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2025暑期档报告:观影人次同比增长 平均票价创五年次低
Xin Lang Ke Ji· 2025-09-01 05:19
Core Insights - The summer box office for 2025 reached a total of 11.966 billion, marking a year-on-year increase of 2.76% [1] - Total audience attendance was 321 million, up 12.75% year-on-year, representing the second-highest attendance in the last five years [1] - The average ticket price dropped significantly to 37.2 yuan, the second-lowest in five years, while the average occupancy rate was the second highest in the same period [1] Group 1 - The first half of the summer box office was relatively slow, but the second half saw a surge in audience enthusiasm, driven by well-received films like "Nanjing Photo Studio" [1] - Despite a lack of blockbuster films, several mid-tier films found success, indicating a shift towards niche audiences and content [1][2] - The popularity of IP derivatives has expanded the growth potential for "non-ticket revenue" in the film industry [1] Group 2 - Two films surpassed 1 billion in box office revenue, maintaining the same number as last year, while the number of films grossing over 100 million decreased [2] - The contribution rate of domestic films slightly exceeded that of last year, while imported films showed stable performance for two consecutive years [2] - Notable highlights included strong performances from animated films and the growth potential in "silver-haired" audiences, as well as the deep development and derivative value extraction of IPs [2]
119.66亿元!暑期档红火收官 !
Yang Shi Xin Wen· 2025-09-01 05:05
Core Insights - The summer box office in China for 2025 reached 11.966 billion yuan, with 321 million admissions, marking year-on-year growth of 2.76% and 12.75% respectively, with domestic films accounting for 76.21% of the total [1] - The total box office for the year 2025 (including overseas) surpassed 40 billion yuan, with the domestic market contributing 39.23 billion yuan and over 909 million admissions, exceeding last year's figures [4] - The summer film season featured a diverse range of genres, including historical, suspense, action, comedy, and animation, catering to varied audience preferences [4] Box Office Performance - The top five films of the summer season were: "Nanjing Photo Studio" (2.89 billion yuan), "Wang Wang Mountain Little Monster" (1.455 billion yuan), "Chasing the Wind" (879 million yuan), "Lychee of Chang'an" (678 million yuan), and "Jurassic World: Rebirth" (567 million yuan) [1] - "Nanjing Photo Studio" has set a record for the highest box office for a historical film during the summer season, with a total of 2.89 billion yuan since its release on July 25 [8] - "Wang Wang Mountain Little Monster" has achieved a box office of 1.455 billion yuan, becoming the highest-grossing 2D animated film in Chinese history [10] Historical Films - The year 2025 marks the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression, with films like "Nanjing Photo Studio," "Dongji Island," and "Mountains and Rivers as Evidence" receiving critical acclaim for their portrayal of historical events [6] - "Nanjing Photo Studio" is based on real historical events during the Nanjing Massacre, focusing on the origins of Japanese war crime photographs [8] Animation and Cultural Impact - The animation film "Wang Wang Mountain Little Monster" combines traditional Chinese elements with modern animation techniques, showcasing a unique artistic style [10] - The film has engaged in over 30 IP collaborations and merchandise sales, indicating a strong cultural impact and integration into popular culture [11] Economic Contribution - The film industry has played a significant role in boosting domestic demand and consumption, with initiatives like "China Film Consumption Year" promoting movie-going [13][15] - The film box office has generated a chain reaction in consumer spending, contributing positively to the economy [15] Audience Engagement - Various film-related activities have been organized, including themed viewing events that encourage public participation and reflection on historical themes [17] - The summer film season has provided a wide array of choices for audiences, from family-friendly comedies to action-packed films and historically significant narratives [17]
2025暑期档电影收官,总票房超去年同期
Mei Ri Shang Bao· 2025-09-01 05:01
商报讯(记者 徐菁菁) 昨日,为期92天的2025暑期档电影市场正式落下帷幕。根据猫眼专业版数据显 示,截至8月31日19时,2025暑期档电影市场总票房达119.49亿元,观影人次达3.2亿人次,超过去年同 档期的116.43亿元。影片《南京照相馆》《浪浪山小妖怪》《捕风捉影》则分别以28.89亿元、14.53亿 元、8.7亿元的票房成绩位列档期票房的榜单前三名,均为国产电影。 看完《浪浪山小妖怪》,入手一只小猪妖毛绒挂件;看完《罗小黑战记 2》,在桌上安排一只罗小黑手 办……如今,电影周边不再仅仅作为电影上映时锦上添花的 "配角",正成长为拥有长效发展动能的行 业"新星"。在多部优质暑期档影片的带动下,电影IP衍生产品市场呈现出爆发式增长,尤其是年轻观众 对电影周边的热情高涨,"购买电影周边"已从过去的小众选择,变成Z世代乃至00后观众的主流消费习 惯。根据猫眼研究院数据显示,2025年暑期档衍生品收入同比增长120%,其中《浪浪山小妖怪》贡献 了近30%。 值得一提的是,今年暑期档不仅票房成绩出色,电影IP 衍生产品市场也呈现出爆发式增长。年轻观众 对电影周边的热情高涨,使得该市场收入同比大幅增长 12 ...
2025年暑期档总票房119.66亿元 19部影片破亿
Xin Lang Ke Ji· 2025-09-01 03:53
回顾今年暑期档,档期前半程表现平淡,多部重点影片票房未达预期造成大盘"慢热",而进口片则保持 了相对稳定的发挥;后半程国产片开始集中发力,在《南京照相馆》等口碑佳作的引领下,观众们的观 影热情被点燃。从7月18日至8月25日,暑期档连续39天单日大盘破亿。 新浪科技讯 9月1日上午消息,据国家电影局数据,2025年暑期档(6.1-8.31)总票房119.66亿,观影总 人次3.21亿,同比分别增长2.76%和12.75%,国产影片票房占比为76.21%。 猫眼娱乐市场分析师赖力表示,由于头部大片的体量缩水,2025暑期档仅有两部影片票房破10亿,数量 与去年持平,但5-10亿腰部影片数量同比增加。尽管今年在春节档之后,市场经历了一定程度上的波动 起伏,但整体上看电影市场表现依然是稳中有进的,暑期档也出现了一些值得讨论的亮点。如:动画电 影在今年暑期档取得了较为突出的表现,《浪浪山小妖怪》打破了中国影史二维动画电影票房纪录, 《南京照相馆》打破了中国影史暑期档历史片票房纪录等。 票房前五名的影片分别为《南京照相馆》28.9亿、《浪浪山小妖怪》14.55亿、《捕风追影》8.79亿、 《长安的荔枝》6.78亿、《侏 ...
2025年暑期档电影票房为119.66亿元
Yang Shi Wang· 2025-09-01 01:33
Core Insights - The National Film Administration reported that from June 1 to August 31, 2025, China's summer box office reached 11.966 billion yuan, with 321 million admissions, representing year-on-year growth of 2.76% and 12.75% respectively [1] - Domestic films accounted for 76.21% of the total box office, indicating a strong performance of local productions [1] - The film lineup included over 100 titles across various genres, effectively catering to diverse audience preferences [1] Box Office Performance - The leading film, "Nanjing Photo Studio," generated a box office of 2.89 billion yuan [1] - Other top films included "Wang Wang Mountain Little Monster," "Chasing the Wind," "Lychee of Chang'an," "Jurassic World: Rebirth," and "The Legend of Luo Xiaohei 2," ranking from second to sixth in box office performance [1] Audience Engagement - The increase in admissions and box office revenue reflects a growing interest in cinema among the public, with a diverse range of genres satisfying various viewer tastes [1]
X @TechCrunch
TechCrunch· 2025-08-31 19:23
Veteran indie filmmaker Jim Jarmusch premiered his new movie “Father Mother Sister Brother” today at the Venice Film Festival, where journalists asked him https://t.co/roaUClh8P7 ...
破400亿元
Zhong Guo Ji Jin Bao· 2025-08-31 09:06
(原标题:破400亿元) 来源:央视新闻客户端 据网络平台数据 截至8月31日13时51分 观影人次超9.09亿,均超去年同期 今年以来 在《哪吒之魔童闹海》 《南京照相馆》等影片带动下 中国电影海外市场票房 折合人民币已超7.7亿元 创下多年新高 2025年度中国电影总票房(含海外) 突破400亿元 其中 国内市场总票房392.3亿元 点赞!祝福中国电影 今年,你看了哪些电影? ...
暑期档将结束:115亿票房背后的资本暗战 谁在操控暑期档“票房神话”
Quan Jing Wang· 2025-08-31 08:14
Core Insights - The total box office for the summer film season in 2025 has surpassed 11.5 billion yuan, with over 300 million viewers, indicating a strong performance in the domestic film market [1][2] - "Nanjing Photo Studio" has emerged as the biggest winner, grossing over 2.8 billion yuan, setting a record for historical films in China's summer box office [1][2] - The dominance of domestic films is evident, with a 91.2% market share in the first half of 2025, reflecting a shift towards diverse and culturally resonant storytelling [2] Box Office Performance - As of August 29, 2025, the daily box office reached approximately 1.59 billion yuan, with a total of 4.34 million tickets sold [1] - "Nanjing Photo Studio" has grossed 2.849 billion yuan over 36 days, while "Wang Wang Mountain Little Monster" has surpassed 1.3 billion yuan [2] - Other notable films include "Ro Xiao Hei Battle 2" with approximately 480 million yuan and "Dong Ji Island" with around 380 million yuan [1][2] Industry Trends - The summer box office for 2025 is approximately 8.74 billion yuan, close to the previous year's 9.22 billion yuan, but still lower than 2023 and 2019 [2] - The rise of domestic films is attributed to their focus on Chinese narratives and diverse genres, enhancing cultural confidence [2] - The film industry is exploring innovative business models to reduce reliance on box office revenue, aiming to increase non-ticket income [2] Company Responses - Wanda Film reported that the current summer box office is nearing last year's levels, with a strong lineup of domestic films driving audience engagement [2] - Jiecheng Co. has secured rights for "Wang Wang Mountain Little Monster" merchandise, indicating a strategic focus on IP development and consumer engagement [4] - Beijing Culture and Huayi Brothers have clarified their investment positions in "Dong Ji Island," indicating limited financial impact from the film's performance [6][8]
2025年度中国电影总票房(含海外)突破400亿元
Yang Shi Wang· 2025-08-31 06:06
央视网消息:据网络平台数据,截至8月31日13时51分,2025年度中国电影总票房(含海外)突破400亿 元。其中,国内市场总票房392.3亿元、观影人次超9.09亿,均超去年。截至目前,2025年暑期档电影总 票房达到119亿元。 ...
2025中国已贡献超400亿票房
Xin Lang Cai Jing· 2025-08-31 05:52
Core Insights - The total box office revenue for Chinese films in 2025 has surpassed 40 billion yuan, including overseas earnings [1] - The domestic market has generated a total box office of 39.23 billion yuan, with over 909 million admissions, both exceeding last year's figures [1] - The overseas box office for Chinese films has reached over 770 million yuan, marking a new high in recent years, driven by films such as "Ne Zha" and "Nanjing Photo Studio" [1]