车已悄然转向。近日，上海市青少年研究中心联合有关机构发布的《2025 Z世代双 十一消费行为报告》提出，"为快乐买单"已成为"Z世代"的主流消费心态。由此衍生的一个显著的趋势 是，他们的消费更偏重服务与体验——在情绪消费版图中，旅行类消费强势登顶，成为青年首选。 与此同时，调查显示，"Z世代"的消费信心持续增强，近四成(38.6%)年轻人表示今年的"双11"预算"比 去年多了"，而增加与维持预算的群体合计占比近八成，这为"体验型消费"注入充足的动能。 在上海工作的25岁白领小林"双11"期间入手了多家航空公司的"次卡"和高端酒店的通兑券，谈起"战 果"她难掩兴奋："'双 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in consumer complaints related to concert tickets, with complaints doubling year-on-year, and over 90% of these complaints being about ticket refunds [1] - The current ticketing system, which includes non-transferable and non-refundable tickets, places the burden of risk on consumers, leading to financial losses when they cannot attend events [1] - Compared to other industries like aviation and rail, which have implemented tiered refund policies, the concert ticketing industry continues to enforce strict non-refundable policies, citing tickets as "special goods" [1] Group 2 - There is a call for returning refund rights to consumers, which could enhance consumer enthusiasm and contribute to the long-term development of the concert market [2] - The proposal includes establishing a unified standard for tiered refunds across all platforms, similar to those in the railway and aviation sectors, where refund fees increase as the event date approaches [2] - A multi-department regulatory model is suggested to strengthen enforcement and address issues related to ticket scalping, aiming to create a more orderly and consumer-friendly market environment [2]

Core Viewpoint - The initiative to boost tourism consumption through performance ticketing in Pudong aims to enhance the integration of cultural and tourism industries, creating a vibrant economic ecosystem that attracts visitors and encourages spending [1][2][3] Group 1: Event and Economic Impact - Pudong will host nearly 100 performances from May 30 to September 30, with ticket purchases on designated platforms allowing discounts on hotels and attractions [1] - The initiative is expected to increase not only ticket sales but also boost related sectors such as accommodation, dining, transportation, and shopping [1] - Large-scale performances account for nearly 70% of Shanghai's performing arts market, showcasing Pudong's unique advantages in the ticketing economy [2] Group 2: Financial Incentives and Collaborations - A "golden combination" of 30% government subsidies and 20% discounts from participating hotels and attractions will provide significant savings for consumers [2] - The initiative includes a "half-price package" for consumers, enhancing the attractiveness of Pudong's cultural offerings [2] Group 3: Technological and Operational Support - Pudong is developing a comprehensive technical support system to ensure accurate identification and redemption of ticketing information, addressing previous challenges in cross-industry data sharing [3] - The region aims to create a "real-name closed loop" for cultural tourism consumption, enhancing the overall visitor experience [3] Group 4: Future Development and Vision - Pudong plans to adopt a more open approach with diverse scenarios and high-quality services, positioning itself as a leading destination for cultural tourism in Shanghai [3]

Group 1 - The "Follow the Performance Tour in Pudong" initiative aims to boost tourism consumption by encouraging audiences to stay longer and engage in more activities in Pudong, with nearly 100 performances participating in the program until September 30 [1] - Consumers purchasing tickets from designated platforms can redeem discounts on hotels and attractions, with a maximum discount of 1,000 yuan for hotel stays and 100 yuan for attraction tickets [1] - The concert industry significantly impacts local consumption, with a reported ratio of 1:4.8 in ticket revenue to local spending, and 83% of concertgoers planning related travel in 2024 [1] Group 2 - Hotels and attractions participating in the initiative express optimism about the potential for increased bookings and dining revenue, particularly on weekends [2] - Specific services are being tailored for concert attendees, including extended restaurant hours and late-night snack options to enhance the overall experience [2] - The "ticket root economy" is expected to positively influence cultural value and extend the tourism consumption chain, with attractions like the Oriental Pearl Tower planning to offer ticket discounts and promotional activities [2]

Core Insights - The article discusses the emergence of the "ticket root economy" in Shanghai, particularly in the context of large-scale events and performances that drive consumer spending across various sectors [1][3][8] - The initiative aims to transform ticket sales into broader economic benefits by linking entertainment with tourism, hospitality, and retail, thereby creating a closed-loop economy [1][3] Event and Economic Impact - As of April 30, 2023, the Pudong New Area hosted 8,856 performances, including 44 large-scale events with over 10,000 attendees, accounting for 69.84% of the city's total [2] - These events attracted nearly 4.78 million attendees and generated approximately 500 million yuan in ticket sales [2] - The "Follow the Performance to Travel Pudong" initiative aims to encourage longer stays and increased spending by offering discounts on hotels and attractions for ticket holders [3][4] Consumer Incentives - From May 30 to September 30, 2023, consumers can upload their electronic ticket stubs to platforms like Ctrip and Meituan to receive discounts on hotel stays and attraction tickets [4][5] - The maximum discount for hotel bookings is 1,000 yuan per order, while attraction tickets can be discounted by up to 100 yuan [5] Government and Business Collaboration - The Pudong government has allocated 20 million yuan to support this initiative, with a 30% subsidy for hotel bookings and a 20% discount from participating hotels and attractions [6][5] - The collaboration aims to enhance the overall consumer experience and extend the economic benefits of events beyond ticket sales [6][8] Challenges and Future Considerations - Despite the rapid growth of the ticket root economy, challenges remain, including the need for improved incentive mechanisms, data sharing, and consumer experience optimization [8] - The success of the ticket root economy relies on the active participation of both ticket issuers and surrounding businesses, necessitating a comprehensive approach to policy, technology, and evaluation [8]

Core Viewpoint - The "Follow the Performance Tour in Pudong" initiative aims to boost tourism consumption by leveraging concert ticket sales, with a significant multiplier effect on local spending [1][3]. Group 1: Economic Impact of Concerts - Concert ticket sales have a local consumption multiplier effect of 1:4.8, indicating that for every unit spent on tickets, an additional 4.8 units are generated in local spending [1][3]. - Pudong has hosted 8,856 commercial performances as of April, with 44 large-scale events attracting nearly 4.78 million attendees and generating close to 500 million yuan in ticket sales [3]. Group 2: "Follow the Performance Tour in Pudong" Initiative - The initiative runs from May 30 to September 30, allowing consumers to redeem discounts on hotels and attractions by presenting their concert ticket stubs on platforms like Ctrip and Meituan [4][5]. - Discounts include a maximum of 1,000 yuan off hotel bookings and 100 yuan off attraction tickets, supported by a 30% subsidy from district funds and a 20% discount from participating hotels and attractions [4][5]. Group 3: Future Plans and Assessments - An evaluation of the initiative will occur in late September, with potential for a second phase if necessary [2]. - Pudong plans to host nearly 5,000 performances by September, including major artists, to further enhance the ticket economy [3]. Group 4: Cross-Industry Collaboration - The initiative aims to create a seamless connection between different industries, enhancing the overall consumer experience and driving cross-industry traffic [6][7]. - A robust technical support system is needed to ensure accurate ticket stub recognition and benefit redemption, addressing previous challenges in data sharing across platforms [7].