Core Viewpoint - The snow willow planting base in Lichuan, Hubei, has successfully expanded its operations, with 9 million snow willows being shipped to Kunming, Yunnan, showcasing a reverse trend in agricultural production and contributing to local economic revitalization [1][3]. Group 1: Snow Willow Cultivation - The snow willow is favored for its elegant flowers and easy propagation methods, making it a popular choice for festive decorations [3]. - The snow willow planting area in Lichuan has grown to over 900 acres, becoming the largest single snow willow cultivation base in China [3]. - The quality of this year's snow willows is reported to be the best in recent years, with all 9 million branches pre-ordered ahead of the Spring Festival [5]. Group 2: Economic Impact - The success of snow willow cultivation has revitalized previously abandoned orchards and provided dual income sources for local villagers through land leasing and employment opportunities [5]. - The snow willow base employs nearly 200 workers regularly, with peak employment reaching around 300, addressing local employment issues, particularly for elderly residents [5]. - The local economy is further diversified by extending the snow willow industry chain, with additional flower varieties being cultivated to attract tourism [7].

Core Viewpoint - The article highlights the increasing export activities of Guangdong's nianju (year orange) and nianhua (year flower) as the Chinese New Year approaches, showcasing the region's unique cultural significance and economic potential in the floral export market [1][3]. Group 1: Export Activities - The Guangdong regions of Foshan Shunde and Guangzhou Liwan are significant contributors to the export of nianju and nianhua due to their strong industrial foundation and resource endowment [3]. - The daily inspection and quarantine by the Foshan Customs for nianju and nianhua exports exceed 40 batches, amounting to approximately 260,000 plants [3]. - From December 2025 to the end of January this year, Foshan Customs has supervised the export of 16.114 million plants with a total value of 120 million RMB [3]. Group 2: Market Trends - The demand for high-quality floral arrangements is rising among overseas consumers, with materials like Monstera leaves becoming popular, indicating a new growth point in exports [3]. - In January alone, the Liwan Customs supervised the export of over 4 million nianhua, including varieties such as lucky bamboo and red anthurium, primarily to markets in Hong Kong, Macau, Singapore, Malaysia, and Thailand [4].

一朵牡丹，香飘千里。在"四季花城"广州，菏泽催花牡丹同样迎来了销售旺季。电话那头的花农张 保银，难掩喜悦，采访不时被上门采购的顾客打断。他今年培育了近2000盆催花牡丹，眼下已售出近七 成，每盆均价较去年上涨近20元。 2月10日，菏泽市牡丹区鲁西南花卉大市场的温室大棚里暖意融融。15℃左右的恒温环境中，紫红 色的"乌龙捧盛"、粉白的"玉面桃花"花苞饱满、挤挤挨挨。 在商户苏婷的摊位前，来自江苏、河南等地的采购商络绎不绝，一旁的工人正有序分拣、打包。今 年，她备下了20多个牡丹品种，临近春节，日均销量从往常的200余盆增至近400盆。大棚外，来自云南 的货运司机袁志兴正搭手搬运，这辆能装900盆牡丹的专车，即将启程南下。 "线下供应+线上直播"的双轨模式，让菏泽牡丹打破了销路局限。"家人们看这'紫气东来'，春节摆 客厅，富贵吉祥一整年。"牡丹区桂陵社区的花农韩惠，每天要在花棚里直播4—6个小时。弹幕滚动 间，订单不断跳出。"以前想都不敢想的销路，如今成了常态。" 小小的牡丹，既是新春佳节的吉祥景致，更是农户家门口的"致富花"。花农李丰庆一边麻利打包， 一边算起增收账："一盆牡丹毛利能有几十元，跟着合作社干，一 ...

据路透社2月10日报道，在情人节销售旺季到来之际，哥花卉产业面临多 重压力。行业数据显示，1月中旬至2月初，哥向海外出口约6.5万吨鲜切花，其 中约八成销往美国，情人节销售通常占全年总量的两成。但自去年4月起，美 国对哥花卉加征10%关税，加之比索升值和最低工资大幅上涨，企业成本上 升，行业竞争力受挤压。业内人士警告，若形势持续，未来数月或出现裁员和 农场关闭风险。花卉种植是哥重要的劳动密集型产业，直接提供约24万个就业 岗位。 （原标题：外媒称关税冲击哥伦比亚花卉产业） ...

Group 1 - The upcoming Spring Festival is driving a surge in consumer activity, with various regions showcasing their unique products and cultural offerings [1][6][10] - In Fujian's Nanjing County, the flower market is experiencing peak sales, with over 30,000 orchid units shipped daily through online channels, supported by dedicated logistics for timely delivery [4][1] - Shandong enterprises are launching cultural products themed around the Year of the Horse, incorporating auspicious meanings that resonate well with consumers [3][7] Group 2 - Hubei's Yangxin County is hosting the first "Supply and Marketing New Year Goods Fair," creating an efficient supply chain connecting farmers, cooperatives, and consumers, enhancing local agricultural sales [6][10] - The Northeast New Fa Di agricultural supply chain center in Liaoning is acting as a major hub for distributing New Year goods across the country, facilitating the exchange of northern and southern produce [9][12] - The variety of products available for the Spring Festival is enriching the festive atmosphere, reflecting a blend of traditional and modern consumer preferences [12][10]

Core Insights - The flower market is experiencing a surge in demand as the Spring Festival approaches, with both northern and southern regions showing increased sales activity. Popular flowers include azaleas, orchids, and money trees, reflecting a trend towards younger and more everyday consumption of flowers [1][15][19]. Group 1: Market Trends - The demand for potted flowers such as orchids and money trees is rising significantly, with sales in Beijing's Chaoyue Flower Market seeing daily sales of orchids increase from 100-200 to around 500 as the festival approaches [5][4]. - The flower consumption trend is shifting towards younger demographics, with online purchasing becoming more prevalent among younger consumers who prefer colorful and meaningful floral arrangements [19][20]. - The sales of traditional red flowers are being complemented by a growing interest in purple and pastel-colored flowers, indicating a diversification in consumer preferences [19][20]. Group 2: Supply Chain Innovations - The flower industry is undergoing a transformation with new sales channels such as supermarkets, live streaming, and instant retail reshaping the supply chain, allowing for better price stability and efficiency [24][26]. - Companies like Yunnan Juyang Horticulture are shifting from traditional wholesale to partnerships with large supermarkets and instant retail platforms, enhancing their ability to meet customer demands quickly [24][25]. - The establishment of direct sourcing and large storage centers by companies like Hema is improving the freshness and distribution efficiency of flowers, allowing them to better respond to market demands [25][26]. Group 3: Market Projections - The Chinese flower industry is projected to reach a market size of 100 billion yuan by the end of 2025, with a stable planting area and a growing workforce [22][23]. - The flower production value in China is over 520 billion yuan, with a significant increase in export value expected in the coming years [22].

Core Viewpoint - The article highlights the vibrant floral culture in Sichuan, particularly during the New Year season, showcasing various flowers that symbolize hope and beauty for the upcoming year [10][13]. Group 1: Flower Varieties and Their Significance - Sichuan's unique climate, characterized by over 2400 hours of annual sunshine and warm winters, creates an ideal environment for cultivating flowers like orchids, which are increasingly popular due to their vibrant colors and long-lasting blooms [10]. - The winter cherry blossoms in Panzhihua symbolize the arrival of spring, offering a picturesque view against the blue sky, while the cotton tree has already bloomed, marking the transition from autumn to winter [10]. - The wax plum, known for its fragrant blossoms, has a significant historical presence in Chengdu, with a cultivation history of over 40 years in the Banzhu Village, contributing to about 40% of the wax plums sold in Chengdu during winter [11][12]. Group 2: Trends in Floral Aesthetics - The concept of "New Year flowers" in Sichuan is evolving, with a shift from traditional bright colors to more subdued, elegant tones favored by younger generations, such as pastel pinks and light purples [13]. - Researchers in Sichuan are responding to these aesthetic changes by developing new orchid varieties with softer color palettes, reflecting the growing demand for diverse floral options [13]. - The early-blooming canola variety "Changhua 100" has been developed to extend its flowering period to 100 days, allowing for a more gradual and prolonged blooming season, thus maximizing photosynthesis [13].

开栏的话 年宵花住进智能温室，准时 " 赶春 " 、精彩绽放；无人机搭配冷光烟花，点亮夜空、出圈出彩；年兽彩 灯装上智能眼睛，会心眨眼、灵动传神；年鱼送上自动化产线与冷链物流，鲜 " 游 " 千里、味达万家； 新中式服饰用上科技面料，流光溢彩、典雅大方；育种技术助力 " 吃瓜自由 " ，瓤色多彩、产地多元 …… 从田间到车间，从指尖到心间，新技术、新创意、新模式既重塑着过年的方式，也承载着人们对美好生 活的向往。 过小年，迎新年。本版推出 " 年味里的新质生产力 " 系列策划，和读者们一起感受那些藏在年味里的技 术革新与产业跃迁。 临近春节，云南昆明呈贡区斗南花卉市场里花香浓郁，各色花卉争奇斗艳。顾客的询价声、打包声与馥 郁的花香交织，年的脚步跟着花香人潮涌了进来。 如何迎接新春花卉销售高峰？从"追着市场跑"到"迎着春天走"，从"凭经验种花"到"靠数据开花"，从"引 进来"种苗到"自己创"品种，云南花卉产业正经历一场静默而深刻的"赶春"。 逛花拍中心 各地的花，为啥运到云南卖 每年春分前后，产自山东菏泽的芍药都会千里迢迢运抵斗南，再由此转销各地。 不独山东芍药，来自河北、四川、陕西等10余个省份的特色花材，也 ...

Core Insights - The flower market in China is experiencing a surge as the Spring Festival approaches, with over one million flower-related enterprises contributing to the festive atmosphere and economic growth [2] Group 1: Market Overview - As of January 19, there are 1.7621 million existing flower-related enterprises in China, showing a consistent increase in the number of enterprises over the past decade, from 225,000 at the end of 2016 to an expected 1.7541 million by the end of 2025 [3] - In 2025, a total of 297,900 new flower-related enterprises are projected to be registered, with 11,500 already registered this year [3] Group 2: Enterprise Characteristics - The majority of flower-related enterprises are lightweight, with over half (54.38%) having registered capital of less than 1 million yuan. Additionally, 17.48% have registered capital between 1 million and 2 million yuan, while 7.99% have capital exceeding 10 million yuan [4] Group 3: Regional Distribution - The East China region has the highest concentration of flower-related enterprises, accounting for 35.44% of the total. The Central and Southwest regions follow, with 16.93% and 16.44% respectively, while other regions each account for less than 10% [5]

(新春走基层)留学生用影像连接中外：兰花产业点亮广东乡村 目前，突击队已为潮州市饶平县、河源市义合镇、四会市贞山街道等50多个广东县镇村摄制超100部影 视作品，打通50多个境内外传播渠道，作品播放覆盖150多个国家和地区，总播放量超10亿次。 图为突击队成员正在工作。 记者 张璐 摄 中新网肇庆2月11日电 (记者 张璐)"这几年，我走遍了广东多个乡村，沉浸于当地的风土人情，深深爱 上了中国的乡村美食与美景。我特别希望能带家人朋友一起来品尝这些美食、欣赏这些美景。这次拍摄 兰花，让我深入了解了中国兰花的文化与知识。""留传湾区"突击队(简称"突击队")成员、乌克兰留学生 OVSIIENKO ALINA(简称"ALINA")在接受中新网记者采访时如是说。 图为ALINA(右一)正在工作。 记者 张璐 摄 "我们今年主推的建兰、墨兰、杂交兰等兰花品种，凭借其典雅气质和较强适应性，深受消费者的喜 爱。"四会市宝磊农业科技有限公司负责人张二华介绍，"公司主要通过线下渠道销售，受春节市场需求 拉动，年宵花售罄率已超过90%，部分热门品种甚至出现断货现象。" 肇庆市四会市贞山街道党工委书记钟想周介绍，贞山街道依托兰花产 ...