公司发布24 年年报&25 年Q1 季报，24 年营收27.90 亿元（yoy+3.65%），归母净利-1.84 亿元（yoy- 878.18%），低于我们之前预计（0.69 亿元）。主因大额商誉减值影响，以及营收结构改变带动毛利率 承压。扣非净利-1.88亿元（yoy-1036.72%）；25Q1 营收6.85 亿元（yoy+15.4%），归母净利0.25亿元 （yoy-13.74%），扣非净利0.23 亿元（yoy-13.17%）。公司"大IP+科技"战略加速落地，向C 端进军成 效显著，维持"增持"评级。 营收结构改变致毛利率承压，大额商誉减值影响24 年业绩24 年营收增长3.65%，其中促销服务收入高 增长（yoy+151.86%），但礼赠品（-3.88%）、新媒体营销（-4.93%）营收承压。综合毛利率13.83%， 同降1.62pct，主因促销服务业务中虚拟兑换业务占比提升，该业务毛利率较低。销售/ 管理/ 研发/ 财务 费用率6.7%/3.34%/3.65%/0.46% ， 同比0.62/-0.25/-0.22/0pct，总体稳定。24 年计提商誉减值损失1.71 亿 元，对当期归母净利有较大 ...

信达证券 2025 年 5 月"十大金股"组合 [Table_ReportDate] 2025 年 4 月 28 日 请阅读最后一页免责声明及信息披露 http://www.cindasc.com 1 李春驰 电力公用联席首席分析师 执业编号：S1500522070001 邮 箱：lichunchi@cindasc.com 庞倩倩 计算机首席分析师 执业编号：S1500522110006 邮 箱：pangqianqian@cindasc.com 刘旺 传媒联席首席分析师 执业编号：S1500524120005 邮箱：liuwang@cindasc.com 莫文宇 电子首席分析师 执业编号：S1500522090001 邮箱：mowenyu@cindasc.com 证券研究报告 策略研究 [策略Table专题报告 _ReportType] [Table_A 樊继拓 uthor 策略首席分析师 ] 执业编号：S1500521060001 邮箱：fanjituo@cindasc.com 程丽丽 食品饮料分析师 执业编号：S1500523110003 邮 箱：chenglili@cindasc.com 罗岸阳 家电行 ...

Revenue and Profit - The company achieved total revenue of 638 million yuan in Q1 2025, representing a year-on-year increase of 21.45% [2] - However, the net profit attributable to shareholders was 4.34 million yuan, a year-on-year decrease of 15.46%, while the net profit after deducting non-recurring items was 1.41 million yuan, down 41.76% year-on-year [2] Profitability - The company's gross margin was 8.33%, a decrease of 24.39% year-on-year, and the net profit margin was 0.87%, down 4.29% year-on-year, indicating weakened profitability in core operations [3] Costs and Expenses - Total selling, administrative, and financial expenses amounted to 46.58 million yuan, accounting for 7.3% of revenue, which is a year-on-year decrease of 27.24%. Despite improved cost control, overall profitability did not see significant enhancement [4] Cash Flow and Accounts Receivable - The operating cash flow per share was -0.09 yuan, a year-on-year decrease of 9853.29%, indicating tight cash flow conditions in operational activities [5] - Accounts receivable reached 586 million yuan, which is 4170.25% of the latest annual net profit, highlighting significant pressure in accounts receivable management [5] Assets and Liabilities - Cash and cash equivalents amounted to 600 million yuan, a year-on-year decrease of 26.47%, while interest-bearing liabilities increased to 203 million yuan, a year-on-year increase of 3579.45%, indicating pressure on the company's debt situation [6] Overall Summary - In Q1 2025, the company experienced revenue growth but faced significant challenges in profitability, cash flow management, and accounts receivable. There is a need for further optimization of cost structure, enhancement of accounts receivable management, and improvement of cash flow conditions to boost overall operational efficiency and profitability [7]

4月24日，易点天下（301171）（301171.SZ）发布的2024年报及2025一季报显示，这家跨境营销服务商 实现营收利润双增，其战略转型的三大支点逐渐显现。 当全球商业世界加速驶入AI深水区，中国智能营销出海第一股正通过技术重构增长曲线。 2024年报显示，易点天下三大核心指标中，营业收入及扣非归母净利润分别增长18.83%、30.10%，经 营活动现金流达到4.73亿元，同比增长219.29%。2025年Q1延续了年报的增长势头，实现营业收入9.29 亿元，同比增长93.18%，扣非归母净利润6124.40万元，同比增长30.78%。 出海涌现多元赛道 2024年，该公司实现营业收入25.47亿元，同比增长18.83%；归母净利润2.32亿元，同比增长6.81%；扣 非归母净利润2.17亿元，同比增长30.10%。 过去一年，中国出海企业领域向多元化迈进。新能源汽车、AI产品、《黑神话：悟空》、短剧，出海 品牌已经从消费电子、服饰、家居等延伸到了汽车、游戏、影视等快速增长的赛道，并涌现出了一批获 得全球消费者认可的中国品牌。 事实上，作为中国第一批企业国际化智能营销服务商，易点天下的发展历程也折射 ...